Criteo

What happens when automation unlocks both scale and efficiency?   For Swiss marketplace DeinDeal AG, Criteo GO campaigns delivered exactly that. Since adopting GO, they have nearly doubled ROAS, increased their investment 4x, and achieved their highest YoY revenue growth with Criteo to date.   Read the full case study to learn more: https://lnkd.in/eh3XvSVE

Careers don’t always move vertically. Sometimes they look more like zigzags, and that’s often where the most meaningful growth happens.   In this episode of the Criteo Amplifier podcast, Emily Eidelman shares her journey from moving to New York and joining an unfamiliar industry, to building a successful career that moved across teams, disciplines, and opportunities she didn’t originally plan for.   Her story serves as a reminder of how genuine connections can change your path and propel your career in ways you never expected.    Listen to the full episode on your favorite platform: 🎧 Spotify: https://lnkd.in/eewZdCgJ 🎧 Apple Podcasts: https://lnkd.in/e5CrRxxS

  Cannes Lions is where the industry's biggest conversations happen.   This year on the Criteo Yacht, we're bringing some of the brightest minds in AI, media, and advertising together to discuss how the future of commerce is being rewritten in real-time.   Join us for conversations with OpenAI, ADWEEK, Marketecture Media, Expedia Group, Madison and Wall, Advertising Economic Forum, Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), and more as we explore how commerce intelligence is helping turn complexity into clarity.   🔗 Explore the sessions, speakers, and more: https://lnkd.in/ec2EDQQU   #CannesLions #CannesLions2026

Our President of Retail Media, Sherry Smith, recently spoke with Retail Brew about why 2026 is a turning point for the industry and how AI is helping drive a more dynamic, outcomes-focused future for retail media. As shopping journeys become increasingly AI-powered, retailers remain at the center of consumer trust, transaction data, and performance measurement — creating new opportunities for brands to connect with shoppers. At Criteo, we’re exploring this shift through innovations like Page Intelligence, which helps surface more relevant, high-intent experiences directly on retailer pages. 🗞️ Read more in Retail Brew: https://bit.ly/4ukDh32

Agentic AI is reshaping the commerce funnel, expanding the discovery layer while accelerating consumers toward higher-intent decisions.   At Web Summit Vancouver, our CEO Michael Komasinski spoke about how AI-driven discovery is creating new ways for brands to show up earlier in the journey, while also driving stronger signals of intent further down the path to purchase.   🎥 Watch the full keynote on our YouTube channel: https://lnkd.in/eUnigW7z

We recently hosted another event with OpenAI in Tokyo, bringing together more than 140 clients and agency partners for an engaging discussion on the future of agentic AI, commerce, and conversational advertising.    As our partnership with OpenAI continues to grow, conversations like these are helping shape how brands and agencies think about AI-native discovery, relevance, and performance in emerging environments.    Thank you to everyone who joined us in Tokyo and contact our team to learn more about ChatGPT ads: https://lnkd.in/eAmChGRp

Partners like Tinuiti are already helping clients explore what ChatGPT ads can mean for advertising.   Through Criteo’s integration, brands and agencies can test this emerging channel within broader, cross-channel strategies while learning what works.   As Michelle Merklin, VP of Paid Search Innovation & Growth at Tinuiti, says, “The Criteo team made activation easy for us: their proactive education and end-to-end support have been vital in helping us set our clients up for success.”   Interested in exploring ChatGPT ads? 📥 Reach out to our teams to learn more: https://bit.ly/42HdCW2

In a new Forbes feature by Gary Drenik, Todd Parsons, Chief Product Officer and President of Performance Media at Criteo, shares insights on why performance has become the central currency of modern advertising, and how AI is reshaping everything from campaign execution to cross-channel optimization and discovery.   As Todd shares: “Performance is no longer something marketing reports on. Instead, it’s becoming the system through which marketing operates.”   🗞️ Read more in Forbes: https://lnkd.in/eshpSPvE

In a world of infinite AI content, one thing becomes even more valuable: attention. 🎯 At Web Summit Vancouver, our CEO Michael Komasinski, shared his perspective on the evolving role of advertising in the AI era, from the future of discovery to why trusted platforms and meaningful consumer connections will matter more than ever. As the digital landscape continues to evolve, the opportunity for brands to drive relevance, visibility, and growth is only expanding. 🎥 Watch the full keynote on our YouTube channel: https://bit.ly/4tCY8OB

Guess who’s heading back to #CannesLions? ☀️   The future of commerce is changing fast. Discovery is becoming more AI-driven, consumer journeys are showing up in more places, and brands are navigating more complexity than ever before.   But we’re here to turn that complexity into clarity.   📍If you’re heading to Cannes, come find us at the Criteo HQ (on Yacht Row) to talk about the future of commerce, smarter discovery, and what it takes to drive relevance and performance across every channel.   Let’s meet on board! 🛥️ Book time with our team: https://lnkd.in/exgAkG2g