Read how ZiMAD, a premier mobile game developer with over 170 M lifetime downloads, achieved a 120% increase in Day 7 return on ad spend (ROAS) and nearly halved cost per reactivation, at 49%. Spoiler alert: it was driven by an engagement-focused solution, Quality Traffic by RTB House, powered entirely by a Deep Learning bidding engine and advanced LLM technology. Learn the full story: https://lnkd.in/duSKckgC #RTBHouse #ZiMAD #PerformanceAdvertising #AI
RTB House
Technologia, informacja i Internet
Warsaw, Poland 51 282 obserwujących
RTB House is a next-generation performance DSP that uses proprietary Deep Learning AI algorithms to help brands grow.
Informacje
RTB House is a next-generation performance demand-side platform (DSP) that uses proprietary Deep Learning AI algorithms to help brands grow. The company is the market leader in driving performance using Deep Learning across the entire purchase funnel. Founded in 2012 and now operating in 90+ markets, RTB House has always been private-by-design. It embraces first-party advertising and a relentless approach to innovation. RTB House offers end-to-end Deep Learning-powered AdTech products and solutions to maximize conversion, drive new customer acquisition, create engagement, and fuel long-term demand for a global base of clients. In 2026, RTB House launched rtb.com, a self-service platform specifically designed to allow small and medium-sized businesses and agencies to deploy auto-built creatives and maximize performance on any budget.
- Witryna
-
http://www.rtbhouse.com
Link zewnętrzny organizacji RTB House
- Branża
- Technologia, informacja i Internet
- Wielkość firmy
- 1 001-5 000 pracowników
- Siedziba główna
- Warsaw, Poland
- Rodzaj
- Spółka prywatna
- Data założenia
- 2012
- Specjalizacje
- personalized retargeting, internet advertising, behavioral targeting, ecommerce, real-time bidding, recommendation, deep learning algorithms, programmatic, performance i technology
Pracownicy RTB House
Wyświetl 1k pracowników firmy RTB House
lub
Lokalizacje
Aktualizacje
-
AI isn’t necessarily changing how consumers buy, but it is changing how they decide what’s worth buying. As Jaysen Gillespie explains, the research phase is getting longer, more specific, and increasingly AI-powered, with consumers turning to AI tools to discover brands, products, and answers. So what does that mean for marketers? We dug into the changing path to purchase in our new Who’s Buying? report exploring the impact of agentic AI: https://lnkd.in/eFiWtraZ #ConsumerResearch #CustomerJourney #RTBHouse
-
How did Europe’s largest used truck marketplace achieve a 136% increase in inquiries and a 91% lift in conversion rate per user? To leverage the full potential of its user base, TrucksNL - by TradeWorld adopted a multiple-retargeting strategy and added RTB House to its marketing stack. Trucks NL deployed a retargeting campaign powered by next-generation advertising capabilities that quickly delivered strong results, including a 136% increase in inquiries compared to the previous sole-retargeter scenario. Read the full story: https://lnkd.in/eQKMjtJK #RTBHouse #TrucksNL #PerformanceAdvertising #MultipleRetargeting
-
59% of U.S. shoppers have discovered a brand because agentic AI pointed the way. Before shoppers click "buy," they’re leaning on agentic AI to search, filter, compare, and recommend. The traditional e-commerce funnel is being rewritten in real time, and the brands winning today are the ones adapting to AI-led discovery. We surveyed global consumers to uncover how AI is rerouting the buyer journey from first prompt to final checkout. Get the full breakdown in our new global report: https://lnkd.in/eFiWtraZ #RTBHouse #PerformanceMarketing #ConsumerResearch
-
Clicks are easy to count and easy to misinterpret. Revenue is neither. Our new article breaks down what a retargeting partner should actually deliver, the questions worth asking before signing, and the metrics that separate real performance from vanity numbers. Read it now 👉 the link is in the first comment. #RTBHouse #Retargeting #DigitalAdvertising #MarketingROI #Programmatic
-
-
There’s a common myth in performance marketing that brands should limit themselves to just one display or performance partner at a time. As Rich Haughton points out, the most successful brands take a different approach. Their goal isn’t to minimize the number of partners, but to maximize incremental and impactful growth. By testing multiple solutions and measuring for true incrementality, brands can continuously optimize and shift budget toward the partners generating real revenue. Watch the video below to hear Rich break down why testing multiple performance solutions is key to scaling your results. 👇 #PerformanceMarketing #DigitalAdvertising #RTBHouse
-
Would you hand your credit card over to AI? According to our research, a surprising number of people actually would. About 25% of consumers are ready to let AI complete purchases on their behalf. The biggest catch? Price limits. As Jaysen Gillespie points out in this clip, consumer trust in AI buying hinges on control. People are willing to delegate purchasing decisions, but only within strict financial guardrails. Understanding these comfort levels is critical for brands looking to build trust while automating the customer journey. 👉 Curious where consumers draw the line? Read the full report: https://lnkd.in/eFiWtraZ #RTBHouse #AgenticAI #MarketingStrategy
-
"People make decisions in your favor based on what they remember, not what they forget." In this clip, cognitive neuroscientist Dr. Carmen Simon breaks down a critical truth for marketers: if you want campaigns that drive real decisions, you have to design for how the human brain stores memory. Two science-backed ways to make your brand stick: 🔄 Repetition: frequency is the fundamental driver of memory retention. 📍 Physical context: placing your product in a recognizable setting or using sensory triggers like "picture this" or "imagine" anchors your offer in the viewer's brain and sparks instant recall. When you give the brain a physical context, you make it significantly easier for customers to remember you when it's time to buy. Watch the full clip below to see how Dr. Simon applies neuroscience to marketing! #ConsumerPsychology #MarketingStrategy #RTBHouse
-
New on the blog. What does an AdTech company actually do, and why has artificial intelligence become the dividing line between platforms that perform and platforms that don't? We break down how Deep Learning turns data into results, and what to look for in a partner. Read it now 👉 the link is in the first comment. #AdTech #DeepLearning #DigitalAdvertising #ProgrammaticAdvertising #RTBHouse
-
-
25% of consumers are willing to let AI make purchases for them. The main caveat? A hard budget limit. How much control are consumers actually willing to hand over to AI? Watch the video to learn more, then explore our full consumer research report for all the data: https://lnkd.in/eFiWtraZ If you’re at eTail™ Boston this week, catch Jaysen Gillespie sharing more of these learnings on the main stage tomorrow at 8:30 AM. #RTBHouse #eTailBoston #RetailTech #ConsumerInsights #AITrends
-