DMEXCO - Digital Marketing Expo & Conference

368,000 visitors. 131 countries. And a whole lot of reasons to look beyond the loading screen. 👾 Last Thursday, Verena was at #gamescom2026 for our DMEXCO x gamescom program — taking a closer look at what happens when brands stop advertising at gaming communities and start creating with them. From Philips OneBlade and L'Oréal Azzaro to Nongshim Co., Ltd.: the cases showed just how much creative territory there is to explore when brands understand the culture instead of simply buying media around it. 🎮 Big thanks to Verena Gründel for the insights from the ground and to everyone who made our #GamescomAcrossIndustries program happen. 🙏 #DMEXCO26 #Gaming #DMEXCOOnTour

brand eins offers independent perspectives on today’s economy and tomorrow’s possibilities. Try brand eins digitally for €1 in your first month: b1.de/digital #DMEXCO2026 #brandeins Sponsored Post

Before “creator economy” was a buzzword, she was already building it. 🍰 Meet Ann-Katrin Schmitz aka @himbeersahnetorte at #DMEXCO26. She’s seen the creator economy from pretty much every angle: as an early influencer, as an advisor to brands, as a creator – and as a founder building businesses of her own. Now she’s bringing all those perspectives to the DMEXCO stage. No textbook. No theory. Just a front-row seat to how the game changed. 🎟️ See Ann-Katrin at #DMEXCO26. Link in the first comment. #DMEXCO2026 #CreatorEconomy #InfluencerMarketing #SocialMedia #PersonalBranding

🎮 DMEXCO COMMERCE QUEST 🎮 Last call! ⏳ The countdown is on—this is your final chance to join the Commerce Quest and win exclusive prizes! Have you collected all three clue words from our posts and Stories? Once you've found all three clue words, figure out the right order to reveal the final solution. 🏆 You could win: ✨ 3 x 2 DMEXCO 2026 VIP Tickets ✨ 3 × 2 OMClub Tickets 🍽️ 3 × €100 Catering Cards ⏰ Don't wait too long! Entries close on August 31 at 12 PM. Submit your solution via the link in the first comment and good luck! 🚀 #DMEXCO #DMEXCO26 #CommerceQuest #GamingDay

Beyond the AI hype. Who will actually come out on top? 👀 Tech analyst Philipp Klöckner brings his talk series to #DMEXCO2026, taking a closer look at where the AI race really stands and where it’s heading next. Who is leading which market and why? Are Frontier Labs challenging Big Tech or will the platform companies ultimately win? And what does the AI shift mean for the way we approach commerce and marketing? 🎤 Philipp Klöckner, Tech Analyst & Investor 🎙️ Beyond the AI Hype: Where we stand and what to expect 📍 Center Stage 🗓️ September 23 | 5:50–6:30 PM 🎟️ Add the session to your #DMEXCO2026 agenda and get your ticket. Link in the first comment. #AI #ArtificialIntelligence #DigitalMarketing #Tech

Meet our team from heise online at #dmexco in Hall 8.1, Stand E020a! 🌐 Find out more about our products covering branding, lead generation, content marketing and intent data. Pop by and let’s have a chat! #heiseonline #DMEXCO2026 Sponsored Post

🚨 A reminder about fake DMEXCO ticket offers We’re still receiving messages about suspicious emails offering free DMEXCO tickets or Delegate Passes. So, once again: please take a closer look before you click. Here’s your quick reminder: ❌ Don’t click suspicious links. ❌ Don’t share personal information. ❌ Don’t trust ticket offers from unofficial sources. ✅ The only place to buy a DMEXCO ticket or redeem a voucher code is our official ticket shop: https://lnkd.in/dBhm8Qyq Already have a ticket? Log in to the DMEXCO App or Event Platform. If your ticket appears in your Ticket Wallet, you’re good to go. ✔️ Not sure if an email is legit? Don’t take the risk. Drop us a line at info@dmexco.com and we’ll help you check. Stay sharp. Stay safe. And don’t let a fake ticket ruin your #DMEXCO26. 🚀

If AI starts buying the ads, who decides where the money goes? 👀 For years, programmatic advertising has been built around humans making the decisions. But what happens when AI agents start choosing, buying and optimising media in milliseconds? At #DMEXCO26, Emma Newman, Chief Revenue Officer EMEA at PubMatic, will unpack what the shift to agent-led advertising means for publishers, advertisers and everyone in between — and why the supply path could suddenly matter a whole lot more. Because when the buyer changes, the whole path to the ad might have to change with it. 🎤 Emma Newman The Agentic Era of Advertising 🎟️ Add the session to your #DMEXCO26 agenda and get ready for advertising’s next decision-maker. Link in the first comment. #DMEXCO26 #AI #AgenticAI #Advertising #AdTech #Programmatic #Marketing

DMEXCO-Ticket schon gesichert? Dann sicher Dir auch Deinen Academy-Vorteil: Mit Deiner Ticketnummer (siehe In-App Wallet) erhältst Du 299 EUR Rabatt auf ausgewählte Weiterbildungen der Bundesverband Digitale Wirtschaft (BVDW) e.V. Academy. Wissen von Expert*innen aus der Digitalwirtschaft – für Deinen nächsten Schritt. Zu Deinem Academy-Vorteil: https://bit.ly/4qL0taw

Your 2027 spot? You can lock it in before #DMEXCO26 is even over. 😎 The DMEXCO27 Rebooking phase is now open — giving this year’s exhibitors the chance to secure their stand space for next year at the Early Bird price. Why book early? ➡️ Secure your current stand space or switch to a new one ➡️ Save on Plug & Play packages ➡️ And if you book by September 24, you’ll get up to 5 additional tickets for stands from 50 sqm Plus: Masterclass and Lecture prices stay at the 2026 Early Bird rate for the 2027 Rebooking phase. The Rebooking phase runs until October 23. And yes, you can talk to us about it IRL: find the DMEXCO Rebooking Lounge at the show, currently planned for Hall 8. 🎟️ Ready to book your 2027 spot? Get in touch via exhibitor@dmexco.com. *All prices excl. VAT. Early Bird price incl. AUMA, energy costs and marketing package. **Conference Services: max. two slots per partner. #DMEXCO26 #DMEXCO27 #Rebooking #Exhibiting #DigitalMarketing