ArcSpan

A faster migration with a stronger monetization outcome. LADbible Group moved from its legacy DMP to ArcSpan AMS in 28 days, achieving 30% larger average audience cohorts and more than twice the campaign scale. Congratulations to the LADbible and ArcSpan teams on a seamless transition. James Dempsey 🔜 DMEXCO Oliver Schwazer Garret Vreeland Art Muldoon Christopher Guenther Bill Bledsoe (he/him) Balaji Rao Artemio Rimando Jose Cabal-Ugaz Taylor Smolik Peter Rooney Akpanoluo Etteh Carter Vincent #AdTech #Publishing #AudienceMonetization

We're excited to officially welcome Bill Bledsoe (he/him) to Team ArcSpan as our Senior Vice President of Product. Bill brings decades of product leadership across advertising technology, enterprise platforms, and AI-powered innovation. His experience building products at 𝗠𝗶𝗰𝗿𝗼𝘀𝗼𝗳𝘁, 𝗔𝗧&𝗧, 𝗕𝗲𝘀𝘁 𝗕𝘂𝘆, 𝗢𝗳𝗳𝗲𝗿𝗨𝗽, and across the ad tech ecosystem makes him an outstanding addition to our leadership team. Over the past several weeks, Bill has already been working closely with our engineering and customer teams, helping shape key audience data signal and monetization initiatives and the next generation of ArcSpan's AI-native cross-channel 𝗔𝘂𝗱𝗶𝗲𝗻𝗰𝗲 𝗠𝗼𝗻𝗲𝘁𝗶𝘇𝗮𝘁𝗶𝗼𝗻 𝗦𝘆𝘀𝘁𝗲𝗺 (𝗔𝗠𝗦). As publishers navigate a rapidly changing advertising landscape, our mission remains the same: help premium media companies own their audience signals, monetize more effectively, and accelerate innovation through AI. Bill's leadership will help us move even faster as we continue expanding our platform across audience intelligence, identity, activation, curation, and agentic AI. Please join us in welcoming Bill to the ArcSpan team. We're excited for what comes next. 𝗢𝘄𝗻 𝗬𝗼𝘂𝗿 𝗦𝗶𝗴𝗻𝗮𝗹. 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲. #Welcome #ProductLeadership #AdTech #AI #Publishers#AudienceMonetization #ArcSpan

I'm super-excited to announce that I've joined ArcSpan as their SVP of Product. ArcSpan sits in a very unique place in the Ad Tech space as a true partner to Publishers helping them monetize more efficiently. I've been working with Art Muldoon Garret Vreeland, Christopher Guenther, Balaji Rao to help build out their Mobile capabilities. The team is fantastic; so smart and so creative. ArcSpan sits at the nexus of some wonderful opportunities that can solve a lot of the new challenges facing the ad industry; I'm genuinely excited for the road ahead. I wanted to take a moment to thank some key folks that have been helpful in my search for my next role. Whether providing inspiration, pep talks or just plain being there, this group has helped in many ways. So... shout out to Loren Schwartz, Scott Greenberg, Sudy Karuthodiyil, Karl Reece, Robert Neer, Ken Murphy, Leslie Grandy, Kya Sainsbury-Carter, Jennifer Kattula, JENN REEVES, Michael Kluck, Norm Estabrook, Marc Goldberg. It has been a journey that you survive & advance with good advice and healthy dose of persistence. Let's go!

ArcSpan is Hiring: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 in 𝗡𝗬𝗖 ArcSpan is growing, and we're looking for an experienced Customer Success Manager to partner with some of the world's leading publishers as they transform how they monetize first-party audience data. If you're passionate about ad tech, AI, customer relationships, and working alongside a innovative, ambitious team that's building the future of publisher audience monetization, we'd love to hear from you. Learn more and apply: arcspan.com/careers

ArcSpan logged a memorable week at Cannes Lions meeting with customers, partners, and friends across our industry. We're leaving inspired and more committed than ever to helping publishers unlock the full value of their audience data and succeed in the AI era. See Art Muldoon's reflections below. 𝗢𝘄𝗻 𝗬𝗼𝘂𝗿 𝗦𝗶𝗴𝗻𝗮𝗹. 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝗬𝗼𝘂𝗿 𝗥𝗲𝘃𝗲𝗻𝘂𝗲.

We were delighted to attend the AOP Awards last week — a brilliant evening celebrating the very best in UK digital publishing! Congratulations to all the winners and nominees. Our next stop: Cannes Lions 🇫🇷 🍷. If you're attending and want to talk publisher audience strategy, first-party data monetisation, or how ArcSpan compares to what you're running today — we'd love to find time. Reach out to Art Muldoon, Garret Vreeland, or James Dempsey 🔜 Cannes Lions to set something up. Art Muldoon Garret Vreeland Peter Rooney Taylor Smolik Oliver Schwazer Artemio Rimando Akpanoluo Etteh Balaji Rao Jose Cabal-Ugaz Christopher Guenther Pin-Ju Chiang #AOPAwards #CannesLions #DigitalPublishing #ProgrammaticAdvertising #1PData #Agentic #Curation #Identity #DMP

Please join us in welcoming Oliver Schwazer to ArcSpan as 𝗩𝗣 𝗼𝗳 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, 𝗘𝗠𝗘𝗔 & 𝗔𝗣𝗔𝗖. Oliver brings extensive experience working with publishers, deep technical expertise, and a strong commitment to customer success. His leadership will play an important role as we continue expanding our presence across EMEA and APAC and supporting a growing community of publisher partners worldwide. As publishers navigate rapid change driven by AI, identity, curation, and evolving monetization strategies, ArcSpan remains committed to delivering innovative, publisher-first technology that helps media companies unlock greater value from their audiences and data. We're excited to have Oliver on board and look forward to the impact he'll make for our customers, partners, and team. Welcome to ArcSpan, Oliver! 🚀 Own Your Signal. Control Your Revenue. Garret Vreeland Christopher Guenther James Dempsey Peter Rooney Balaji Rao Jose Cabal-Ugaz Taylor Smolik Artemio Rimando Akpanoluo Etteh Art Muldoon #AudienceMonetization #AdTech #Publishing #Media #AI #Identity #Curation#CustomerSuccess #EMEA #APAC

Proud to welcome LADbible Group, Snack Media, and Triboo Group to the growing ArcSpan community across EMEA. Publishers are increasingly modernizing their monetization infrastructure with AI-powered, publisher-first solutions that provide greater transparency, flexibility, and control across the open web. Thank you for your partnership and trust in ArcSpan AMS. Own Your Signal. Control Your Revenue.

Proud to see ArcSpan AMS innovation-in-action powering Gamer Grid alongside the team at Overwolf Ads. A great example of how AI-driven audience intelligence, identity resolution, and first-party data infrastructure are helping reshape gaming advertising and audience monetization. Partnering with the world’s greatest publishers. Own your data. Control your revenue.

We are delighted that ArcSpan AMS is a finalist for an AOP award, in the "Best Media Technology Partner: Audiences" category! This is a testament to the advancements we've made in our AMS platform (Audience Monetisation System) and the incremental revenue it's driving for publishers globally. Thank you to our customers and partners who continue to push us forward! Looking forward to the awards ceremony in June and celebrating alongside the industry. Art Muldoon Garret Vreeland Akpanoluo Etteh James Dempsey Artemio Rimando Balaji Rao Jose Cabal-Ugaz Peter Rooney Christopher Guenther Taylor Smolik #programmatic #audiencedata #firstparty #publishermonetisation #contextual #agentic #identity