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Over 20 years of success in technical product management and commerce/media innovation…
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Bill Bledsoe (he/him) shared thisMichael is a pro, period. His technical abilities combined with great business sense made him a force multiplier. Plus, his doggo is super cute! If you or anyone you know is looking for IT strategy, tactical or otherwise, make sure you include Michael in your search. You'll be happy you did.Bill Bledsoe (he/him) shared thisHi Friends - It’s been almost 8 full months since my last day of work and 10 months since I started my search. It is a tough job market out there, and I know there are folks who have been struggling longer than me. Between market conditions, fighting to get through the AI screeners, and the fact that in this remote work world you’re not just competing with candidates in your home area, it can be discouraging. That all said, if your company is looking for an experienced IT leader, or you are aware of an organization that is, I would deeply appreciate a recommendation. In particular, I’m looking for IT Manager, Senior Manager, or Director roles where I can drive IAM, device management, automations, vendor management, employee lifecycle, and IT budgeting. If you know anyone that would be a good person for me to network with, please connect me or tag them in the comments. Similarly, if any of you are in a similar boat and I can help in any way, don’t hesitate to reach out. I’d also love to connect with any other IT professionals out there and hear about your experiences. As much as my dog loves the extra attention she’s been getting all this time, I’m sure she’d really like to see me working so she can get back to reading. Don’t let her down!
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Bill Bledsoe (he/him) shared thisDiscover, deliver, learn, iterate, deliver. It is a phrase that I coined when I first started my product management journey and it keeps me grounded when I start to think about "all the cool stuff" we could be doing. Our customers hire us to do a job. In the case of ArcSpan, that job is to help publishers monetize better, and more efficiently. We do that in a bunch of innovative ways, but if you don't deliver, the cool stuff is moot. The work we've done with LADbible Group couldn't be a better example of this in action. We delivered first; we were able to seamlessly migrate their existing environment and run it in parallel, showing real results immediately. We will continue to learn with LADbible, iterating both our products and their results. We'll keep delivering those iterations as well. That's the cycle. It is at the heart of delivering maximum value to your customers. Product Management helps orchestrate that cycle, along with other key functions like Engineering, Customer Satisfaction, etc. Couldn't be more excited to see the partnership that James Dempsey 🔜 DMEXCO and Oliver Schwazer have developed grow, along with LADBible's results. Onward! https://lnkd.in/gc3J-SkCLADbible Group Upgrades to ArcSpan AMS in 28 Days, Increasing Average Audience Cohort Size by 30%LADbible Group Upgrades to ArcSpan AMS in 28 Days, Increasing Average Audience Cohort Size by 30%
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Bill Bledsoe (he/him) shared thisHappy Monday all. If you're out there looking in the Marketing/Ad Tech space, Marc's got some roles you need to check out. #payitforwardBill Bledsoe (he/him) shared thisYou want the roles? You can't handle the roles! I need a few good people , see below. Please email me or connect here if these roles below are relevant to you. If these are not for you help your network by paying it forward. This week I will be moving a child into school. Her first year, my last child but I will still be available just not as much. I won't be posting normal "Pay it Forward" roles this week, look for a few videos instead. My roles ➡️ Head of Marketing, Must know Adtech and must be willing to get in the weeds. ➡️ CTO role adtech company ➡️ Agency role Channel Director, Digital Media (geo does matter but shoot me a note if it is you, us only) ➡️ VP of Media at an agency, MUST have Pharma experience (geo does matter but shoot me a note if it is you, us only) ➡️ Paid Social Buyer (CT/FT Lauderdale in office) ➡️ Sr Seller role Sold Data, Sold to Holding Companies NYC or Chicago ➡️Sr Seller role Sold Programmatic, NYC ➡️ Junior Seller role, Mobile and APP space. Preferred NY If you are looking and don't see a role today, still reach out to get on my radar. Send a direct note to connect and I will send you directions.
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Bill Bledsoe (he/him) shared thisMarc's at it again. More gems of wisdom and some great roles. #payitforwardBill Bledsoe (he/him) shared thisTONS OF ROLES, SCROLL DOWN. I hired a kid to paint my porch. When he came back to get paid, he said, "By the way, that was a BMW, not a Porsche." During the jobs search, you need to listen and follow directions, little things can sink your candidacy. The little things are avoidable . I used to say in every post REACH OUT TO THEM NOT ME. I decided I was being kinda rude in all caps and annoying as you probably understood what I was doing. Well as I continue to add new folks to my network and I will get a note saying I want to apply for X role you shared. I have nothing to do with these roles. The only thing, all of these folks are in my network and I saw them pass my feed. I share for them and I share for you. A lot of roles today, nothing else until Monday. If these are not for you, pay it forward. Charlie Chappell Power Digital Group Director CPG https://lnkd.in/gkHukijA Sienna Farris RED Vice President of Impact https://lnkd.in/gRrEqKMg Elizabeth Marsten Tinuiti Director Commerce Media https://lnkd.in/gFqZC3BJ Karen Bennett Jellyfish Group director https://lnkd.in/gfb2SfcG Joanna Geary Bloomberg Content Strategist https://lnkd.in/ggbs6GgA Greg Thide TTD Senior Programmatic Account https://lnkd.in/gp6fJXkF Lizzy Foo Kune Gartner Sr. Director Analyst, Marketing Measurement, Analytics & AI Decisioning https://lnkd.in/gUHg68SR Maggie Zhang, Ph.D. Netflix Ad measurement specialist https://lnkd.in/gGpqUxYr Frances Giordano Legal Zoom Senior Performance Marketing Manager https://lnkd.in/gjqGQvS4 Asya Gelfand Goodman Freewheel Product Manager, Optimization https://lnkd.in/g4WBwpwJ Greg Wright ANA Senior Manager, Agency and Marketing Operations https://lnkd.in/gDdQntR5 Tina Posey Spinutech Business development director https://lnkd.in/g4bgrvAj Todd Nicolini The Guardian US Head of Photography https://lnkd.in/grRhNHk4 Jason Jedlinski WQED Vice President Financial Planning Strategy https://lnkd.in/gMjNYJki MORE IN THE COMMENTS! #openroles #jobs #jobsearchadvice
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Bill Bledsoe (he/him) shared thisHappy Monday! Ad Tech folks. Looking for a new role? Marc Goldberg is relentless in publishing roles and you should follow him. #PAYITFORWARDBill Bledsoe (he/him) shared thisI Got Roles. (Said in my Nate Dogg voice. ) Reach out to me, if you are interested. If not #PAYITFORWARD. I still need a variety of adtech sales, so keep pinging me if you are one! If you know AD TECH SALES FOLKS that are looking. ➡️ Junior Seller role, adtech and local experience, US ➡️ Junior Seller role, Mobile and APP space. Preferred NY but ping me! ➡️ Sr Seller role Sold Data, Sold to Holding Companies NYC or Chicago ➡️ Sr Seller role Sold Data, Sold to Indy NYC ➡️ Sr Seller role, Sold DATA . US ➡️ Seller ad tech, West If you know folks who sell research and data to finance folks. ➡️ Seller role, Sold Data to finance companies ➡️ Sr Media Senior Media Lead/Buyer, Video Investment, (CT in office, must know National) ➡️ VP of Media at an agency, MUST have Pharma experience (geo does matter but shoot me a note if it is you, us only) 🌅Roles on the Horizon. I am talking to a few companies about a few roles that they are still trying to flush out. ➡️ If you are a CTO or looking to be a CTO in the CTV space, give me a call, I want to know you. ➡️ If you are east coast product marketing, give me a holla! ➡️ If you are looking, you should be connected with me, you never know! #nowrecruiting #nowhiring
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Bill Bledsoe (he/him) shared thisHey all of you sales pros... here's another great opportunity to work with some of the best led by Kenny. Check out his post below.Bill Bledsoe (he/him) shared thisWe have officially posted my Sr Sales Manager role. Please share with your networks for talented acquisition focused Sales Leaders. https://lnkd.in/gysudCZW
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Bill Bledsoe (he/him) shared thisLeads on Jobs in Martech/Ad-Tech right now: Hey all... one of the things I promised myself I'd do is to do a better job of "paying it forward" once I was fortunate enough to land a new role. Consider this the first step. First, if you are in ad tech, media sales, etc. and are not following Marc Goldberg and his posts yet, you are missing out. Marc does a tremendous job of connecting people and his posts always have roles AND NAMES in them. Marc's also got some great job hunting videos and is a better than average Fantasy Football guy. Are you looking? You know someone looking? Start following Marc asap. Next, I have a connection that's looking for an immediate maternity backfill on a cool personalization product management role with a MAJOR retailer. This is based in the Seattle area. Quick overview: - Own the product roadmap - Be THE cross-functional leader in the space bridging between technology and business. - Sprint Planning, Backlog Refinement, and guiding technical teams toward a unified product vision will be key components. - Ability to craft and deliver business plans, proposals, & action plans that are sound (both financially and technically), informed by industry best practice, and trustworthy data. Qualifications: - Domain Knowledge: You need to have a strong understanding of Personalization in the Retail Space. You need to be able understand and deal with the overlapping priorities between eCommerce, Digital Marketing, Retail Media, and Data Science. - Technical & Business Fluency: Ability to communicate effortlessly with both highly technical engineers and business/finance executives. - Technical & Business Fluency: Ability to communicate effortlessly with both highly technical engineers and business/finance executives. - 5+ years in MarTech or AdTech product management - Demonstrated history of developing MarTech Solutions in an Adobe Environment (specifically Adobe Target, Adobe Journy Optimizer - AJO, and Adobe Experience Manager - AEM) To succeed in this role you need to be self-starting. An entrepreneurial/owner mindset will be key. I can't share the hirer, but I know them and they're a great team to work with. If you are interested in this one... DM me ASAP! I can send you a JD and put you in touch with them asap. But do not wait on this one... it will go fast. Finally, last but certainly not least we at ArcSpan are actively looking for Manager, Customer Success to join our growing team. This is a key role to help manage our growing customer base. The role is New York based and be ready to be in there helping our customers on the daily! You can check out more on it (and apply) here: https://lnkd.in/gzrqPpvX Let's go!
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Bill Bledsoe (he/him) shared thisWhat a brilliant way to help independent local media thrive in the new world of media consolidation. Congrats Local Public TV on your launch and continued success in the future. https://lnkd.in/gtWFvCYRSeattle’s Cascade PBS spins out Local Public, a tech platform that builds streaming apps for stationsSeattle’s Cascade PBS spins out Local Public, a tech platform that builds streaming apps for stations
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Bill Bledsoe (he/him) posted thisI'm super-excited to announce that I've joined ArcSpan as their SVP of Product. ArcSpan sits in a very unique place in the Ad Tech space as a true partner to Publishers helping them monetize more efficiently. I've been working with Art Muldoon Garret Vreeland, Christopher Guenther, Balaji Rao to help build out their Mobile capabilities. The team is fantastic; so smart and so creative. ArcSpan sits at the nexus of some wonderful opportunities that can solve a lot of the new challenges facing the ad industry; I'm genuinely excited for the road ahead. I wanted to take a moment to thank some key folks that have been helpful in my search for my next role. Whether providing inspiration, pep talks or just plain being there, this group has helped in many ways. So... shout out to Loren Schwartz, Scott Greenberg, Sudy Karuthodiyil, Karl Reece, Robert Neer, Ken Murphy, Leslie Grandy, Kya Sainsbury-Carter, Jennifer Kattula, JENN REEVES, Michael Kluck, Norm Estabrook, Marc Goldberg. It has been a journey that you survive & advance with good advice and healthy dose of persistence. Let's go!
Bill Bledsoe (he/him) commented on a post
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Congrats Jenn on a great run. So blessed to be a small part of it. Can't wait to see what's next.
Bill Bledsoe (he/him) replied to a comment
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This seemed relevant to the conversation as well. https://www.linkedin.com/news/story/swamped-with-ai-sweetened-resumes-recruiters-go-old-school-7540620/
Bill Bledsoe (he/him) commented on a post
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This is being sold as a service to job seekers out there as well as the folks that are doing their own bots. I don't know if I agree with the tactic but... I can understand it after my experience this last round of job seeking.
I cannot tell you how many times I received either incorrect status or no status at all from HR machines. I had one prominent company who actually sent me someone else's status... and then said "oops, my agent went off the rails on that one. Sorry?" Many companies had absolutely no communication whatsoever... I'd say that was the majority not the minority. I think that the technology exists today to automate a response reliably when a job is closed but... that was rare in over 200 applications.
Ultimately, I landed my new role just like I did in 1992 when I started in technology... through someone I knew. Funny how that works still.
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Bill Bledsoe (he/him) reacted on thisBill Bledsoe (he/him) reacted on thisOver the past few months on the side, in my own time, I’ve been building something new. With 20+ years in tech marketing at companies like Microsoft, Meta, Dropbox, and LinkedIn, I keep coming back to one simple belief: When a business has a clear message, everything else gets easier. The website. Social content. Customer conversations. Even helping other people explain the business consistently. But many founders are reinventing that message every time they communicate. I believe the best messaging starts with listening, then turns what a founder already knows into a simple, reusable framework that customers can understand and the business can use consistently. Rails, not a rigid script. That’s what I’m building through DeKay Marketing Advisory. I’m opening three introductory spots for a focused Messaging Tune-Up for businesses whose messaging feels a bit unclear, could be more consistent, or no longer reflects what the business has become over time. If this sounds familiar in your own business or if a founder or small-business owner comes to mind, please send me a DM or consider making an introduction. If you’d like to learn more, I’ve also shared a link to my landing page in the comments below. Thanks so much! #SmallBusinessMarketing #MessagingStrategy #FounderLedBusiness
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Bill Bledsoe (he/him) liked thisBill Bledsoe (he/him) liked thisThree months ago I committed to building PropElle in public. Here's what actually happened. I am data driven person, so the numbers first: 20,081 LinkedIn impressions. 4,414 people reached. Over 200 new followers on my profile, not counting my business pages. 3 articles published. 8+ videos filmed. 6 podcasts recorded. 2 speaking appearances: Mic Drop Marathon, Fearless Women Summit. Countless workshops. And a new 4-week cohort program launching in September. But the numbers are not the story. The learning is. The most important thing that changed in three months wasn't a metric. It was a realization. I started building PropElle for "women founders." That's technically true. But it's not specific enough to build a real business around. I had done the work to target specific client targets: the tech outsider woman who needs an expert to help her get started and build her idea, the early stage bootstrapping woman who's spent weeks or months trying to do it all on her own and realizing she needs an outside expertise to unlock the next steps. Three months of showing up, writing, posting, talking to people, watching what landed and what didn't, taught me something I couldn't have learned otherwise. The woman I'm also built for is still employed. She has a job in tech. She has income. And she has an idea she's been sitting on. But she is not showing up in the startup groups or discussions. She thinks she has no time. She stays in the shadow: torn between her pull to start building, and her fear to be seen. She does not fully feel urgency yet. She knows her name will be on that layoff list. But not today. So she waits for the next one semi-relieved. Nobody has helped her see that the risk of staying invisible is higher than the risk of being seen. That clarity on this other type of client changed everything. My content. My offerings. The conversations I have. The way I position what I do. Here's what else I learned: the posts that performed best weren't the ones I worked hardest on. They were the ones I shared my passions and beliefs. The tech redirection post about my friend who wanted to quit. The World Cup anticipation post about dreams I thought were impossible. The community dinner post about what PropElle is becoming. Vulnerability outperforms strategy every single time. And consistency is the most underrated thing in building an audience. Not one viral post. Not the perfect hook. Just showing up. Again. And again. Adjusting. Showing up again. Testing. Learning always. I'm not where I thought I'd be at month three. I'm somewhere better! I know who I'm building for. I know what they need. And I know what I'm building next. And more importantly I am true to myself in my content, and loving what I do. That's worth more than any impression count. What's the thing that surprised you most about the last three months of whatever you've been building? #WomenFounders #BuildingInPublic #PropElle #ProductStrategy #WomenInTech
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Bill Bledsoe (he/him) liked thisBill Bledsoe (he/him) liked thisWhat a day at Wrigley, for RedVest Media & Ace Hardware Corporation ! Thank you so much Molly Hjelm, Tyler Lusebrink and Emily Vallor for such a great event ! Stay tuned for the The Middlemen Podcast interview on top of the cubs dugout with Molly ! Avery Ross Peter Sittler Anna Mizelle Shannon Schoenborn Anthony Maiello Allison Fowler David Tiberia Peter V.S. Bond Sri Rajagopalan
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Bill Bledsoe (he/him) liked thisBill Bledsoe (he/him) liked thisToday's my last day at Ovative Group. There are too many brilliant, hardworking people here to thank individually — but I do want to call out Steve Baxter specifically. His coaching and leadership have made me a better person, and honestly made the whole ride a lot more fun. To the rest of the Ovative team: thank you for the work, the laughs, and for building something I'm genuinely proud to have been part of. I'll be cheering for Ovative's continued success from the outside. Stay tuned — more soon on what's next for me.
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Bill Bledsoe (he/him) liked thisBill Bledsoe (he/him) liked thisI had a lot going on this week. No "Pay it Forward" posts today, sorry! Although, next week I have a big announcement that I am very excited about...so watch this space. If you want to see the open roles that I am looking for now, just go to my profile and look at Monday's posts. Tuesday through Thursday were my videos, give them a look if you have time in between home depot and bed bath and beyond...if you have time. Enjoy the weekend, it is almost Monday.
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Bill Bledsoe (he/him) liked thisBill Bledsoe (he/him) liked thisI’ve been pretty quiet on LinkedIn for a long time. Not because I stopped having opinions. That would be wildly out of character. Mostly, I had a job I cared about, clients to support, people to work with, things to build, and problems to solve. After 15 years with Motivation Technologies, the company was recently acquired by Integrity Web Consulting. As the organizations came together, my role ultimately came to an end. It wasn’t the change I would have planned, but I’ve always believed change creates opportunity — even when it arrives unexpectedly. So, I’m back. I’m reconnecting, I’m going to be around more, and I’m officially open to what’s next. I’m looking for senior roles around product innovation, creative technology, product strategy, solutions strategy, and emerging technology/AI. The common thread in my work has been helping figure out what should be built when the answer isn’t obvious yet — then working across product, creative, technical, and client teams to make the idea real. I started as a developer and architect, and I still like to build when it helps: prototypes, working demos, architecture, code, or simply enough of an idea to let people react to something tangible. Generative AI is also a big part of how I work every day and a true force multiplier across research, ideation, prototyping, development, content, and client solution work. If you know of a team looking for someone like that — or someone I should meet — I’d love an introduction. You can learn more and take a look at a nice fresh resume by visiting my profile. #OpenToWork #ProductInnovation #CreativeTechnology #ProductStrategy #GenerativeAI #AI #DigitalStrategy #InnovationLeadership
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Bill Bledsoe (he/him) reacted on thisIf you want to work with one of the coolest person at OfferUp and a great team/company, please reach out!!Bill Bledsoe (he/him) reacted on thisI'm hiring! We're looking for a Revenue Operations Systems Administrator to join me at OfferUp and help build out our RevOps Systems function. This is a hands-on role with meaningful ownership across our GTM systems, including Salesforce, Zuora, Zendesk, HubSpot and more. It's a great opportunity for someone who wants to work across a broad technical stack and have a real impact on how our GTM systems evolve. If you're interested, check out the role below. And if you know someone who might be a great fit, I'd appreciate you sending it their way!
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Bill Bledsoe (he/him) reacted on thisBill Bledsoe (he/him) reacted on thisIntroducing the Numeric Cash Management Cab. New Yorkers. Accountants. Answering trivia questions in the back of the cab. With Ben Bailey in the front. Turns out no one outside finance knows what GAAP stands for. And accountants are indeed very good under pressure. Check it out. And if you're sick of manually reconciling cash, reach out to us.
Experience & Education
Publications
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HTML 4.0 Superbook
Sybex Press
Developed HTML-based online help system used as a case study and chapter in this book.
Languages
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Spanish
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Organizations
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Oregon Crusaders
Board Member
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Cascade High School Band & Color Guard Boosters
President, Treasurer
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