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Christopher Guenther shared thisExcited to have a great publisher like LADbible leverage the ArcSpan platform!Christopher Guenther shared thisPleased to share that LADbible Group replaced its legacy DMP with 𝗔𝗿𝗰𝗦𝗽𝗮𝗻 𝗔𝗠𝗦 in just 28 days. ArcSpan continues to prove the value to premium publishers of migrating and upgrading their audience monetization systems to deliver across a portfolio of revenue strategies. Average audience cohorts were 𝟯𝟬% 𝗹𝗮𝗿𝗴𝗲𝗿, some more than doubled in size, and audiences reached 𝗚𝗼𝗼𝗴𝗹𝗲 𝗔𝗱 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 𝟱𝘅 𝗳𝗮𝘀𝘁𝗲𝗿. The migration covered four properties reaching 69 million users, with no custom scripting and no disruption to revenue. As Nicholas Mahany, Head of Commercial Operations at LADbible Group, put it: “ArcSpan’s AMS platform widened our segments rather than just recreating them.” Many publishers remain on legacy DMPs because switching feels harder than living with their limitations. LADbible tested the alternative in live campaigns and achieved more than twice the campaign scale from the same audience. That is what modern audience monetization solutions should do for premium publishers. 𝗢𝘄𝗻 𝘆𝗼𝘂𝗿 𝘀𝗶𝗴𝗻𝗮𝗹. 𝗖𝗼𝗻𝘁𝗿𝗼𝗹 𝘆𝗼𝘂𝗿 𝗿𝗲𝘃𝗲𝗻𝘂𝗲. Congratulations to the LADbible team, and to the ArcSpan team for making the transition seamless. Nicholas Mahany James Dempsey 🔜 DMEXCO Natalie Dawson Sam Hughes Oliver Schwazer Garret Vreeland Christopher Guenther Peter Rooney Taylor Smolik Jose Cabal-Ugaz Artemio Rimando Bill Bledsoe (he/him) Balaji Rao Akpanoluo Etteh #AdTech #Publishing #AudienceMonetization
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Christopher Guenther reposted thisChristopher Guenther reposted thisI'm super-excited to announce that I've joined ArcSpan as their SVP of Product. ArcSpan sits in a very unique place in the Ad Tech space as a true partner to Publishers helping them monetize more efficiently. I've been working with Art Muldoon Garret Vreeland, Christopher Guenther, Balaji Rao to help build out their Mobile capabilities. The team is fantastic; so smart and so creative. ArcSpan sits at the nexus of some wonderful opportunities that can solve a lot of the new challenges facing the ad industry; I'm genuinely excited for the road ahead. I wanted to take a moment to thank some key folks that have been helpful in my search for my next role. Whether providing inspiration, pep talks or just plain being there, this group has helped in many ways. So... shout out to Loren Schwartz, Scott Greenberg, Sudy Karuthodiyil, Karl Reece, Robert Neer, Ken Murphy, Leslie Grandy, Kya Sainsbury-Carter, Jennifer Kattula, JENN REEVES, Michael Kluck, Norm Estabrook, Marc Goldberg. It has been a journey that you survive & advance with good advice and healthy dose of persistence. Let's go!
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Christopher Guenther reposted thisChristopher Guenther reposted thisArcSpan is Hiring: 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 𝗠𝗮𝗻𝗮𝗴𝗲𝗿 in 𝗡𝗬𝗖 ArcSpan is growing, and we're looking for an experienced Customer Success Manager to partner with some of the world's leading publishers as they transform how they monetize first-party audience data. If you're passionate about ad tech, AI, customer relationships, and working alongside a innovative, ambitious team that's building the future of publisher audience monetization, we'd love to hear from you. Learn more and apply: arcspan.com/careersCareers at ArcSpan | Join Our AdTech Innovation TeamCareers at ArcSpan | Join Our AdTech Innovation Team
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Christopher Guenther reposted thisChristopher Guenther reposted thisWe were delighted to attend the AOP Awards last week — a brilliant evening celebrating the very best in UK digital publishing! Congratulations to all the winners and nominees. Our next stop: Cannes Lions 🇫🇷 🍷. If you're attending and want to talk publisher audience strategy, first-party data monetisation, or how ArcSpan compares to what you're running today — we'd love to find time. Reach out to Art Muldoon, Garret Vreeland, or James Dempsey 🔜 Cannes Lions to set something up. Art Muldoon Garret Vreeland Peter Rooney Taylor Smolik Oliver Schwazer Artemio Rimando Akpanoluo Etteh Balaji Rao Jose Cabal-Ugaz Christopher Guenther Pin-Ju Chiang #AOPAwards #CannesLions #DigitalPublishing #ProgrammaticAdvertising #1PData #Agentic #Curation #Identity #DMP
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Christopher Guenther reposted thisChristopher Guenther reposted thisPlease join us in welcoming Oliver Schwazer to ArcSpan as 𝗩𝗣 𝗼𝗳 𝗦𝗼𝗹𝘂𝘁𝗶𝗼𝗻𝘀 𝗘𝗻𝗴𝗶𝗻𝗲𝗲𝗿𝗶𝗻𝗴, 𝗘𝗠𝗘𝗔 & 𝗔𝗣𝗔𝗖. Oliver brings extensive experience working with publishers, deep technical expertise, and a strong commitment to customer success. His leadership will play an important role as we continue expanding our presence across EMEA and APAC and supporting a growing community of publisher partners worldwide. As publishers navigate rapid change driven by AI, identity, curation, and evolving monetization strategies, ArcSpan remains committed to delivering innovative, publisher-first technology that helps media companies unlock greater value from their audiences and data. We're excited to have Oliver on board and look forward to the impact he'll make for our customers, partners, and team. Welcome to ArcSpan, Oliver! 🚀 Own Your Signal. Control Your Revenue. Garret Vreeland Christopher Guenther James Dempsey Peter Rooney Balaji Rao Jose Cabal-Ugaz Taylor Smolik Artemio Rimando Akpanoluo Etteh Art Muldoon #AudienceMonetization #AdTech #Publishing #Media #AI #Identity #Curation#CustomerSuccess #EMEA #APAC
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Christopher Guenther reposted thisChristopher Guenther reposted thisExcited to welcome new EMEA customers LADbible Group (UK), Snack Media (UK), and Triboo Group (Italy) to the growing ArcSpan community. As publishers continue navigating rapid industry change driven by AI, first-party identity, curation, and monetization pressure, we’re seeing leading media companies modernize their audience monetization infrastructure with more flexible, AI-powered, transparent publisher-first solutions. 𝗔𝗿𝗰𝗦𝗽𝗮𝗻 𝗔𝗠𝗦 helps publishers unify 1P audience, identity, contextual, behavioral, brand safety, and revenue intelligence into actionable monetization workflows. AMS gives publishers greater control, transparency, and performance across the open web. Thank you to these teams for their partnership and trust in ArcSpan. We are excited to support their success as we continue expanding across EMEA. Own Your Signal. Control Your Revenue. Natalie Dawson Nicholas Mahany Sam Hughes Marco Guglielmin Hector Morales Valdes James Dempsey Garret Vreeland Christopher Guenther Peter Rooney Balaji Rao Jose Cabal-Ugaz Taylor Smolik Artemio Rimando Akpanoluo Etteh #AdTech #Publishing #Programmatic #AudienceData #AgenticAI #Media#DigitalPublishing #FirstPartyData #EMEA
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Christopher Guenther reposted thisChristopher Guenther reposted thisExcited to share that ArcSpan AMS is powering Gamer Grid, the new audience targeting engine launched by Overwolf Ads. ArcSpan's Identity Spine, AI-driven custom gaming taxonomy, and audience insights help turn Overwolf’s first-party behavioral and purchase signals into precise, addressable audiences. Together, we’re helping brands and agencies activate gaming audiences across titles including Minecraft, League of Legends, and World of Warcraft. This partnership highlights ArcSpan’s modern, innovative solutions helping publishers reshape audience monetization strategies across industry verticals and the broader open web. Congratulations to the teams at Overwolf and ArcSpan for making this real. Special thanks to Pin-Ju Chiang James Dempsey Garret Vreeland Christopher Guenther Peter Rooney Balaji Rao Jose Cabal-Ugaz Artemio Rimando Taylor Smolik Akpanoluo Etteh
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Christopher Guenther reposted thisChristopher Guenther reposted thisWe are delighted that ArcSpan AMS is a finalist for an AOP award, in the "Best Media Technology Partner: Audiences" category! This is a testament to the advancements we've made in our AMS platform (Audience Monetisation System) and the incremental revenue it's driving for publishers globally. Thank you to our customers and partners who continue to push us forward! Looking forward to the awards ceremony in June and celebrating alongside the industry. Art Muldoon Garret Vreeland Akpanoluo Etteh James Dempsey Artemio Rimando Balaji Rao Jose Cabal-Ugaz Peter Rooney Christopher Guenther Taylor Smolik #programmatic #audiencedata #firstparty #publishermonetisation #contextual #agentic #identity
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Christopher Guenther reposted thisChristopher Guenther reposted this🚀 Strong start to Digiday Vail ’26 as spring fever and AI-fever collide. Feels like the formative days of RTSki (for those who remember) again. ArcSpan and The Daily Beast hosted a kickoff mountaintop lunch bringing together leaders from across the publisher ecosystem. The conversations were consistent and urgent: • Publishers are actively retooling for the AI era • First-party signal and audience intelligence are now core to revenue strategy • Ability to define and action for the humans vs machines is key to maintaining scale and efficiencies over the next 12–18 months From lunch to apres to dinner and then Primis, Video Discovery high-energy nightcap (thank you!), it is clear folks are leaning in. Great to spend time with so many industry colleagues and new friends: Christopher Guenther, Katie Pillich, Katy Lawrence, Nicolas Hulsmans, Niels Claes, James Henderson, Gabe Karp, Jonathan Roberts, Samantha Dascher, Megan Hong, Laina Zissu Grady, Jonny Kaldor, Matthew Schulte, Ashley Allen, Chris Pirrone, Leon G., Jonathan Slavin. Big week ahead. Let’s go!
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Christopher Guenther liked thisChristopher Guenther liked thisI’m thrilled to share that I’ve joined the Fashion Institute of Technology (FIT) as its first-ever Chief Marketing Officer. After two decades building brands at Condé Nast, Kravet, and WME Fashion, I’m proud to bring that experience to an institution that sits at the intersection of creativity, technology, business, and culture — exactly where the future of the global economy is heading. Excited to work alongside President Jason Schupbach and the FIT community to advance Future//Forward: FIT’s vision to be the premier launchpad for creative talent worldwide. Thank you Jason and the FIT Board and search committee (Robin Burns-McNeill, Jaqui Lividini, Jennifer LoTurco) for your vision and this incredible opportunity. What a phenomenal first week and thank you all for the warm welcome. Let’s build something extraordinary. https://lnkd.in/gNUyqA8KFIT Names Kimberly Fasting-Berg the College’s First Chief Marketing OfficerFIT Names Kimberly Fasting-Berg the College’s First Chief Marketing Officer
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Christopher Guenther liked thisThrilled to have joined Convene Hospitality Group as Chief Product & Technology Officer. Grateful to Ryan Simonetti for the opportunity. I've spent most of my career putting technology to work for media businesses. With CHG's hospitality-first brands, the product is physical, real-time, and intentional across every touchpoint. Same principles, different stakes.Christopher Guenther liked thisWe're building the future of hospitality -- and technology is part of the experience. We're pleased to welcome Melanie Colton as Chief Product & Technology Officer (CPTO). With 25+ years of product and technology leadership experience, Melanie will lead CHG's technology, engineering, data, and infrastructure functions as we continue to scale our portfolio and one-of-a-kind experience globally. Her focus? Making it easier to create exceptional experiences. As Melanie puts it, technology isn't separate from hospitality; It's foundational to the guest experience. Welcome to CHG, Melanie! We're excited for what's ahead.
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Christopher Guenther liked thisChristopher Guenther liked thisOur third year of The Economic Times World Leaders Forum comes to a close, bringing together top global political and business leaders. Thanks to all for joining us in showcasing India and creating a home for the most important conversations. #ETWLF26
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Christopher Guenther liked thisChristopher Guenther liked thisWhat a phenomenal first year it has been for FOX One! I am immensely proud of our product and engineering teams for their groundbreaking wins and technical achievements. Our collaborative culture has enabled us to build a platform that truly stands out in the industry. Looking towards our future roadmap, we are poised to push the boundaries of innovation even further. Thank you to everyone who has contributed to this milestone!
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Christopher Guenther liked thisChristopher Guenther liked thisI’m happy to share that I’m starting a new position as Senior Director, Programmatic Strategy and Operations at The New York Times!
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Christopher Guenther liked thisChristopher Guenther liked thisIncredible innovation occurring within the audio industry around data and automation. Excited to have partnered with Butler/Till on this agentic initiative - watch this space! CC: Scott Ensign Amanda DeVito, MBA Michael Vignapiano Nick MorticelliButler/Till extends agentic media buying tests into audio with iHeartMediaButler/Till extends agentic media buying tests into audio with iHeartMedia
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Christopher Guenther liked thisI am thrilled to share that I've been named CEO of Fubo! Fubo has created a leading platform in virtual Pay TV, and I can't wait to work alongside this talented team of leaders and employees as we build on that vision, becoming the world-class standard for live sports, news and entertainment streaming and delivering even more value to our Fubo and Hulu + Live TV subscribers. Having spent nearly the past decade at The Walt Disney Company, I’m grateful to my colleagues and leaders there, for the many opportunities I’ve had to launch, transform, and grow some of the world’s leading streaming services. I look forward to delivering the same passion for premier programming, innovation, and subscriber experience to Fubo as it enters this next chapter of growth.Christopher Guenther liked thisWe’re excited to share that Alisa Bowen is joining us as Fubo’s new Chief Executive Officer. Alisa brings three decades of leadership experience at the intersection of consumer media, streaming and digital operations from several prominent media organizations around the world. Most recently, she served as President of Disney+, one of the world’s largest and most renowned streaming platforms, and played a pivotal role in Disney’s global launch, scaling and integration of Disney+ with Hulu and ESPN+. Alisa will work with our talented organization to build on our strong platform today, with a focus on accelerating go-to-market execution, driving growth and delivering even greater value for our subscribers, advertisers and partners. Welcome to Fubo, Alisa! Read the full announcement here: https://lnkd.in/g3V3ng4hFubo Appoints Alisa Bowen as Chief Executive OfficerFubo Appoints Alisa Bowen as Chief Executive Officer
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Volunteer Experience
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Mentor
New York Fashion Tech Lab
- Present 11 years 7 months
Economic Empowerment
Acting as a mentor for companies accepted into the New York Fashion Tech Lab (a collaboration between the Partnership Fund for New York City and Springboard Enterprises to promote growth in fashion technology), providing guidance as they look to launch their businesses
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Tom Sly
AI visibility for broadcast TV is real. As an industry, we are woefully behind digital and big-tech. They have been creating visible data for years to inform programmatic buying. It's time broadcasters and the industry organizations that support us work together to close this gap! I asked a few experts for specifics on this. Thank you Jon Accarrino, Grok, and ChatGPT for your detailed guidance to gain visibility! Check out their recommendations in my column today: https://lnkd.in/gcFt-bzj
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Juan Du Preez
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