Overwolf

🚨 Our August gaming newsletter for brands & advertisers is HERE! Highlights include: 🎬 Netflix scores exclusive GTA VI extended first look deal 🍗 KFC earns 70M Roblox visits without an official experience 🛋️ IKEA and Xbox launch co-branded gaming furniture line 🏆 CurseForge launches PUBG UGC contest with $95K prize 🧴 Jo Malone London brings Sea Salt & Bergamot into Fortnite Read in full (and subscribe) 👇

🐺 Meet The Wolf Pack! Say hello to Ella Barkay, Brand Partnerships Operations Manager at Overwolf Ads. The person who makes the complex look easy and the chaotic look calm. She is 12,000+ levels deep into a game she started a decade ago. When Ella commits to something, she commits. 🎯 Ella has quietly built systems that make everyone else's work better, keeps on implementing better processes and still manages to keep track of everything on her plate. We are very lucky to have her in the pack 🐺❤️ Want to join her? Head to our careers page: https://lnkd.in/d8-xySNh

🎮 Today the biggest premiere on Netflix is an advert for a video game 3PM ET. Grand Theft Auto VI: An Extended Look. Netflix cleared the schedule, took a six-hour exclusive, and issued the proud press release. The scoreboard below shows why this stopped being surprising years ago: 👜 Louis Vuitton × LoL Worlds Final (2019) The house designed the trophy case. 44M peak viewers watched the final. 🎤 Travis Scott × Fortnite (2020) Nine minutes on a virtual stage. 27.7M attendees across five shows, a reported $20M gross. 🎵 Lil Nas X × Roblox (2020) A debut album performance drew 35M visits in one weekend. Fashion paid gaming. Music paid gaming. This week the world's biggest streamer paid gaming. 📊 Rockstar's last GTA VI trailers: 468M YouTube views 📺 Netflix's entire member base: 325M, built over 18 years 🥊 Netflix's biggest live audience ever: 65M concurrent for Tyson vs Paul One game's trailer out-reached the entire subscriber base of the platform premiering it. It's getting hard to argue against it: gaming, more than sports, music, or movies, is the definitive cultural stage of this generation. So, where do we think the Extended Look will land in terms of numbers? 👇

Come to our gamescom Happy Hour TODAY! 🍻 🗓 Date: August 27 at 4:30 PM 📍 Location: Halle 2.2, Stand C–020 We're waiting for you 🐺 https://lnkd.in/ddSNRA2n

And we're live at gamescom 2026! Come by our booth at Halle 2.2 to talk about all things: > Direct-consumer monetization > Gaming payments > UGC And what powers the next generation of gaming experiences. Liam Wiltshire 🔜 Gamescom Adam Cavanagh Yonatan Matz Elliot Greenwood Brent Reifler and Noam Segev

Gaming has long commanded massive consumer attention. Now, brands have more opportunities to connect with those audiences through the data-driven, programmatic strategies shaping the broader media landscape. I’m excited to dive into this topic at the inaugural GamesBeat Insider Series: Brands & Games, presented by Overwolf Ads on September 16 in New York City. I'll be joining leaders from gaming, entertainment and technology for a thoughtful discussion around what's next. If you’ll be in NYC during IAB PlayFronts week, I’d love to see you there! Request an invite: https://shorturl.at/mBjrW

🐺 The Overwolf pack has arrived at gamescom. Want to build the future of gaming together? Schedule a meeting with our teams and say hi at our booth. 🟥 𝗢𝘃𝗲𝗿𝘄𝗼𝗹𝗳 𝗔𝗽𝗽𝘀: Developers building, monetizing, and reaching 113M+ monthly gamers with the next generation of in-game apps and overlays. Join Moonsworth's Lunar Client, Mobalytics, GIANTX's iTero Gaming, and hundreds more on our world-leading platform. 🟧 CurseForge for studios: Join industry leaders like Warner Bros. Games, KRAFTON Inc., and Studio Wildcard in adding safe, curated, and scalable evergreen content to your games. 🟦 Tebex: The all-in-one monetization platform for game studios. Join over 45K stores using Tebex to power in-game shops, mobile webstores and more with 130+ local payment methods and full Merchant of Record services. 🟥 𝗢𝘃𝗲𝗿𝘄𝗼𝗹𝗳 𝗔𝗱𝘀: Reach over 113M monthly players during and beyond playtime. Trusted by Universal Pictures, Amazon, Procter & Gamble, JBL Professional , and more. 🟩 Nitro: Join 500+ premium websites supercharging revenue with premium CPMs, direct brand deals, and 7-day payouts. 🗓 August 25-28, 2026 📍 Halle 2.2, Stand C-020 Book a meeting: https://lnkd.in/d9PQ5W2J See you there. 🐺

The CEO behind GTA VI is coming to our VIP party next month 😳🐺 (Actually, it's our invite-only industry event in New York. But still.) On September 16, Overwolf and GamesBeat are hosting "Brands & Games" for ~100 senior leaders across gaming and advertising. (a day before IAB PlayFronts for those in town 🗽) The premise is simple: Gaming became the biggest entertainment medium on the planet, and advertising's response was, mostly, "interesting, let's revisit next quarter." In 2013, GTA V generated $800M in 24 hours and crossed $1B in three days, the fastest in entertainment history. In November, GTA VI will become a cultural phenomenon in a gaming economy several times that size: 3.5 billion players, in a market headed past $300B by 2028. What better pretext to bring visionary leaders from gaming and advertising under one roof to talk measurement, authentic brand integration and why gaming matters right now? The line-up we've assembled for the deep-dive: 🎤 Strauss Zelnick Chairman & CEO of Take-Two Interactive (yes, weeks before the biggest launch in entertainment history, he's choosing to spend an afternoon with us 💅) 🎤 Reggie Fils-Aime Former COO/President of Nintendo 🎤 Carol Reed Global Chief Innovation Officer at Ogilvy (WPP) 🎤 Ali Smith GM of Media + Entertainment at The Trade Desk 🎤 Sami Barnett Sr. Director of Gaming at TMA / Omnicom 🎤 Alexander Lee Lead News Writer at GamesBeat moderating (formerly Senior Gaming Reporter for Digiday) + more to be announced. Our role? The hosts who happen to bring 113M+ monthly consumers across 100s of the world's biggest titles, plus a decade of putting Netflix, Pringles, McDonald's, Universal Pictures and 100s more in-game. Fair warning: you're going to hear about this event from everyone at Overwolf with a LinkedIn account this month (sorry in advance). Full event details + to request an invite: https://lnkd.in/d3yJDu_A See you in New York 🐺

🐺 Meet The Wolf Pack! Say hello to Dror Haberman 🔜 Gamescom, Director of Community & Content at CurseForge. If there is someone at Overwolf who has already planned three moves ahead, mapped the terrain, and knows exactly what to bring for every scenario, it is Dror. He builds communities the same way he approaches everything else: with full commitment, deep enthusiasm, and probably a reference to a book you didn't know you needed to read. 🎲 Glad he rolled into the pack. Want to join him? Head to our careers page: https://lnkd.in/d8-xySNh

59% of Americans are gamers, yet only 2.3% of US ad spend goes to in-game advertising. Someone in a media planning meeting is going to bring this up. It might as well be you. Your audience is already spending hundreds of hours playing. Most media plans do not reflect it. The channel is underpriced, and the credit for actually understanding and being part of the community is still up for grabs. You do not get to be early twice. Be the person who saw it coming.