Clare Dunnett (she/her)

Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.

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Audio represents 20%+ of consumer media time but under 5% of ad spend (eMarketer). For pharma brands focused on reach, frequency, and trust, this unlocks smarter investment without sacrificing accountability. "Viant Technology’s direct integration with iHeartMedia... allows both companies to match their data graphs and create shared IDs for targeting audiences in digital audio, as well as broadcast radio, where audience ID signals are scarce." Net-net: we're making hard to measure channels measurable and heping healthcare marketers better understand who they’re reaching, how often, and how audio fits into the full patient and HCP journey. Audio has always driven impact. Now, with Viant, it drives insight too. #HealthcareMarketing #PharmaMarketing #Viant #Programmatic #AddressableAdvertising #MeasurableMedia #AudioAds https://lnkd.in/ek8J-iJE

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Teads is elevating the role of Connected TV with the launch of CTV Performance, introducing a new way to optimize and measure real business outcomes. This innovation allows advertisers to connect premium streaming exposure to measurable results, bringing brand awareness and performance closer together than ever before. https://lnkd.in/eJqdjEZS

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Most metrics will tell you what your campaign delivered. But attention is the metric that finally tells you why it worked. The new mCanvas × Lumen study takes the conversation far beyond clicks and vanity metrics. It clearly demonstrates how high-attention environments drive stronger recall, deeper consideration, and higher intent — the outcomes that genuinely move the needle for brands. A big congratulations to my amazing team at mCanvas (Roshni Verma Shubhangi Kale Ryan Dsouza Tariq Nahas Meghna Soni Abhilash Krishnan) and our partners at Lumen Research for bringing this research to life. Truly proud of the depth and clarity this adds to the attention narrative. Link in the comments 👇 #AttentionEconomy #BrandImpact #MediaEffectiveness #AdTechInnovation

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🚨 The landscape of CTV Advertising has undergone a significant transformation with the recent Roku-Amazon Alliance announcement at Cannes Lions. This strategic partnership marks a pivotal moment, granting access to approximately 80% of U.S. CTV households, equivalent to around 80 million homes, as highlighted by John Tomase of LinkedIn News. 👉 Initial outcomes are already demonstrating the impact of this collaboration: - 40% increase in unique viewers - 30% reduction in repeated ads - 3x surge in the value of ad spend Having been part of Roku during its early stages, witnessing this development is not merely exhilarating but also the realization of our long-standing vision to establish a dominant presence in the CTV advertising realm through strategic alliances and unparalleled scalability. This partnership signifies more than a mere business deal; it marks a seismic shift in the future landscape of television advertising. 💡 Why This Development Is Significant: 1. The Strategic Move: Scale, Data & Authenticated Reach By amalgamating Roku's CTV reach with Amazon's DSP, a colossal authenticated identity graph is being constructed—a dream come true for advertisers. This translates to reduced wastage of impressions and enhanced precision in targeted, measurable ad delivery. 2. Leveraging Artificial Intelligence Empowered by extensive first-party data and user log-ins, AI can now be leveraged comprehensively to drive hyper-personalized ad experiences. Imagine dynamic ad placements based on real-time behaviors and preferences, transcending traditional demographic targeting. 3. Addressing Key Concerns Will this consolidation potentially stifle market competition? The dynamics of pricing control might shift with increased influence in Amazon's domain. The neutrality of DSP is under scrutiny—what implications will this have for platforms like The Trade Desk? 🔮 Anticipated Developments: ✅ Enhanced focus on authenticated data and AI integration ✅ Emergence of "super-platforms" consolidating inventory and data control ✅ Encouraging brands to adapt: If you're not already optimizing for Amazon’s DSP, now’s the time. ✅ Potential for both innovation and consolidation risks This is a moment of truth for the CTV ecosystem. As we adopt smarter, AI-powered advertising, we must also ask tough questions about data control, interoperability, and competition. Do you think this will reshape the future of media buying for the better or limit it? #CTV #Advertising #Roku #AmazonAds #DigitalAdvertising #MediaBuying #Marketing #AdTech #ConnectedTV Read more: https://lnkd.in/gAzSAAeb

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Roku’s Snr Dir, global ad platform partnerships & biz dev, Miles Fisher, joins us for a deep dive into how Roku’s new Amazon Ads partnership will drive CTV’s full funnel future. https://lnkd.in/gc_cSZYh

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With live global sport audiences continuing to grow, programmatic — from inventory access and deal flexibility to infrastructure built for live — is helping brands show up where and when it matters most. Read the latest article from Magnite where we dive into how programmatic can shape live streaming success in 2026 and beyond.

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As global streamers continue launching ad-supported offerings in Australia, brands face a golden opportunity to reach premium audiences at scale. Yael Milbank, Magnite's Managing Director, Australia & New Zealand, shares how buyers can stay ahead in Australia's shifting premium video landscape. Read more in Mumbrella: https://magnite.smh.re/1I7

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Amazon and Roku Unite to Target 80M Authenticated Households "While the partnership may not yet solve all challenges in CTV advertising—such as off-Amazon attribution or true multi-retailer performance—it marks a significant step toward a more streamlined, performance-driven TV ad ecosystem." #amazonads #roku #CTV #streaming #advertising #addressableTV

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we've posted a couple of reports in the past - but I think that this one is the BEST and most interesting one we published (...so far...) this is a true comparison of "attribution" vs. incrementality - comparing the actual aggregated, weighted, and indexed results based for the clients who share attribution data with INCRMNTAL Super interesting - get it below!

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Love this - AI is the Oppenheimer moment for marketing. It fundamentally collapses the time and cost of production. A $2.5 million campaign that used to take four months can now be delivered for $500,000 in four weeks. Legacy firms that charge based on hours with the 'time-driven' model are existentially threatened by this.

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Happy to help our partners at Amazon with this measurement initiative. Proof that real purchase data, not modeled proxies, is what closes the gap between streaming exposure and verified sales outcomes.

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64 Is the New 54 — And Radio’s Real Audience May Be Bigger Than We Admit For decades, Adults 25–54 has been the default currency in advertising. But the data suggests it may be time for a reset. According to new analysis from Audacy’s research team - led by Senior Director of Research & Insights Reggie Shah and SVP of Research & Insights Ray Borelli — expanding the core target to Adults 25–64 dramatically changes the business case for radio and for brands. What happens when you add just one decade? * +31% more reach * National radio audience grows from 107M → 140M adults * +48% total listening * +4-point lift in conversion among exposed listeners That last stat matters. Awareness is nice. Conversion pays the bills. The Demographic Reality Shift The original 25–54 target assumed people hit major life milestones early. Today, those timelines have moved: • Median age of first-time homebuyer: 40 • Median age of any homebuyer: 59 • Adults 55–64 = 17.8% of households but ~20% of income and spending • Labor force participation for 55–64 continues to rise This is not a “declining” cohort. It’s a financially dominant one. Brands Are Already Following the Money Several major marketers are leaning into this segment: • DoorDash — fastest-growing users: 55–64 • Delta Air Lines — largest premium seat share • Hoka — median purchaser age: 52 • L’Oréal — identifies women 55–64 as a growth driver Radio Loyalty + Modern Behavior = Powerful Mix Research from Edison Research shows: • Baby Boomers spend 69% of ad-supported audio time with AM/FM radio • Gen X spends 64% • 70% of adults 55–64 are actually Gen X - not Boomers And they’re not “offline”: • Smartphone adoption among 50–64 >18–49 • YouTube viewing (55–64): +25% • Smart TV viewing: +61% • Daily podcast listening: +173% • Smart speaker radio listening minutes: +73% (2020–2025) Translation: They’re loyal to radio and fully digital. Americans Are Living Longer — And Staying Economically Active This shift aligns with a broader demographic reality: According to the Centers for Disease Control and Prevention (CDC), U.S. life expectancy is now about 77–79 years depending on the latest estimates - meaning today’s 60-something consumers often have decades of spending power ahead of them, not behind them. The Question for Media & Marketers Are we optimizing for habit… or for results? If a simple target adjustment delivers significantly more reach, listening, and conversion - without sacrificing audience quality - it may be time to rethink the industry’s default playbook. 64 may not be “older.” It may be prime. Source: Cameron Coats, Radio Ink : “64 Is the New 54: Is Radio Due For A Demographic Target Reset?” (Feb 25, 2026) Research: Audacy Insights Team (Reggie Shah, Ray Borelli) Supporting data: Edison Research, CDC life expectancy statistics #Radio #Advertising #MediaStrategy #Audio #MarketingInsights #GenX #Boomers #AudienceStrategy #MediaPlanning #AdResearch Ray Borelli Reggie Shah

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Telos Alliance's Costa Nikols boils down the opportunity in California's new law governing loudness in streamed commercials in a TVNewsCheck op-ed today. Bottom line: media and ad tech companies need to collaborate on a solution. #media #streaming #advertising.

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Scripps just launched a 24/7 FAST sports channel. And it’s a smart bet on where sports distribution is heading. Tier 1 sports rights, like NFL, NBA, and MLB, are locked up tight. The major broadcast networks and streaming platforms have them, and they're not letting go anytime soon. So where does that leave everyone else? Scripps Sports Network launches on March 24 as a free, ad-supported streaming channel featuring 100+ live games across the Professional Women's Hockey League, National Women's Soccer League, and Major League Volleyball.  It's a big swing, and maybe the beginning of something larger. If you’re not familiar with FAST channels yet, you will be. FAST delivers free, live streaming content in the old-school scheduled format. Viewing hours grew 43% in 2025, outpacing growth of “regular” streaming. Scripps is building a FAST sports destination around rights that the major players chose not to prioritize. The advertising opportunity here is significant. Scripps Chief Revenue Officer Brian Norris said that the network gives brands the ability to integrate into sports and original programming outside of a paywall, connecting them with passionate, engaged fans wherever they're streaming. That's not a small thing. Sports audiences are among the most brand-receptive viewers anywhere, and FAST delivers them without the subscription barrier that limits reach on paid platforms. Don't be surprised if other content owners sitting on undervalued sports rights follow. FAST won't replace Tier 1 sports television, but it could become the dominant home for everything else. https://lnkd.in/gYCjCKN8 #Sports #Streaming

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🖥️✅ AdExchanger (6/16): “Because both platforms require users to be “100%” logged in, said Roku. In other words, those audiences are very easily identifiable thanks to a wealth of first-party data parameters, so it’s easy to target and measure them with a higher degree of accuracy compared to other available methods. The two companies expect that their combined data footprint will allow advertisers to reach roughly 80 million CTV households through Amazon’s DSP. According to data from Comscore, this represents over 80% of the total CTV households in the United States. Not surprisingly, much of that coverage comes from Roku. Roughly 50% of the total streaming consumption in US households already happens via the streaming provider’s own operating system across all their devices, Roku told AdExchanger. Although the public launch won’t actually occur until Q4 of this year, so far both teams are happy with the outcomes of the initial closed tests. Per Amazon DSP, the combination of Roku and Amazon’s data has achieved three times improvement in return on ad spend, as well as 42% more unique reach at the same media budget and a 27% frequency reduction, meaning how often users see the same ad. Ideally, the final launch will benefit all the different players within the digital advertising industry. Publishers will have an easier time serving ads to the right customers, marketers will reach those same customers with more precision, and the users themselves will have a better experience, said Amazon.” ⬇️ #programmatic #biddable #upfronts #ctv #ott #fast #tvos https://lnkd.in/eQtyxtyt

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Live ad delivery needs infrastructure built for game speed. In the latest episode of #ThePubWay podcast, Scott Young (Co-Founder and Chief Product Officer at Transmit) joins hosts Tina and Mike to unpack the infrastructure, formats and mindset shifts publishers need to power more dynamic live ad experiences. Listen now: https://lnkd.in/dVxs_GeK #Publishers #AdTech #DigitalAdvertising #ContextualAdvertising Seedtag

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