About
I am a revenue and growth operator with over 13 years of experience architecting scale…
Activity
2K followers
-
Matthew Kaminsky shared thisI miss the days when April fools used to be easy. You’d see a headline for a live action Bluey movie (which I’d be first in line for with the kids) or a report that AI companies are suddenly eager to pay publishers a fair price for their content. And you know it wasn't real... Yet The real challenge now isn’t spotting the prank, it’s proving I actually wrote this and didn't just type into chatgpt "sound like a thought leader who is slightly tired and wants to be funny." The real question is how are we going to verify the truth and whats real going forward. In a world where anything can be generated, edited, or republished in seconds, authenticity is essential. The irony is that on the one day of the year we're supposed to be fake, we’re all working overtime to prove we’re real. (Yes this is a totally real movie poster of a live action Bluey Movie) 😉
-
Matthew Kaminsky shared thisIf you're hiring, stop scrolling. Trista is the kind of leader you want in your corner. I’ve seen her work firsthand, and I would vouch for her 10/10 times, any day of the week. If you’re looking for someone who balances a relentless work ethic with the rare ability to lead and scale a talented team, she is your hire.Matthew Kaminsky shared thisHi everyone! As many in the industry have heard, Mediavine had a substantial layoff last week and sadly, I was a casualty. I loved my time at Mediavine and am so thankful for all the amazing people I worked with - how much I learned and grew in the Ad Tech industry. I’m seeking a new role (ideally in the Ad Tech or Tech industry) and would appreciate your support. If you hear of any opportunities or just want to catch up, please send me a message or comment below. I’d love to reconnect. #OpenToWork About me & what I’m looking for: 🌎 I’m open to roles in Minneapolis and Greater Minneapolis-St. Paul Area. ⭐ I’ve previously worked at Mediavine.
-
Matthew Kaminsky posted thisThere’s something special about getting the right people in the same room and by all accounts, the Prebid.org Ascent London Summit delivered exactly that. Our CEO Erik Svilich went (his first time attending) and kept telling me how amazing it was. Sounded like one of those events that reminds you why this industry is so exciting to be a part of. He spent a lot of time talking to folks about what we’re building at Encypher and came back energized by the level of interest and curiosity. Always a good sign when you leave something like that with more ideas than you came in with. Credit to the Prebid team for putting together a wonderful event.
-
Matthew Kaminsky shared thisOur founder Erik Svilich just submitted a public comment on the EU AI Act's Code of Practice for Transparency of AI-Generated Content. I’d highly recommend giving it a read. #EUAIAct #C2PA #ContentProvenance #AITransparency #ContentAuthenticity #AIRegulationMatthew Kaminsky shared thisI submitted a public comment on the EU AI Act's Second Draft Code of Practice for Transparency of AI-Generated Content. The comment draws on my work co-chairing the C2PA Text Provenance Task Force and building the technology that implements it. Nine observations, each with a specific recommendation: 1. Designate C2PA as the reference interoperability standard 2. Recognize sub-document provenance beyond the document-level baseline 3. Strengthen fingerprinting from optional to recommended at scale 4. Require marking that survives content distribution, not just publication 5. Address streaming and real-time AI output explicitly 6. Remove the short text carve-out, because manifests work at any length 7. Make verification freely accessible to any party 8. Maintain the removal of the AI-generated vs. AI-assisted taxonomy 9. Make editorial review claims verifiable through standardized provenance The common thread across all my comments: production-ready technology exists to meet stronger requirements than the current draft sets. Where the second draft shifted from mandatory to voluntary language, it weakened provisions the technology can support today. The full submission is attached. It is signed with content provenance at sentence-level granularity, a working example of what the recommendations describe. Thank you to David Evan Harris for circulating this to the drafting chairs. If anyone wants a full copy, feel free to DM me. #EUAIAct #C2PA #ContentProvenance #AITransparency #ContentAuthenticity #AIRegulation
-
Matthew Kaminsky posted this“How can we reduce traffic loss from content scraping?” I get asked this at least once a week. My answer is usually a bit unpopular: You can’t, and you shouldn't try to. Scraping isn't a bug; it’s just how the modern web works now. The real issue isn't that your content is being crawled—it's that it loses its identity the second it leaves your site. Imagine if every article, image, video, or dataset carried: – Its ownership – Its usage rights – Its licensing terms Embedded directly into the content itself. If the rules follow the content, scraping stops being a theft of value and starts being an extension of it. It becomes trackable, enforceable and, more importantly, monetizable. We’re spending a lot of time thinking about this at Encypher. We aren't interested in restricting access. We’re interested in defining the rules of it. Stop fighting the crawl. Start owning the terms.
-
Matthew Kaminsky reposted thisThe EU Parliament voted 460-71 on March 10 to recommend fair remuneration for copyrighted works used in AI training, itemized disclosure of training data, and opt-out rights for creators. Three things worth noting for anyone in the content licensing space: First, this goes well beyond the AI Act's existing transparency requirements. The shift from "publish a sufficiently detailed summary" to "disclose every copyrighted work used" is a fundamental change in what's expected of AI providers. Second, every one of these recommendations assumes provenance infrastructure that doesn't exist yet for text. Fair remuneration requires proof of use. Opt-out requires content that can be identified after ingestion. Itemized disclosure requires a chain of custody from publisher to training pipeline. Unmarked text has none of this. Third, the timeline is real. The AI Act's first GPAI compliance deadline is August 2026. That's seventeen months from standard publication to enforcement. The C2PA text provenance specification published January 8th, the standard I co-chair alongside Google, BBC, OpenAI, Adobe, and Microsoft, is built to close this gap. And at Encypher, we embed cryptographic signatures at the sentence level that survive redistribution. The regulatory intent is no longer ambiguous. The infrastructure question is whether publishers will be ready to prove what's theirs when enforcement begins. #ContentLicensing #EUAIAct #C2PAMatthew Kaminsky reposted thisGenerative AI is transforming how content is created, but it is also raising concerns for artists, journalists and the wider creative sector. Generative AI is a type of AI that creates new content, like text, images or music, based on existing content that has been used to train the models. That is why AI innovation depends on high-quality creative work. One of the main issues with such models is that they are being trained on copyright protected works. To boost innovation while also protecting the people whose work trains these systems, Members of the European Parliament stress that EU copyright law should apply to all generative AI systems available on the EU market, regardless of where the training takes place. To ensure fair conditions for creators, MEPs are calling for: -fair remuneration when copyrighted works are used to train generative AI -transparency from AI providers, including records of data-scraping and disclosure of copyrighted works used for training -the right for creators and rightsholders to opt out of AI training -voluntary collective licensing solutions accessible to creators of all sizes MEPs also warn about the impact on media pluralism, as AI systems can collect news selectively and they divert traffic and revenues away from publishers. They therefore call for news organisations to have control over how their content is used, the right to refuse its use for AI training, and adequate compensation. Find out more: https://lnkd.in/eQx2xcXc
-
Matthew Kaminsky shared thisExcited that Encypher has been personally invited to the Prebid.org Ascent London Summit next week! Looking forward to the Prebid.org LLM Taskforce session, exploring how publishers can participate meaningfully in the AI ecosystem while protecting the value of their content. If you’ll be at the summit and want to connect, DM me! I can set up a chat with Erik Svilich to catch up at the event.Matthew Kaminsky shared this📣 Prebid Ascent London: Breakout Session Announcement LLM Taskforce Update Join Paul Farrow and Katherine Tuluzova, for an update from the Prebid LLM Taskforce as they share how the group is addressing the practical and technical challenges of the rapidly evolving AI landscape. This session will explore the work being done to help ensure publishers can participate meaningfully in the emerging AI ecosystem, including discussions around access, integration, and maintaining value for publisher content as AI-driven experiences continue to grow.
-
Matthew Kaminsky shared thisOne thing I’ve learned over the course of my career is that a lot of the biggest opportunities share the same starting point: someone believed in you first. Whether it’s stepping into a new role, building a department from scratch, helping launch a company, or even convincing someone to trust you over another company with their business, none of it happens without a leader, founder, or client willing to take a calculated risk. Those moments require trust on both sides. You believe in the opportunity, and someone else believes in you. So to the people who take those chances, who hire, empower, and trust others with their business, thank you. The ripple effect of that belief changes careers, companies, and lives more than you probably realize.
Matthew Kaminsky commented on a post
3d
What don't you guys do?! 🚀
-
Matthew Kaminsky liked thisMatthew Kaminsky liked thisWe were recently named to the 𝗜𝗻𝗰. 𝗙𝗮𝘀𝘁𝗲𝘀𝘁 𝗚𝗿𝗼𝘄𝗶𝗻𝗴 𝗖𝗼𝗺𝗽𝗮𝗻𝗶𝗲𝘀 𝗹𝗶𝘀𝘁 — with 513% 𝗴𝗿𝗼𝘄𝘁𝗵 𝗼𝘃𝗲𝗿 𝘁𝗵𝗲 𝗽𝗮𝘀𝘁 𝘁𝘄𝗼 𝘆𝗲𝗮𝗿𝘀. But the real question is: 𝗪𝗵𝘆 𝘀𝗵𝗼𝘂𝗹𝗱 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗮𝗻𝗱 𝗽𝗮𝗿𝘁𝗻𝗲𝗿𝘀 𝗰𝗮𝗿𝗲? Because growth like this in adtech infrastructure doesn’t happen by accident. It means: • Publishers are seeing real revenue impact • Partners are expanding, not just testing • Our technology is scaling in complex environments • The model is working — across Web and App publishers alike In a market where many solutions promise control but deliver dependency, this kind of growth signals something important: 𝗠𝗼𝗿𝗲 𝗽𝘂𝗯𝗹𝗶𝘀𝗵𝗲𝗿𝘀 𝗮𝗿𝗲 𝗰𝗵𝗼𝗼𝘀𝗶𝗻𝗴 𝗶𝗻𝗱𝗲𝗽𝗲𝗻𝗱𝗲𝗻𝗰𝗲, 𝘁𝗿𝗮𝗻𝘀𝗽𝗮𝗿𝗲𝗻𝗰𝘆, 𝗮𝗻𝗱 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽 𝗼𝗳 𝘁𝗵𝗲𝗶𝗿 𝘀𝘁𝗿𝗮𝘁𝗲𝗴𝘆. That’s what this recognition really represents. We’re proud of the milestone at Aditude — but even more excited about what it signals for where the industry is heading. 𝗕𝗲𝗰𝗮𝘂𝘀𝗲 𝘁𝗵𝗲𝗿𝗲 𝗶𝘀 𝗽𝗼𝘄𝗲𝗿 𝗮𝗻𝗱 𝗳𝗿𝗲𝗲𝗱𝗼𝗺 𝗶𝗻 𝗼𝘄𝗻𝗲𝗿𝘀𝗵𝗶𝗽
-
Matthew Kaminsky liked thisMatthew Kaminsky liked thisIt's so challenging to escape our own private universe: the people we see every day, the things we take for granted. As I fly back from a two-week family trip to Asia, the moments that hit me the hardest were the ones where I felt most overwhelmed by being out of place: trying to get on the Seoul subway with my exhausted six-year-old the kiosk spitting bewildering error messages at me in Korean, drowning in a river of people in Shibuya trying to figure which of the multiple coffee shops with the same name across from pet cafes we were supposed to be going to, stumbling upon a cherry blossom tree in Kyoto so beautiful there was a festival going on around it. None of this was the plan we made for our trip. But without taking the trip, we can't find the magical (and less magical) moments. Without stepping outside our everyday reality we can't get the perspective to see whether it actually is reality. If you've been doing the same thing for the past 20 years you probably don't have perspective. You might even feel protective of your bubble, perhaps without knowing it. Perhaps it's time to step outside of your comfort zone and see what you find? You might have to take an unexpected detour... but you might just bump into the extraordinary.
-
Matthew Kaminsky liked thisMatthew Kaminsky liked thisThe protocol that powers agentic advertising is getting a major upgrade, with tens of new capabilities including native support for generative creative, support for broadcast and linear TV workflows, and a governance framework that keeps humans in the loop. I'm so excited to share more at the AgenticAdvertising.org town hall tomorrow, March 30. Open to everyone! https://luma.com/vj2rhi9j
-
Matthew Kaminsky liked this⏰ Must Attend Webinar!Matthew Kaminsky liked thisSmart audience growth starts with better data. 📊 On April 8, the Local Media Association and Local Media Consortium are hosting a free session on something every newsroom and media business should be thinking about right now: How to actually use first-party data to grow your audience and revenue. This is Part 3 of the Segmentation Blueprint series — and it gets into the part most teams struggle with: ➡️ Turning audience data into real, usable segments ➡️ Activating those segments for smarter marketing ➡️ Creating more value for advertisers (without guessing) Join us: 📅 April 8 ⏰ 4:00 PM ET 🎟️ Free to attend Sign up here! https://lnkd.in/g3aW97Ba #LocalMedia #AudienceGrowth #FirstPartyData #DigitalStrategy #MediaInnovationVideo Conferencing, Web Conferencing, Webinars, Screen SharingVideo Conferencing, Web Conferencing, Webinars, Screen Sharing
-
Matthew Kaminsky reacted on thisMatthew Kaminsky reacted on thisYesterday, our family lost our beloved cat Leo. I am not a cat person. At least, I didn't think I was a cat person. Leo climbed on my face while I slept. He puked on the floor and somehow I was always the first person to notice and thus to have to clean it up. He managed to walk directly underneath my feet every single time I went down the stairs. How could such an annoying creature make me cry so hard when he passed? Then I started looking at pictures: of my little girl the day Leo arrived. Of the family sitting on the stoop cuddling this cute little cat. Of Leo in his cat carrier flying to Italy for our year there. Of Leo looking curiously at our new baby girl. Of moment after moment of our family, getting less and less blurry as my iPhone got better, of the kids getting older, of love deepening. How did I fall in love with a cat? I guess that's the lesson. We don't choose love. It finds us. Human or animal or AI, the "people" in our lives light up that deepest human connection that makes us feel safe in the dark infinite night of the universe. Leo, belatedly, thank you for teaching me that love can have paws. And to all of us: pause and say "I love you" to the people in your life. Or give them an extra cat treat - I'm sure they'll know what you mean.
-
Matthew Kaminsky liked thisMatthew Kaminsky liked thisAs AI search engines like ChatGPT, Claude, Gemini and Perplexity become the new "front page" of the internet, a new challenge has emerged: Generative Engine Optimization (GEO). TIME is leaning into this shift with a new brand offering designed to bridge the "delta" between a company’s intended messaging and how AI actually summarizes them. By leveraging TIME's high domain authority, this strategy focuses on improving brand sentiment and correcting factual inaccuracies in AI-generated answers. It addresses a critical risk where AI often prioritizes "long-tail" or obscure sources over a brand’s own website, ensuring that search results align with professional brand standards rather than misinformation. We are proud to highlight our partner Mobian, whose technology powers this analysis. By cross-referencing brand ads and sentiment against AI prompts, Mobian provides the data-driven insights necessary to track and score how closely AI platforms match a brand's true positioning. The goal is to ensure AI perceptions match brand reality. Great to be at the Digiday Publishing Summit! Appreciate Sara Guaglione and Digiday for the platform and for diving deep into why GEO matters for brands today. https://lnkd.in/gudK-7fFTime pitches GEO insights into a new brand offeringTime pitches GEO insights into a new brand offering
-
Matthew Kaminsky liked thisMatthew Kaminsky liked thisExcited to be heading back to #POSSIBLE for the third time! If you're attending and want to hear how #IABTechLab is tackling agentic AI — whether that's our Agentic Advertising Management Protocols (#AAMP) initiative or getting your agent discovered through the IAB Tech Lab Agent Registry, let’s connect. Drop me a message and let's find time to meet up! #POSSIBLE #POSSIBLE2026 #IABTechLab #AgenticAdvertising #Standards #AdTech
-
Matthew Kaminsky liked thisMatthew Kaminsky liked thisWhy I am so lucky and grateful to work at Chess.com! Come join us... https://lnkd.in/g9bxEzec
Experience & Education
-
Encypher
View Matthew’s full experience
See their title, tenure and more.
or
Licenses & Certifications
Recommendations received
4 people have recommended Matthew
Join now to viewOther similar profiles
Explore more posts
Explore top content on LinkedIn
Find curated posts and insights for relevant topics all in one place.
View top contentOthers named Matthew Kaminsky in United States
34 others named Matthew Kaminsky in United States are on LinkedIn
See others named Matthew Kaminsky