Q2 is here and that means new goals, new campaigns, and new timelines. If your audience strategy needs to move faster, the Alliant Data Help Desk is built to deliver with quick-turn segments, advanced audiences, and hands-on support. Let’s hit the ground running. Reach out today: 👉https://hubs.la/Q0492yMg0 #AlliantAudiences #AudienceHelpDesk #AudienceStrategy
Alliant
Advertising Services
Brewster, NY 21,398 followers
Audiences that optimize marketing profitability in any channel.
About us
Alliant is trusted by thousands of brands and agencies as an independent partner bringing a human element to modern data solutions. The Alliant DataHub — built on billions of consumer transactions, an expansive identity map, advanced data science and high-performance technology — enables marketers to execute omnichannel campaigns with responsive consumers at the center. Data security and privacy have been core values since day one, and we continually validate our people, processes, and data through meaningful certifications such as SOC2 and IAB Tech Lab Data Transparency. Audience Targeting People-based marketing starts with Alliant Audiences. Derived from second party data and built at the PII Level, Alliant Audiences can reach your target audience across devices and channels, including display, video, email, direct mail, advanced TV and OTT. Data Enrichment First party data is your most valuable asset. Take your CRM to the next level - layering in transactional, demographic, lifestyle & automotive attributes, predictive scores and more. Insights are delivered in real-time to inform a personalized customer journey or in batch for modeling and analytics. Predictive Modeling Predict campaign performance against specific KPI’s such as response, payment or lifetime value - with custom built models at the deterministic, PII level. Immediately cut costs and be empowered to make more strategic decisions about segmentation and messaging.
- Website
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http://www.alliantdata.com
External link for Alliant
- Industry
- Advertising Services
- Company size
- 51-200 employees
- Headquarters
- Brewster, NY
- Type
- Privately Held
- Founded
- 2002
- Specialties
- Marketing Analytics, Direct Mail, Campaign Optimization, Interactive Marketing, Lead Scoring, Data Licensing, Online Audiences, Digital Marketing, Financial Services, Custom Modeling, Transactional Data, Multi-Channel Marketing, Audience Targeting, Data Compliance, Data Security, Predictive Modeling, and Data Enrichment
Locations
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Primary
Get directions
301 Fields Lane
North Center
Brewster, NY 10509, US
Employees at Alliant
Updates
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April is bringing a full calendar of events for the Alliant team. Over the next few weeks, we’ll be attending NEMOA, LeadsCon Las Vegas, and POSSIBLE Miami, connecting with marketers and industry leaders to talk about the future of audience intelligence and data-driven marketing. Interested in grabbing some time with the Alliant team at any of these events? Check out our events page to request a meeting with the team and see where else we'll be heading this year: https://lnkd.in/epF2JSFJ. #AlliantOnTheRoad #NEMOA #LeadsCon #POSSIBLEMiami
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The marketing data landscape moves fast and sometimes even feels like it speaks in a language of its own. Our brand new Marketing Data Glossary is designed to bring clarity to the chaos, breaking down the terms, concepts, and signals that shape modern marketing today. Because when you understand the language, you can make smarter decisions, build stronger strategies, and drive better outcomes. Explore the full glossary here: https://hubs.la/Q048TZBq0 #MarketingData #DataDrivenMarketing #AdTech
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Breaking through customer acquisition barriers isn’t easy, especially during the most competitive time of the year. When a premium outdoor apparel brand needed to improve holiday season acquisition, they turned to Alliant to build a custom look-alike model rooted in real purchase behavior and predictive insights. The results? Higher response rates and stronger revenue performance when they needed it most. Check out the case study here 🔗: https://hubs.la/Q048r-w90 #DataDrivenMarketing #AudienceTargeting #PredictiveModeling #CustomerAcquisition
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The Alliant team is heading to Las Vegas for LeadsCon 2026. We’re looking forward to connecting with the leaders shaping the future of performance marketing and lead generation. Need to recharge during the event? Stop by the Alliant Recharge Zone in the exhibit hall to power up your devices and say hello. If you’ll be there, book some time with the team: https://hubs.la/Q047VYWP0 #LeadsCon2026 #LeadGen #PerformanceMarketing
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March Madness is officially underway 🏀 Millions of fans are filling out brackets, watching every game, and living for the next upset. But for most marketers and big brands, the real question is: What drives basketball fans off the court? Our Basketball Fandom: Fan Behaviors and Preferences research report dives into all this and more, helping marketers and data scientists better understand the motivations and behaviors behind basketball's biggest fanatics. Interested in getting the full picture? Check out the report today: https://hubs.la/Q046VCCF0 #MarchMadness #BasketfallFandom #ConsumerData #ResearchInsights
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We can always count on #RampUp to spark some of the most important conversations around all things data. From identity resolution and data collaboration to agentic AI, retail media, and outcome-based measurement, several themes surfaced again and again throughout the event. We pulled together our top five takeaways from RampUp 2026 and what they might mean for marketers navigating today’s rapidly evolving ecosystem. Read the full blog to dive into our insights: https://hubs.la/Q047k8-80 #RampUp2026 #AdTech #AudienceStrategy
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As retail and ecommerce strategies evolve, the conversations at NEMOA are where what’s next takes shape. Alliant is proud to sponsor NEMOA 2026 and join industry leaders in Boston next month to discuss what’s driving performance across channels. Let’s connect if you’re attending: https://lnkd.in/ehnxv8_h See you in Boston! ✈️ #NEMOA #RetailMarketing #EcommerceMarketing
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You don't need luck, you need data 🍀📊 In today’s marketing landscape, guessing isn’t a strategy. Marketers and data scientists need a deeper understanding of the people they’re trying to reach. That's where #data comes into play. With the right data, teams can move beyond assumptions by connecting real purchase behavior with predictive insights that reveal not just what people do, but why they do it. Ready to trade luck for insight? Book a free data consultation today: https://hubs.la/Q046XrKG0 #ConsumerInsights #AudienceData #PredictiveData #StPatricksDay
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Our own Margo Hock sat down with Beet.TV at Beet Retreat San Juan to discuss why durable audience strategies go beyond first-party data. While loyalty and transaction data can show what customers do with one brand, the real opportunity comes from understanding how those same consumers behave across the broader marketplace. Give Margo’s full interview a watch! You won’t want to miss it. #BRSJ2026 #AudienceData #ConsumerInsights #DataDrivenMarketing
First-party data may be “liquid gold,” but as Alliant’s Margo Hock tells Beet.TV contributor David Kaplan at the Beet Retreat San Juan, brands that rely only on their own loyalty programs see what shoppers do at stores, and miss the far more interesting story of what those same consumers are doing everywhere else. Special thanks to presenting sponsors Alliant and TransUnion. Visit Beet.TV for this video (https://lnkd.in/eGazk-WG) and much more! #BeetSJ #BRSJ2026 🏞️ Join us at the Beet Retreat Berkshires, July 27-29: https://lnkd.in/eRDKhU7Z