IAB Australia

Happy long weekend from the IAB Australia team. Before you switch off, take a moment to explore the resources we released this week. AI Impact Assessment: A Guide For Media Agency Roles https://lnkd.in/gJbmRb9M IAB Australia Affiliate & Partnership Marketing Summit Sydney 2026 https://lnkd.in/ga3k6WUj Data & Privacy Webinar Recording https://lnkd.in/gM8gVJ9S Digital Video Advertising State of the Nation Industry Survey https://lnkd.in/gqQWqSqA

The IAB Australia Podcast is your go-to for staying across the latest in digital advertising. From industry trends to expert insights, each episode is designed to help you learn everything you need to know about Australia’s advertising landscape. Tune in to hear from leaders shaping the future of media, marketing, and tech.https://https://lnkd.in/gFNzuZ6V

Australians have a strong appetite for sport, and the latest Ipsos iris data shows that clearly reflected online. Our newest industry slide pack explores how audiences are engaging with sports websites and apps, with major sporting codes and events driving both reach and time spent across the year. From global moments to local rivalries, spikes in attention align closely with the sporting calendar. The online sports audience grew by 4.9% from January to February 2026, fuelled by major events including the 2026 Winter Olympics, the Australian Open men’s tennis final, the Super Bowl and the AFL State of Origin series in Perth. Download the latest pack to understand what these patterns mean for marketers looking to tap into key sporting moments.

We will be exploring the evolving role of affiliate content and commerce in a changing world of discovery at our upcoming Affiliate & Partnership Marketing Summit on 21 April 2026. In a dedicated session on brand visibility, we will hear from Arthur Malkoun (Skimlinks), Sammy Preston Pritchard (Are Media Pty Ltd), and Sophie Miura (News Corp Australia) as they discuss how publishers and platforms are adapting to new consumer behaviors. The summit will feature a range of sessions covering the latest trends in the affiliate landscape, along with networking opportunities for the industry. Register now for the event. Link below.

Every now and then we highlight a new IAB Australia member our community should know. Today, we welcome Kevel, introduced by Christopher Woodworth, Regional Director APAC at Kevel. Founded in 2010 (as Adzerk), Kevel has grown into a global retail media innovator, helping brands build scalable, data-driven ad platforms through its Retail Media Cloud. With strong momentum and a growing focus on APAC, we’re excited to have Kevel join the IAB Australia community. Welcome Kevel! Full Q&A with Chris found here: https://lnkd.in/gZZa6Qtd

Help shape the future of video advertising in Australia. The IAB Australia Video Council invites media agencies, creative agencies and marketers to take part in our annual Video Advertising State of the Nation survey. The insights gathered will help shape industry priorities and support initiatives that enable marketers to use video advertising more effectively to drive business outcomes. The survey takes just a few minutes to complete, and your input is highly valued. https://lnkd.in/gqQWqSqA Special thanks to the Video Council: Ash C., Jean-Baptiste Alary, George Henshaw, Nik Weber, Georgie Charlish, Gareth Evans, Clem Birdsall, Sabrina Gela, Maddy Mewing, Jay Smith, Sally O'Brien, Nicola Albrecht, Ryan H., James Fisher, Jack Whiteside, Winnie L., Audrey Michelin, Zoe Kostos, Josh Hover, Chris Mottershead, Tim Purss, Samantha Cooke, Jessica Honeychurch, Michael Krawczyk, Sam Pearse, Claire Stapleton, Dan Strangward, Victoria Brennan, Eliot Thompson, Vikki Pearce, Chris Freel, Tess O'Brien, Sorcha Doran, Travis May, Mitch Parry, Yun Yip (叶偲蕴）, James Betlehem, Justin Easter, Alan L.

Ahead of tomorrow’s Future of TV event in Sydney, we’ve pulled together a summary of the key initiatives from IAB Australia and IAB Tech Lab shaping how digital video is operating across the market. As CTV continues to scale across broadcaster BVOD, streaming platforms and other big-screen environments, the focus is shifting to how inventory is packaged, traded and measured in a more consistent way. A lot of that work is coming through IAB Tech Lab globally, alongside local frameworks and guidance from IAB Australia's Video Council. The piece covers:  • Video Measurement Framework (IAB Australia)  • Video Format Matrix (IAB Australia)  • CTV Programmatic Guide (IAB Tech Lab)  • CTV Ad Portfolio (IAB Tech Lab)  • LEAP Forecasting API (IAB Tech Lab)  • Open Measurement SDK and Device Attestation (IAB Tech Lab)  • Video State of the Nation (IAB Australia)  • Internet Advertising Revenue Report (IAB Australia)   • IAB Australia & Ipsos Digital Landscape Report If you’re attending tomorrow, this provides useful background for some of the industry work being done across planning, programmatic workflows, measurement and live environments. Linked Below!

Sometimes the right perspective is all it takes to unlock your potential. For Debora Costa , the IAB Australia Mentorship Program was exactly that. It helped her advocate for herself, showcase her impact, and see the power of building a strong network. Since 2019, the program has connected rising digital media and advertising talent with experienced mentors, creating opportunities for growth, collaboration, and career development. That’s the power of mentorship.

If you’re a media owner or publisher looking to get ahead, this episode is a must-listen. In the latest episode of the IAB Australia Podcast, Gai Le Roy speaks with Jessica Gilby (News Corp Australia) and Janette Higginson (Index Exchange). Together they explore sell-side decisioning, how smarter inventory classification and quality impact media owners, agencies and brands, and what practical steps publishers can take to thrive in today’s digital ecosystem. Full podcast is linked below.

Measurement is being pulled in a few directions at once. Signals are shifting, audiences are fragmenting and expectations on outcomes keep climbing. Today we’re officially launching IAB Australia’s Future of Measurement initiative. A practical, industry-wide project looking at the datasets used for planning, the signals capturing delivery and how outcomes are measured and linked to real business impact. This work will assess where we are today, where approaches like incrementality, attribution and MMM are actually landing, and where things need to be more consistent. It will also set a forward view informed by global work such as IAB US’s Project Eidos, with a clear lens on what works in Australia. IAB Australia has played a role in building the measurement ecosystem since its early days. This is the next phase, with marketers, agencies, media owners, platforms and measurement partners all part of it. Huge thanks to our Board and members who’ve helped shape this from the outset, and to Natalie Stanbury who is leading the work. First findings will be shared at MeasureUp later this year. More info and ways to get involved via the link. Suzie Cardwell, Heather McGovern, Caroline Oates, Andrew Brain, Nicholas Bailly, Danika Johnston, Maddie Basso, Mitchell Greenway, Sarah Myers, Dean La Rosa, Carolyn Bollaci https://lnkd.in/gSaGfFKd