FreeWheel

Great conversations and even better company at the American Association of Political Consultants Pollie Awards last week! Always a highlight to connect with the political advertising community. See you next year. #Pollies26

More transparency in the bidstream is driving measurable results. At the Coalition for Innovative Media Measurement (CIMM) NYC summit, Alex Strickland, Head of Programmatic Supply Relationships, shared new insights on the impact of contextual signals: - Genre is now included in ~70% of requests and is driving a ~12% CPM lift - Channel or network appears only ~30% of the time, but delivers a ~18% CPM lift Richer contextual signals are not just nice to have. They are directly tied to value and performance.

We recently had the pleasure of welcoming MBA and MS students from the Fordham Gabelli School of Business to Comcast Advertising for Career Day in NYC. The day kicked off with insights from Comcast Advertising President James Rooke, followed by a panel of Fordham alumni on the FreeWheel team (Kathy Argyriou, Jane Marchetti, Chang Yin, and Julia Zangwill) sharing their paths into ad tech. And in perfect timing, we got to celebrate Chang's birthday with a surprise cake. Connecting with the next generation of talent is always a highlight for our team. Thank you to Fordham for spending the day with us. We’re already looking forward to the next one.

Real-world adoption of agentic workflows are enabling a more automated industry as buyers and sellers look to optimize connections. Inside our latest Video Marketplace Report: • Unique programmatic advertisers grew +21% year over year • CTV continues to dominate delivery across sales channels • Detailed metadata is becoming critical for inventory optimization As the ecosystem evolves, success will depend on how effectively buyers and sellers leverage automation, data, and programmatic workflows to drive better outcomes. Download the full report: https://lnkd.in/gTDJ-SmU

Agentic AI is already transforming workflows. PMG's Head of CTV & Video Strategy Michael Treon sat down with our Chief Product Officer David Dworin at Marketecture Media's Marketecture Live conference to talk about everything he's been able to unlock with FreeWheel Buyer Cloud's deep customizations and our MCP server. Watch the whole talk here: https://lnkd.in/grkExf8j

We're heading down to the Future of TV Advertising Sydney this week! FreeWheel GM Mark McKee will be delivering a talk on how technology is accelerating the rate of change and what it will take for the industry to reimagine infrastructure, data, and collaboration to unlock the next phase of growth for the global premium TV ecosystem. We'll see you there — Wednesday, March 25 @ 9:40 AM AEDT: https://lnkd.in/g-dyc5gP #FTVASydney

We'll see you next week at The Pollie Awards! Connect with the team and see how FreeWheel is powering the future of premium video advertising. Taylor Chamberlain | Alex Ibarguen | Monica Seebohm | Thomas Vanzo #Pollies26

"FreeWheel is creating an end-to-end ecosystem where the ad server, the data, the identity and the DSP all operate off of that same foundation." Alex Ibarguen, director, platform sales, independent & political agencies at FreeWheel, recently sat down with the Beet.TV team to share how FreeWheel's solutions are uniquely positioned to help political advertisers succeed with CTV. See the full story: https://lnkd.in/ehJ_qGax

We now have a direct integration with Tunnl, giving political and public affairs advertisers streamlined access to 3,500+ issue-based audience segments within FreeWheel buying workflows across premium CTV. With political ad spend this year projected to reach $10.8B overall and $2.5B on CTV, the need for accurate, scalable targeting continues to grow. Read more about how this integration helps campaigns activate audiences faster and more effectively: https://lnkd.in/gRXDWvvv

At yesterday’s Broadpeak & Comcast Technology Solutions Executive Forum, Laurence d'Août, VP, Sales, International, led an insightful panel discussion examining the evolving state of measurement within TV advertising. Joined by an expert line-up of Broadpeak's Julien Boyreau, Anita Caras, Founder of Caras Consulting, and Devendra Mishra of Virgin Media, they unpacked the challenges and opportunities surrounding TV measurement and how this is driving performance within the industry landscape.