Imogen Watson is a contributing writer for Adweek, based in North Wales. She has previously written for Creative Review, Campaign, and The Drum.
Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry
Snickers and BBDO have created two films that demonstrate AI acting unlike itself
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Uber’s Back-to-School Campaign Wants to Turn Gen Z Manifestations Into Reality
Uber's back-to-school campaign helps teens manifest their hopes and dreams.
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Athleta Puts Strong Women at the Heart of Its Comeback Effort
The campaign marks a broader brand evolution as it reconnects with its DNA.
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Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery
The series examines how fashion shapes first impressions and the stories we create about one another.
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AB InBev Toasts Beer’s Enduring Relevance as Sales Regain Fizz
AB InBev thanks beer for bringing people together across cultures and generations.
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Goldfish Revives Its Iconic Tagline to Court Health-Conscious Parents
The playful campaign reintroduces “The Snack That Smiles Back” tagline.
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BMW Takes Corners to Court in a Kafkaesque Ad That Skips Car Clichés
As the cause of daily pain...why haven't corners stood trial prompts the ad?
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Samsung Swings Into the Marvel Universe to Give Spider-Man the Ultimate Gadget
Samsung debuts the campaign alongside its foldable Galaxy Z products at Samsung Galaxy Unpacked Live
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Noom Bets Its Behavior Change Roots Can Win the GLP-1 Wars
Noom believes its original proposition is even more relevant now in this era of GLP-1s
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Shinola Puts Succession’s Nicholas Braun Behind the Camera for a Meditation on Time
Shinola's "The Restaurant," directed by Nicholas Braun, explores how people experience time and how to reclaim it.
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