In-depth coverage of marketing technology, AI, data, and privacy innovations transforming how brands engage consumers and measure performance.

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    ChatGPT Surpasses $1 Billion in Annualized Ads Revenue

    The milestone underscores how important the business has become to parent company OpenAI.

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    Is The Trade Desk’s Turnaround Push Officially Underway?

    The Trade Desk's Kokai refresh and C-suite overhaul may indicate a new direction for the buy-side platform.

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    The Trade Desk’s Kokai Refresh Ditches the Programmatic Table: See the Pitch Deck

    The adtech company’s Koa agents are front and center in the Kokai platform’s redesign.

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    $2.75B AI Startup Hightouch Poaches Google’s Agency Whisperer Jitendra Kumar

    Fresh off a Series D that valued the upstart at $2.75 billion, Hightouch has recruited a Google vet to establish inroads with the gatekeepers of advertising’s biggest budgets.

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    EXCLUSIVE: Omnicom Offloads Hundreds of Staffers Who Built Its AI Platform to Third-Party Contractor

    The holdco is outsourcing hundreds of the engineers and product staff who built the AI platform it has positioned as central to its future to IT firm Endava

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    Sony WPP Rebate Fraud Allegations Reawaken Age-Old Debates in Adland

    New claims surfaced in the WPP whistleblower suit reignite questions about adland's biggest trust problem.

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    Walmart Boosts Full-Year Guidance Following 38% Ads Growth

    The company raised its guidance on sales and earnings Thursday, after reporting a booming ecommerce business, high profit growth, and tailwinds from tariff refunds totaling $2.9 billion.

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    Entries Open for ADWEEK Tech Challengers to Watch 2027

    Entries are now open for ADWEEK Tech Challengers to Watch. This new award will feature rising tech companies breaking in through the top brands and agencies around the world.  This [...]

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    Mind the Gap: The Wisdomous Company’s Seth Matlins on Marketing’s Horizontal Blind Spot

    Plus, how to rethink executive tenure and why a high tolerance for the unknown is the hallmark of modern leadership.

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    LiveRamp Shareholders Approve $2.2B Publicis Deal, But Reject Execs’ $82.6M Payday

    Shareholders' disapproval of proposed “golden parachute” provision won't bar LiveRamp execs from a big payout

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    Nielsen’s $2.15B DoubleVerify Bet Could Make it a Player, Not Just a Referee

    A version of this story was originally published in AI, Tech & Money, a free, weekly newsletter packed with news and exclusive analysis on all things tech, platforms, and deals [...]

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    Marketing Vanguard at Cannes: How IBM Became Its Own AI Case Study ft. Jonathan Adashek

    Are marketers making a fatal mistake by treating AI as just a cost-cutting tool?

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    Nielsen’s $2B DoubleVerify Deal Puts Ad Measurement Independence to the Test

    Consolidation could strengthen independent measurement, but it’s also raising concerns about who gets to be the arbiter of truth.

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    Teads’ Allegation of Google’s ‘Deceptive Practices’ Fuel Tensions With SSPs, Publishers

    Google’s relationship with the content producers it relied on to build its core business—and the ancillary network of adtech companies that help them operate—has never been so strained.

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