Commerce
Reporting on retail media, ecommerce, shopper marketing, and the technologies powering the future of buying and brand discovery.
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FTC Claims Amazon Pocketed Over $20 Billion By ‘Manipulating’ Its Ad Auctions
What marketers need to know from the agency’s lawsuit.
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Retail Roundup: Home Depot Finally Hires a Retail Media Leader, and More Ads Are Coming to Shopping Malls
Plus, Dollar General goes deep on DoorDash, and Amazon brings brands into its back-to-school campaign.
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Gap’s Bet on Hailey Bieber and Other Culture-Driven Ads Pay Off, Even as Parent Company’s Sales Drop
Net sales grew 9% at Gap while Old Navy’s fell 4%.
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Don’t Let Retail Media Tell You It’s Brand Building
Retail media is a valuable channel—but it’s not a reason to upend your budget.
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The US’ Biggest Mall Operator Is Launching an Ad Business
Simon Media Network claims to reach 1.2 billion visitors.
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Amazon’s Marketing Takeover for Back-to-School Includes Gatorade, SharkNinja, and Michael Kors
The e-commerce giant aims to reach Gen Z, including a block party and concert at the University of Wisconsin.
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Submissions Are Now Open for ADWEEK 2027 Commerce All-Stars
New in 2027, the program is shifting its focus from individual leaders to the companies driving the commerce advertising industry forward.This list will celebrate brands, retailers, and technology partners that […]
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Retail Roundup: 8 Commerce Moves From Target, Citi, Klarna, and More
Citi expands into commerce media, the ANA flags retail media’s biggest roadblocks, and agencies deepen their bets on Amazon and TikTok
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Walmart Boosts Full-Year Guidance Following 38% Ads Growth
The company raised its guidance on sales and earnings Thursday, after reporting a booming ecommerce business, high profit growth, and tailwinds from tariff refunds totaling $2.9 billion.
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Target’s Profits Double as Roundel, Same-Day Delivery Power a Growth Streak
The retailer’s ad business grew 28.6% year-over-year, while a $994 million tariff refund helped push earnings per share above $4.
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