The Latest
Cheez-It Brings Game-Day Hot Takes From the Stands to the Couch
Cheez-It's new creative direction centers on college football culture.
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Snickers Says Even Your AI Chatbot Isn’t Itself When It’s Hungry
Snickers and BBDO have created two films that demonstrate AI acting unlike itself
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Ads of the Week: 13 Campaigns That Caught Our Eye, From Fanta to Heinz
Starbucks, Spotify, Heinz, Taco Bell, and more are behind the week’s most notable ads.
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Bowen Yang and Ana Gasteyer Help Estée Lauder Enter the Group Chat
Estée Lauder enters the group chat with Bowen Yang and Ana Gasteyer.
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Uber’s Back-to-School Campaign Wants to Turn Gen Z Manifestations Into Reality
Uber's back-to-school campaign helps teens manifest their hopes and dreams.
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Athleta Puts Strong Women at the Heart of Its Comeback Effort
The campaign marks a broader brand evolution as it reconnects with its DNA.
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Fanta’s Big Bet to Own Halloween: An Original Cinematic Universe
Fanta is betting on original entertainment to claim the Halloween season.
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Ads of the Week: 12 Campaigns That Caught Our Eye, From Dunkin’ to Verizon
Dunkin’, Coca-Cola, JCPenney, Disney, and more are behind the week’s most notable ads.
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Liquid Death and Garage Beer Urge Americans to Send Their Pee to Data Centers
Jason Kelce fronts a musical plea from Liquid Death and Garage Beer to save water guzzled by AI data centers.
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Bobbie’s New CGO on Her Plan to Take It From Formula Disruptor to Household Name
Stacey Andrade-Wells helped make Liquid I.V. a culturally relevant brand. Now she’s bringing what she learned to Bobbie.
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JCPenney Takes Aim at Off-Price Retail With a Satirical Wellness Retreat
JCPenney wants consumers to reconsider the meaning of a good deal as they head into the busy fall shopping season.
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Ads of the Week: 12 Campaigns That Caught Our Eye, From Gap to Marc Jacobs
Foot Locker, Heinz, Liquid Death, Marc Jacobs, and more are behind the week’s most notable ads.
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Marc Jacobs Turns a Handbag Mix-Up Into a New York Microdrama Mystery
The series examines how fashion shapes first impressions and the stories we create about one another.
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Gap Hits Pause on Its Classic Dance Ads in Quest to Win Gen Z
Gap took a fresh creative approach for its Fall denim campaign starring Malcolm Todd and Inde Navarrette.
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CeraVe Fights Gen Z’s Tanmaxxing Obsession With Tyler Cameron and a Sorority Makeover
CeraVe sent Bachelorette alum Tyler Cameron and a dermatologist to renovate a sorority house for a sun-safe backyard.
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