Release Notes

White Label DSP: Lotame Segments
August 29, 2025

Major Update — Lotame Segments Now Available

Demographic and behavioral data targeting is now live with Lotame segments, which are now embedded into the DSP campaign flow.

How to Use Lotame Segments

In your Campaign Editor, look for the “Lotame Segments” section. This is where you’ll define your audience using up to two groups of segments.

Each group allows:

• Up to 10 segments to INCLUDE
• Up to 15 segments to EXCLUDE

Segments Logic:

• Within a group: segments use OR logic → if a user matches any segment, they qualify.
• Between the two groups: they use AND logic → the user must match criteria in both groups.

Permissions

LOTAME_DMP

When disabled:

• Bidding for Lotame segments stops
• Lotame UI options are hidden within audiences
• Other audiences without Lotame segments continue bidding normally

TARGETING_LOTAME_DMP

This permission is available to all subordinate roles.

When disabled:

• Active campaigns using Lotame are paused
• Lotame segment targeting removed from existing audiences
• This type of targeting is hidden from users

White Label DSP 7.1
August 6, 2025

Major Update — Audiences

• Targeting decoupled from campaigns — create reusable Audiences with full targeting setups, then link them to campaigns.
• Link up to 5 audiences per campaign — run multiple personas/segments under one campaign without duplication.
• Audience management — create from Audiences page or campaign editor, archive unused audiences (auto-removed from live campaigns).
• Migration logic — all existing campaigns auto-assigned an audience matching their previous targeting; archived campaigns → archived audiences.
• Audience-based bidding — OR logic across linked audiences; most specific match wins.
• Performance by audience — new Campaign Analytics tab shows impressions, clicks, CTR, conversions, spend per audience.
• Traffic Funnel updates — direct link from Campaign Preview to audience-specific funnel view.

Campaign Page Redesign

• Opens in preview mode; edit mode for changes.
• Organized into Basic Settings, Traffic Source, Audience, Optimization.
• New setting mandatorySspEndpointLinkingEnabled — prevents saving without SSP endpoint.
• Unsaved change confirmation pop-up.

White Label DSP 6.9.5
June 5, 2025

New Features & Updates

• Audience data download permissions — toggle under Permissions → Other → Retargeting to control who can export Segments, IFA Lists, and User IDs (default: Root & Super Admin only).
• New targeting options — added YaApp_Android & YaSearchApp (Yandex-based Android apps/browser) for geo-specific reach in CIS.
• Skype → Teams migration — user management now uses Microsoft Teams identifiers (Skype retired May 5, 2025).
• Transformer Validator — test transformer logic before applying it to SSP endpoint bid requests.
• Content Taxonomy 3.1 — latest IAB content categorization standard now supported alongside older versions.
• User activity logs enhanced — now include IP address & Super Admin name for all changes.
• Refined spend alerts — calculations now exclude paused/expired campaigns for more accurate notifications.

White Label DSP 6.9.2
May 19, 2025

New Features

• HTML5 creative support — upload banner & interstitial HTML5 ads via campaign or Creative Library (ZIP with flat structure).
• Click-to-bid condition in bidding rules — set bid adjustments based on clicks per bid request (e.g., if <0.1, reduce bid by 30%).
• Native video ads — add video as the main asset in native creatives (permission: NATIVE_VIDEO).
  Click-to-bid condition in bidding rules — set bid adjustments based on clicks per bid request (e.g., if <0.1, reduce bid by 30%).
• JSON VAST bid responses — toggle JSON/XML in SSP endpoint settings for SSPs requiring JSON (e.g., ExoClick).
• Gzipped audience data export — download Segments, IFAs, and User IDs directly from UI (no API/Postman needed).
• Real-time currency exchange — bid conversions updated every 2–3 min via ExchangeRate API for accurate cross-geo bidding.

Permissions & Segment Management

• Public segments clearly marked; non-owners can link but not edit.
• Super Admins can upload to public segments & view upload history.
• Segment owners see only their own uploads; 400-level errors clearly shown.
• New permission for attribution links.

UX & UI Improvements

• Analytics: cleaner numeric values; owner’s name on charts.
• Custom background image for login window.

White Label DSP 6.8
April 4, 2025

New Features & Improvements

• Azure Blob Storage — added as a new bidstream data storage option (connection string or SAS token).
• Retargeting label toggle — disable Retargeting-Ready label & related functionality via Feature Switcher.
• Analytics sorting — sort by data groups, paging supported for all columns.
• Bidding rules upgrade — new × multiply & / divide ops; reworked % increase & % decrease; default values set; Feature Switcher for execution; create modifier lists directly from rules.
• Traffic Funnel updates —
  • Tech errors split into Out of context, Invalid request, Technical issue (>20% threshold).
  • New request metrics: requestImpressions, bidOpportunities, bidsPercent.
• Download data lists — export Segments, IFA & User IDs (API/Postman for now, UI in 6.9).
• CampaignService refactor — faster shared user access + expanded query/filter options.
• Slack alerts —
  • Daily spend limit reached (default $1K).
  • Manual campaign deactivation.
• Store permission — new user permission for Google Play/App Store targeting.
• CSV export — export grouped, filtered planning data to CSV.
• Video updates —
  • Fix for ExoClick video player size issue (VIDEO_ORIENTATION_REQUIRED toggle).
  • Video creatives now supported for native ads.

UI & Redesigns

• Campaign targeting (language, proxy type, filters, store categories, ISP, device type, categories).
• SSP Endpoint (Test Endpoint).
• Analytics, Traffic Source (separate tab).
• Campaign attribution links & tracking pixels.

White Label DSP 6.7
March 4, 2025

New Features & Updates

• Payment configuration overhaul — replaced Euro Eligible toggle with Political & Economic Units filter; include/exclude zones (EU available now); clone payment configs.
• New transaction type: “Other” — for manual transactions outside standard payment types (admin-only visibility).
• Creative bundle control — campaign-level bundles disable creative-level edits with status icon.
• Invalid bid request tab — view and troubleshoot invalid requests directly in SSP Endpoint digest.
• Region & subdivision macros — ISO-3166-2 codes and names now in parquet files and filters.
• Retargeting CSV upload — add/remove segments via single-column hashes or two-column (user_agent + IP) format.
• Analytics lookup fix — IDs shown for deleted campaigns/creatives instead of empty fields.
• Deep Storage — click, impression, and win events stored in parquet for 7+ days, enabling late action tracking.
• Druid segment folding — long-term analytics up to 1 year with dimension folding for storage efficiency.
• Date-time picker improvements — only selectable dates with available stats in analytics & media planning.
• Swagger + ReadMe integration — interactive API docs with examples, auth, and live endpoint testing.

UI & UX Improvements

• Redesigned tabs for Retargeting, Moderation, Campaign edits, Analytics-in-campaigns, Billing, SSP endpoints.

White Label DSP 6.6
February 3, 2025

New Features & Updates

• Two-way linking — link/unlink campaigns directly from bidding rules, bid modifiers, filter lists, retargeting lists, geofence lists, and SSP endpoints.
• Group by Campaign for filters — separate filter items per campaign for cleaner targeting.
• Group by Campaign for bid modifiers — campaign-specific bid adjustments for more precise pricing.
• Bidstream compression — .zstd format enabled by default for new configs to save bandwidth.
• Full 3rd-party pixel support for VAST — works with VAST Tag & VAST XML video ads.
• Slack spend alerts — automatic notifications for sudden spend changes (default: 50% up/down, $5 min change, 12-hour window).

UI & UX Improvements

• Redesigned filter pages with separate Items and Overview tabs.
• Updated layouts for Filters, User Activity, GeoEdge Integration, and Campaigns sections.

White Label DSP 6.5
December 11, 2024

New Features & Updates

• Bidding rules redesign — list view with hover details, all filter types supported, new filter types (ZIP Code, Device Make), new modifiers (ZIP Code, App Name).
• Bulk Edit 2.0 — two-step process with clear selection and editing tabs, safer changes.
• Imp-to-Bid rate — adjust bids earlier in the funnel, with permissions for campaign and analytics use.
• Even Pacing upgrade — time zone support and time targeting integration for impressions, clicks, and budget pacing.
• Bidstream config revamp — cleaner UI and AWS/Google Cloud–style storage setup.
• Shared user access — higher roles can view others’ campaigns, creatives, and assets without editing rights; new “See other Supervisors” option.
• Swagger + ReadMe API docs — structured, interactive documentation with live testing.

UI & Bug Fixes

• UX refresh for Autopilot Logs, Transactions, Mail Sender, Basic Info, Dashboard, Pop-up Upload.
• Fixed creative preview clipping and missing App Bundle icons.

White Label DSP 6.3 & 6.4
October 18, 2024

New Features & Updates

• Even Pacing expansion — now works for clicks and ad spend, keeping CPC and budget delivery steady across campaign dates.
• Druid data folding in analytics — view more historical, dimension-specific data without losing granularity.
• Click-to-Bid toggle in CPC campaigns — optimize bids based on real click data, adjustable ratio and frequency.
• Creative-level bundle control — pass bundle info in bid responses for better inventory grouping.
• Interactive API docs — ReadMe + Swagger/OpenAPI integration for testing API calls directly in documentation.
• UX upgrades — improved Segments, User Profile, User Roles, Payment Configuration, Traffic Funnel visuals, and input fields.

White Label DSP 6.2
September 18, 2024

New Features & Updates

• Even Pacing Service — balances impression delivery across campaigns to avoid budget burn or underdelivery.
• Retargeting auto-fill — automatically populate User ID & IFA lists from campaign events.
• Admin analytics upgrades — new “Group by” and filter options (Date, Country, Browser, OS, User, SSP, SSP Endpoint).
• Impression limits tracking — shows expected vs. delivered impressions and percentages on campaign cards.
• Xandr Connector — integrate with Xandr marketplace for broader inventory access.
• Super Admin role — elevated permissions between Root and Admin, with “Login As” access for all except Root.
• Traffic Funnel — visual bid request journey with filters for campaign, creative, SSP endpoint, and country.

Additional Enhancements

• Geo targeting supports ISO-3166-2 region codes alongside text names.
• Spend/impressions limit permissions for better control.
• Aggregated daily analytics for data beyond 45 days.
• Auto-registration to EX when Traffic Hub is created.
• UI updates: refined date/time selection, confirmation dialogs, creatives table, checkbox buttons, and loading states.

White Label DSP 5.5
June 9, 2023

New Features & Updates

• Help center integration — page-specific articles via question mark icons; tooltips now open on click.
• SSP endpoint testing — validate endpoints via existing traffic, custom requests, or constructed bids.
• Analytics redesign — cleaner linear graphs, improved element selection/highlighting.
• Advanced user search — find users by name, company, or email.
• Single-format campaigns — restrict campaigns to one creative format to prevent bidding errors.
• Hidden limits & capping by default — cleaner interface until settings are used.
• Manual billing search — quickly assign transactions via name or email lookup.

Minor Enhancements

• 100+ bug fixes and stability improvements.

White Label DSP 5.4
March 31, 2023

New Features & Updates

• Campaign enhancements — tooltips for settings, configurable minimal limits, advanced options section, quick analytics icon, CPC click-to-bid rate, and prevention of wrong SSP linking.
• Creative improvements — updated macro list with categories, macro validation with encoding, selective SSP endpoint debugging, disabled debug for paused creatives.
• Configurable labels visibility — control SSP endpoint label display by user role.
• Help center shortcut — page-specific help icon linking to relevant articles.
• Webhook notifications — event triggers to Slack with expanded notification options.
• UI updates — improved search (including by bidding URL), responsive display for small screens, clipped long names.
• Local time options — toggle UTC/local time in analytics, logs, and campaign targeting.
• Default permissions — hide advanced features for inexperienced users.

Minor Enhancements

• 200+ bug fixes and performance optimizations.

White Label DSP 5.2
July 22, 2022

New Features & Updates

• UI & UX overhaul — streamlined menus, cleaner interface, improved logic.
• Custom email sender & templates for billing, feedback, account verification, and password reset.
• SSP endpoint search & labeling for faster access and bulk linking/unlinking.
• Permissions filter control — hide unused filters, warn on campaign pauses.
• Enhanced user activity tracking with clearer logs.
• Native creative fields control — toggle only what’s needed.
• Unified admin analytics view with persistent custom action names.
• Billing update — current balance visible after each transaction.
• Debugging tool for diagnosing campaign/creative bidding issues.

Minor Enhancements

• Retargeting stability improvements for segment & IFA list handling.
• Campaign search field optimization.
• Bulk deletion in filters via list upload.

White Label DSP 5.0
October 21, 2021

New Features & Updates

• IFA list management — bulk add/delete directly via UI.
• User activity tracking for grouped and categorized actions.
• Targeting upgrades — “All” by default, store/category targeting with subcategories.
• Header bidding support via Prebid.js for premium inventory access.
• Analytics revamp — reorganized UI, new dimensions (Rewarded, Device Make, Interstitial), detailed video metrics, visible bid floors.
• MoPub & Google connectors for expanded in-app inventory reach.
• Creative previews for native and push formats.

Minor Enhancements

• Creative settings moved to “Campaign” tab.
• User creation via third-party API.
• Improved CPC calculations + multi-currency support.
• More accurate bidding error reasons.
• App ID input in webhooks.
• Improved markup calculations.

White Label DSP 4.10
July 5, 2021

New Features & Updates

• Internal banner setup to place branded or promotional banners on the DSP dashboard.
• 42Matters integration for enhanced app data in analytics and media planning.
• New video metrics — Video Q1 (25% viewed) and Video 100% (full view).
• Full SKAdNetwork attribution for Apple privacy-compliant mobile installs.
• Granular permissions to enable/disable CPC/CPM per ad format and control invoice generation.
• Improved report visualization with per-user and per-SSP charts.
• Updated DSP branding theme aligned with new Epom visuals.
• Pop-up format renamed to pop-under for a more user-friendly approach.

Minor Enhancements

• Custom email notification controls for platform owners.
• Expanded bidstream data collection from SSPs.
• Custom terms & conditions and privacy policy setup.

White Label DSP 4.7
February 9, 2021

New Features & Updates

• Revamped bidding rules UI with new Autopilot Logs for automated actions.
• Bidding multiplier upgrade — set multipliers by device, country, and time.
• Bid floor price optimization to bid just above SSP floor rates.
• Bid request validator to check oRTB compliance and prevent bidding issues.
• New creative type: Interstitial for high-impact, full-screen ads.
• Attribution links & custom tracking pixels for event-level tracking.
• Custom user roles beyond admin/advertiser, plus company vs. individual designation.
• Epom–Singular integration for advanced analytics capabilities.

Minor Enhancements

• Shorter SSP manager tokens.
• New COPPA targeting attribute.
• Custom tenant email support.
• Language & OS data in analytics.
• Campaign data export (CSV/JSON).
• Exportable filters and lists.

White Label DSP 4.0
January 21, 2020

New Features

• CPC bidding — pay per click, not just per impression.
• Push notifications added as a dedicated creative type.
• iFrame link support for safer, container-based ad placements.
• Analytics cross-linking to navigate directly between reports, creatives, and retargeting.
• Custom color themes for full UI branding.
• Digest examples of bid requests/responses ready for SSPs.
• Bulk bundle element removal for faster campaign cleanup.
• Advanced admin permissions to control advertiser account access.

White Label DSP 3.7
October 16, 2019

New Features

• Multiple conversion events & value tracking for deeper ROI insights.
• Campaign quota state with daily and lifetime spend/impression limits.
• App info augmentor to auto-categorize uncategorized SSP bundles.
• Lifetime analytics access with real app names, icons, and store links.
• DSP video companions to link banner ads to video campaigns.
• Geo-fence targeting to include or exclude audiences by real-time location.
• Advertiser permission settings to control account-level access.
• One-click PayPal & Stripe integration for faster payment setup.

White Label DSP 3.6
July 16, 2019

New Features

• Video file storage for free, unlimited access to MP4, MOV, AVI, and more.
• One-click creative copying between campaigns.
• New analytics filters: device model, hardware version, OS.
• Updated OS & browser targeting for greater precision.
• Built-in CRM for account manager notes.
• Max CPM setting to cap campaign spend.
• Demand overview page showing traffic requests by region, device, OS.
• Upgraded retargeting interface with easier pixel setup.
• Device orientation targeting to bid differently on vertical vs. horizontal video.
• Custom email domain support for branded advertiser communications.

White Label DSP 3.3
April 2, 2019

New Features

• 30-day frequency capping for long-term ad pacing.
• Recency capping to control impression timing in minutes.
• Exposure Time Multiplier to cut bids for repeat views.
• Bidding Multiplier to boost bids for top-performing traffic without overpaying.
• Customizable analytics columns for deeper, real-time insights.
• OS version & device dimensions in reports for better optimization.

White Label DSP 3.0
January 15, 2019

New Features

• Native ads and push ads added for broader reach and better user experience.
• Custom markup per advertiser for flexible pricing.
• OS version and carrier targeting to sharpen audience reach.
• White Label Settings Page for quick branding and setup.
• No-bid Reason Tracer to diagnose missed bid opportunities.
• IFA filter for more precise in-app targeting.
• AdBlocker detection for smoother login.

Improvements

• Dedicated creative moderation page with preview.
• “Forever login” option, blocked attribute support, adjustable payment fee.
• Real conversion timestamps, improved frequency capping, CIDR IP filtering.
• Mobile device type detection, NET-user fund alerts hidden, full billing URL support for Open RTB 2.5.