From first login to personalized financial offers, mParticle helps brands personalize customer experiences in real time while keeping their data compliant and secure.
Target customers most likely to open, fund, and borrow while real-time suppression optimizes budget away from low-value traffic. The result: lower CAC and increased conversions.
Merge eKYC events, in-app behavior, and in-branch activity into a single, governed profile. mParticle’s identity resolution supports compliant data collection and segmentation across mobile, web, and offline channels.
Activate product offers using live customer signals like direct deposits, card swipes, account milestones, account logins, and life-event cues. Trigger card, loan, or wealth product offers at critical moments to grow CLTV while aligning with compliance and privacy requirements.
Automated consent controls, data masking, and observability of data pipelines ensure compliance with GLBA, GDPR, PSD2, SOC 2, and internal data access policies. Data teams spend less time enforcing access while marketing teams gain access to safe, compliant data.
Get the right data into the right systems in real time, and deliver targeted products and offers across all channels.
Remove data silos and scale your segmentation and customer journey analytics by getting a unified, continuous, and intelligent view of your customer, augmented with rich insights and predictive attributes.
mParticle’s suite of real-time segmentation tools is the most flexible offering in the market, ensuring that you can always connect with your customer, across any channel.
Optimize every touchpoint of your customer journey with mParticle Analytics. No matter whether your goal is to scale acquisition, conversion, or retention across any or all channels, we help make it easy to uncover new opportunities with actionable insights.
Predict and deliver the most relevant products and offers that each of your customers want, based on their engagement, preferences, account settings, and more.
Whether you want to streamline regulatory compliance with automated DSR management and federation, or if you want to custom configure how mParticle is used through custom roles and permissions, we make it easy to have complete control over your customer data.
With our hands-on demo, you can explore how mParticle integrates your data to help you confidently make decisions, scale efficiently, and connect online and offline experiences to delight your customers.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
Let’s talk about how mParticle can get your business ready to scale. Fast.
See it yourself. See the difference one platform can make.