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Analytics

From question to answer to action

Actionable insights at your fingertips that improve your customer context and unlock new opportunities to scale your digital strategy to new heights.

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A woman and a man collaborate at a desk in a bright room with white curtains. The woman, wearing a light beige shirt, leans forward holding documents in one hand and points at a laptop screen with the other, appearing focused and engaged. The man, in a dark button-up shirt and glasses, looks at the screen attentively, suggesting they are reviewing data or working through a presentation together. A green coffee mug sits on the wooden table in the foreground, adding to the casual but professional atmosphere.

Reveal

Get the full view of your customer journey and optimize the experience every step along the way—from first contact to repeat customer to brand advocate.

Flowchart showing audience segmentation and milestones within a Customer Data Platform and analytics platform. At the top, a group labeled “Interested and engaged” has a total size of 47,964 users and a current active size of 15,690. This audience is linked to platforms like Braze, Analytics, and TikTok. It branches into three segments below: “Abandoned cart subscribers” (current size: 4.3k), “Wait list subscribers” (3.9k), and another group partially visible. Each segment includes options to connect outputs and integrate with marketing tools. The interface uses a black background with magenta icons to visually organize audience flows.

Reveal

Get the full view of your customer journey and optimize the experience every step along the way—from first contact to repeat customer to brand advocate.

Journey Analysis

Uncover the trajectories of your user journeys to understand key interactions, spot trends, and leverage insights to improve conversion and engagement at every touchpoint, both in your product and beyond.

Optimize

Discover the pathways that lead to success with our proprietary multipath funnel analysis, and activate audiences directly from your dashboard.

Screenshot of the "Customer Journey from Site Visit to Subscribe" funnel in the mParticle Analytics Dashboard. The interface shows a 7.87% conversion rate and an average conversion time of 22.23 minutes, with a green indicator noting a 507.9 ms improvement. A funnel diagram below illustrates the user journey: 107,843 users start at "Site Visit," narrowing to 24,557 at "Blog View," and 19,007 at "Subscribe." A dropdown menu is open, offering actions like “Explore Users,” “Create User Segment,” “Sync User Segment,” and “Users to CSV.” The left sidebar includes navigation to My Hub, Saved, Data, and Favorites.

Optimize

Discover the pathways that lead to success with our proprietary multipath funnel analysis, and activate audiences directly from your dashboard.

Multipath funnels

Identify your most effective conversion paths, uncover critical drop-off points, and pinpoint high-conversion users to optimize your funnel for better business outcomes.

Dissect

Learn more about your audience segments, including geographic breakdown, device concentration, engagement scores, and more.

Screenshot of an mParticle Analytics “Demo Dashboard” for a fictional eCommerce brand called PetBox. The top panels display key metrics: $2.47M revenue over the past 7 days, 422K monthly active users (MAU), and 20,301 daily active users (DAU). A line graph on the top right tracks subscriptions by marketing source (Direct, Organic, Email, Blog, Facebook) over 90 days. Below, a visual funnel shows the customer journey from site visit to subscription, with 104,296 site visits narrowing to 8,206 subscribers. The conversion rate is 7.87%, and the average time to convert is 4 hours. A table at the bottom breaks down conversion performance by device type (Android, Desktop, iPad), including user counts, conversion percentages, and A/B test results. The layout provides a clear, data-driven snapshot of user engagement and marketing effectiveness.

Dissect

Learn more about your audience segments, including geographic breakdown, device concentration, engagement scores, and more.

Effortlessly analyze your audience segments by behavioral patterns, preferences, and more. Instantly activate those audiences to bridge the gap between insight and impact faster than ever—delivering timely, personalized experiences that delight.

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  • Inspire Logo
  • Inspire Logo
  • Joe And The Juice Logo
  • Joe And The Juice Logo

30%

increase in engagement as a result of analytics insights

How Venmo simplified mobile data collection

mParticle enabled Venmo to increase engineering efficiency by reducing the time and effort spent on mobile data collection for the marketing team.

Read customer story

Real-time data and insights help Inspire and our brands deliver the best service possible to our guests. mParticle helps our teams provide better, more relevant experiences across our channels while providing support for critical data privacy initiatives.

Dan Lynn

Chief Commercial Officer, Inspire Brands

It’s key to have a tool that unlocks real-time data and insights without needing to go to a data scientist. By leveraging mParticle, you can be ahead of the game.

Miguel Martin

Global Head of Digital Marketing, Joe & The Juice

Read customer story

Retain

Discover what keeps customers coming back for more. Unlock the secrets to customer loyalty and long-term engagement to drive higher customer lifetime value.

A middle-aged man with a bald head, gray beard, and black-framed glasses is seated at a table, engaged in a thoughtful discussion. He’s wearing a black collared shirt and gesturing with his hand while looking at someone off-camera. Two other people, one partially visible in the foreground and another with a raised hand holding a pen, suggest a collaborative meeting or brainstorming session. The background features soft white curtains, adding a clean, focused atmosphere to the scene.

Retain

Discover what keeps customers coming back for more. Unlock the secrets to customer loyalty and long-term engagement to drive higher customer lifetime value.

Analyze user behavior to identify key retention drivers, surface opportunities for improvement, and build data-driven strategies that boost loyalty and customer lifetime value.

Discover

Know your audience better than anyone else. Turn customer data into deep, actionable insights that are key to unlocking new opportunities to scale your digital strategy.

A woman in athletic wear sits on the ground outdoors, focused on her smartphone. Overlaid on the image is a conversion funnel analytics visualization titled “Site Visit to Subscribe.” The funnel shows that 107,843 users began at the “Site Visit” stage, 24,557 created a profile (a 27.77% conversion), and 19,007 subscribed (77.4% from profile creation). The average conversion time is 4.01 hours, with a 5.18-minute improvement compared to a previous period. A label in the corner notes the data is from 4 days ago. The graphic illustrates user drop-off and engagement through a digital journey.

Discover

Know your audience better than anyone else. Turn customer data into deep, actionable insights that are key to unlocking new opportunities to scale your digital strategy.

Harness the power of analytics to get a deeper understanding of your customers. Use these learnings to drive product innovation, optimize marketing campaigns, and create winning experiences with tangible results.

Visualize

See all the data in your CDP. Keep a steady pulse on the metrics that matter most, and easily optimize the customer journey.

Screenshot of the "Mobile Journeys to Purchase Product" dashboard in mParticle Analytics, visualizing user behavior across Android and iOS devices. The screen displays a colorful Sankey diagram showing event flows over the past 7 days, ending with the "Purchase Product" event. Each block represents an app interaction (e.g., "Open App," "Download App," "Start Support Chat") and is connected by curved paths indicating user movement between steps. Percentages and user counts are shown for each event. A filter bar at the top allows adjustments by date range, device type, and event inclusion. The visualization offers a clear view of how users navigate mobile apps before making a purchase.

Visualize

See all the data in your CDP. Keep a steady pulse on the metrics that matter most, and easily optimize the customer journey.

Access real-time insights with intuitive dashboards for a comprehensive at-a-glance view of product health and marketing impact. Effortlessly democratize data to enhance collaboration and enable faster, aligned decision-making across your organization.

Connect your data from anywhere, to anywhere.

mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.

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Security and governance

Secure by design.

From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.

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