Spot risk earlier, build smarter save and win-back audiences, and update journeys as customers disengage or return.
Reach customers before missed purchase windows, inactivity, or declining engagement turn into lost revenue.
Bring lapsed customers back with timely offers, reminders, or next steps based on where they left off.
Focus retention effort on high-value customers whose behavior, status, or lifecycle stage signals risk.
Remove customers from win-back paths after they return, so retention stays relevant and spend stays focused.
Turn early warning signs into retention audiences that account for customer value, identity, and recovery behavior.
Predict churn risk: Predictive Audiences
Score customers against churn or inactivity goals using first-party signals such as declining sessions, missed purchase windows, or lower engagement.
Build retention and win-back audiences: Real-Time Audiences + Calculated Attributes
Define audiences from inactivity, lifecycle stage, subscription status, customer value, or your own churn score, then update eligibility as behavior changes.
Prioritize retention with customer context: Customer 360
Use value, status, lifecycle stage, and engagement history to decide which customers should receive a retention, win-back, or reactivation journey.
Resolve the customer behind the risk: Advanced Real-Time Identity
Connect identifiers across web, app, offline, and engagement channels, so churn and recovery signals stay tied to the right customer profile.
Built for retention that responds in time.
Built for retention that responds in time.
Move faster than the churn window
Turn early warning signs into action while there is still time to protect the relationship.
Use budget more selectively
Focus offers, incentives, and outreach on customers with the right mix of value, risk, and recovery potential.
Keep win-back relevant after recovery
Automatically remove customers from re-engagement and win-back paths once they re-engage.
More growth solutions
Questions, answered
How do you identify churn risk?
Can I use my own churn score?
Does the audience update when a customer re-engages?
Does this replace my email or messaging platform?
Let’s talk about how mParticle can get your business ready to scale. Fast.
See it yourself. See the difference one platform can make.
