mParticle’s hybrid CDP activates customer data wherever it lives, in real time or directly from your warehouse. The Performance Engine turns that data into sharper strategy, faster execution, and measurable lift.
Agentic and predictive intelligence sharpens who to reach and what to do next. Performance Accelerators improve reach, scale, and activation to turn those decisions into measurable lift.
Real-time pipelines and warehouse-native activation run side by side—and work together when it matters most, so teams move faster without adding tools, rebuilds, or risk.
Stream data from the source, plug in natively to your warehouse, and power 300+ integrations end to end, making the most of the tools and investments you already have.
Resolve and enrich identities, enforce consent, and protect data quality at every step. Enterprise-grade guardrails make activation reliable, compliant, and audit-ready.
Build and activate AI-powered audiences in an intuitive, no-code UI. Use data in motion, data at rest, or both, so you can personalize in the moment and re-engage at scale.
Process billions of events each month to gain a complete understanding of your customer. Trusted by global enterprises to deliver at their most critical moments, and everything in between.
mParticle’s Audience Agent turns a business goal into audience logic grounded in your customer data. See the signals and reasoning behind it, refine the result in conversation, and approve it before anything is saved.
Stream customer data in real time. Collect across channels, resolve and enrich identities, and deliver downstream to any system instantly for enhanced personalization and relevance.
Turn your cloud data warehouse or data lake into an activation engine. Create and deliver audiences without building new pipelines, so campaigns run faster and stay in sync with the data you already manage.
Resolve identities as each signal arrives, see how every profile came together, and turn stronger identity coverage into more precise activation.
Describe the goal or define the logic yourself. Combine real-time behavior, warehouse data, and predictive signals to create audiences that stay current wherever you activate.
Predict who will act, identify the next best action, and find more customers who share the patterns behind a high-performing audience. Put that intelligence to work across acquisition and lifecycle programs.
Control access, enforce quality, monitor every flow, and apply consent everywhere customer data moves. The same guardrails govern your agentic and predictive workflows.
mParticle seamlessly plugs into your existing tech stack with over 300 out-of-the-box deep integrations. Want something else? Our platform is modular and flexible, powerfully configurable to fit your business needs.
From SSO to MFA, your data’s security is our priority. mParticle is built with enterprise-class security compliance, so you control data access and data encryption.
Let’s talk about how mParticle can get your business ready to scale. Fast.
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