Washington D.C. Tops Beauty Shopping Demand, Surpassing NYC and LA

The $2.5T consumer luxury brands are ignoring — Here's what the data actually says: Affluent Hispanic American households — those earning $125K or more — grew by 81% between 2015 and 2020. Hispanic purchasing power in the U.S. is already blowing past $2.5T, heading to $4T. 79.5% of the 127 AHA respondents in my proprietary research have already purchased luxury fashion items. This isn't a segment that needs cultivation. It's a segment that's being overlooked. And the brands that figure that out first — not with a campaign, but with a real strategy — are going to earn a loyalty that lasts. I spent two years studying this consumer for my graduate research at Parsons. The AHA Report is the market-facing version of that work. If you work in luxury, fashion, or brand strategy, it's worth a read + it’s free. #BrandStrategy #LuxuryMarketing #HispanicConsumers #CulturalMarketing #AHAReport #MulticulturalMarketing #ConsumerInsights #LuxuryBrands #MarketResearch #FounderPOV

In this recent article, Emmy Liederman at EMARKETER highlights an important and surprising reason why K-beauty continues to stand out in a softer beauty market. Data from Broadsheet Client Attain shows that repeat-purchase behavior is driving momentum in the category. As consumers grow more selective with beauty spending, value, transparency, and everyday utility are carrying more weight in purchase decisions. Read the full piece here: https://lnkd.in/gKKWW4j9 #BroadsheetComms #BroadsheetPR #Retail #Attain

K-Beauty is reshaping the UK high street and creating fresh opportunities for landlords and retailers. In our latest Instant Insight, Megan Hutchinson and Edward Bavister examine how the rise of South Korean cosmetics is unlocking new demand, attracting Gen Z and Millennial shoppers, and driving innovative retail formats. Read the full article here >https://lnkd.in/gbgDzE8w #CWInstantInsight #CWRetail

Beauty, health, and wellness are increasingly becoming core priorities for the luxury consumer. From diet and exercise to skincare and dermatology, people are investing in themselves in more meaningful ways. As landlords curate their developments, these categories should be an important part of the conversation.

This K‑beauty wave is bigger than hype, it’s a market shift with clear adoption signals. The UK sector is projected to nearly double (£439M → £855M by 2032), and the move from digital-first to physical retail reminds me how change sticks when you combine: - Communication & engagement (storytelling + community) - Training & support (help people try, learn, and build confidence) - Leadership alignment (clear narrative + consistency) Proud Korean American moment watching this unfold globally! Watching this through both identity and change lenses has been pretty powerful. #ChangeManagement #Adoption #CustomerExperience #RetailTrends #KBeauty

Australia didn't have rhode skin. 💄 Rhode didn't care. Then 1 million people showed up in one weekend. Here's the psychology behind that. 🧠 💁🏻♀️Hailey Bieber didn't launch in Australia. 🙇🏻♀️She made Australia beg for it first. ⭐ Before a single product hit a shelf, Rhode already had the highest international waitlist signups in the world. From Australia. A market they hadn't even entered yet. ➡️That's not coincidence. That's an engineered desire. 👩🏻💻 The playbook nobody is talking about 👇 Rhode didn't go to SEPHORA. They went to MECCA Brands : Australia's most trusted beauty authority. Because Rhode doesn't want to be everywhere. It wants to be exactly where it means something. ➡️Then came the bakery. 🥐 A fully Rhode-branded pop-up. Stamp cards. Collect enough, unlock a free product from Mecca. ✅Was it cute? Yes. ✅Was it strategic? Absolutely. Every person who walked in became a content creator. 📱 🤳🏻Every photo posted was a free ad. 🤝Every stamp card was a loyalty loop - disguised as a fun experience. Then Hailey showed up. In person. Unannounced. 👀 In 2026, when everything is digital, filtered, and scheduled A founder walking into her own store is the most powerful luxury signal alive. 💪🏻 The result? ➡️Mecca's biggest launch. In its entire history. 🏆 Here's what Rhode actually sold that weekend: 🔸Not skincare. 🔸Not lip gloss. 🔸Not a moisturizer. ✅It sold the feeling of being early to something that's about to be everywhere. ✨ And a million Australians paid full price for that feeling. That's not beauty marketing. That's behavioral psychology with a really good PR team. 🧬 What brand do you think does the launch strategy better than anyone right now? Drop it below 👇 #BrandPsychology #MarketingStrategy #LuxuryMarketing #RhodeSkin #BrandBuilding #rhode #haileybeiber #luxury #mecca

NYC views this week 🇺🇸☀️ I'm spending a few days in the U.S. discussing how image recognition can support beauty brands and retailers in improving in-store visibility. The market is incredibly dynamic, and it’s inspiring to see how much attention is going into in-store execution and shelf performance. It’s exciting to see the momentum building on this side of the Atlantic 💪 If you're working in beauty retail in the U.S. and curious about how image recognition can transform store operations, I’d love to connect while I’m here. More to come soon! Kris O'Brien, Andrea Edwards, Scott Harcourt, Elisabeth Da Costa, Lydie SIGNEUX, Alexa Brown, Sudarshan Sampath, Nikki Duvall, Laurie Labesque, Pauline GARGAM #RetailExecution #EasyPicky #RetailBeauty #USRetail

Celebrating Women’s History Month by uplifting women in business. Influence HR is proud to celebrate the incredible milestone of MelanBrand Skin, a fellow member of the Virginia Black Chamber of Commerce, securing retail placement at Ronald Reagan Washington National Airport (DCA) from April 1 through June 30, 2026. This achievement represents more than a retail opportunity. It is a powerful example of what happens when vision, innovation, and community support come together to expand representation in the marketplace. As a Black woman-owned business ourselves, we take great pride in seeing other Black women entrepreneurs rise, lead, and create pathways for the next generation. Moments like this remind us that when one of us breaks through a new door, it opens possibilities for many more. We are grateful to be part of the Virginia Black Chamber of Commerce, an organization that continues to champion economic empowerment, entrepreneurship, and opportunities for Black-owned businesses across the Commonwealth. During Women’s History Month, we celebrate leaders who are shaping industries, redefining representation, and building legacies that extend far beyond their businesses. Congratulations to MelanBrand Skin on this well-deserved milestone. We look forward to seeing your continued growth and impact. #WomensHistoryMonth #SupportBlackBusiness #BlackWomenInBusiness #EconomicEmpowerment #VABCC #RepresentationMatters #InfluenceHR

Beauty & Wellness is one of the most active (and most crowded) spaces in consumer right now. That's exactly why we partnered with Faire—the world's largest wholesale marketplace connecting brands with independent retailers—to find the signal in the noise! Here's what makes this data interesting: independent retail is where trends incubate before they scale. These buyers move faster, take more risks, and aren't locked into quarterly category reviews. What's resonating in boutiques today tends to show up in major retail assortments tomorrow. The Faire data is a preview of where the whole category is heading. One theme ran through all of it: science-backed ingredients and clean, natural, free-from claims aren't competing. They're coexisting. And the brands speaking both languages are pulling ahead. A few things that jumped out: 🛀 Body care is the #1 grossing B&W category in indie retail 🛍️ Less than 5% of buyers are traditional beauty retailers (i.e gift shops, boutiques, and spas) are driving this category 💸 80% of Beauty & Wellness products on Faire sit at or below $25 🌿 "clean" as a product tag appears on 17,000+ products on Faire—and is still climbing If you're building or buying in this space, the full report is worth your time. Link in comments!

The Data is Clear: Clean Beauty Isn't a Trend- It's the New Standard Recent industry stats that caught our attention: 70% of consumers actively avoid certain ingredients in their beauty products 54% of beauty shoppers say they're willing to pay more for clean formulations Clean beauty market growing at 8.5% CAGR (compared to 4.2% for traditional beauty) Gen Z and Millennials driving 65% of clean beauty purchases If you're building a brand today, clean formulations aren't a nice-to-have differentiator, they're table stakes. The question isn't WHETHER to formulate clean. It's how to do it while staying profitable and accessible. #CleanBeauty #MarketTrends #BeautyIndustry #DataDriven #BeautyStats #ConsumerTrends