Broadsheet Communications

In case you missed it, here’s a look at what Broadsheet Communications clients have been up to this week. AppsFlyer’s State of Subscriptions 2026 report was featured in Android Police, where author Andy Boxall explored how quickly Android entertainment apps are changing, with streaming apps moving further toward subscription-led models and Short Drama apps expanding their reliance on ad-based revenue. (https://lnkd.in/gs95_XFk) Elsewhere, MediaPost reported that Mediaocean has named Guy Kuperman chief strategy officer, a move that brings sharper focus to strategy, partnerships, and AI-driven growth as the company works to make a complex ecosystem function more cohesively. (https://lnkd.in/gNhiZ3kn) ➕ PLUS 🔸 SheerID’s Alessandra Jacques joined The Agile Brand with Greg Kihlström® podcast to discuss how brands can build stronger relationships with key audiences using SheerID’s Audience Data Platform (https://lnkd.in/gn2rEBrd) 🔸 Next Net CEO Franklin Rios explored how the infrastructure demands of AI search will shape what gets surfaced, understood, and valued online in a new byline for The AI Journal (https://lnkd.in/gW8EwD4q) 🔸 SheerID’s Rebecca Grimes joined Darren Mitchell of The Exceptional Sales Leader Podcast to discuss why chasing every deal can hurt long-term growth and why alignment across sales, marketing, and customer success matters (https://lnkd.in/e988Y5Rh) Thanks for reading—check back every Friday for a fresh look at what's happening across the Broadsheet portfolio. #BroadsheetCommunications #BroadsheetPR

A smart move at the right time. Mediaocean has named Guy Kuperman Chief Strategy Officer, as reported by Fern Siegel in MediaPost, bringing sharper focus to strategy, partnerships, and AI-driven growth. Feels like a clear step toward making a complex ecosystem actually work together. https://lnkd.in/gNhiZ3kn #BroadsheetPR #BroadsheetCommunications

In a recent Android Police article, AppsFlyer’s State of Subscriptions 2026 report helps illustrate how quickly Android entertainment apps are changing. Author Andy Boxall highlights a clear divide in how entertainment apps are evolving. Streaming apps are moving further toward subscription-led models, while Short Drama apps are expanding their reliance on ad-based revenue. Using AppsFlyer’s data, he presents those changes as signs of a broader rethink in how app publishers balance user growth with monetization. Check out the full article here: https://lnkd.in/gs95_XFk #BroadsheetPR #BroadsheetComms #AppEconomy

Consumers today are inundated by brands that rely on "quick hit" offers and deals to make a sale, rather than building long-lasting, loyal customer relationships with key audiences. Alessandra Jacques of SheerID, a Broadsheet client, gives a great interview (and demo!) on The Agile Brand with Greg Kihlström® podcast, focusing on how brands can deliver impactful customer experiences by using SheerID's Audience Data platform. Have a listen to Alessandra here: https://lnkd.in/gn2rEBrd

In case you missed it, here’s a look at what Broadsheet Communications clients have been up to this week. Jocelyn Lo, VP of Brand and Communications at Seedtag, joined Bennie F. Johnson on AMA’s Marketing / And podcast to discuss her path into ad tech and why the best marketing makes complex technology feel human, relatable, and useful. (https://lnkd.in/gC_hyxjE) Meanwhile, Keynes CEO and founder Dan Larkman spoke with EMARKETER about the CTV performance opportunity around #MarchMadness, highlighting the tournament’s rare ability to command undivided sports attention and create major moments for brands across both the men’s and women’s brackets. (https://lnkd.in/gjfXFFnx) ➕ PLUS Channel Factory’s Anudit Vikram spoke with Campaign US about the measurement and brand safety questions surrounding LLM ads, emphasizing the need for explainability as the space evolves. (https://lnkd.in/eujCbnG4) Newsweek's Readers’ Choice Awards Best Cruise Ships for Families ranking was included in a story on Disney cruises with teens, underscoring the continued relevance of trusted reporting in family travel coverage. (https://lnkd.in/gkyMzaCD) Check back every Friday for a fresh look at what’s happening across the Broadsheet portfolio. #BroadsheetCommunications #BroadsheetPR #Seedtag #Keynes #ChannelFactory #Newsweek

In case you missed it, here’s a look at what Broadsheet Communications clients have been up to this week. Kate Amor, head of enterprise products at Rate, weighed in with Scotsman Guide on the rise of crypto-backed mortgages, highlighting the growing role digital assets play in household balance sheets and the need for responsible, disciplined adoption as the category matures (https://lnkd.in/gy2Gg6Gg) Elsewhere, in a new contributed article for AdExchanger, TVIQ’s Sara Sinclair, PhD explored why ads.txt must evolve for connected TV, arguing that greater transparency, not less complexity, is what the CTV supply chain needs to build trust (https://lnkd.in/g3WwXa76) ➕ PLUS 🔸 Eyeota’s Jessica Saunders discussed how advertiser demand is shifting from traditional search toward CTV and DOOH in a Q&A with ExchangeWire (https://lnkd.in/deHQ95P4) 🔸 Channel Factory’s Nathan Turner spoke with The Measure about political advertising on YouTube and the broader case for the platform in campaign media strategies (https://lnkd.in/ePhgkQxb) 🔸 Eyeota’s Rohiet Ghildyaal examined why India’s media agencies are increasingly building proprietary data stacks in contributed commentary for exchange4media (https://lnkd.in/eCy-gzq2) Thanks for reading—check back every Friday for a fresh look at what's happening across the Broadsheet portfolio. #BroadsheetCommunications #BroadsheetPR

In this recent article, Emmy Liederman at EMARKETER highlights an important and surprising reason why K-beauty continues to stand out in a softer beauty market. Data from Broadsheet Client Attain shows that repeat-purchase behavior is driving momentum in the category. As consumers grow more selective with beauty spending, value, transparency, and everyday utility are carrying more weight in purchase decisions. Read the full piece here: https://lnkd.in/gKKWW4j9 #BroadsheetComms #BroadsheetPR #Retail #Attain

DONNA BELARDI, CEO & Chairman of Broadsheet Communications client Belardi Wong, has been named to Inc. Magazine’s 2026 Female Founders 500. It’s a well-earned recognition for a leader who has built Belardi Wong into one of the most respected firms in retail marketing, helping brands navigate how to reach and retain customers across digital and offline channels. We’re excited to see Donna recognized among this year’s honorees and proud to work alongside her and the Belardi Wong team. Read the full announcement: https://lnkd.in/ed-zTMea #Inc #FemaleFounders500 #BroadsheetComms #BroadsheetPR

In case you missed it, here’s a look at what Broadsheet Communications clients have been up to this week. Dr. Benjamin Yudkoff, co-founder and chief medical officer of Lumin Health, spoke with PharmaVoice about the rapid growth of Spravato and what it signals for the treatment of resistant depression, while also discussing the underlying mechanisms of ketamine in a video interview with Psychiatric Times. Across both conversations, Ben highlights the need to balance promising outcomes with strong clinical oversight and clear evidence as these therapies scale. (https://lnkd.in/eu-qKRN8) (https://lnkd.in/g-BZxVha) Meanwhile, PadSquad released new research with OM Media Trials showing that enhanced and interactive video ads drive 3X higher purchase intent than standard pre-roll, with Campaign highlighting how the findings offer advertisers recommendations on improving pre-roll ads to benefit both themselves and consumers. (https://lnkd.in/gP2HagFf) ➕ PLUS 🔸 Keynes appoints TJ Hunter as chief marketing officer; Channel Factory appoints Nathan Turner as head of political and advocacy sales (AdExchanger: https://lnkd.in/g8n9aNpR) 🔸 Seedtag hires Brendan McCarthy as chief marketing & communications officer (PR Week: https://lnkd.in/gKbbTVVt) 🔸 Qumis CEO Dan Schuleman outlines the legal and operational lessons insurers can draw from coverage disputes in a recent article for Insurance Thought Leadership (https://lnkd.in/gjgcTVaw) Thanks for reading—check back every Friday for a fresh look at what's happening across the Broadsheet portfolio. #BroadsheetCommunications #BroadsheetPR

Dr. Benjamin Yudkoff, co-founder and CMO of Broadsheet Communications client Lumin Health, recently spoke with PharmaVoice about what Spravato’s growth means for the treatment of resistant depression. The article examines how nearly $1.7B in 2025 sales and more than 200,000 patients treated reflect broader adoption of esketamine, while also raising important questions about oversight and long-term evidence. Drawing on Ben’s perspective, author Michael Gibney highlights the “perpetual balance” clinicians face: weighing measurable outcomes alongside patient experience, knowing that 30 to 40 percent may not benefit. As the category expands, Ben underscores that growth must be matched with safeguards, clear evidence standards, and thoughtful implementation. Read the full piece here: https://lnkd.in/eu-qKRN8 #BroadsheetPR #BroadsheetComms #MentalHealth #Esketamine #LuminHealth