EMARKETER

🎙️ We welcomed Ashley Firmstone, Senior Vice President of Rokt Ads at Rokt, to the Behind the Numbers podcast today to discuss what’s most responsible for consumers’ current ad fatigue, why there’s an opportunity to capture attention immediately after a purchase, and what agentic commerce is—and isn’t—doing to the shopping journey. Tune in to the full conversation with Principal Analyst Nate Elliott. Listen anywhere, or watch on YouTube or Spotify: https://lnkd.in/e_xxSViA Made possible by Rokt

🚨 We’ve added new resources to our Building Trust in the Era of AI Toolkit – access them now: https://lnkd.in/d5TBbAvW The latest updates include: – Report: The Gradual, Then Sudden, Rise of Ads in AI – Article: FAQ on loyalty programs: Closing the customer retention gap in 2026 – Report: Commerce Media Ad Buyer Insights – Article: Creators are becoming retail media infrastructure and more! Whether you’re planning for 2026, optimizing campaigns today, or pressure-testing your AI strategy, our toolkit offers a clear, research-backed foundation for building trust with confidence.

As agentic commerce continues to impact retail, brands are faced with a new reality. How do you earn and maintain loyalty when AI agents are choosing the products shoppers see and consider? Mars United Commerce President Amy Andrews recently sat down with Sky Canaves, Principal Analyst for Retail & Ecommerce at EMARKETER, to unpack what this shift means for brands — using insights from their newly published joint report, Trust Issues: How AI Is Shaping Decisions in the Path to Purchase. Based on a survey of 1,100+ U.S. consumers, the report examines the stages in the shopping journey at which early adopters are leveraging search agents and how that is affecting brand choice, the role of retailer‑owned engagement channels, and the potential for long-term loyalty. Watch the conversation here: https://lnkd.in/e3UjKNvX And download the full report: https://lnkd.in/e9B28B_U #AgenticCommerce #AI #brandstrategy #search

Thank you to Sky Canaves and EMARKETER for helping us bring the AI conversation back to the consumer. Their new proprietary report looks at how shoppers are using agentic commerce across their paths to purchase. Check out my conversation with Sky and Publicis Commerce's Peter Breen for a recap of the report highlights. https://lnkd.in/eduQtEpd

GEO is getting a lot of attention, but best practices are still taking shape. One of the biggest shifts? Rethinking what “visibility” means in AI search. So where should marketers focus right now? Our latest infographic breaks down 5 practical actions to help you optimize for the fast-changing AI search landscape. Access the infographic, here: https://lnkd.in/epphJgJb

🛍️ At Shoptalk Spring, AI’s influence on commerce showed up in three clear ways: The rise of agentic shopping, a shift toward more focused and outcome-driven AI applications, and tighter integration between content, creators, and transactions. Read more takeaways from senior analyst Arielle Feger: https://lnkd.in/erVVA-Ph 🎤 Download the slides from Sky Canaves’ Shoptalk presentation, “The AI-Powered Shopper’s Path to Purchase,” for consumer survey insights, forecast data, and strategic frameworks that brands and retailers can use to navigate these shifts and build trust: https://lnkd.in/ehtwGFCR 🎙️ Today's episode of the Reimagining Retail podcast, featuring Suzy Davidkhanian, Sky Canaves and Carina Lamb (née Perkins), covers the most interesting moments from Shoptalk and the three types of consumers retailers need to be thinking about. Tune in: https://lnkd.in/eYxewwfn Made possible by Rokt

More than six in 10 social users prefer short-form video, and TikTok users are spending 54 minutes a day on the platform, according to our forecast. Learn what this means for your ad strategy in a new report, “The In-App Advantage: Capturing Attention Through Mobile Video,” made possible by T-Mobile Advertising Solutions. Download: https://lnkd.in/gTxkZXDb #MobileMarketing #video

“We help clients turn market complexity into clarity.” In our Face of EMARKETER series, Carina Lamb (née Perkins), Senior Analyst, Retail & Ecommerce, shares how the analyst team combines forecasts, proprietary data, and deep research to turn complex information into clear, actionable insights, helping our clients navigate fast-moving markets with confidence. Take a look: https://lnkd.in/e6mimB42 #FaceOfEMARKETER

Join Principal Analysts Nate Elliott and Max Willens, with host Minda Smiley, for a conversation on ways marketers can intentionally combine AI-powered workflows with the authenticity and relatability of creators. Save your spot: https://lnkd.in/e3_mVqZG AI is reshaping how brands create and distribute content, but it’s also raising real questions about authenticity. At the same time, creators remain one of the strongest drivers of trust. So how do marketers bring those two forces together thoughtfully? Learn how to strengthen credibility, deepen engagement, and build lasting connections in an increasingly noisy digital landscape. The Future of Trust: Leveraging AI and Creators 📅 Tuesday, April 21 ⏰ 2pm ET / 11am PT