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Experienced Ad Tech executive driving revenue and achieving business goals. Leading…
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Tyler Romasco posted thisI am deeply saddened by the passing of our CEO, John Gentry. Like so many others, this loss is deeply personal. It is hard to fully express what he meant to me and to OpenX, but I wanted to share a story that reflects the kind of leader and person he was: I was never supposed to work at OpenX. Six and a half years ago, I told the hiring manager I would not be joining and that I planned to take a job at a large agency. Before I did, she said our President (at the time) wanted to speak with me. That was the first time I talked to JG. We connected almost immediately. We talked about our pasts, our families, and a shared love for the outdoors. He spent two hours on the phone with me, time that could have been spent elsewhere. He talked a bit about OpenX, but mostly he focused on my career journey and the values he believed made a company successful. He talked about hard work, integrity, making the hard decision that is right for the business, staying humble, and always executing with humanity. He talked about endless curiosity. Going deep. Loving the tech. Working the problem. He said I would have the opportunity to build something and to learn a business at every level with no ceiling or limits. What I did not know at the time was that it would be one of the most important career and life conversations I would ever have. Up to that point, I had chosen roles based on the company, the trajectory, and the strategy. With OpenX, I chose JG, and I chose the people. My values aligned with his, and it simply felt right. As CEO, he would go on to become my boss, my mentor, and most importantly, my friend. Even though he is gone, his impact lives on. I see him every day in the people around me at OpenX. His values are ingrained in the culture and the fabric of who we are. I see him in my fellow executives, our leadership team, and across the entire company because we have held true to what JG believed in and championed. It is because of him that we have been so successful as a business. But even more importantly, it is because of him that I love the people I work with and why my job is so fun. JG, thank you for everything you gave us.
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Tyler Romasco shared thisI'm thrilled to officially welcome Akhil Savani as Vice President of Publisher Development and celebrate Rebecca Bonell Woolcott's well-deserved promotion to Regional Vice President of Publisher Development, The Americas! These leadership moves reinforce our commitment to expanding publisher success and helping driving meaningful monetization across formats, channels, and regions. At a time when publishers are facing critical challenges, this commitment is more important than ever. Akhil's and Rebecca's leadership will be key as we continue investing in supply infrastructure, publisher relationships, and innovative solutions that reinforce OpenX's position as strategic partners to the world's leading publishers. https://lnkd.in/eisYqnhVOpenX Increases Investment in Supply Infrastructure and Publisher Development PersonnelOpenX Increases Investment in Supply Infrastructure and Publisher Development Personnel
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Tyler Romasco shared thisAppreciate being included in Ad Age's 2026 outlook. As the industry pushes forward, the conversation has to move beyond scale as the primary growth lever. Real performance comes from intentional curation, direct supply paths, and rigorous media quality standards, not just more impressions moving through increasingly complex pipes. Practices like multi-hop reselling and request duplication only erode trust, and that's not the standard the industry should accept in 2026. At OpenX, we’re focused on reducing complexity, increasing transparency, and delivering better outcomes for buyers and publishers alike.Tyler Romasco shared thisSpotted in Ad Age's 2026 outlook: Tyler Romasco on why success this year won’t come from scale alone. Think curated supply, direct paths, and quality-first media. Read all the predictions here: https://bit.ly/4qDxdRt
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Tyler Romasco shared thisBig things are happening with Amazon Ads' and Dynamic Traffic Engine. Thanks for all the support, Christopher Conetta. Read more about it in our blog below.Tyler Romasco shared thisSmarter signals. Higher-value impressions. OpenX and Dynamic Traffic Engine by Amazon Ads are making programmatic more efficient. Learn more from Tyler Romasco: https://bit.ly/3Ys8dRr
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Tyler Romasco shared thisBigger isn't always better: Better is better. The open web doesn’t need more scale, it needs higher standards. The truth is, not all supply is created equal. As we get into 2026, those who build with intention, prioritizing high-value opportunities that align with brand values, and that actually perform, will succeed. Thanks to ExchangeWire for including my 2026 predictions on the future of the open web. https://lnkd.in/evKVDXbz
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Tyler Romasco shared thisThrilled, humbled, and grateful. #OpenX announced several key executive leadership promotions today, and I couldn’t be more honored to be named alongside Matt Sattel as President and Joel Meyer as CTO. I’m incredibly excited to share that I’ve been promoted to Executive Vice President of Demand Platform and Publisher Partnerships. This expanded role comes at an amazing time. OpenX has achieved twelve consecutive quarters of year-over-year growth, a true testament to our team’s dedication to quality, innovation, and doing things the right way. In this position, I’ll continue to lead our Publisher teams while also overseeing DSP, Strategic Partnerships, and Solutions & Technical Operations, streamlining how we engage with both our buy-side and sell-side partners and continue delivering exceptional value. I’m especially excited to work more closely with Danner Close, Brian Chisholm, and Nate Fishler, whose leadership and expertise will be instrumental as we continue to grow and innovate together. I’m deeply grateful to John Gentry and Matt Sattel for their trust, mentorship, and leadership. Their vision for OpenX continues to foster an environment where talent thrives and innovation flourishes. Here’s to continuing to raise the bar on quality standards, expanding our leadership in data and identity, and shaping the future of digital advertising together. Exciting things ahead! https://bit.ly/3XeRiktOpenX Promotes Key Leaders To Drive Continued Momentum Following Twelve Consecutive Quarters of Year-Over-Year GrowthOpenX Promotes Key Leaders To Drive Continued Momentum Following Twelve Consecutive Quarters of Year-Over-Year Growth
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Tyler Romasco shared thisCome join our team! We’re hiring for an RVP of Account Management in EMEA, a critical leadership role reporting to Mitchell Greenway, one of the best in the business. It’s a fantastic opportunity to help lead our publisher strategy and growth across the region.Tyler Romasco shared thisVery excited to announce this role! We’ve built one of the most advanced and trusted ad exchanges in the world, designed to deliver transparency, efficiency, and value for both publishers and advertisers. But what truly sets OpenX apart is our people: thoughtful, creative executors who combine deep technical expertise with a genuine passion for helping partners grow. We’re now looking for a Regional Vice President of Publisher Development, EMEA, a senior leader ready to make a lasting impact. This is not a maintenance role. It’s a growth and transformation role leading a talented team across EMEA, driving our publisher strategy, expanding our omnichannel supply footprint, and building the next wave of innovation across CTV, retail media, and AI-driven platforms. The ideal candidate is someone who blends strategic and commercial acumen with empathy and execution, someone who understands how to build strong publisher relationships, develop exceptional teams, and influence the broader industry conversation on transparency, quality, and innovation in programmatic. If you’re passionate about redefining what “premium” means in digital advertising and want to lead within a company that’s serious about doing things the right way, we’d love to hear from you. #OpenX #Leadership #AdTech #Programmatic #DigitalMedia #CTV #AI #PublisherDevelopment
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Tyler Romasco shared thisMatt Sattel, speaks for all of us when he says SSPs aren’t relics. We’re evolving. This has never been more true than in every publisher and buyer conversation I’m having at #AdWeek. The good SSPs have never been middlemen, we’ve been partners and advocates. And that hasn’t changed. At #OpenX, we’ve always believed publishers matter. Helping them compete, grow, and thrive has been part of our DNA from the start, and it still drives everything we do. https://bit.ly/46ECWzs
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Tyler Romasco shared thisLast week I was on PTO and had the chance to hike from Fira to Oia in Santorini. It was one of those unforgettable experiences where the views make you stop in your tracks. It also happened to fall on OpenX’s #OffTheChartsDay, a company wide day off to celebrate an incredible first half of the year and to recognize the amazing effort of our teams. Coming back from vacation can sometimes bring a bit of sadness or anxiety, but when I sat back down at my computer yesterday I felt something else entirely: recharged excitement. That feeling is tied directly to the people I get to work with. At OpenX, I’m surrounded by colleagues who are smart, driven, and collaborative. People who push each other to achieve more while creating an environment you genuinely want to be a part of. Culture isn’t just words on a slide, it’s the feeling you carry when you come back from time away. For me, that’s gratitude and energy. I couldn’t be more proud of what we’ve accomplished so far this year, and even more proud of the team behind it. Here’s to keeping things off the charts in the months ahead.
Tyler Romasco commented on a post
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What a week, what a team! Excited for everything to come
Tyler Romasco commented on a post
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Congrats on the award, Nichole! It’s well deserved and excited to see you leading the way for us
Tyler Romasco replied to a comment
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Youna Kim yes! Kaitlyn Mcinnis thank you for joining and speaking with us!
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Tyler Romasco liked thisTyler Romasco liked thisA little strategy, a little sunshine, and a lot of team energy. OpenXUnite Puerto Rico, our Commercial Offsite, was all about aligning on what’s next, sharing ideas, and making time to connect — from thoughtful sessions to sunrise yoga. We left last week feeling energized for what’s ahead. Cypress Bautista, PMP, CSM, SPL Rebecca Villegas, SHRM-CP Stacy Bohrer Maureen Kenny Nichole Schupbach Tania Mittleider Jessica Ackerson Edward Frick Dominic Smith Kristen Spirko Cheryl Tan Courtney Webster Matthew Van Ernest Nick Owen Sara Smith Kameshia Collins Jackson Hollister #OpenXUnite #WeAreOne
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Tyler Romasco liked thisTyler Romasco liked thisWe came, we laughed, we sang karaoke… and a few of us battled 2+ hour TSA lines and some serious sunburn along the way. Last week, we brought our global commercial team together in San Juan. A few days to connect about where OpenX is heading and how/what we’re building. What stood out the most was the clarity and alignment that came from bringing global teams together to connect on our priorities, discuss how we show up for our clients and partners, and learn from each other as we grow. It also reinforced something important. While we’ve hit meaningful milestones, this next phase requires us to work differently. I could feel a real shift toward clearer ownership, faster decision-making, and a more streamlined way of operating and communicating. Since our last offsite, 178 people have joined OpenX. We’re a different company than we were at the same time last year, and I’m energized by how quickly this team came together under a shared approach and clear objectives. Outside of strategic conversations, we had some fun and gave back. Shoutout to our team for cleaning up a local beach, and a special thank you to those who participated in the karaoke competition, including our amazing clients. My team [N’SYNC obviously] was ROBBED of victory by Stacy Bohrer and Brooke Abney’s rendition of “Pink Pony Club”. Huge thank you to Tyler Romasco, Stacy Bohrer, Amanda Forrester, Sydney Held, John Nguyen, Casey Peros, CMP, and the broader commercial team for making this happen, and to our clients John Rogers, Tyler DeNicola, Emma Rogers, Brooke Abney, Erin Mulrooney, and Kaitlyn Mcinnis for taking time out of their busy schedules to be with us in PR.
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Tyler Romasco liked thisTyler Romasco liked thisWhen women support women, the outcome is undeniable. It was so great to meet up with these two phenomenal powerhouses last night and I look forward to seeing what they accomplish together. #womenshistorymonth
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Tyler Romasco liked thisTyler Romasco liked thisI’m excited to share that I’ve stepped into a new role as Regional Vice President, Northeast at MiQ! What an incredible seven years it’s been working alongside some of the smartest minds in the industry. I’m grateful for the mentorship, partnership, and opportunities that have shaped my growth along the way.
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Tyler Romasco liked thisTyler Romasco liked thisA data point jumped out to me yesterday at the Jounce Media SPO Summit that helps illustrates why supply path discussions matter while also supporting the reason media buyers are moving towards default off vs. default on supply strategies: (1) Jounce data measures 826,768,988 total supply paths across web, ctv and app (2) only 7% of total supply paths are identified by Jounce as either bellwether or premium (3) Jounce's 100 bellwether portfolios already capture 70% of DSP spend. The scale is enormous, the spend is concentrated and I suspect, only continuing to tighten.
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Tyler Romasco liked thisTyler Romasco liked thisMoments like this make me proud. StackAdapt recognized as a Strong Performer in the first-ever Forrester Wave™ for Omnichannel Advertising Platforms, with above-average customer feedback. https://lnkd.in/gfkJhXFn Recognition is great. But we’re just getting started.
Experience & Education
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OpenX
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Honors & Awards
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Guest Lecturer - Temple University - Media Reporting and AI Optimization
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MVP, Sales Strategy Award - North America - Rocket Fuel
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Awarded to the strategy member who shows the business and technical acumen to drive business growth via Rocket Fuel Solutions and thought leadership.
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Panelist - PhIMA - Artificial Intelligence for the Marketer
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I was honored to speak to the impact that AI and predictive marketing will have on marketers and the consumer. How it will help increase media efficiency, improve marketing performance, exceed brand building goals, and generate a deeper level of consumer intelligence than ever before.
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MVP, Ad Operations Award - Pandora
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Awarded to the operations team member who exceeds client and internal expectations, demonstrates a high level of leadership, and drives the business forward.
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Three Time Nominee - Rocket Fuel Value Awards
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Nominees demonstrate the Rocket Fuel core values of: customer first, operating at the edge, being the change you want to see, and celebrating people being great.
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