How did your definitions stack up in our first OpenX Defines video? Because if there’s one thing we learned, it’s that the same terms can inspire plenty of perspectives. Next up in the OpenX Content Studio, Nichole Schupbach ( OpenX ) and Gregory Joseph ( StackAdapt ) weigh in on the same terms, from curation and quality to AI and intelligence. Watch, compare, then share your definitions below:
OpenX
Technology, Information and Internet
Pasadena, CA 36,121 followers
Demand More From Your Media
About us
OpenX is The Intelligent SSP™, simplifying advertising through quality standards, data leadership, and future-ready infrastructure with a clear promise: to make media work better for the people who run it and the people who experience it.
- Website
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http://www.openx.com
External link for OpenX
- Industry
- Technology, Information and Internet
- Company size
- 201-500 employees
- Headquarters
- Pasadena, CA
- Type
- Privately Held
- Founded
- 2007
- Specialties
- Advertising Technology, Yield Optimization, Ad Serving, Ad Exchange, SSP, Mobile, Header Bidding, GCP, and Ad Tech
Locations
Employees at OpenX
Updates
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We’re Build-ing momentum. OpenXBuild™️ is a 2026 AdExchanger Awards finalist for Best Sell-Side Focused Technology, recognized for helping buyers bring custom decisioning closer to supply and make every ad dollar work harder. Looking forward to celebrating with the industry at Programmatic I/O this September. See the finalists: https://hubs.la/Q04vyTGx0
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What if reaching more of your HCP audience didn’t require more supply? By resolving identity closer to the source with OpenXSelect™️, Wrango expanded physician reach by 32%, all while lowering cost per unique HCP by 22%. Read more in ADWEEK: https://hubs.la/Q04vqhJL0
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Quality is our thing: from the supply we deliver to the partnerships we build and, apparently, the jump shots we bring to the court. We had a great time teaming up with Givsly and industry partners for the #GreatDonationDunk, bringing together a little friendly competition and a lot of giving back. Thanks for having us, Givsly! Rob Kulstad Vincent de Venoge
Last week's #GreatDonationDunk had a little bit of everything: precision (Three-Point Shootout), pressure (Knockout), teamwork (Team Bracket), and pure chaos (Executives Around the World). By the final buzzer, the only thing that outpaced the dedication was the donations! Thank you to everyone who joined and special shoutout to the sponsors who backed every challenge: Glance/ InMobi Advertising, Index Exchange, LG Ad Solutions, OpenX, Vevo, Viant Technology, Yieldmo, Zeta Global
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Quick: define “curation.” Now ask five people in adtech. You might get five different answers. Welcome to the OpenX Content Studio, where we’re kicking off OpenX Defines, our new series that gets to the bottom of the terms everyone uses but not always in the same way. First up, Erika Loberg ( OpenX ) and Annalise Curvelo ( Sightly ) tackle curation vs. supply-side targeting, premium vs. quality, and AI vs. intelligence. Watch to see how your definitions stack up, then drop yours below.
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Same audience. Same budget. 32% more HCPs reached. See how Wrango used OpenXSelect™️ supply-side targeting to expand physician reach and lower cost per unique HCP. The advantage wasn’t more supply. It was resolving identity closer to the source. Read the full case study: https://hubs.ly/Q04tyWmL0
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Congratulations to Joel M. on being named Chairman of Prebid.org! Over 17 years at OpenX, Joel has helped shape our technology, from our move to the cloud to the custom decisioning capabilities behind OpenXBuild™️. We’re excited to see him bring that experience to Prebid and help advance open, interoperable innovation across programmatic.
We’re excited to welcome Joel Meyer as the new Chairman of Prebid! Joel brings a wealth of experience and industry perspective to Prebid, and we’re incredibly thankful to have him stepping into this leadership role. In addition to joining us as Chairman, Joel Meyer is CTO at OpenX, where he has been a strong advocate for collaboration and innovation across the programmatic ecosystem. Prebid is built on the strength of its community and the people who dedicate their time and expertise to moving our industry forward. We’re grateful to Joel for taking on this role and excited for what’s ahead under his leadership. Please join us in welcoming Joel Meyer as Chairman of Prebid.org. #Prebid #PrebidOrg #AdTech #Programmatic #OpenSource #OpenX
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We’re back with Episode 4 of OpenX101: Simplifying AI. This time, we’re talking agentic systems: how they plan, make decisions, and take action toward a goal. But with more autonomy comes an important question: where do humans fit in? We break down why oversight and clear guardrails still matter. Watch the full episode via the link in the comments.
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When the signal gets sharper, so do the results. Horizon Media teamed up with OpenX and ID5.io to strengthen identity resolution for a premium beverage brand, reducing signal noise before the bid. The result? 11% more unique IDs per bid request, 12% higher display CTR, and fewer wasted impressions. Read the full case study: https://hubs.la/Q04sW_QM0
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More CTV supply. More data. More options. But is more actually better? At Cannes, Tameka Kee, Tyler DeNicola ( DIRECTV ), Tom Swierczewski ( Goodway Group ), and Erika Loberg ( OpenX ) explored why smarter CTV buying isn’t about having more of everything. It starts with knowing the outcomes you want and having the right signals to get there. By bringing decisioning closer to the source, buyers gain greater transparency, higher-quality data, and fewer unnecessary intermediaries, helping them make more informed decisions about what they buy and why. Get the full recap on our blog: https://hubs.la/Q04sL_kW0