“Peter is an exceptional business and people leader. He is able to clearly articulate a vision around complex partnerships and use that to drive decision making and direct traffic on internal/external responsibilities to achieve shared goals. He is a pleasure to work with and I think people will be anyone will be lucky to have him in their corner.”
Experience & Education
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Stealth Mode Startup Company
View Peter’s full experience
See their title, tenure and more.
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Publications
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Erosion of the ‘Under-Served’ Mid-Market Publisher Powers Sales House Category Growth
Sovrn.com
See publicationSales house growth is being powered by an erosion of the mid-market web publisher, with many struggling with the difficulties of running a profitable advertising business in-house and instead turning to sales houses.
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Life after containers: A publisher's quest for control
Digiday
See publicationFew topics in ad tech have been covered in greater depth than header bidding and containers. Yet, despite hundreds of articles and panel sessions dedicated to the subject over the past year, today the conversation has moved squarely to the backburner, with little innovation driving the space. While many may be happy to leave the container conversation in 2017, the fact remains there is still much more to talk about.
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For Native Video, Publishers And Advertisers Need To Meet In The Middle
Adexchanger
See publication"On TV And Video" is a column exploring opportunities and challenges in programmatic TV and video.
Projects
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Signal Vitals
Sovrn launches Signal Vitals, a unique programmatic health dashboard for optimizing publisher ad inventory.
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Ad Management Software
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Sovrn launches industry-first self serve Ad Management solution
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Addressability of a Data Collective
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Today, more than 40% of the web is cookieless and not addressable. Regardless of Google’s plans for deprecating third-party cookies — whether in 2024 or beyond — regulatory and privacy pressures are removing the ability for publishers and advertisers to accurately target their most valuable consumers.
This presents an opportunity for publishers to better communicate the value and identity of their audiences to buyers and to better control how audiences are valued. The challenge is that…Today, more than 40% of the web is cookieless and not addressable. Regardless of Google’s plans for deprecating third-party cookies — whether in 2024 or beyond — regulatory and privacy pressures are removing the ability for publishers and advertisers to accurately target their most valuable consumers.
This presents an opportunity for publishers to better communicate the value and identity of their audiences to buyers and to better control how audiences are valued. The challenge is that most open web publishers today do not have the capacity to leverage their own data assets.
To address this gap, Sovrn and its partner ID5, a market-leading identity provider for digital advertising, tested the efficacy of Sovrn Signal plus the ID5 ID to deliver privacy-safe solutions publishers can use to enrich and segment their first-party data. Results released this week show that using Signal plus the ID5 ID can unlock a near two times greater lift in CPMs.Other creators -
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InvestingChannel BSA Storefront
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InvestingChannel partnered with BuySellAds to build a white-labelled direct sales portal that lets the publisher sell across their network audience.
Other creators -
Languages
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English
Native or bilingual proficiency
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Portuguese
Native or bilingual proficiency
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French
Elementary proficiency
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Spanish
Limited working proficiency
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