Rick Paquin

Full episode: https://lnkd.in/gBFvx6Wa Did you know hemp can revitalize local economies? 🌾 This versatile crop offers communities a chance to build sustainable businesses, create jobs, and keep resources local. From rural Minnesota to anywhere, hemp offers a pathway to economic empowerment! Danny Desjarlais, the project manager for the Lower Sioux hempcrete initiative, embodies the intersection of cultural heritage and sustainable innovation. #Hemp #LocalEconomy #Sustainability #CommunityDevelopment #EconomicEmpowerment

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Capturing the Heart of Agriculture Through Storytelling Photography In the world of agriculture—whether on a sprawling ranch, a family farm, or an agritourism destination—visual storytelling is a powerful way to connect with consumers, industry peers, and communities. Strong imagery goes beyond aesthetics; it captures the grit, passion, and values that define these operations, building trust and fostering deeper connections. Ranching: A Legacy of Stewardship Ranching is more than a livelihood—it’s a legacy. Photographs of a cowboy silhouetted against a golden sunset, working alongside his cattle, or mending a fence on an open prairie tell a story of stewardship, resilience, and respect for the land. These images reinforce the values of family heritage, sustainability, and dedication that define ranching life. Farming: The Backbone of Communities Farming images highlight the hard work, diversity, and innovation that drive agricultural production. From a farmer tending to crops at sunrise to a bustling farmers’ market showcasing fresh, locally grown produce, these visuals celebrate the connection between growers and consumers. Authentic images build transparency, demonstrating the care and effort behind the food we eat. Agritourism: Bridging the Gap Between Consumers and Agriculture Agritourism thrives on experience and connection. Families picking apples, children exploring pumpkin patches, riding in a farm wagon pulled by a team of horses, and visitors learning about sustainable farming practices all create powerful visuals that inspire curiosity and engagement. These images invite consumers to step into the agricultural world, fostering appreciation and support for local food systems and rural economies. The Power of Authenticity in Agriculture Consumers today seek transparency and authenticity. Meaningful images—whether of a rancher’s daily routine, the hands that harvest our food, or the joy of agritourism experiences—forge emotional connections. They allow people to see and understand the dedication behind every product, every farm tour, and every harvest season, inspiring trust in the brands and individuals behind them. Why This Matters for Agricultural Businesses For those in agriculture, investing in high-quality photography isn’t just about marketing—it’s about storytelling. The right visuals help businesses stand out, communicate their values, and create lasting impressions that go beyond transactions. They bring consumers closer to the heart of agriculture, turning them into loyal advocates for rural businesses, family farms, and sustainable food production. Are you using photography to share your agricultural story? Let’s connect—I’d love to help bring your vision to life through compelling, authentic imagery.

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Inspecting an RV frame reveals multiple cracks, posing a potential safety concern. The frame's structural integrity is compromised by these cracks, especially around critical support brackets and braces. This inspection highlights the importance of regular maintenance to identify and address such issues before they escalate. Would love to hear your perspective on RV maintenance best practices. #RVLife #RVLiving #RVTravel #RVers #RVRepair #RVProblems #RVFrame #RVInspection #RVMaintenance #RVTips #FifthWheel #GrandDesignRV See the full video: https://lnkd.in/gaxa-4v6?

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From inspiring stories to river safety videos, we got you covered. Here is episode 003 of our River Safety Film Series for Ozark Riverways Foundation covering the technique "Bottom Down, Feet Up". You can use this method to avoid foot entrapment on the river if you fall out of your vessel.

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Behind every brand are real people doing the work. This week’s blog highlights Agland Electric & Irrigation and why showing the team behind a business helps build trust and connection with the people you serve. When businesses highlight the humans behind the brand, it reminds people that relationships are built with people — not logos. https://vist.ly/4v7jt #BrandPhotography #TeamHeadshots #BrandTrust #ProfessionalBranding #VisualBranding #LincolnNE #NebraskaBusiness #BrandPhotographer #SmallBusinessBranding

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What Bug-A-Way Pest Control of Joplin, Missouri, can teach marketers about how advertising really works: be known before you’re needed * AM/FM radio advertising worked for Bug-A-Way Pest Control: They’re now famous. Bug-A-Way Pest Control has gone from zero unaided awareness to 20%. * A whopping 29% of consumers in Joplin say they would use Bug-A-Way Pest Control if the need arose. * Through its long-term use of AM/FM radio advertising, Bug-A-Way Pest Control is a strong number two in unaided brand awareness. Across all stages of the consumer journey, Bug-A-Way Pest Control has very strong brand equity. * Every advertiser has two jobs: Creating future demand and converting existing demand. Bug-A-Way Pest Control offers marketers a master class on creating future demand and how building a brand is the main driver of long-term growth and profit. The link in the comments includes the executive summary, slides, and explainer video.

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My brother lives several states away and calls when he has a long-drive. Sometimes the stars align and he calls when I have time for a lengthy catch-up session as well. He’s been around cattle his whole life. Runs his own feedyard with a team and has a cow herd. He knows the business as well as anyone. So, naturally, we talk about cattle and beef a lot. Yesterday's conversation drifted into the last great steak we both ate. We were talking about what he had in his freezer and he said something that stuck with me. “It tastes good enough… especially for the price.” To him, that’s a win. Good value. Solid beef. Does the job needed. I just laughed and told him we clearly shop differently. Because for me, a “good enough” eating experience with beef is actually a disappointment. I want great flavor. Consistency. The kind of steak you look forward to cooking. I would rather not cook beef at home if I know it doesn't have the ability to taste great. Same product category. Two beef lovers. Two completely different expectations. And that’s the trap a lot of experts fall into. We assume everyone evaluates "good" the way we do. They don’t. Some customers want the best eating experience they can find. Some want beef that’s dependable and priced right. Neither one is wrong. But if your message talks about the wrong definition of value or to the wrong customer, it won’t land. Know how your customer. Know their expectations. Then meet them there with the right message.

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Welcome to Episode Eight of DianesFarmDozen.com. This one might ruffle a few feathers. The lesson? Simple…not always easy… No excuses. This is one of the most powerful takeaways I brought with me from the farm into business. And it's one I encourage every client and entrepreneur I work with to adopt. People often say, “It’s not an excuse, it’s a reason.” But let’s be honest — most of the time, a reason is just a dressed-up excuse. It’s a way of rationalizing why something didn’t get done. But here’s the truth I learned on the farm… Animals don’t care that it’s raining. They still have to eat. And the work still has to get done. I tell a story in this episode about a baby calf that became my responsibility at around age 10. And the rainy morning that etched this “no excuses” mindset deep into who I am. That calf, that moment, and what my dad did that day. I’ll never forget it. When you start living with a no excuses mentality (in your business and your life) you stop blaming and start owning. You don’t wait around or pass the buck. You show up, rain or shine. If you’ve ever caught yourself saying, “Well, the reason I didn’t…” This one’s for you. And if you want the full list of all 12 lessons from the farm that’ll sharpen your business mindset, grab it at DianesFarmDozen.com. Let me know what this one brings up for you. It’s simple, but it might just be the game-changer.

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Check out my article on Page 30 for a rundown of the importance of looking at the full scope of your operation when you’re upgrading your farm equipment. https://lnkd.in/gu_9TdBf

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Opinion, Not an Experiment: If you are running a Local business, There are many local news publications. Identify the publications that have website presence Try to do a release with them in their local paper and negotiate for the article to appear in their website also. Your name being referenced on local paper/website might be a good signal of your presence to Search enge and May help in AI overviews/LLM Bots. #generativeengineoptimization #geo #localseo #llmseo #aioverviews

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🐾 Veterinarians: Why YOU Need to Be the Voice Pet Owners Hear Online 🐾 When a pet owner notices a strange symptom, what’s the first thing they do? 👉 They Google it. Before they ever call your clinic… before they decide to spend time or money… they’re searching for answers. Here’s the problem: most of what they find isn’t from YOU, the medical expert. It’s from retailers, bloggers, influencers. People with zero veterinary credentials. You only get a few minutes a couple times a year to educate clients in person. But online? That’s where you have 365 days of opportunity to show up. ✅ Showing up in search means: Educating your clients (and future ones) before misinformation reaches them. Becoming the go-to authority for local pet parents. Creating trust before they ever walk through your doors. Veterinary care today starts online. If you're not showing up, you're not in the conversation. And if you're not in the conversation... you're losing the opportunity to guide it. 🧠 Information is the primary experience of veterinary medicine for the modern pet owner. Make sure it’s coming from the right source: you. If you want help changing that, grab a free consultation on my calendar: https://bit.ly/480s3IM #VeterinaryMarketing #VeterinaryPractice #ClientEducation #VeterinaryLeadership #SEO #PetHealth #Veterinarian #GeniusVets

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Don’t guess. Look. Color, leafiness, and cleanliness are the big three when it comes to spotting premium hay fast. These quick checks help protect your herd and your bottom line. Get more practical tips like this at www.eganrangeag.com. #ShaneSouza #HayBuyingTips #PremiumHayCheck #SmartForage #HealthyFeedStartsHere

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Grabbed a few clips at Wanner's Pride and Joy Farm this evening. This farm has a unique story, check it out below! Seven generations of the Wanner family have developed the Pride-N-Joy Farm located in Narvon, Pennsylvania, in eastern Lancaster County. The farm was founded in 1840 and is currently operated by Alfred Wanner and his two sons, Matt and John, with 600 milking cows. Their goal is to keep the farm viable for future generations. In early 2006, the Wanners began to improve their manure management by constructing increased manure storage capacity, manure solids separation, and an anaerobic digester. The anaerobic digester, completed in the summer of 2007, produces approximately 2,000 kWh of electricity daily, more than three times the amount of electricity the farm currently consumes. With plans to sell the surplus generic electricity to their power provider, the Wanners turned to NativeEnergy to provide an upfront purchase of the digester’s RECs and carbon offsets, helping to fund the project. Other benefits from the project include producing digested manure solids, which, after composting, can be sold to landscaping contractors. Digested manure liquids, which have reduced odor compared to untreated manure, will be irrigated on nearby fields as natural fertilizer. Environmental Benefits Displaces polluting local grid-based electricity with renewable energy Reduces 35,337 metric tonnes of greenhouse gas emissions Reduces the farm’s nutrient runoff, odor, and pathogens Creates safer organic fertilizer to apply to the fields Social Benefits Reduces energy and nutrient management costs for the farm Creates bedding for the cows, replacing expensive and hard-to-find wood shavings Preserves open space, local agriculture, and the traditional community

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How I Travel and Stay Safe With MCS If you're living with chemical sensitivities or simply want to avoid toxins in your RV lifestyle, this video is packed with practical tips for staying safe with MCS while traveling. We share how we stay safe in our Outdoors RV trailer and truck — from running our AC on recirculate with HEPA air purifiers to using the MyRadar Pro app for my phone to track wildfire smoke and air quality. Discover our favorite non-toxic RV essentials, including an all-natural black water tank treatment (TankTechsRx Probiotic), the only toilet paper that doesn't trigger reactions (Thetford Aqua Soft), a compact portable washing machine, and a trusted water purifier. Whether you're sensitive to chemicals, dealing with poor air quality, or just want to live healthier in your RV, this video is your guide to cleaner, toxin-free travel. Products in this video:  Outdoors RV trailer: https://lnkd.in/gC4e9CfE TankTechsRx Probiotic: https://lnkd.in/gHhuKA7B Theford RV Toilet Paper: https://a.co/d/5lOZWYP Please let me know if you have any questions. 🔗 Click on the link in the comments to see all of my videos and stories. If you enjoyed this video, please like it to discover other ways to heal yourself and our amazing Earth.

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