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CEO & Principal of the world’s most-experienced data monetization and marketing…
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Matt Prohaska shared thisAs a makegood/apology for the U.S. moronic tariffs, everything was 50% off at our Prohaska Consulting & Charity Action Network (CAN) Happy Hour in #Toronto last night (actually it was free). We had a great time near Lake ONTARIO with Ameet Shah's teammate James Strang, David U.K., Maria Novikova, Kevin Clowes, & Rodrigo Madriz & in spirit Nikki Hawke, MA, Saad Uddin, Tony Patel, Camille Bazureau, Sarah Thompson, & Mandeep Singh. #GoCanada
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Matt Prohaska shared thisAs a makegood & apology for moronic 50% tariffs against Canadians, the Prohaska Consulting & Charity Action Network (CAN) 1 Free Hour Tour is now 90 minutes...I've had my Tim Hortons & I'll c u in #Toronto for our sessions thru tomorrow & our industry-wide Happy Hour tonite. Looking forward to seeing many already confirmed & fingers crossed for Sonia Carreno, Alex Gardner, Vitaly Pecherskiy, Maryse Huet, Roy Pereira, Drew Bradstock, Adam Green, Dana Tunks, Riina Clydesdale, Geoffrey Rotstein, Marshall Self..., & I'll raise a glass to you Dr. Stephanie Gutnik
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Matt Prohaska shared thisThe Prohaska Consulting & Charity Action Network (CAN) Coming Home 1 Free Hour Tour stampeded into #Buffalo yesterday flashing back to my 1986 internship at WKBW-TV & The E.W. Scripps Company, talking #BuyerEducation, #MultiChannelPackaging, & #RealRelationships with Larry Sarzyniak, John Hunt, Emily Tranquilli, Kevin Gilchriest, Jackie Wieloszynski, Matt Sanfilippo, Deborah A. Jordan, & our teammates Ameet Shah & Sheila Buckley. Also had a fantastic lunch with local long-time all-star #Magnify teammate Caitlin Ringwood talking #PubDev, #LocalCharities, & #BeefOnWeck. Next post in a few hours from the equally-great city of #Toronto. #BeGoodDoGoodGodBlessGoBills #BillsMafia
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Matt Prohaska shared thisOur Prohaska Consulting & Charity Action Network (CAN) 1 Free Hour Tour Rocked & Rolled into the great cities of #Cleveland & #Akron (both much better than you probably think, if you've never/recently been) & 1st met with John White with THM Media™ & Tumbledown Brand, & alum of a few scrappy startups like Yahoo, YouTube, & Brand Innovators, talking #PrintDigital, #HomeImprovement & #Merch. Then the First Couple of Cleveland Randy Newell & Tracy Marek talking #35YearsOfStories, #SportsMarketing, & #LakeErie. Finally The Mayor of Akron Mark Donatelli with CIMPLY talking #DataOperations, #MarketingStrategy, & #TheKing.
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Matt Prohaska shared thisBig thanks for the writeup yesterday Allison Schiff, Sarah Sluis, & the AdExchanger team on our Charity Action Network (CAN) launch last week and work from Michael Ouellette, Alison Vacovec, & team with client DetecTogether. Kudos CAN CMO Sara Au for the assist. Yes We CAN indeed! 2 weeks until our NYC volunteer launch event & party. https://lnkd.in/gdqesXJf https://lnkd.in/g5z8_T6uAd Tech Without Profit; What’s With The MaxxMaxxing? | AdExchangerAd Tech Without Profit; What’s With The MaxxMaxxing? | AdExchanger
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Matt Prohaska shared thisAs we start Day 5 of this year's Little League International Boys World Series today, sharing special photos from last month visiting #Williamsport, PA with my Dad, bro-in-law Andrew Dokmanovich, & nephew George, where my town's #Fairfield, CT team finished 3rd in the world last year. Psyched to see them all again with more family & friends along the way on this week's Prohaska Consulting & Charity Action Network (CAN) 1 Free Hour Tour from #Cleveland to #Toronto with Akron, Pittsburgh, Erie, hometown Jamestown, Chautauqua, Buffalo, & Rochester in between. And a shoutout to ESPN's Karl Ravech for 33 years of excellence and going out after the #LLBWS in style & with class.
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Matt Prohaska shared thisIt's a special day today & not just because I turn the Big 5-5. Today we announce the launch of the Charity Action Network (CAN), a new nonprofit I have wanted to build, coincidentally, for the last 5.5 years. Our mission is to solve big problems globally by helping nonprofits, individuals, and companies give more easily and more Time and Treasure in three ways: - Our Consulting practice (available now helping great clients like DetecTogether) - Our Giving Exchange (available 1Q27) - Our Charity Co-Op (available 2Q27) The RFP to build the Giving Exchange will be sent to >40 Tech firms Aug. 20-21 with a goal to accelerate the donations of Money, Time, and Stuff (including Ad Inventory) the same way Ad Exchanges accelerated the sale of digital ads over the past 15 years. Leveraging many of the successes we've had at Prohaska Consulting helping 650+ clients with 500+ teammates over the past 12+ years, we at CAN will be showing how #Data & #Tech can be used for good. I am incredibly proud and grateful to be leading both organizations going forward. A huge thank you to our entire CAN team, especially the #Marketing & #Operations launch teams of Sara Au, Amy DeHaen, Cameron Barrett, Lindsay Jennings, & Felicia Hand. Thrilled to work with the full CAN team, now including Kerry Dunne, Missy Godfrey, Rich Goldfarb, Jeff Haley, Davis+Gilbert LLP, Bill Jennings, Adam Kinderman, Chris Kuleszynski, David Levin, Michael Ouellette, James Poff, Bob Prohaska, & Tracy Raiser. We are a New York-registered 501(c)(3) and there would be no better birthday gift than helping us help causes and charities important to you and your family. https://lnkd.in/dyKcrPYb Our launch event, open to everyone, will be in NYC Wednesday afternoon, September 9, with volunteering at a food bank, followed by our fundraising kickoff party (free for Volunteers). Details to join us at https://lnkd.in/gdqesXJf. More on CAN at https://lnkd.in/dgkPswMe & we can can't wait to start working with many of you more to solve big problems together. As we say, "Everyone needs help. Everyone CAN help."
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Matt Prohaska shared thisI'm sure it's a coincidence that the #DOJ decided today per MediaPost to re-boot this suit vs. #Advertisers simply wanting to place their brand in appropriate places like #MediaBuyers have done for >75 years & Judge Brinkema now 266 days without a decision against Google's Monopoly suit. DOJ's a pretty big org - these just can't be related... https://lnkd.in/gDAmTcBC
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Matt Prohaska shared thisAnnouncing our final leg for Year 1 of the Prohaska Consulting & Charity Action Network (CAN) 1FreeHourTour.com 8/24-28 from the great cities of #Cleveland to #Pittsburgh to #Buffalo & #Rochester concluding with our industry-wide #HappyHour in #Toronto. 10,000 miles driven, >75 free hour sessions given, nearly 100 topics covered in #DigitalMarketing #Media & #AdTech so far. Proud to be representing Sheila Buckley Alison Vacovec Ameet Shah Michael Ouellette & our entire active team of >30. Excited to have Heather McCrea Tracy Marek Randy Newell Marc Farber Zoom Media | GymTV Jeremy Morgante Screenvision Media already scheduled with more to come. BTW Year 2 of the Tour starts next month in #London.
Matt Prohaska commented on a post
4d
Well said - the most recent person I saw declaring it today hasn’t worked at a Publisher in 18 years & that last stint, um, didn’t go that well. So, as we say in Journalism & Publishing as u know well fellow Orange, “Consider the Source…”
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Matt Prohaska reacted on thisMatt Prohaska reacted on thisOctober 4th will be a meaningful day. I’m proud to be walking with Debbie’s Army at CIBC Run For The Cure in Toronto to raise money for breast cancer research and support. I’m grateful to be on the other side of my own experience, and I want to help make sure more people get that chance too. If you’d like to support Debbie’s Army, every donation makes a difference.Why we’re participating in this year’s CIBC Run for the CureWhy we’re participating in this year’s CIBC Run for the Cure
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Matt Prohaska reacted on thisMatt Prohaska reacted on thisWe are so excited to share that Mags Oldman our Sponsorship and Events Manager will be representing A Kid’s Place of Tampa Bay as part of the Leadership Brandon Riverview Class of 2027! 🎉💙 Congratulations! We are so proud to have A Kid’s Place represented in this incredible leadership program and can’t wait to see all that this experience brings! ✨
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Matt Prohaska reacted on thisMatt Prohaska reacted on thisToday marks ten years Tatari .. whoah! There’s so much to say here that it needed a full blog post (with some juicy numbers): https://lnkd.in/emhg7EsU. We identified a need for TV (outcome) measurement in 2016. It didn’t take long before we realized that the opportunity and need for technology & data science in media execution was even bigger. Our late night whiteboarding and pitches 10yrs ago were (ridiculously) ambitious; what this team has achieved since then has wildly exceeded those projections. Today, hundreds of brands and agencies rely on our platform to grow their business. Yet, in many ways, I often still feel that we’re only in the first minute of a 24hr day. None of this would have been possible without Mike Swinson (my cofounder, 90% of the brains), my executive team and our entire staff, our publisher partners, data providers, and last but not least: our clients. Thank you for your trust throughout the years, both in the good and occasionally not so good moments. Both hands in the air if ready for another ride!
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Matt Prohaska reacted on thisMatt Prohaska reacted on thisTwo years ago, we launched InPress in DC only. Today, our users span 43 countries 🥹🎂 This has been the journey of a lifetime - thousands of hours, sleepless nights, jump-for-joy moments, and lifelong friends made along the way. Thank you to the friends who encouraged us at the earliest idea stages, when it was still just a pitch. Thank you to our supporters - the investors, journalists, and hype fans who have become our loudest cheerleaders. Lastly and most importantly - thank you to the team. Any founder who's built something from nothing will tell you that the hardest part is finding people with the grit and belief to give that much of themselves, with minimal compensation, to someone else's vision. Ours is to make factual information the most engaging and profitable content on the internet. I've been lucky to build this in #NYC, surrounded by some of the most ambitious, inspiring people I've met. You know who you are. We couldn't have done this without you. As Katherine O'Kelly would say - our "proximity to luck" is high, and I never take that for granted 🙏 Of course, we're only getting started. We're launching bold new incentive economy features next month, expanding our outlet partnerships with some of the biggest names in media, and growing faster than at any point in the past two years. Now's the time to be bullish. We certainly are. Here's to another 2 years, 4 years, who knows! As long as we have this same level of talent, love, and passion on our team and among our supporters, there's nothing we can't achieve. I want to give a personal shoutout to a few folks from the past year: Katie Dunn, Bob Bierman, Bourree Lam, Matthew Hooper, Teal Willingham, Dorothy Chang, Lindsay Kaplan, Jess Schram, Tim Frazier, Megan Milan, MSW, SWC, PMP, Dawn DeCosta, Tiberiu Iacomi, Ken Romano, Nicholas Thompson, Andrea Garau, Alexa Grabelle, Vrijen Attawar, Greg Larkin, Matt Puccini, Jessalyn Gerbholz, Olivia O'Sullivan, Noah Obstfeld, Robert Cavallito, Brett Perlmutter, Abhi Dewan, Ella Lvov, John Atkinson. Plus, every member of the InPress team ❤️
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Matt Prohaska liked thisMatt Prohaska liked thisOn Leadership In, Greg and I consistently ask one question to close each episode: what do you want your legacy to be? This week, we take a moment to honor to legacy of Dolly Parton, a talented musician, actor, comedian and entrepreneur, whose philanthropy - sometimes quiet and sometimes loud - changed the lives of millions and made her one of the most universally beloved people in the US. "When I die, I want to be known not for looks, but for books" - Dolly Parton Links to listen in the comments Chelsea Strategies JPEG Consulting
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Matt Prohaska reacted on thisMatt Prohaska reacted on thisAt Thursday’s Tech Learning Series, Ashu Mathura of EARO (a NextAudio company) joined us to talk about making audio advertising more accessible — and how EARO brings it all together in one self-service experience. He walked us through how EARO turns a website URL into a broadcast-quality audio ad — generating the script, voice, and music in roughly 90 seconds. From there, advertisers can customize creative, target audiences, launch a campaign, and measure performance, all within the same platform. As Ashu put it: “From a URL to on-air in four steps, and in less than five minutes.” The conversation explored how EARO removes many of the traditional barriers to audio advertising, while still offering the capabilities marketers expect from programmatic media. A big thank you, Ashu, for joining our TLS community and giving us a live look at more accessible audio advertising. We appreciate you! #TechLearningSeries #AudioAdvertising #AdTech #AI #ProgrammaticAdvertising #DigitalMarketing
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Matt Prohaska reacted on thisMatt Prohaska reacted on thisToday is my birthday. 🎂 I always love birthdays but this year, I'm giving myself something back....My name. Some of you may only known me as Abbey Thomas. Some of you knew me before that, but it's been awhile. So allow me to reintroduce myself: 𝐀𝐛𝐛𝐞𝐲 𝐑𝐚𝐦𝐬𝐞𝐲. Sometimes moving forward looks like coming home. 𝐇𝐢. 𝐈’𝐦 𝐀𝐛𝐛𝐞𝐲 𝐑𝐚𝐦𝐬𝐞𝐲. 𝐀𝐠𝐚𝐢𝐧. ❤️
Experience & Education
Volunteer Experience
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Steering Committee
Gun Safety Alliance
- Present 4 years 4 months
Civil Rights and Social Action
gunsafetyalliance.org
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Deacon
Greenfield Hill Congregational Church
- 3 years 1 month
Social Services
Founder/Director, Black Lives Matter/Diversity In Action working group
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Co-Founder
The Salon Series
- 1 year 5 months
Politics
Creating positive change through digital and in-person events and social activism
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Founder
Give Your Age
- 2 years 1 month
Civil Rights and Social Action
GiveYourAge.org
Publications
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Today’s Walled Gardens: Will We Soon Be Watching A Three (Trojan) Horse Race?
AdExchanger
See publicationA comparison of the Trojan Horses at the Greek gates to Google, Facebook & now Verizon/AOL/Yahoo around their walled or open data gardens for publishers and marketers
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Publishers Getting to Stage 4 in Programmatic
The Makegood
See publicationreviewing the 4 stages of publishers changing their sales and operations teams, as the programmatic practice evolves and becomes more fully integrated
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Top 10 Publishers That "Get" Programmatic Today
The MakeGood
See publicationDid we choose the right 10? Feedback always welcomed!
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The Matt Prohaska 4-Minute Programmatic Interview (#TMP4MPI) - Episode 1 - Brian Wieser
Vimeo (self, for now)
See publicationIn this 2-part premier episode, Brian from Pivotal Research discusses the evolution of agency trading desks and players in the Ad Network 2.0 space. He also reveals who he thinks from the advertising world are the Richie Cunningham and The Fonz from Happy Days.
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In Programmatic Integration, The Buyers Are In Front -- Again
Mediapost
See publicationComparing the integration progress today of agency trading desks with traditional digital buying agencies and publishers' sales and operations teams.
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A Couple Footloose Views On Viewability Today
The Makegood
See publicationComparing today's standoff on transacting with viewability metrics to the Chicken scene in Footloose.
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Labels Matter For Publishers In Programmatic
Mediapost
See publicationComparing Open & Private exchange buying today to two different retail stores (visuals available for usage)
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Prevention Is The Best Medicine For Optimizing Programmatic
The Makegood
See publicationCalling for the need for audience discovery & price transparency in buying & selling running programmatic campaigns on exchanges, with references to Nick Bilton & Chris Rock.
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The New Mall Rats
The Makegood
See publicationReviewing the problem with fraudulent supply on mainstream exchanges, with references to Putt-Putt, Chess King and Marble Madness.
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Figuring It Out Together…Again
The Makegood
See publicationShoutouts to other pubs helping the cause for programmatic and a flashback to similar learning curves 15 years ago
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