FinPub Transition: From Launch to Hybrid Model

This title was summarized by AI from the post below.

The launch model has dominated FinPub for over a decade (for good reason). At this past Financial Marketing Summit we saw how one publisher transitioned away from the eternal launch to a live show model that more resembles a hybrid finpub & traditional television model. Yesterday, I had a great conversation with Niklas Freier, President of FinMC, about the operational side of that transition. The eternal launch model can be exhausting on staff and by their nature bring a lot of volatility to revenue (think big hits & bombs). We saw at FMS how this model smoothed out that volatility and delivered more predictable revenue. But it's a big change to day-to-day operations. Niklas talked through how they handled those changes and a lot more about building a FinPub for the long term. Check it out. https://lnkd.in/eaCzdh_5

I wonder where they got that idea

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