Nadia Gonzalez

Today we officially kick off our $2M pre seed round for Salubrum (Backed by Forum Ventures), supported by Forum Ventures, Coeus Collective Ventures, and Draper House Americas. Healthcare companies spend over $30B a year trying to acquire patients. The problem is not media. The problem is timing. Every time a patient approaches a healthcare decision a moment opens. Which doctor to see. Which procedure to pursue. Which treatment to start. For the companies involved in that decision, knowing that moment exists is incredibly valuable. Salubrum (Backed by Forum Ventures) is building the intelligence layer that maps those decision moments across the U.S. patient population. Our system aggregates large healthcare datasets covering 300M+ patient identities and uses them to predict when individuals are approaching important healthcare decisions. That signal can then be used by providers, pharma companies, payers, and other healthcare organizations trying to reach patients at the right time. Our first wedge is patient acquisition for healthcare providers and brands, but the underlying intelligence layer has much broader applications wherever patient behavior influences economic decisions. Over the past months we have quietly built the foundation. • Early pilots validating our patient intent scoring system • Distribution partnerships forming across healthcare platforms • Backed by Forum Ventures, Coeus Collective Ventures, Draper House Americas, NEXT Canada and Metta World Peace Starting tomorrow we will be meeting investors as part of the Forum Ventures showcase. If you are an investor interested in building with us get in touch. Calendly: https://lnkd.in/e5j-VvGC Investor Memo: https://lnkd.in/e5HyemAp

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It's been interesting to watch the journey of Dstillery. An AI native company (in the last wave of predictive AI) well positioned to capitalize and accelerate growth with the current wave of generative AI. It's clear that companies that have strong AI talent can adapt much much faster.

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At the Brooklyn Tech Expo yesterday, Ramm.ai founder Alan Avidan emphasized the theme of 'AI Agents are everywhere.' A key point of discussion was the distinction between an agent and an Agentic system. The presence of agents is indeed notable, with WPP reporting 50,000 working on their behalf, raising questions about the cost and influence of such a workforce. A defining characteristic of an agent is its ability to act with agency and operate autonomously, unlike a bot that relies solely on prescribed LLMs or RAGs. However, a pressing question remains: how much autonomy does agentic AI truly possess without any human oversight? For instance, can it make purchases independently or comment on blog posts without human approval? What is its capacity to interact with other agents outside its ecosystem? Indeed in the case of fashion who decides what to put in your wardrobe for the new season? It appears there may be a spectrum of autonomy influenced by future governance and regulation. A critical question for businesses and society is how much independence should agentic structures be granted. While blockchain can serve as a verification mechanism to ensure data authenticity within an independent system, is this sufficient? Moreover, is it risky to embed such authority in a system that is challenging to modify? As AI agents become increasingly prevalent, the discussions surrounding their deployment are equally significant everywhere.

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Excited to share that Aperiam has invested in Newton Research’s oversubscribed $9M Series A, alongside Greycroft, Bessemer Venture Partners, S4S Ventures, and LiveRamp Ventures. Newton is redefining what agentic AI can do for marketing analytics, enabling brands and agencies to: - Run customer 360 journey analysis across touchpoints - Segment audiences and build predictive models - Automate attribution, incrementality, and media mix modeling - Generate dynamic, natural language-driven reporting - Save up to 126 hours/month and achieve 10x analytics output Their pre-built “blueprints” let non-technical teams securely run advanced analytics on their own data with just a few clicks. John Hoctor, Matthew Emans, and Steven Bennett have successfully built and exited multiple companies. We love to back repeat founders on their most ambitious ideas, like Newton Research. Link to more in comments.

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We're continuing to increase Ora's COGs in order to prioritize the most recent and relevant data to facilitate hyper-personalized emails. Ora combines data from numerous third party vendors, including the most recent news and events, with your first-party CRM data and Lavender 💜🔮 www.ora.im's email intelligence derived from analyzing billions of sales emails. The result? Dynamic emails and sequences that are specifically crafted for the individual, not just the company or the persona. No templates, no fluff, but all based on best practices from top performers. We closed self-service signups to focus on onboarding new users, but will reopen the waitlist soon. www.ora.im

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Peoplepath x Mana Tech Scaling Startups Starts with Scaling Talent Miami founders, you showed UP. Vision. Courage. Fire. And one shared question: “How do I build a recruiting model that actually scales with me?” Here’s the truth we anchored in this week at Scale2Miami: Your talent engine IS your growth engine. Your next milestone, product, and breakthrough, all built by your people. That’s why Peoplepath loves and partners with ManaTech to support founders with exactly what they need in their earliest (and craziest) stages: 🔥 A scalable recruiting model 🔥 A hiring strategy tied to your runway + milestones 🔥 A process that adapts fast, pivots fast, and always aligns to your vision 🔥 Access to top talent, globally From zero-to-one hires to building out GTM, tech, ops, and customer-facing teams across LATAM, the US, and Europe, we’ve lived this journey 100+ times. And we’re bringing it straight into the Miami ecosystem. Thank you, scale2miami founders. Your grit, your ambition, your clarity, this is what builds cities, industries, and movements. And Miami… you’re becoming the talent capital of the world. More to come. 🚀

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Sooo... how can the same product, from the same company, with the same experience; suddenly grab market share from the market leader. No flashy launch, no innovation, no nothing. Change your brand positioning. How about if you are Anthropic (Claude), and you go up against a powerful government department like the DoW? Your intent was not brand position change; that'd be too pedestrian. There is of course, a lot of nuances in what happened; but the market does not care about the nuance - most of which I am most likely missing. The market cares about what they see and hear and feel. The Brand Positioning Deck on Amodei's laptop on never changed. Perceptions of the market changed of what Anthropic was. What it stood for, how far it will go for something as abstract, yet important as principles. As an aside: Amodei has re-engaged DoW and opened negotiations again as of late last week. Anthropic is still a business; and sometimes the market make a lot of assumptions, so you never know what is going on behind the scenes. But the users have made up their minds of what OpenAI and Anthropic stands for - rightly or wrongly. Both CEOs played a big role in this evolution. Speaking of CEOs and big companies and their 'products,'.... Nah, that'd be too easy. https://lnkd.in/gyfapkyF

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He raised $5.3million in seed funding from ABSTRACT VENTURES LLP Susa Ventures, and then a $15million Series A from Andreessen Horowitz. Imagine if that $20million had been distributed between honest, ethical female-founded startups. #FundFemaleFounders Julie Bort TechCrunch https://lnkd.in/ey6eiGwF

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We’re excited to announce our adoption of the IAB Diligence Platform, powered by SafeGuard Privacy, in the U.S. 🔐 This partnership reinforces Seedtag's commitment to privacy-first operations, setting a standard for responsible data protection within the ad tech industry. Our clients will benefit from streamlined compliance onboarding and faster turnaround times. 💬"By integrating the IAB Diligence Platform into our operations, we are proactively safeguarding consumer data while maintaining the highest standards of privacy diligence," says Brian Danzis, CRO at Seedtag. Full details: https://lnkd.in/dXJnUSPf #SafeGuardPrivacy #PrivacyFirst #IABDiligencePlatform #AdTech

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We are living through the autonomous advertising moment. Programmatic gave us automation. Agentic advertising will deliver autonomy. For years, campaign management has relied on constant human oversight. With agentic ads, intelligent "AI Ad Agents" work 24/7 to optimize performance, adjust budgets, and refine targeting on their own. The impact is transformative: 🔄 Campaigns that learn from every interaction. 📊 Ad decisioning will be made in real-time from feedback data. 💡 Creative and budgets are optimized for max ROI without manual input. The key insight: this isn't just more automation. It's about deploying AI that thinks strategically and adapts continuously - identifying untapped opportunities while protecting brands from underperformance. The future of advertising is guided by intelligent agents. https://lnkd.in/e7uDT_iG #agentic #adtech #AIagents #advertising #innovation #agenticadvertising

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New Partner Hirsch Leatherwood's PR team achieved this with Suits.ai in under a month: ⬇️ Cut manual research by 75% ⏱️ Saved 120+ hours/month (3+ full workweeks) ⚡ Tripled client capacity without new hires 🤖 Launched 24/7 AI-powered media monitoring ✅ Campaign planning: 1 week → few hours 📊 Brief creation down 80%, reporting down 60% All powered by Suits.ai. Proud Partner since Day 1. Thanks Julia Chappell, Steve Hirsch and Evan Leatherwood for your trust!  https://lnkd.in/eazW5CBW

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Confession: Most influencer marketing is lazy 🤦‍♀️ And honestly? It deserves to be skipped. I was recently on a podcast where I said something that might ruffle some feathers: "Your creative is lazy. You deserve to have your ad skipped." Here's the brutal truth about what I see in our industry: The Lazy Approach:  → Mass emailing the same script to 500 creators → Zero personalization or creative tailoring → Stacking 5 ad reads in a row on podcasts → No onboarding calls with creators → Treating influencers like human billboards This all comes form agencies responding to brands racing to the bottom on paying the lowest agency fees. HINT: If an agency fee % feels too good to be true - it probably is. The Strategic Approach:  → Understanding what each creator's audience actually wants → Tailoring content to fit naturally into their style → Making the creator the only sponsor for that piece of content → Collaborative creative development → Investing in measuring real business impact, not just vanity metrics At Digital Voices, we have done a lot creatively exciting work that cuts through the noise on social. For our client Surfshark, we had creators in shark costumes, Colin Furze built a massive shark he could literally surf on, others do comedy skits and animations. Why? Because entertainment drives conversion. Authenticity builds trust. The result? We guarantee results to our clients. If we don't hit our numbers, we commission more content or refund our agency fee. Because lazy marketing shouldn't be rewarded. Bottom line: If your influencer content feels random, scripted, or interruptive - you're doing it wrong. Audiences are smart. They can smell lazy marketing from a mile away. Time to do better. 💪 What's the laziest influencer campaign you've seen recently? #InfluencerMarketing #CreatorEconomy #Marketing #DigitalMarketing

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In today’s market investors are looking towards alternative investments to diversify beyond just equities. Alternatives are becoming an increasing important as other asset classes become more correlated. At PCM Encore we put this knowledge into practice by offering an array of private market offerings to our clients, such as through our partnership with ACG for multifamily real estate and our partnership with Hawx Pest Control. These offerings help shield clients from market cycles and macroeconmic headwinds. Learn more about our approaches to alternatives by visiting our site. #PCMEncore #AlternativeAssets #WealthManagement https://lnkd.in/eDJZkgjQ

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Tim Peters, CMO of Guideline, discusses his 25-year journey from startup founder to marketing executive at public companies. He reveals how his company collects $150B in real advertising spend data from major brands and uses AI to provide actionable insights for marketing strategy, competitive analysis, and campaign optimization across different business stages. About Tim Peters - - Tim is the CMO of Guideline.ai. - He's an advisor to multiple VC funds, and has built and exited several ventures across tech, media and nonprofit centers. WATCH:https://lnkd.in/dEYqiF6F . . . #MarketingLeadership #AIMarketing #StartupMarketing #DataDriven #CMO #MarketingStrategy #BrandBuilding #PerformanceMarketing #MarketingInsights #TechMarketing

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FOR IMMEDIATE RELEASE Ivee and OOH Connect, LLC Announce Strategic Partnership to Expand Premium In-Vehicle Advertising New York, NY — August 4, 2025 Ivee, a leading provider of connected in-vehicle media and experiences, today announced a strategic partnership with OOH Connect to scale national advertising opportunities across Ivee’s rapidly growing rideshare media network. Under this partnership, OOH Connect will serve as the sales representative for Ivee’s in-vehicle media inventory, connecting national brands and agencies with riders through contextually relevant, data-driven campaigns. This collaboration enables scalable, high-impact advertising at moments of high consumer intent—while in transit. “We’re excited to partner with OOH Connect to accelerate the monetization of our platform,” said Alex Giannikoulis, CEO of Ivee. “Their deep expertise in DOOH, corporate strategy and media sales makes them the ideal partner to help us bring premium, in-ride experiences to advertisers at scale.” OOH Connect will integrate Ivee’s rideshare inventory into its broader portfolio, leveraging its market expertise to drive campaign performance and cross-channel visibility. “Ivee is redefining what in-car engagement looks like—blending content, utility, and brand messaging in a way that’s both impactful and brand-safe,” said Hector Gonzalez, Founder and CEO of OOH Connect. “We’re proud to help expand their reach while unlocking new revenue channels and targeting opportunities for advertisers.” The partnership is effective immediately. About Ivee Ivee delivers personalized content and advertising experiences in rideshare vehicles, transforming travel time into immersive engagement. Using real-time data and contextual intelligence, Ivee helps brands connect with passengers at meaningful, high-attention moments. About OOH Connect OOH Connect is a full-service media and technology company specializing in out-of-home and digital out-of-home innovation. With deep experience in corporate strategy, sales, and programmatic infrastructure, OOH Connect empowers media owners and advertisers to unlock value and scale across the OOH ecosystem. Jon Safier, Zack Danielson, Jeff Powers

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Most investors don't know how to underwrite the first 20% of risk in a physical infrastructure project. Not because it's unknowable, but because the frameworks were built for SaaS multiples and software margins. When the asset is a network of intelligent nodes deployed across a metropolitan region, the spreadsheet looks different. Tomorrow I'm joining Surge, a Public Benefit Corporation CEO Miguel Jaramillo for their Town Hall to work through exactly this. We'll get into what it actually takes to evaluate intelligent infrastructure as an investable asset class, including deployment economics, capital structure, and how to think about returns when the value compounds in the physical world. If you've been watching the AI infrastructure buildout from the sidelines, this is the session to come get oriented. 📅 Wednesday, March 4 · 4PM CST 🔗 https://lnkd.in/gwCzVbp6 #Surge #AIInfrastructure #AlternativeAssets #EdgeComputing

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I love seeing clients use Collage Group to educate brands on how to market to Hispanic consumers more authentically. 🩷 And iHeartMedia is certainly leading the way. The big ah for me from Tony Coles' article is this: Traditionally, brands think that the way to resonate with Hispanic audiences is to run ads in Spanish. But if the ad creative lacks CULTURAL SUBSTANCE to hit the right emotional chords, then you're wasting breath and creating more harm, than good. This gets back to a fundamental misunderstanding of what "culture" really means. Culture is not a demographic. It's not a language. Rather, culture is "the common beliefs, values and behaviors of a group." A good culturally-informed #marketer is a lot like an anthropologist, uncovering the deep-seated passion points, motivators and values of a group to bring it to life in a way that feels relevant & creates memories. The Bad Bunny halftime show is a perfect example of this. Beyond the Spanish, there was a story that really hit home with so many, and that story transcended one demographic. It was felt by many. You just need the right data sources and tools to unlock this anthropological understanding at scale, because you can't possibly understand all the nuances and complexities by doing 1:1 field interviews. I encourage all brand marketers to read Tony's article, which includes some great research and stats from Collage: 👇 https://lnkd.in/efh9ui6X

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We just published a new piece on trust and Latino audiences, based on what we’ve been seeing in the work and in conversations with brands. 🔗 The Trust Gap: Why Latino Audiences Evaluate Brands Differently bit.ly/latinotrustblog

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It was a real honor to speak at The NAI's 25th Anniversary Summit in San Francisco alongside Leigh Freund, Daniel Jaye and Dave Zinman. What started as a conversation about privacy and compliance quickly turned into a powerful reflection on the new economics of trust, data and the fast-emerging reality that privacy is, in fact, a competitive advantage. For much of digital advertising’s still short history, privacy has been viewed as a regulatory checkbox—a burden to manage, not a lever to pull. But that mindset is changing fast. Today, smart companies are realizing that responsible data practices aren’t just good ethics—they’re good strategy. With signal loss accelerating and consumer scrutiny rising, high-quality data is getting harder to find. Consumer data is the new gold. It’s more valuable than ever. In my latest blog, I walk through the three major phases of privacy motivation in digital advertising, from fear of regulation to the pursuit of a competitive edge. Those who embrace this approach today will be the market leaders of tomorrow. I invite you to read on and welcome your perspectives.

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