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Jim Payne shared thisAs publishers integrate, we’ve found some inconsistent terminology. Here’s what we use. Thanks, Dan Sack.Jim Payne shared thisAuction Architecture: A Terminology Reference Guide CloudX is a complete AI-powered monetization platform. It can be used as a standalone solution, or in concert with existing ad infrastructure. Multi-platform setups are standard across web, CTV, and non-gaming mobile. Mobile gaming is catching up. Each setup has a distinct meaning in digital advertising, but the terminology isn't always applied consistently. We put together a reference defining what each term traditionally means. Our view: First Look with calibrated flooring is the cleanest path to greater leverage for most publishers. Additive demand through a neutral pipe, no disruption to existing infrastructure, no confusion introduced to the buy side. Read the full reference below. Reach out if you'd like to talk through it: hello@cloudx.io https://lnkd.in/dB3JR6Hw Jim Payne Dan Sack
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Jim Payne shared thisIncredible dinner w/ partners and friends last night in BCN Gamesforum thank you Meredith Heller and Quincy Williams 🔜 Gamesforum Barcelona for setting it all up!Jim Payne shared thisFantastic GF BCN dinner with CloudX with Marc Milowski from Meta , Cecilia Fadul Kwalee , Beatriz Corrêa Dias Fanatee Éric Tournié Tactile Games Diana Tabor 52 Entertainment Olivier Comte Quincy Williams 🔜 Gamesforum Barcelona Dan Sack Jim Payne #mobilegaming #monetization Gamesforum John Speakman
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Jim Payne shared thisToday, CloudX is generally available. If you’re a mobile publisher looking to modernize how monetization works, now is the time to Get Started! Thanks to publishers like 52 Entertainment and Scopely, who are committed to driving innovation, and to our demand partners Meta, Unity, Liftoff Mobile, Magnite, InMobi, Mintegral, and Moloco. 👇More details on the GA launch, what’s available today, and how to get started in my post. https://lnkd.in/gwxYthm5 Thanks to AdExchanger and Allison Schiff for the coverage.
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Jim Payne shared thisWe sat down with Josh Chandley to talk about our vision for CloudX. Check it out! He coined the term "The New Neutral," which I appreciate, but I reminded him I've been doing neutral for 15 years or so!! Also thanked him for the great lighting on this epic title card ...Jim Payne shared this𝗖𝗹𝗼𝘂𝗱𝗫 𝗴𝗼𝗲𝘀 𝗚𝗔 𝘁𝗼𝗺𝗼𝗿𝗿𝗼𝘄. 🚨 Meta is a key launch partner. Jim Payne & Dan Sack sat down with me to explain why. Jim founded MoPub. Then he and Dan cofounded MAX. Dan sold it to publishers. Including me. Now they're back with a different thesis. I call it 𝗧𝗵𝗲 𝗡𝗲𝘄 𝗡𝗲𝘂𝘁𝗿𝗮𝗹. AppLovin proved vertical integration wins. Their new approach starts from a simple premise: modern monetization systems should be operable by autonomous agents. At a certain point, neutral infrastructure becomes valuable precisely because it's not vertically integrated. 𝗜 𝗽𝘂𝘀𝗵𝗲𝗱. 𝗧𝗵𝗲𝘆 𝗮𝗻𝘀𝘄𝗲𝗿𝗲𝗱. They're not trying to win mediation by bundling UA. They're not even asking you to leave MAX. 𝗧𝗵𝗲𝘆'𝗿𝗲 𝗮𝘀𝗸𝗶𝗻𝗴 𝗳𝗼𝗿 𝗮 𝘀𝗹𝗶𝗰𝗲. 𝗔𝗻𝗱 𝗮 𝗰𝗵𝗮𝗻𝗰𝗲 𝘁𝗼 𝗽𝗿𝗼𝘃𝗲 𝗟𝗧𝗩. Dan calls it "the year of the pub." I've been all in on MAX for 6 years. MAX has been good to us. That's not nothing. 𝗜'𝗺 𝗻𝗼𝘁 𝗴𝗼𝗶𝗻𝗴 𝗮𝗻𝘆𝘄𝗵𝗲𝗿𝗲. 𝗕𝘂𝘁 𝗜'𝗺 𝗹𝗶𝘀𝘁𝗲𝗻𝗶𝗻𝗴.
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Jim Payne shared thisOur head of product Kainar Kamalov will be doing an Agentic AI Webinar w/ the IAB Tech Lab on Wednesday to talk about our MobileCP initiativeJim Payne shared this🚀Glad to have Kainar Kamalov, Product Lead at CloudX, participating in "Launching the Agentic AI Roadmap" on January 28 at 11am ET with IAB Tech Lab At CloudX, we believe that building ad infrastructure for the #IntelligenceEra requires standards to be part of the evolution, not an afterthought. Scale, trust, and investment depend on it! For us that means: ✅ Programmable infrastructure operated by intelligent agents ✅ Secure and verifiable auctions ✅ Tools that put real control and empowerment back in the hands of publishers Looking forward to the discussion, particularly as it refers to #MobileCP 👇Click this post to register! https://lnkd.in/gmeqY7vr And proud to be in great company! Shailley Singh Anthony Katsur Jim Payne Dan Sack
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Jim Payne shared thisEnjoyed this Q&A with Mariam Ahmad of Gamesforum! Read on to learn more about how the launch of CloudX signals a broader reset in how mobile advertising will operate in the years ahead. 👇Jim Payne shared this“This isn’t another optimization layer. It’s a rebuild of the system itself.” CloudX just raised $30M to re-architect mobile monetization for an AI-native world. In an interview with Jim Payne, CEO of CloudX and former CEO & co-founder of MoPub, he explains why legacy mediation is breaking under today’s scale, signal loss, and cost pressure - and why agentic AI, secure auctions, and monetization as code represent the first real infrastructure shift since programmatic. Read the full interview: https://lnkd.in/gzmXv3jmInside CloudX’s $30M Bet on Agentic AI for Mobile MonetizationInside CloudX’s $30M Bet on Agentic AI for Mobile Monetization
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Jim Payne shared this👇Really enjoyed this conversation with Felix Braberg and Jakub Remiar on two & a half gamers podcast. A good discussion on the evolution of mobile mediation and what we’re building with CloudX. Take a listen!Jim Payne shared this🚀 New Challenger in the Mediation Space: CloudX 🚀 The mobile games industry pays out roughly $40 to $50 million per day to publishers through the three major mediation platforms. Those payouts, in turn, fuel more than $65 billion in mobile UA spend every year. Mobile Mediation is consolidated within three leading platforms. What most people do not realize is that the same team built both MoPub and MAX, two of the most influential mediation stacks in the industry, both of which were ultimately acquired by Applovin. 💹 This week, we interviewed mediation heavyweights Jim Payne and Dan Sack to discuss their new mediation solution, CloudX. Link to the interview in the comments!
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Jim Payne shared thisA podcast not to miss! Thanks for having me on Ari Paparo, Eric Franchi, and Marketect Media. Appreciated the opportunity to talk about the vision for CloudX and the great team I get to work with that is building the future of mobile advertising for the intelligence era!Jim Payne shared thisJim Payne joins Ari Paparo and Eric Franchi on the Marketecture pod to talk about CloudX, his monetization-as-code vision for mobile publishers, how a secure auction with Meta works, and a few legendary stories from MoPub, MAX, and beyond.
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Jim Payne shared this👋 Hello, world III -- Today, we are launching CloudX with a $30M Series A led by Addition. 🚀 My co-founder, Dan Sack, and other key members of the original MoPub and MAX teams that helped define modern #mobile #monetization are back to build the #agentic platform for mobile advertising! Read my launch blog post, linked in the comments, to learn more about our vision for mobile publishers as they enter the #IntelligenceEra, and my thoughts on rebuilding the foundations to bring #transparency and intelligent automation, enabling publishers to transition from static systems to AI-agent-driven architectures. CloudX delivers what publishers continue to ask us for today, and additional blogs on our site will share details on: ✅ Monetization as Code ✅ AI-native architecture ✅ Secure Auctions via Trusted Execution Environments (TEE) We are pleased to share that Meta, Liftoff Mobile, and Magnite (with many more to follow) will be integrating with us at launch. 🙏 Thank you to all of our investors for supporting our vision. A special thanks goes to: Lee Fixel of Addition Nihal Mehta of Eniac Ventures Noah Doyle of Javelin Venture Partners Eric Stromberg of Terrain Rahul Mehta of DST Global And to all of the Friends and Family that supported this round, and of course the amazing team at CloudX. Thanks to ADWEEK, Trishla Ostwal, John Ebbert, and tipsheet.ai for their enthusiasm in bringing this announcement to all of you! Please see the links in the comments for their coverage.
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Jim Payne liked thisJim Payne liked thisIt’s on like Donkey Kong!!!!! Tom Triscari & I made a friendly yet public wager at his conference today on the valuation of The Trade Desk after they released earnings. See the Emergency #WiseWords video below for details and comment your thoughts below!
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Jim Payne reacted on thisJim Payne reacted on thisAfter 18 months of the most unexpected (and fulfilling) career break, full of new perspectives and renewed energy: I'm ready to pour into something big. That something big is CloudX. Mobile advertising has been overdue for a rethink, and with the expertise of Jim Payne, Dan Sack and the incredible team behind them, CloudX is doing exactly that: building smarter, more transparent infrastructure for app publishers, powered by AI. I had the pleasure of meeting the team earlier this year in one of my favourite environments (the snow ☃️) and all I can truly say that the ambition is enormous, the team is world class - and this is exactly the kind of company I wanted to come back to adtech for. Thank you to Jim Payne, Dan Sack, Jack Kern, Rupa Satrasala, Quincy Williams and Kainar Kamalov for the trust and the opportunity to join this fast-moving ship. EMEA publishers, let's reconnect 👩💻🌍
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Jim Payne liked thisJim Payne liked thisReally proud to announce Bluetile (formerly Playvalve) is joining the Nazara Technologies Limited group. What started six years ago as a small team with a big goal has grown into a top worldwide studio with over 350M+ lifetime installs and 150M+ yearly revenue. Now it’s time for a new challenge. We’re really excited to partner up with Nitish Mittersain and the Nazara team. They match our ambition and bring the scale, experience, and infrastructure to help us grow further, while staying true to what got us here. It’s been an absolute privilege to build this alongside such a talented and committed team. There’s no group I would have rather taken this journey with. A huge thank you to everyone at Bluetile and Bestplay for the grit, ambition, and resilience it took to get here - this could’ve never happened without all of you. A special thank you to the Uría Menéndez and Aream & Co. teams for your excellent work in making this transaction happen Looking forward to what comes next!
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Daniel Dart
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🚨NEW EPISODE: Recorded live at FUTURE TITANS 2026 - Jeff Perry of Carta sat down with the iconic Seth Levine, co-founder of Foundry. Seth has been in venture for 25 years, built Foundry from scratch as an emerging manager himself, and has backed about 50 emerging manager funds through his fund of funds. He has genuinely seen every side of this table. They went deep on building Foundry, why VCs are in the influence business, not the decision business, and why the concentration problem in venture is not only bad for LPs, but also for the innovation ecosystem overall. And why Seth's new book, Capital Evolution, is so important for the future of America. 🎧 Links to listen... Apple: https://lnkd.in/ehQUQ2EM Spotify: https://lnkd.in/eU4FExpg
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Hadley Harris
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Neal Ghosh
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We were recording a podcast episode last week and the question came up: why do studios actually fail? I expected the conversation to land on bad venture selection. That's what most people point to. But three quieter patterns kept surfacing — and they're the ones that actually kill studios. Sequencing failure. Doing the right things in the wrong order. Raising before you have a track record. Hiring a full team before validating a single venture. Everything looks productive — you're shipping, hiring, raising. But the order is wrong, and the compounding works against you instead of for you. Incentive misalignment. The studio operator wants equity upside. The institutional sponsor wants de-risked innovation. The founder wants autonomy. None of those are wrong. They're just different objective functions in the same room. The misalignment doesn't surface in year one. It surfaces the first time someone has to make a hard call — and the people in the room realize they want different outcomes. The governance gap. Studios start lean, which is smart. Then they stay lean on governance, which is fatal. No kill criteria. No stage gates. No framework for when to double down or shut down. Death by accumulated decisions that nobody had the structure to stop. What stuck with me after that conversation: all three of these are invisible from the inside. Bad company selection is loud. These are silent. And by the time you feel them, they've been compounding for months.
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JT Benton
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Jeff Becker
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Andrew Clark
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Lakshmi Shankar
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Ali Rohde
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Kal Amin
7K followers
I’m thrilled to officially announce our $3M seed investment in Propel People, a company we built inside the 1848 Ventures studio to tackle one of the biggest challenges facing the #construction industry today: the skilled #labor shortage. For small and medium-sized contractors, hiring isn't just a challenge. It's the number one threat to their growth, profitability, and safety. With 94% of contractors struggling to find qualified workers, it’s clear that traditional hiring methods aren't built for the trades. That’s why we built Propel People. It’s a mobile-first, AI-powered hiring platform designed for how construction actually works: in the field. By leveraging smart candidate ranking, instant #SMS-based screening, and a fully #bilingual interface, Propel helps contractors build great crews faster and more efficiently. I’m also thrilled to formally announce that industry veteran Dexter Bachelder is at the helm as CEO. Having worked with Dexter and the team over the last few months, we've already seen the impact of his leadership. His 25 years of experience scaling construction tech companies will be instrumental as Propel People enters this initial stage of growth. This investment reinforces our core thesis at 1848 Ventures: building AI-native companies that solve fundamental pain points for the #SMBs that form the backbone of our economy. A huge congratulations to Dexter and the entire Propel People team on this milestone. We are incredibly proud to partner with you to support the people who build our world. Read the full announcement below. #constructiontech #venturecapital #seedfunding #ai #skilledtrades #smb
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Astasia Myers
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Two trends in fundraising that I’m seeing on a daily basis: 1/ The "we'll monetize later" era for infrastructure startups is dead "We'll figure out revenue once we have users" / "we're focused on adoption first"/ "monetization comes later" This worked in 2021. It doesn't work now. Today’s market won’t reward research organizations or companies that believe in perfection over getting it in users' hands. If you don't have a clear path to revenue… you won't get funded. period. VCs aren't writing checks hoping you'll figure it out later. 2/ "Vibe ARR" is everywhere Remember Jasper? hyper growth, but the model companies ate them alive. We're seeing this again. Companies growing really quickly on point-in-time technology that isn't defensible These companies look amazing on paper. Growth charts going up and to the right. But if you think models are getting better and becoming platform companies, many solutions become obsolete.
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Adrian Søbyskogen
Akka Nordics • 7K followers
Getting into the VC-side of the game gets you introduced some jaw-dropping mechanics! The latest now in my notebook: Liquidation Preference. This got to be one of the worst clauses ever invented for founders and employees who don’t understand what they’re signing up for. Let me tell you a story that will make your blood boil. Early 2025. Divvy Homes, a rent-to-own startup, gets acquired by Brookfield Properties for $1 billion. The big B right, sounds like champagne and early retirement. Wrong. The founders got $0. The employees got $0. Even most of the VCs got $0. How the hell does that happen? Liquidation preference. Here’s how it works: in cases like this, they don’t just buy regular shares. They buy preferred shares with a liquidation preference - which means they get paid first when the company exits. A 1x liquidation preference means they get their money back before anyone else sees a cent. A 2x means they get double their investment back first. And it can go higher. Divvy raised over $700 million. They had debt on top of that. When the company sold for $1 billion, the money went like this: First, debt holders got paid. Then, preferred shareholders with their liquidation preferences. And lastly, transaction costs. By the time all that was done? Nothing left. The people who built the company for years walked away with absolutely nothing. Now, for the employees(!) - here is a big lesson: if you are considering joining a startup for equity, then ask about how much has been raised so far and at what terms.
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Max Ruderman
Harmonic • 10K followers
Ride the fractious horse 🐎 Had a blast talking with Harrison Chase from LangChain the other day to a great group of founders, builders and investors about building agentic systems. One learning I shared: our team builds effective agentic systems by spending way more time doing than speculating. 🏇 In other words, we "ride the fractious horse": New models drop daily. New frameworks emerge constantly. Best practices get declared and discarded overnight. By the time you survey the landscape and theorized about how today's reasoning models can serve your system, both the landscape and capabilities have shifted. So we write playbooks instead of adopting them. The only way to develop those playbooks? Build and experiment at the fastest possible rate. ✈️ Wilbur Wright laid a great analogy back in 1901: He'd just realized that existing "standard" measurements of lift and drag were wrong, and that solving flight meant spending serious time actually trying to fly (previous "pilots" had logged minutes, at most, of cumulative airtime across all experiments). From his Chicago speech (this guy was such a clear writer btw): "There are two ways of learning how to ride a fractious horse: one is to get on him and learn by actual practice how each motion and trick may be best met; the other is to sit on a fence and watch the beast awhile, and then retire to the house and at leisure figure out the best way of overcoming his jumps and kicks." "The latter system is the safest; but the former, on the whole, turns out the larger proportion of good riders." As for planes: "It is very much the same in learning to ride a flying machine; if you are looking for perfect safety you will do well to sit on a fence and watch the birds; but if you really wish to learn you must mount a machine and become acquainted with its tricks by actual trial." We're not inventing flight, but constantly evolving LLMs and probabilistic workflows won't behave as you hope on first contact. If you want to figure out how to build effective products around those fractious beasts, get on the horse (keyboard) and start riding.
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Jud Mackrill
Milemarker • 6K followers
Consolidation is creating compounding chaos. Every acquisition adds another tech stack. Another CRM. Another portfolio system. Another layer of complexity. Most aggregators just absorb the mess and move on. Jim Dickson didn't want to repeat that cycle. When he launched Elevation Point, he built an accelerator—not just another roll-up. That means taking control of data from day one and putting it to work in a compounding, impactful way for partner firms. We're honored to be their data infrastructure partner. Already deep in the build—connecting Practifi, Salesforce FSC, Addepar, Orion, Goldman Sachs FICC and Equities and everything in between into one unified layer and a world class application and workflow layer. Real-time dashboards. Automated workflows. Data that compounds value instead of chaos. This is what intentional growth looks like. Excited for what's ahead with Jim and the entire Elevation Point team. 🔗 ThinkAdvisor coverage in comments
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Darnell Phelps
2K followers
🚨 Founders: If you're not exploring cross-industry alliances, you're playing the wrong game. Some of the biggest breakout companies didn’t scale by outspending the competition they scaled by out-partnering them. 🚀 Think Figma embedding into dev workflows. 🚀 Calendly riding the rails of Zoom and Salesforce. 🚀 Zapier integrating with Trello and Slack before raising big money. 💡 The playbook? Fuse your solution with another industry's infrastructure and unlock distribution, data, or demand without burning capital. Cross-industry alliances do 3 things: 1. Collapse time by borrowing someone else’s audience. 2. Unlock non-obvious use cases that give you strategic moats. 3. Increase your valuation before the first funding conversation. If you're a startup founder and you’re stuck thinking, “We need capital to grow,” you’re asking the wrong question. Ask instead: 👉 “Who’s already serving my customer in a different way and how do we win together?” That’s how exponential growth actually happens. 💬 Founders: Which alliance would double your reach in 90 days? #Startups #GrowthStrategy #VC #EarlyStage #FounderTips #Platform #AI
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Chandan Deka
Marketing Contexts • 12K followers
More proof assets do not equal credibility. When proof is thin, don't make loud claims. Use a repeatable way to prove what you’re saying. The failure mode is simple. Startups makes claims without evidence and buyers can see the guess work As a PMM fix it with stacked proof One layer per core claim and standardizes it- claim → proof → measurement. Level 1: Mechanism proof Share screen flow, workflow diagram, demo steps that customers can relate to Level 2: Workflow proof Show steps removed, steps added, handoffs changed in the customer's process Level 3: Early signal proof Activation, time-to-first-value, usage frequency, retention trend, pilot completion. Level 4: Outcome proof Show potential win rate, conversion, cycle time, costs saved, revenue impact. Only if you can attribute it. Operating rule: Do not publish a claim above your highest proof level. If you don’t have outcomes, you still have options. Run a pilot to validate what is sticking and that can be the proof point Define the pilot user and workflow. Define one success metric tied to the workflow. Define one adoption metric tied to usage. Define the time window. Show what “good” looks like. At Awvent when we had no customer we applied this process with countless potential customer..refined it with every feedback...eventually landing our first customer ( always a sweet feeling) As early stages startup this is one way you stay credible while the product is still earning outcomes.
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