Olyzon

💥 We're thrilled to be featured in AdExchanger alongside two of our key partners Laboratoires Pierre Fabre and Swivel. The article explores a fundamental shift happening right now in programmatic advertising: the rise of the #agentic marketplace. A few things stood out from our collaboration to address Pierre Fabre's US #CTV media challenge: 👉 Pierre Fabre entered the US market with a fully agentic campaign for Avène Cicalfate, from campaign brief to channel selection, handled entirely by Olyzon's agents. 👉 As a smaller-budget advertiser, Pierre Fabre had limited access to premium CTV inventory through traditional DSPs. Aggregating all channels through Olyzon directly broadened their accessible inventory. 👉 On the sell side, SWIVEL's agents adjusted inventory price floors in real time based on live demand signals — no manual intervention needed. 👉 With buy-side and sell-side agents talking directly to each other, Pierre Fabre unlocked creative formats that traditional buying rarely makes accessible. In CTV, advertisers currently pay both a DSP and an SSP for a transaction that agents can now handle end-to-end. That's the structural question this collaboration puts on the table 👀 Read the full piece to get the complete picture 👇 https://lnkd.in/eRCGmY_s cc Jules Minvielle Martin Danet

🇫🇷 Martin Danet, co-founder at Olyzon, shares his perspective in a new piece published by Minted on what will truly make the difference in CTV. In a TV ecosystem that is now fully digital, the real differentiator will no longer be the ability to buy inventory, but the ability to make better informed decisions before, during, and after the buy to drive stronger outcomes. We invite you to read the full article, “What Will Make the Difference in CTV Is the Ability to Make Better Decisions,” here 👉 https://lnkd.in/gb_zRskT The Olyzon team will also be speaking on stage next Wednesday at the Future of TV Ads event organized by Minted, an opportunity to continue the conversation around TV Decisioning. 🎫 Register for the event => https://lnkd.in/eWfRaGxn Hope to see you there 👋 cc Jules Minvielle Mathieu Desvé Ingrid Couasnon Fanny Chatelain Hugo CHABROL Clément Gallay Nicolas Billières Sébastien Damande #CTV #Advertising #Decisioning

📍Today we’re announcing a strategic partnership with Innovid. As TV investment becomes increasingly fragmented across CTV and linear, marketers face three fundamental questions: 🤔 Where did my ads actually run? 🤔 Was the reach truly incremental? 🤔 And did it drive real outcomes? By integrating Olyzon’s predictive CTV decisioning with Innovid’s independent cross-platform measurement, advertisers can now: ✔️ Validate incremental reach across CTV and linear. ✔️ Control cross-platform frequency with deduplicated measurement. ✔️ Connect pre-campaign decisioning with independently measured outcomes. ✔️ Turn cross-platform reporting into actionable optimization signals. ✔️ Align creative execution with real performance signals. All of this without requiring changes to existing buying workflows. 👉 In short: closing the loop between signal, activation, and business impact. More details in the full announcement => https://lnkd.in/ek58pSeF #CTV #Advertising #Outcomes 👀

🎙️ "I consider our practice really like signal aggregation." During our CTV Roundtable in New York — The Rise of TV Decisioning — Michael Treon, Head of CTV & Video Strategy at PMG, put it perfectly. At Olyzon, this is exactly what we're built for. ❌ CTV isn't a black box anymore. ✅ It's a rich source of signals — program-level data, content consumption, audience behavior — that, when properly aggregated, connects the dots between what people watch and what they do. The question isn't demand side vs. supply side. The real question is: how do you tie a TV impression to a real business outcome? That's the challenge Mike articulated — and it's the one Olyzon's agentic decisioning OS is built to solve. 👉 Watch the full panel: https://lnkd.in/eq8rGC58 👀 👉 Get more info on Olyzon: https://olyzon.tv/ 👀 Poke Zach Sorscher David Nyurenberg Jules Minvielle Nicolas Billières Nadia Gonzalez Ingrid Couasnon Martin Danet

🎂 Today, we’re celebrating the 30th anniversary of 2Pac’s classic album 'All Eyez On Me'. A legendary masterpiece that directly inspired our name, 'All Eyes On TV' aka Olyzon.tv — And now you know... 👂 If you haven’t experienced this masterpiece yet, it’s time to give it a listen. 👋 We'll be back next week to dive back into CTV ;)

🇫🇷 Jules Minvielle, our CEO, recently sat down with Nicolas JAIMES from Open Garden to discuss where Olyzon is headed, and what we're building in the CTV space as the agentic decisioning OS for TV advertising. The conversation? Refreshingly candid. No corporate speak, no fluff. Just straight talk about where the industry is, where it's going, and how we're approaching CTV differently. ✔️ Three things that define Olyzon's approach: 👉 We score every program by brand resonance before it airs. By analyzing signals—broadcaster data, social conversations, Reddit discussions—we match programs to brand DNA. It's not just reach anymore. It's reach × resonance. 👉 Outcomes over outputs. We're moving past vanity metrics. The real question isn't "how many impressions?" but "what real business impact did we create?" 👉 Transparency as a principle, not a feature. In a fragmented, often opaque CTV ecosystem, we're building solutions that give advertisers full visibility into where their ads run and how they perform. Jules also shares his take on the US market expansion 🇺🇸, the limitations of walled gardens, and why agentic AI is reshaping how we think about media planning. 🔗 Read the full interview here: https://lnkd.in/eiR6jmmb 👀 cc Martin Danet Mathieu Desvé Clément Gallay Fanny Chatelain Ingrid Couasnon Sébastien Damande Marc SOK #CTV #Advertising #Resonance #AgenticAI #Media

Last week, our CEO Jules Minvielle opened our special event The Rise of TV Decisioning, sharing the findings from our joint report with EMARKETER, “CTV Spend Unlocks in 2026.” It was an opportunity to outline Olyzon’s role in the new era taking shape. Because the signal is clear. 🗣️ We asked more than 100 CTV buyers the same question: How do you actually make better TV decisions in 2026, when complexity keeps increasing, transparency is still lacking, and automation fatigue is setting in? A few things became very clear in the room. TV is no longer about buying inventory. It is about decisioning across platforms, programs, data signals, and constraints. And the old tooling stack is not designed for that. 👉 This is exactly why we are building Olyzon. ❌ Not another layer of execution. 👉 The agentic decisioning OS for TV. We’ll leave you with Jules’ words 👀 If you’re a brand or agency leader trying to understand where CTV is actually heading — not where the decks say it’s heading — the conversation is open. Let’s go further together 🙌 cc Zach Sorscher Mathieu Desvé Martin Danet Ingrid Couasnon Taylor Gattinella #CTV #Decisioning #Advertising #Media #AI

🎬 That’s a wrap for our event, The Rise of TV Decisioning, held yesterday in New York on the occasion of the release of our joint report with EMARKETER: “CTV Spend Unlocks in 2026.” We had the pleasure of sharing, in exclusivity with our guests, the key findings of this study conducted among 100+ ad buyers, brought to life and unpacked by a lineup of outstanding panelists. Download the report here 👉 https://lnkd.in/epy-KBV8 🙌 A huge thank you to Tom Triscari (Quo Vadis / Lemonade Projects), Alex Stone (Horizon Media), Zach Sorscher (Olyzon), David Nyurenberg (InterMedia Advertising), Michael Treon (PMG), Jules Minvielle (Olyzon) and our vibrant host Nadia Gonzalez (ENC2) for these insightful, candid, and truly no-fluff conversations. 🎥 Panel videos are coming soon, so you’ll be able to dive into the valuable insights and strong takes that emerged from the discussions. This content will give you the keys to understand why TV decisioning is becoming the foundational layer of TV advertising, and why it represents a critical entry point for marketers looking to invest in this channel with greater efficiency, control, and measurable impact. As the agentic decisioning OS for TV advertising, Olyzon aims to help brands and agencies enter this new era. 👉 Check out our website to learn more https://olyzon.tv/ — and as always, don’t hesitate to reach out. We’ll be more than happy to continue the conversation with you. cc John Matzelle Christian Francipane Emmanuel Bard Leila Pflager Nicolas Billières #CTV #TVDecisioning #AgenticAI #Media #Emarketer

🔥 We are thrilled to share our latest research conducted with EMARKETER: "CTV Spend Unlocks in 2026: Key Innovations Marketers Say They Need to Scale." 🧠 To understand the real needs of our industry and help build its future, we surveyed +100 CTV ad buyers to uncover where confidence is growing, where trust gaps persist, and what is needed to reach the next wave of investment. Among the most striking results: 👉 Massive Growth Potential: Nearly 80% of marketers are ready to increase their CTV budgets by at least 11% as key innovations like transparency and improved measurement take shape. 👉 The Great Migration: Almost half of respondents plan to redirect between 5% and 30% of their linear TV spend to CTV in 2026, signaling a major shift in the modern media mix. 👉 The Power of Agentic AI: Marketers are looking beyond standalone tools toward systems that can connect signals, decisions, and execution, moving from simple analysis to automated action to orchestrate outcomes at scale. CTV is at an inflection point. At Olyzon, we are building the Agentic Decisioning Layer designed to empower buyers with the clarity they need to make the right moves and steer their investments in the right direction. 🗣️ As our Co-Founder and CEO Jules Minvielle puts it: "Marketers are ready to invest more... they’re asking for smarter systems that bring clarity, coordination, and confidence to how CTV is planned and executed." To dive deeper and get even more actionable insights into what will drive CTV's scale in 2026, we invite you to download the full report at the following link: 🔗 https://lnkd.in/epy-KBV8 👀 #CTV #Advertising #Media #AgenticAI #DecisionLayer