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Larry Harris is the CEO of MokaMoto, a diverse-owned media investment holding company…
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Your weekend reading: Brilliant piece about the genius of our living treasure: The Queen of Soul
Your weekend reading: Brilliant piece about the genius of our living treasure: The Queen of Soul
http://www.newyorker.
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Larry Harris shared thisWe’re heading to POSSIBLE Miami! Alpha Precision Media will be on-site and hosting conversations a little differently this year… on the water. We’ll be on the Audience Path yacht throughout the event and would love to connect with partners, brands, and friends in a more relaxed setting. If you’ll be there, let’s find some time to meet!
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Larry Harris shared thisThe programmatic shift in out-of-home advertising has been coming for a long time. Moves like this one are why it's finally starting to feel real. Open Media putting 42 premium LED screens across seven cities into VIOOH's programmatic marketplace is a signal about where OOH is heading and how quickly the gap between digital and physical media buying is closing. For buyers, the appeal is obvious. 120 million monthly impressions across high-footfall urban environments, accessible through the same trading infrastructure already used for digital. OOH starts to behave like every other channel in the media mix. What's underappreciated is what this does for the medium itself. Programmatic access makes it easier to justify. When planners can activate, measure, and optimize screens alongside digital inventory, OOH stops being the line item that gets cut when budgets tighten. It becomes a core part of the plan.Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radarOpen Media taps VIOOH to put 42 UK screens on programmatic buyers' radar
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Larry Harris shared thisOut-of-home has always been powerful, but also rigid. Fixed placements, long lead times, limited flexibility. Programmatic changes that. The ability to buy, optimize, and adjust in real time brings OOH closer to the rest of the digital ecosystem. That’s why it’s scaling. But it also changes expectations. Measurement, attribution, efficiency, those conversations follow quickly. It’s turning a traditionally static channel into something dynamic, accountable, and integrated.pDOOH investment set to surge 44% as programmatic takes over half of campaignspDOOH investment set to surge 44% as programmatic takes over half of campaigns
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Larry Harris shared thisThis is a useful reframing of a problem the industry has been trying to solve for years. For a long time, “quality control” in programmatic meant controlling where you show up, curated lists, premium domains, and tighter supply paths. It created a sense of order, but not necessarily better outcomes. What this highlights is that the real variability was never at the domain level. Two impressions on the same site can perform completely differently depending on context, placement, device, timing, audience signals. Treating the domain as the proxy for quality misses that entirely.Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchangerWhy Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger
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Larry Harris shared thisYou can call it a “growth partner,” a “marketing platform,” or a “category of one,” but if the business still runs on billable hours and headcount, the model hasn’t changed. That’s what makes PMG’s position interesting. “I’m not selling you hours” sounds simple, but it challenges the core incentive structure agencies have operated on for decades. When revenue is tied to labor, growth comes from adding people. When revenue is tied to outcomes, growth comes from performance.‘I’m not selling you hours’: PMG’s push beyond agencies‘I’m not selling you hours’: PMG’s push beyond agencies
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Larry Harris reposted thisLarry Harris reposted thisCTV Weekly Insights: Walmart’s integration of VIZIO isn’t just about selling more TVs—it is again copying the modern Amazon blueprint and making hay out of it. TV has been a one-way medium for 100 years, but consumers are finally getting more comfortable with interacting with the screen. Transaction-based TV is upon us. The NewFronts this week showed consistently the value of infrastructure. 1. Forced ID Merger – 19M Vizio accounts + 150M Walmart accounts Amazon pioneered the logged-in household. Walmart is executing their own Default Migration, sunsetting the Vizio login, and replacing it with Walmart’s own. The unified login builds a true deterministic identity loop, improving ad targeting. Walmart Connect gets its next step up. 2. Transactional TV – Credit Cards + Home Screen This week at the NewFronts, Vizio confirmed that users spend over 30 minutes a day on the Home-Screen alone. Like the Fire TV launcher, the Vizio Home Screen is sucking up more consumer time. Walmart now can better sell to 19 million households as soon as they turn on the glass—giving them total control over advertising, curation and discovery. And that all leads to easy and direct purchasing. 3. The L'Oréal Receipts The L’Oreal partnership announced this week is their proof in action. By placing products directly into VizioOS content—powered by Walmart’s first-party consumer data—they are moving from "Discovery" to "Cart" in a single transaction architecture. It’s the "Couch-to-Checkout" model, and aligns with Walmart’s core business. Walmart isn't inventing a new game. They are following part of Amazon’s overall #CTV blueprint. If Amazon is Infrastructure + Data + Content (Prime Video & Amazon MGM Studios), Walmart ticked off the first two. They are staying true to themselves with efficient transaction architecture to turn TV viewers into product buyers. This is what Retail Media should be. #Streaming #DefaultMigration #NewFronts #RetailMedia #IAB
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Larry Harris shared thisThis feels like a turning point for programmatic, not because AI is entering the workflow, but because it’s becoming the interface. On the surface, letting someone build a campaign through Claude sounds like efficiency. Faster setup, easier access, lower barrier to entry. But underneath, it shifts where decisions are being made. Programmatic has always been complex, with thousands of variables, constant trade-offs, and a heavy reliance on operator experience. The value was in knowing which levers to pull and when.
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Larry Harris shared thisAs Women’s History Month comes to a close, it’s worth remembering that progress isn’t only shaped by the most visible names. Patricia Roberts Harris, the first Black woman to serve in a U.S. Cabinet, helped redefine who belonged in rooms where decisions are made. Her story sits alongside leaders like Fannie Lou Hamer, Shirley Chisholm, and Barbara Jordan, as well as pioneers like Katherine Johnson, Mae Jemison, and Ursula Burns. Some were firsts. Others built the path behind the scenes. As the month wraps, the question isn’t just who we celebrate, it’s who we’re still learning to see.
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Larry Harris shared thisPublic data has always been part of how innovation scales. The internet itself is built on shared information. AI just amplifies the ability to learn from it. So restricting access entirely shifts development to wherever the rules are looser. The idea of shifting attention from inputs to outputs is compelling. If an AI system produces harmful, sensitive, or exploitative results, that’s where accountability should sit. Not every piece of publicly available information carries the same level of risk, but every output has a real impact.How Rules for Publicly Available Data Are Shaping the Future of AIHow Rules for Publicly Available Data Are Shaping the Future of AI
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Smarter monetization over more inventory is the right frame. Scale without quality just accelerates the race to the bottom.
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Larry Harris liked thisWe’re building the AI platform for commercial real estate operations. For decades, CRE services have run on spreadsheets, emails, and fragmented data, making one of the world’s largest industries fundamentally opaque and inefficient. What looks like a workflow problem is actually a data problem. By replacing the RFP process with AI-driven workflows, we’re turning one of the most painful parts of the business into the industry’s first reliable system of record for OpEx. We’re already seeing strong momentum with leading global service providers, and even faster adoption cascading through their supplier networks. Grateful to have Bouken Capital partnering with us on this journey, alongside JLL Spark, Techstars, and NAR REACH. We’re just getting started. #AI #PropTech #Startup #CommercialRealEstateLarry Harris liked thisWe are excited to announce Bouken’s investment in Caltana. The global real estate market is a massive global asset class. Yet, despite this scale, its operational core remains trapped in a pre-digital era . The $1.9 trillion global commercial real estate services (CRE) market that maintains our physical infrastructure still runs on fragmented information, manual processes, and disconnected spreadsheets. Caltana is building the Nervous System for CRE. ✅ 𝐄𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 "𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐚𝐱": Delivers a 10x increase in RFP processing speed and a 90% reduction in operational costs, turning unstructured property information into structured, actionable business logic - from cost center to profit center. ✅ 𝐓𝐡𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲’𝐬 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝗱 𝐒𝐲𝐬𝐭𝐞𝐦 𝐨𝐟 𝐑𝐞𝐜𝐨𝐫𝐝: Establishing the rare reliable source of OpEx benchmarks for commercial real estate, providing the transparency that the industry has been missing for decades. ✅ 𝗦𝗺𝗮𝗿𝘁 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐄𝐟𝐟𝐞𝐜𝐭𝐬: A thoughtful "Supply-Chain-Pull" model where global anchor giants drive adoption across their sub-supplier networks at low acquisition cost. Solving the hard problem of legacy infrastructure requires more than just code; it takes predictive intelligence, the seasoned gut, experience, and resilience that comes from navigating these industries firsthand. 🔗 Read our full insight and the team's perspective: https://lnkd.in/gzU-JdCr cc: John McIntyre and the Caltana team. #VentureCapital #PropTech #CommercialRealEstate #AI #StartupThe $1.9 Trillion Black Box in the Commercial Real EstateThe $1.9 Trillion Black Box in the Commercial Real Estate
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Larry Harris liked thisI am greatly honored to be joining the Pacific Council on International Policy as a Senior Fellow. At such a critical time here in the US and across our world, the role and impact of the Pacific Council is more consequential than ever. Looking forward to our work across the Pacific Council community!Larry Harris liked thisWe are honored to welcome Jonathan Abbott as the Pacific Council's Senior Fellow on Communications and Media. Jon is a nationally recognized media and social enterprise executive with a career spent at the forefront of public media. As President & CEO of GBH (2007-2022), he transformed how public media creates and distributes educationally rich content. He championed early digital adoption, co-leading the launch of national channels, Create and World, and partnered with PBS to launch PBS LearningMedia, a free platform now utilized by educators in all 50 states. Prior to GBH, Jon served as Senior VP for Development and Corporate Relations at PBS and held executive roles at KQED in San Francisco. He is an elected member of the American Academy of Arts & Sciences and the Council on Foreign Relations, and holds a BA from Columbia University and an MBA from Stanford University. His deep expertise in media, communications, and public engagement will meaningfully advance the Pacific Council's work at the intersection of these fields and global policy. We are delighted to have him in our community. Jon sat down with us for a full Q&A—read the article and his bio in the link in the comments.👇
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Larry Harris liked thisLarry Harris liked thisI've been nominated for the Harvard Board of Overseers, and I'm asking for your help getting the word out for the election. Below is a note from Dr. Sangu Delle — a current member of the Harvard Board of Overseers. Sangu knows me, knows the Board, and knows what this moment demands of Harvard's leadership. I am deeply grateful for his support, and I think his words speak to why this race matters. All Harvard degree holders are eligible to vote in the election that runs from now through May 19. I'd be honored to have your vote, and/or to have you share this post on your page. Thank you for being in my corner. With warmth and gratitude, Teresa Clarke — — — “Teresa has been part of my life for nearly two decades. When I was on Wall Street, she was not just a mentor; she was a force of nature. She led with unapologetic excellence. She challenged me to think bigger, aim higher, and ultimately pursue the JD/MBA that reshaped my path. Serving now as an Overseer, I have a close view of the University’s challenges and the weight of the Board’s responsibilities. It demands judgment, courage, and steady leadership. Teresa brings all three. She is intellectually formidable, deeply thoughtful, principled, and kind. She listens carefully, speaks with clarity, and acts with conviction. This election will not be easy. The climate is complex, and the stakes are high. If we want strong, values-driven leadership on the Board, we cannot be passive observers. It will take collective effort: reaching out to classmates, engaging friends across the University, and mobilizing every network available to us. We need judicious, global-minded, thought leaders in the room at this time. Teresa is exactly that. I cannot think of a better candidate to join the Board. Please help get Teresa elected.” Dr. Sangu Delle Harvard A.B. '10, J.D. '16, M.B.A. '16 Harvard Board of Overseers If you did not receive your link to vote, contact Election Services Corp at harvard@electionservicescorp.com and include your name, mailing address, degree, and graduation year, or call 1-866-720-4357. www.clarkeforoverseer.org
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Larry Harris liked thisHonored to join this conversation on what truly defines leadership: The human side of transformation. #leadLikeHer Learn more here: https://lnkd.in/gyNNWSM8Larry Harris liked thisThe hardest part of leadership isn't the strategy. It's the people. When your success depends on someone else's growth, everything changes. How you communicate, how you build trust, how you create space for people to disagree, take risks, and ask for help. That's the work of leading others. And it's the work most leaders are never formally taught. Join us for Leading Others, a panel conversation on the real mistakes, the hard lessons, and what it actually takes to build teams where people do their best work. Featuring: Ashley Patton, Bath & Body Works Natasha Pongonis, Envisify Global Intelligence Abigail Pringle, Formerly The Wendy's Company / L.E.K. Consulting Moderated by Haley Boehning April 15th from 11am-5pm | Vitria on the Square | In Partnership with CBUS Retail Register Here: https://hubs.li/Q049jnjg0 #LeadLikeHer #LeadingOthers #RetailLeadership
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Larry Harris liked thisPOSSIBLE Miami… but make it on the water 🚤 Plural is hosting on the Audience Path yacht and the lineup is 🔥: 🎤 Live interviews + curated conversations 🎧 DJ + all-day energy on the water 🤝 A strong mix of brands, agencies, and partners actually doing business 🍾 Brunch, networking, and a few surprises along the way It’s a different vibe from the conference floor — more curated, more productive, and honestly a better place to connect. Also happy to connect 1:1 if you want to: → Learn about the industry’s first culturally informed RMN → See how our data is powering AdTech platforms + publisher partners → Or just compare notes on where things are heading across CTV + retail media Spots are limited, but if you’re heading to POSSIBLE, check out the schedule + lock time here: 👉 https://lnkd.in/eB6X75pR And if you want to lock time with me while you’re there: 👉 https://lnkd.in/er4nyhkS Let me know if you’re coming through — would be great to connect. #POSSIBLE2026 #AdTech #RetailMedia #CTV #Programmatic
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MokaMoto Worldwide
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