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Articles by Larry
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Your weekend reading: Brilliant piece about the genius of our living treasure: The Queen of Soul
Your weekend reading: Brilliant piece about the genius of our living treasure: The Queen of Soul
http://www.newyorker.
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Larry Harris shared thisWe’re heading to POSSIBLE Miami! Alpha Precision Media will be on-site and hosting conversations a little differently this year… on the water. We’ll be on the Audience Path yacht throughout the event and would love to connect with partners, brands, and friends in a more relaxed setting. If you’ll be there, let’s find some time to meet!
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Larry Harris shared thisThe programmatic shift in out-of-home advertising has been coming for a long time. Moves like this one are why it's finally starting to feel real. Open Media putting 42 premium LED screens across seven cities into VIOOH's programmatic marketplace is a signal about where OOH is heading and how quickly the gap between digital and physical media buying is closing. For buyers, the appeal is obvious. 120 million monthly impressions across high-footfall urban environments, accessible through the same trading infrastructure already used for digital. OOH starts to behave like every other channel in the media mix. What's underappreciated is what this does for the medium itself. Programmatic access makes it easier to justify. When planners can activate, measure, and optimize screens alongside digital inventory, OOH stops being the line item that gets cut when budgets tighten. It becomes a core part of the plan.Open Media taps VIOOH to put 42 UK screens on programmatic buyers' radarOpen Media taps VIOOH to put 42 UK screens on programmatic buyers' radar
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Larry Harris shared thisOut-of-home has always been powerful, but also rigid. Fixed placements, long lead times, limited flexibility. Programmatic changes that. The ability to buy, optimize, and adjust in real time brings OOH closer to the rest of the digital ecosystem. That’s why it’s scaling. But it also changes expectations. Measurement, attribution, efficiency, those conversations follow quickly. It’s turning a traditionally static channel into something dynamic, accountable, and integrated.pDOOH investment set to surge 44% as programmatic takes over half of campaignspDOOH investment set to surge 44% as programmatic takes over half of campaigns
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Larry Harris shared thisThis is a useful reframing of a problem the industry has been trying to solve for years. For a long time, “quality control” in programmatic meant controlling where you show up, curated lists, premium domains, and tighter supply paths. It created a sense of order, but not necessarily better outcomes. What this highlights is that the real variability was never at the domain level. Two impressions on the same site can perform completely differently depending on context, placement, device, timing, audience signals. Treating the domain as the proxy for quality misses that entirely.Why Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchangerWhy Programmatic Quality Control Needs To Focus On The Bid Request, Not Domains | AdExchanger
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Larry Harris shared thisYou can call it a “growth partner,” a “marketing platform,” or a “category of one,” but if the business still runs on billable hours and headcount, the model hasn’t changed. That’s what makes PMG’s position interesting. “I’m not selling you hours” sounds simple, but it challenges the core incentive structure agencies have operated on for decades. When revenue is tied to labor, growth comes from adding people. When revenue is tied to outcomes, growth comes from performance.‘I’m not selling you hours’: PMG’s push beyond agencies‘I’m not selling you hours’: PMG’s push beyond agencies
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Larry Harris reposted thisLarry Harris reposted thisCTV Weekly Insights: Walmart’s integration of VIZIO isn’t just about selling more TVs—it is again copying the modern Amazon blueprint and making hay out of it. TV has been a one-way medium for 100 years, but consumers are finally getting more comfortable with interacting with the screen. Transaction-based TV is upon us. The NewFronts this week showed consistently the value of infrastructure. 1. Forced ID Merger – 19M Vizio accounts + 150M Walmart accounts Amazon pioneered the logged-in household. Walmart is executing their own Default Migration, sunsetting the Vizio login, and replacing it with Walmart’s own. The unified login builds a true deterministic identity loop, improving ad targeting. Walmart Connect gets its next step up. 2. Transactional TV – Credit Cards + Home Screen This week at the NewFronts, Vizio confirmed that users spend over 30 minutes a day on the Home-Screen alone. Like the Fire TV launcher, the Vizio Home Screen is sucking up more consumer time. Walmart now can better sell to 19 million households as soon as they turn on the glass—giving them total control over advertising, curation and discovery. And that all leads to easy and direct purchasing. 3. The L'Oréal Receipts The L’Oreal partnership announced this week is their proof in action. By placing products directly into VizioOS content—powered by Walmart’s first-party consumer data—they are moving from "Discovery" to "Cart" in a single transaction architecture. It’s the "Couch-to-Checkout" model, and aligns with Walmart’s core business. Walmart isn't inventing a new game. They are following part of Amazon’s overall #CTV blueprint. If Amazon is Infrastructure + Data + Content (Prime Video & Amazon MGM Studios), Walmart ticked off the first two. They are staying true to themselves with efficient transaction architecture to turn TV viewers into product buyers. This is what Retail Media should be. #Streaming #DefaultMigration #NewFronts #RetailMedia #IAB
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Larry Harris shared thisThis feels like a turning point for programmatic, not because AI is entering the workflow, but because it’s becoming the interface. On the surface, letting someone build a campaign through Claude sounds like efficiency. Faster setup, easier access, lower barrier to entry. But underneath, it shifts where decisions are being made. Programmatic has always been complex, with thousands of variables, constant trade-offs, and a heavy reliance on operator experience. The value was in knowing which levers to pull and when.
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Larry Harris shared thisAs Women’s History Month comes to a close, it’s worth remembering that progress isn’t only shaped by the most visible names. Patricia Roberts Harris, the first Black woman to serve in a U.S. Cabinet, helped redefine who belonged in rooms where decisions are made. Her story sits alongside leaders like Fannie Lou Hamer, Shirley Chisholm, and Barbara Jordan, as well as pioneers like Katherine Johnson, Mae Jemison, and Ursula Burns. Some were firsts. Others built the path behind the scenes. As the month wraps, the question isn’t just who we celebrate, it’s who we’re still learning to see.
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Larry Harris shared thisPublic data has always been part of how innovation scales. The internet itself is built on shared information. AI just amplifies the ability to learn from it. So restricting access entirely shifts development to wherever the rules are looser. The idea of shifting attention from inputs to outputs is compelling. If an AI system produces harmful, sensitive, or exploitative results, that’s where accountability should sit. Not every piece of publicly available information carries the same level of risk, but every output has a real impact.How Rules for Publicly Available Data Are Shaping the Future of AIHow Rules for Publicly Available Data Are Shaping the Future of AI
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Larry Harris liked thisWe’re building the AI platform for commercial real estate operations. For decades, CRE services have run on spreadsheets, emails, and fragmented data, making one of the world’s largest industries fundamentally opaque and inefficient. What looks like a workflow problem is actually a data problem. By replacing the RFP process with AI-driven workflows, we’re turning one of the most painful parts of the business into the industry’s first reliable system of record for OpEx. We’re already seeing strong momentum with leading global service providers, and even faster adoption cascading through their supplier networks. Grateful to have Bouken Capital partnering with us on this journey, alongside JLL Spark, Techstars, and NAR REACH. We’re just getting started. #AI #PropTech #Startup #CommercialRealEstateLarry Harris liked thisWe are excited to announce Bouken’s investment in Caltana. The global real estate market is a massive global asset class. Yet, despite this scale, its operational core remains trapped in a pre-digital era . The $1.9 trillion global commercial real estate services (CRE) market that maintains our physical infrastructure still runs on fragmented information, manual processes, and disconnected spreadsheets. Caltana is building the Nervous System for CRE. ✅ 𝐄𝐥𝐢𝐦𝐢𝐧𝐚𝐭𝐢𝐧𝐠 𝐭𝐡𝐞 "𝐌𝐚𝐧𝐮𝐚𝐥 𝐓𝐚𝐱": Delivers a 10x increase in RFP processing speed and a 90% reduction in operational costs, turning unstructured property information into structured, actionable business logic - from cost center to profit center. ✅ 𝐓𝐡𝐞 𝐈𝐧𝐝𝐮𝐬𝐭𝐫𝐲’𝐬 𝗥𝗲𝗰𝗼𝗴𝗻𝗶𝘇𝗲𝗱 𝐒𝐲𝐬𝐭𝐞𝐦 𝐨𝐟 𝐑𝐞𝐜𝐨𝐫𝐝: Establishing the rare reliable source of OpEx benchmarks for commercial real estate, providing the transparency that the industry has been missing for decades. ✅ 𝗦𝗺𝗮𝗿𝘁 𝐍𝐞𝐭𝐰𝐨𝐫𝐤 𝐄𝐟𝐟𝐞𝐜𝐭𝐬: A thoughtful "Supply-Chain-Pull" model where global anchor giants drive adoption across their sub-supplier networks at low acquisition cost. Solving the hard problem of legacy infrastructure requires more than just code; it takes predictive intelligence, the seasoned gut, experience, and resilience that comes from navigating these industries firsthand. 🔗 Read our full insight and the team's perspective: https://lnkd.in/gzU-JdCr cc: John McIntyre and the Caltana team. #VentureCapital #PropTech #CommercialRealEstate #AI #StartupThe $1.9 Trillion Black Box in the Commercial Real EstateThe $1.9 Trillion Black Box in the Commercial Real Estate
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Larry Harris liked thisI am greatly honored to be joining the Pacific Council on International Policy as a Senior Fellow. At such a critical time here in the US and across our world, the role and impact of the Pacific Council is more consequential than ever. Looking forward to our work across the Pacific Council community!Larry Harris liked thisWe are honored to welcome Jonathan Abbott as the Pacific Council's Senior Fellow on Communications and Media. Jon is a nationally recognized media and social enterprise executive with a career spent at the forefront of public media. As President & CEO of GBH (2007-2022), he transformed how public media creates and distributes educationally rich content. He championed early digital adoption, co-leading the launch of national channels, Create and World, and partnered with PBS to launch PBS LearningMedia, a free platform now utilized by educators in all 50 states. Prior to GBH, Jon served as Senior VP for Development and Corporate Relations at PBS and held executive roles at KQED in San Francisco. He is an elected member of the American Academy of Arts & Sciences and the Council on Foreign Relations, and holds a BA from Columbia University and an MBA from Stanford University. His deep expertise in media, communications, and public engagement will meaningfully advance the Pacific Council's work at the intersection of these fields and global policy. We are delighted to have him in our community. Jon sat down with us for a full Q&A—read the article and his bio in the link in the comments.👇
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Larry Harris liked thisLarry Harris liked thisI've been nominated for the Harvard Board of Overseers, and I'm asking for your help getting the word out for the election. Below is a note from Dr. Sangu Delle — a current member of the Harvard Board of Overseers. Sangu knows me, knows the Board, and knows what this moment demands of Harvard's leadership. I am deeply grateful for his support, and I think his words speak to why this race matters. All Harvard degree holders are eligible to vote in the election that runs from now through May 19. I'd be honored to have your vote, and/or to have you share this post on your page. Thank you for being in my corner. With warmth and gratitude, Teresa Clarke — — — “Teresa has been part of my life for nearly two decades. When I was on Wall Street, she was not just a mentor; she was a force of nature. She led with unapologetic excellence. She challenged me to think bigger, aim higher, and ultimately pursue the JD/MBA that reshaped my path. Serving now as an Overseer, I have a close view of the University’s challenges and the weight of the Board’s responsibilities. It demands judgment, courage, and steady leadership. Teresa brings all three. She is intellectually formidable, deeply thoughtful, principled, and kind. She listens carefully, speaks with clarity, and acts with conviction. This election will not be easy. The climate is complex, and the stakes are high. If we want strong, values-driven leadership on the Board, we cannot be passive observers. It will take collective effort: reaching out to classmates, engaging friends across the University, and mobilizing every network available to us. We need judicious, global-minded, thought leaders in the room at this time. Teresa is exactly that. I cannot think of a better candidate to join the Board. Please help get Teresa elected.” Dr. Sangu Delle Harvard A.B. '10, J.D. '16, M.B.A. '16 Harvard Board of Overseers If you did not receive your link to vote, contact Election Services Corp at harvard@electionservicescorp.com and include your name, mailing address, degree, and graduation year, or call 1-866-720-4357. www.clarkeforoverseer.org
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Larry Harris liked thisHonored to join this conversation on what truly defines leadership: The human side of transformation. #leadLikeHer Learn more here: https://lnkd.in/gyNNWSM8Larry Harris liked thisThe hardest part of leadership isn't the strategy. It's the people. When your success depends on someone else's growth, everything changes. How you communicate, how you build trust, how you create space for people to disagree, take risks, and ask for help. That's the work of leading others. And it's the work most leaders are never formally taught. Join us for Leading Others, a panel conversation on the real mistakes, the hard lessons, and what it actually takes to build teams where people do their best work. Featuring: Ashley Patton, Bath & Body Works Natasha Pongonis, Envisify Global Intelligence Abigail Pringle, Formerly The Wendy's Company / L.E.K. Consulting Moderated by Haley Boehning April 15th from 11am-5pm | Vitria on the Square | In Partnership with CBUS Retail Register Here: https://hubs.li/Q049jnjg0 #LeadLikeHer #LeadingOthers #RetailLeadership
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Larry Harris liked thisPOSSIBLE Miami… but make it on the water 🚤 Plural is hosting on the Audience Path yacht and the lineup is 🔥: 🎤 Live interviews + curated conversations 🎧 DJ + all-day energy on the water 🤝 A strong mix of brands, agencies, and partners actually doing business 🍾 Brunch, networking, and a few surprises along the way It’s a different vibe from the conference floor — more curated, more productive, and honestly a better place to connect. Also happy to connect 1:1 if you want to: → Learn about the industry’s first culturally informed RMN → See how our data is powering AdTech platforms + publisher partners → Or just compare notes on where things are heading across CTV + retail media Spots are limited, but if you’re heading to POSSIBLE, check out the schedule + lock time here: 👉 https://lnkd.in/eB6X75pR And if you want to lock time with me while you’re there: 👉 https://lnkd.in/er4nyhkS Let me know if you’re coming through — would be great to connect. #POSSIBLE2026 #AdTech #RetailMedia #CTV #Programmatic
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Eric Franchi
8K followers
Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.
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Heather Physioc
VML • 5K followers
New Tow Center report highlights growing tension in AI-era search: “We’re the providers of information…but Google now wants to be the distributor.” As zero-click answers rise, publishers face renewed pressure to prioritize direct audience relationships. https://lnkd.in/gzxcsgtY
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Vitor Bellote 🇧🇷🇮🇹
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Relevance in advertising is changing and it’s exciting to see how fast it’s evolving. 🚀 Brian Gleason, CEO at Seedtag, shares insights on how contextual advertising is moving beyond identity and past behavior toward a more human approach: understanding how people feel when they engage with content. It’s a meaningful shift from chasing users to aligning with real-time emotion and it opens new possibilities for brands, agencies and publishers. 💡 Worth a look: https://lnkd.in/dZNFQJRZ #NeuroContextual #AdTech #PrivacyFirst
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Genefa Murphy, PhD
JFrog • 10K followers
The creator economy is now valued at ~$250B+ and set to scale rapidly (thanks G2 for the stat). So now more than ever amid all the automation tools, generative-AI content, and omni-channel creator noise, people with true subject-matter expertise need a way to cut through. The new Udemy Production Hub helps creators, subject matter experts and learning design leaders transform their domain expertise into impactful dare I say authentic content (I did, I said it) that bridges the gap between passion and tangible impact. Shout out to Ava Plasse and Gaby Araujo Z. for leading this project and sharing their expertise with the community. It’s only the start. Link in comments. #content #learning #AI
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Vitor Bellote 🇧🇷🇮🇹
Seedtag • 4K followers
What happens when we move beyond content to understand why users engage? 💡 Brian Danzis, CRO at Seedtag, joins TVREV to break down how neuro-contextual targeting moves us beyond page-level insights to understanding users' real-time interests, intentions, and emotions. As Brian mentions, neuro-contextual is about more than just running travel ads on travel sites. Our AI, Liz, allows brands to build dynamic custom audiences, grasping the subtle but important differences between someone planning a trip to Jamaica vs. Marrakesh. Learn more: https://lnkd.in/dFHNGizF #ContextualAdvertising #AdTech #NeuroContextual #CTV #ConsumerInsights
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test account
1 follower
Attention is the new currency. Get the playbook behind how top agencies are cashing in on conversions: https://lnkd.in/e98CiTyw High-performing teams are breaking down silos, integrating stacks, and aligning brand with performance to drive consistency across the funnel. Download our latest research report to see how top marketers are shaping their conversion strategies.
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Aung Thura
Ignite | Marketing… • 3K followers
Sooo... how can the same product, from the same company, with the same experience; suddenly grab market share from the market leader. No flashy launch, no innovation, no nothing. Change your brand positioning. How about if you are Anthropic (Claude), and you go up against a powerful government department like the DoW? Your intent was not brand position change; that'd be too pedestrian. There is of course, a lot of nuances in what happened; but the market does not care about the nuance - most of which I am most likely missing. The market cares about what they see and hear and feel. The Brand Positioning Deck on Amodei's laptop on never changed. Perceptions of the market changed of what Anthropic was. What it stood for, how far it will go for something as abstract, yet important as principles. As an aside: Amodei has re-engaged DoW and opened negotiations again as of late last week. Anthropic is still a business; and sometimes the market make a lot of assumptions, so you never know what is going on behind the scenes. But the users have made up their minds of what OpenAI and Anthropic stands for - rightly or wrongly. Both CEOs played a big role in this evolution. Speaking of CEOs and big companies and their 'products,'.... Nah, that'd be too easy. https://lnkd.in/gyfapkyF
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Fredrik Ekström
Above The Clouds Communication • 6K followers
We’ve built brands for speed. But consumers are rebuilding for balance. Five Shifts Shaping Consumer-Centric Brand Building in 2026 and Beyond. For years, growth meant faster. Faster innovation. Faster launches and GTM. Faster communication. Faster reactions. But the consumer is slowing down. They’re recalibrating. They seek a life beyond manipulation. They seek balance within chaos. In my latest, Beyond Nonsense, blog, I break down Five Shifts Shaping 2026 and beyond, not as trends to chase but as signals of a shift. Read it at: https://lnkd.in/dp5Fr3jc The shifts in short: The Connection Economy Trust isn’t built through attention anymore. It’s built through connection, familiarity, and emotional closeness. Rhythm Over Optimisation Performance culture is losing authority. Balance, pace, and (it's back) values are replacing constant improvement. Nature as Regulator Well-being is shifting away from optimisation. Nature is becoming a stabilising force, not a performance tool. Brands as Emotional Infrastructure In unstable times, brands are expected to reduce friction, create clarity, and stabilise daily life, not constantly excite. The Era of Loss Consumer behavior is shaped less by what’s new and more by what feels fragile, finite, and worth protecting. If you look at these shifts individually, they explain a behavioral change. But, together, they describe a game plan for how to work with consumer-centric brand building in 2026. It's not so much trying to predict the future. It’s more about understanding the emotional logic shaping decisions now and making fewer wrong decisions because of it. Reach out to me if you want to discuss this! Read the full blog here: https://lnkd.in/dp5Fr3jc Happy Reading! #branding #consumerinsights #brandbuilding #sustainability #fashionweek #outdoor #trends #consumer #strategy Above The Clouds Communication
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Johnny Shami
Seedtag • 2K followers
Identity-based targeting is fading fast, and contextual AI is stepping up as the smarter alternative. 🤖 Brian Danzis, Global CRO at Seedtag, joins ADOTAT to explain why context is becoming the operating system for a post-cookie world. He highlights how our neuro-contextual AI, Liz, understands audience interests, emotions, and intent, and how this approach opens new CTV opportunities with contextually enriched inventory. As Brian notes, this isn’t just about replacing cookies; it’s about proving that context can drive better performance, stronger relevance, and full-funnel results. Learn more: https://lnkd.in/dibBth8k #AdTech #PrivacyFirst #CTVAdvertising #NeuroContextual
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Justin Billingsley
simbioniq • 17K followers
CMOs demand guaranteed delivery, lowest CPMs, strategic flexibility, and outcome-based pricing. Physics says you can't have all four simultaneously. Principal media delivers three of them. The question is which three matter most. Forrester's new principal media report from the inimitable Jay Pattisall is very much worth a read, and it's going to trigger the predictable debate. Critics will argue agencies are creating conflicts. Evangelists will tout cost savings. Both will miss the strategic reality: CMOs facing compression don't have the luxury of perfect markets. I've watched boards push CMOs for guaranteed outcomes while slashing budgets. In that environment, academic arguments about strategic flexibility mean nothing. The anti-principal media argument assumes unlimited client patience, perfect information, and rational markets. Reality looks different. Reality is: your board wants cost certainty so they can model P&L without media volatility. Reality is: your CFO wants guaranteed delivery so you're not scrambling for Super Bowl inventory in scatter markets. Reality is: your CEO wants outcome-based pricing that ties media spend to business results. Principal media trades strategic flexibility for the three things boards actually care about: cost certainty, delivery guarantee, and outcome alignment. The Forrester report shows 80% of marketers are interested in principal media advantages. That's not because CMOs are naive about conflicts of interest. It's because they're making rational trade-offs under real constraints. The criticism of principal media comes from people who've never faced the impossible triangle. They can afford to optimize for strategic flexibility because they're not accountable for the P&L impact when media costs spike or inventory disappears. Yes, principal media requires transparency. Yes, it needs contractual controls and performance accountability. Yes, clients should cap how much spend flows through principal arrangements. But the mechanism itself? It's agencies finally building inventory positions that enable the outcome-based pricing we've demanded for years. I'm a big supporter as, for two decades, I've watched CMOs demand that agencies move from billing hours to pricing on outcomes. "Put skin in the game," they said. "Share the risk." Now agencies are doing exactly that with principal media, and the industry is calling it a conflict of interest. We can't have it both ways. Forrester predicts principal media will grow to one-third of billings by 2026. Read their report, then decide which three variables matter most for your business. https://lnkd.in/eKHg5qmk #PrincipalMedia #MediaBuying #CMO #MarketingLeadership #MarketingStrategy
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Eric Wanta
Nitrogen Marketing • 1K followers
So how do you protect the future of #marketing leadership, #brand ownership, and #adagency relevance when CMOs and agencies are optimizing away the next generation of leaders? That’s the question posed in this thought-provoking article from Tom Ajello™ at my former employer Lippincott. Research confirms that AI-exposed entry-level roles (including those in marketing and advertising functions) are experiencing real displacement: 🔹 Workers age 22–25 showed a 13% decline in employment 🔹 Older workers in the same roles did not decline. 🔹 Employment in lower-exposure roles rose or remained stable. If the entry-level rung disappears, the entire ladder collapses. For years, we've functioned in an apprenticeship model where young talent does real work, develops instincts, makes mistakes, sees patterns, and eventually steps into leadership. AI disrupted that model faster than anyone expected. Instead of junior roles learning by doing, we now have senior talent orchestrating models that do the work directly. When CMOs hollow out the base layer, they cut off the long-term supply of institutional knowledge, judgment, creativity, and leadership. Agencies face an even sharper consequence: if they eliminate junior talent, clients will soon wonder why agencies are needed at all. A senior strategist operating AI doesn’t create differentiation if any client can pay for tools and skip the intermediary. If the bottom up career model is broken, we need to invent the next version: One direction is AI-augmented apprenticeships: where early-career talent learns not by replacing AI, but by leveraging it, interpreting it, improving it, stress-testing it, and translating its output into strategic relevance. Another is to shift early roles toward customer-driven learning: Expose them to real conversations, interviews, sales interactions, usage behavior, and segmentation in areas where judgment is formed, not automated. A third is to formalize rotational learning frameworks: Broaden roles to cut across channels, categories, formats, growth loops, and systems so tenure creates depth rather than repetition. And the fourth path may be the most radical: Design entry roles around decision-making, not execution. Give junior talent responsibility sooner, rather than task lists that AI could complete faster. Protecting the bottom rung as it once existed is impossible. Eliminating it outright is short-sighted. Redesigning it may be the only viable choice. This isn’t about “preserving junior headcount.” It’s about protecting the future of leadership, brand ownership, and organizational memory. Check out the article: https://lnkd.in/eeYt3uwQ I’m interested: Are CMOs and agencies thinking about this intentionally yet? Would love to hear perspectives from leaders who are actively wrestling with this transition. #MarketingLeadership #FutureOfWork #NextGenMarketers #AgencyLeaders #AIImpact #AgencyLeaders #CMOCommunity
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Matt Wurst
Genuin • 10K followers
AI might be ghosting your brand. Not because your content is bad, but because AI prioritizes structure, context & trust. Search is becoming answers. Owned content, especially video, is becoming infrastructure. Volume is out. Clarity is in. Here's what’s changing, why it matters, and how to stay visible before you vanish from the conversation 👇👇👇
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Scott Peters
Assemble • 15K followers
CMOs can empower their teams in the age of AI by treating it as an enablement layer, not a headcount reducer. Here are some recommendations: 1. Demystifying the differences between generative and agentic AI 2. Enabling teams with strategic AI guardrails 3. Rethinking KPI measurement for the new AI-powered buying journey Explore more insights in this article: #MarketingLeadership #AIStrategy
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Mariana Rocha Munhoz
Seedtag • 1K followers
What happens when we move beyond content to understand why users engage? 💡 Brian Danzis, CRO at Seedtag, joins TVREV to break down how neuro-contextual targeting moves us beyond page-level insights to understanding users' real-time interests, intentions, and emotions. As Brian mentions, neuro-contextual is about more than just running travel ads on travel sites. Our AI, Liz, allows brands to build dynamic custom audiences, grasping the subtle but important differences between someone planning a trip to Jamaica vs. Marrakesh. Learn more: https://lnkd.in/d7qDRXnS #ContextualAdvertising #AdTech #NeuroContextual #CTV #ConsumerInsights
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Stuart McDonald
Travelfish • 3K followers
“My takeaway on trustworthiness is that if you really want to know an AI’s set of recommendations, you need to ask over and over again; usually at least 60-100X, then average these out, then maybe look through traditional search results for anything new, then compare against other data sources for brands/products that no longer exist (in the course of this project, the AI tools recommended a good number of inactive social influencers, no-longer-in-existence TikTok accounts, and defunct Seattle luxury real estate offices).” https://lnkd.in/gKb898_t
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Thomas Cross
Social Streaming TV • 25K followers
Highlights of 4 Ways AI Expands the Shopping Experience via Perplexity.AI EDITOR Note: Let the "AI Shopping Wars Begin" as every business will have their own AI shopping app. - View the 50-second Video News Story below and in the largest LinkedIn Group for AI MSPs, GTM and others, please join here - https://lnkd.in/dCmsYdH and on ChannelPartner.TV the largest video AI news network now with 3,330 videos. + “Stop missing potential customers who don't go to trade shows and provide all the time year round sales demos with digital show rooms - faster, cheaper, better than the far-to-many expensive trade shows.” V.G. CRO Explore this and more at https://lnkd.in/g3dAEfTM + Channel Manager Partner AI Agent Assistant Heads Up CEO’s CRO’s CCO’s – Time to Optimize Your Channel Manager Strategy – Accelerate Revenues, Lower Costs before your competitors do: Explore this and more at https://lnkd.in/gs2AU7Dv + "Shortening the sales cycles is the ultimate goal of any sales effort. Get help to help you beat your sales goals. With an accelerated Linkedin posting program and building partner-branded sales videos for each "persona" has proven to shorten the sales cycle by weeks or months is the most important reason why companies need a powerful Linkedin presence now.” D.C. SVP Partner-branded videos accelerate sales faster than any other form of marketing because they sell 7x24, provide the customer the means to share with others and can be produced for “personas” which you will need to do with all the others you are trying to sell to. Explore this and more at https://lnkd.in/gzvx65_7 + McKinsey & Company says AI agents can address up to 90 percent of product and service questions without human intervention - Start now and build a Chatbot in 90-seconds - Get a kinder, nicer and more legal way for customer engagement – OmniComms Ultrabot – CallU Audio Callbot – SMS – “DoorBell” Video Contact Center – Email Now & AI Text Chatbot https://lnkd.in/gEeJGyqn #AI #AIshopping #shopping
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Kristian May Stewart, Ph.D.
Contender • 3K followers
The modern CMO’s leadership role https://lnkd.in/gWkcn7kx Modern CMOs must strike a balance between creativity, data, technology, and cross-functional leadership. They not only shape brand narratives but also drive business outcomes by aligning with finance, product, and CX teams. Leadership now demands adaptability, insight into customer behavior, operational discipline, and strategic vision. #ModernCMO #MarketingLeadership #BusinessStrategy #CustomerExperience #DataDriven #AIinMarketing #BrandStorytelling #CrossFunctionalTeams
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