Scott McNulty

The ECDB Global E-Commerce Compass 2026 spans more than 100 pages and brings together structured data on markets, retailers, categories, and long term trends. Online commerce trends like agentic commerce are also included in this report. Download now. https://ow.ly/tm3w50YnPhb

2

2 Comments

Short-term tactics fade. Sustainable SEO wins. Woody Wood Group helps Atlanta businesses build long-term online authority through ethical SEO strategies, technical excellence, and content optimization that delivers consistent results Read more: https://lnkd.in/dzzA2if5 #SEOAtlanta #AtlantaSEOServices #LocalSEOAtlanta #SEOExperts #DigitalMarketingAtlanta #OrganicGrowth #SearchEngineOptimization #AtlantaBusiness #SmallBusinessGrowth #OnlineVisibility #MarketingStrategy #SustainableSEO #BusinessGrowth #LocalBusinessMarketing #SEOAgencyAtlanta

2

If an agent asked, “Where does this stand?” Right now, could you answer fast? Not after checking a spreadsheet. Not once finance weighs in. Right now. Most agencies don’t struggle with commission accuracy. They struggle with commission visibility. After AEP and OEP, that gap shows up quickly: - More follow-ups - More internal handoffs - More time spent explaining status If the answer lives in: - An email thread - A shared spreadsheet - Someone else’s inbox That’s usually the signal. Curious how others handle this. How easy is that answer for your team today? (From what we see at Comissio, this question tells you everything.) #insuranceagencies #commissions #commissionvisibility #insuranceoperations #financeteams #AEP #OEP #postenrollment #agencygrowth

1

Most agencies underestimate where credibility actually starts. This highlight shows Rick Lang, President of Pronto Connects, explaining why “MMS is your opportunity to establish credibility,”and why consumers are conditioned to distrust links and payment requests sent too early. Instead of leading with SMS payment prompts, Rick outlines how MMS allows agencies to clearly identify themselves, reference account details responsibly, and earn trust before asking for action. It’s a practical example of why messaging channel governance in collections directly impacts engagement and outcomes. How are you currently establishing credibility before sending payment links? Watch the full episode: https://lnkd.in/d2BSqXcj #smsmmsrcs #collectionscompliance #digitalcollections

3

1 Comment

Reaching small business owners requires more than impressions. It requires attention and trust. New Edison research highlights why SiriusXM remains a powerful environment for advertisers targeting SMB decision makers. Key findings include: • 71% listen seven days per week • Nearly 3 hours of daily in-car listening • 78% trust SiriusXM personalities • 53% learn about new products through advertising • 42% research after exposure • 33% show purchase intent The study also shows SiriusXM delivers incremental reach, with more than half of small business owners not consuming podcasts in a typical week. At Simplicity Media, we leverage SiriusXM for its ability to deliver: • Consistent national reach • High-frequency exposure • Lean-in listening environments • Strong downstream response signals When XM exposure is paired with programmatic retargeting and attribution, it becomes a scalable performance channel and not just an awareness play. Follow Simplicity Media for insights like this.

6

2 Comments

The economics of local services business working with marketing agencies are way out of whack. The amount that these businesses get charged for SEO and SEM help is super high. This isn't an indictment of the quality of the services provided by agencies - just a reality check on the fact that providing these services doesn't work at subscale (under 10k in budget per month). Its hard to see how agencies that have an embedded cost structure can provide help to businesses that need it without charging them too much.

3

2 Comments

Small businesses: want to build real SEO trust? Our latest BastionTech article breaks down how to build domain authority with business directories — including 15+ free listings (Google Business Profile, Yelp, BBB, OrlandoVoyager, and more). You’ll learn how to: • Pick trustworthy, relevant directories • Optimize each listing for backlinks • Track results and build long-term authority Perfect for businesses in Oviedo, Winter Springs, and across Central Florida. Read the full guide: https://lnkd.in/eg-fgwev #LocalSEO #Backlinks #SmallBusinessGrowth #DigitalMarketing #OviedoFL #BastionTech

2

Use multi-channel distribution tactics to maximize the potential of your material! Since audiences are dispersed across several channels, it’s critical to reach them where they’re most engaged. Want to learn more? Click the link to read the article: https://bit.ly/4kt7GaL #recruitingmarketing #talentacquisiton #staffingmarketing #candidatesearch #marketing #SEOnews #SEO #socialmediamarketing #blogging #staffingfirms #staffing #recruiting #recruitingfirms

1

Engagement alone isn’t enough—it needs direction. TMG crafts social campaigns that align with your audience, market, and goals, making every post a step toward visibility and ROI. Learn how service providers can build awareness 👉 https://lnkd.in/ePBaQiEM #localmarketing #socialmediastrategy #growthpartner #servicebusiness #TMG #digitalgrowth

1

CTAM is launching a new PSA campaign and resource hub designed to educate consumers about online scams. On top of teaching users how to spot red flags before it's too late, the campaign is creating awareness for the many different AI tools fraudsters are using to impersonate celebrities on social media---and even C-level execs on video calls! CFX got an exclusive first look at the new campaign: https://lnkd.in/eFt2Jj_S

1

Hiya Launches Caller Reputation System for Business Telephony Hiya's Caller Reputation system represents the commodification of trust in an era where authentic communication has become increasingly rare. By creating a "credit score for business calls," Hiya acknowledges that telephonic trust must now be earned, measured, and maintained through algorithmic validation rather than assumed through social contract. This development reflects our collective loss of faith in the authenticity of voice communication, requiring technological intervention to restore basic interpersonal trust mechanisms. The system embodies the paradox of our hyperconnected age: as communication becomes easier technologically, it becomes more complex socially, requiring artificial intelligence to validate what was once presumed genuine. This also signals the emergence of reputation as a measurable digital asset essential for business communication. More broadly, Hiya's Caller Reputation directly addresses the business impact of spam labeling that reduces answer rates and customer engagement for legitimate enterprises. The transparent reputation scoring system enables businesses to understand and improve their calling practices based on measurable feedback rather than anecdotal customer reports. By providing visibility into carrier spam labeling decisions, businesses can optimize calling strategies to maintain positive reputation scores and maximize answer rates. The system creates a competitive advantage for businesses that invest in reputation management while providing carriers with more sophisticated spam detection capabilities. The timing of this is interesting, as leading telecom attorney Glenn Richards reported yesterday to his news alert list about S.2666 - Foreign Robocall Elimination Act, which has been proposed, citing that the Senate bill would "direct the FCC to create a public-private task force to recommend new methods to combat unlawful robocalls made into the U.S. from outside the country." Market Impact: Establishes caller reputation as a measurable business asset, potentially creating a new market for reputation management services and consulting Key Insight: Transparency in spam labeling decisions enables businesses to optimize calling practices for improved customer engagement and operational efficiency Action Item: Evaluate caller reputation monitoring and optimization opportunities for clients experiencing poor answer rates or spam labeling issues GTM Angle: Position caller reputation management as a revenue protection strategy that prevents lost business opportunities due to spam labeling Source: https://lnkd.in/g_Yn6Vbp

2

1 Comment

Platforms like Reddit and local review sites are gaining more visibility in search results because search engines are recognizing the value of genuine community discussions and experiences. Read more 👉 https://lttr.ai/Aj7lp

1

📞 Not all calls are treated the same under TCPA! Cell phones require written consent for most marketing calls and texts, while landlines allow a bit more flexibility. Learn the key differences and the tools you can use to stay compliant while protecting your business from lawsuits. 🔗 Read more https://lnkd.in/gFw6_zmn #TCPA #Compliance #PhoneMarketing #Searchbug

1