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Experienced advertising technology professional with a background in ad operations…
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Mark Costa shared thisI've had the pleasure to work with Josh for over 10+ years and I strongly recommend him. Ad Tech, Analytics, Data & Programmatic expertise, Leading transformation, Business Strategy & Development ..... Josh delivers!Mark Costa shared thisHi everyone! I’m seeking a new role and would appreciate your support. If you hear of any opportunities or just want to catch up, please send me a message or comment below. I’d love to reconnect. #OpenToWork About me & what I’m looking for: 💼 I’m looking for VP of Analytics, Insights Director, Senior Data Specialist, and Business Development Executive roles. 🌎 I’m open to roles in Washington DC-Baltimore Area. ⭐ I’ve previously worked at Audience Town, Perion, and JCDecaux.
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Mark Costa reposted thisMark Costa reposted thisDiscover JCDecaux’s Global Programmatic DOOH Solution. 🌍 At JCDecaux, we’re blending the best of AdTech with the unbeatable impact of outdoor advertising. With our programmatic DOOH, you can now: ✅ Seamlessly book global DOOH campaigns ✅ Leverage data for effective targeting ✅ Get timely campaign reports Want to see how it works? Check out our quick video below! Let’s discuss! 📩 Drop us a line at programmatic@jcdecaux.com Or visit our website 👉 https://lnkd.in/dBC6vh64
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Mark Costa shared thisExcited for what's coming.. Dom Kozak !!Mark Costa shared thisThe future of advertising is almost here! JCDecaux Play+ is set to launch at Dubai Airports, bringing you cutting-edge Programmatic Digital Out of Home (pDOOH) solutions. Stay tuned to discover more about this exciting new opportunity! #JCDecauxPlay+ #pDOOH #ProgrammaticAdvertising #JCDecauxDubai #DubaiAirports #ComingSoon
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Mark Costa shared thisLooking forward to participating in this event today with Karin Baatsch-Deboulet , Steve Nicklin and the team at Benchmarketing. #outofhomeadvertisingMark Costa shared thisJoin OAAA SVP Steve Nicklin, and OAAA MMM/Attribution Working Group co-Chairs Karin Baatsch-Deboulet and Mark Costa, as they delve into Benchmarketing's just-released study on OOH media effectiveness during the webinar “How Increased Allocation to OOH Optimizes Overall Media Effectiveness” at 11 am ET on Wednesday, January 17th. Learn how increased #OOH spend will boost revenue return on ad sales and drive improved brand perceptions throughout the marketing funnel. Reserve your seat today!
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Mark Costa shared thisTiming is everything...... Photo credit: Cooper Billington Instagram post creator: https://lnkd.in/etRZephA #context #DOOH #outofhomeadvertisingDigital Meme Strategist🍪 on Instagram: "OOH vendors punching the air rn 📸: @cooperbillington"Digital Meme Strategist🍪 on Instagram: "OOH vendors punching the air rn 📸: @cooperbillington"
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Mark Costa shared thisMark Costa shared thisYou don’t want to miss the 2022 Brave New Worlds conference from Neustar, Inc.- a TransUnion company, November 1st and 2nd! This virtual event features over 50 speakers including our very own Chief Digital Officer, Mark Costa. Is your brand adapting to consumer and channel transformation? Top industry veterans will discuss key ways to approach the radically changing media ecosystem. Click here to register for free: https://lnkd.in/gm9MAPhc #Neustar #TransUnion #JCDecaux #BraveNewWorlds2022
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Mark Costa shared thisMark Costa shared thisLast week, VIOOH's Global Business Lead, Jem Djemal, caught up with Brendan Donoghue, JCDecaux North America, Inc.'s Head of Programmatic. They discussed the benefits of programmatic digital OOH, JCDecaux North America, Inc. current best-performing inventory and their latest National Football League (NFL) advertising package, and more! 🏈 You can watch the full video interview here: https://hubs.li/Q01mR84Y0 #Programmatic #Advertising #NFL #OOH #DOOH
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Mark Costa shared thisMark Costa shared thisWe're delighted to announce the launch of our market-first programmatic digital OOH offering for newsstands across New York, in partnership with JCDecaux North America. Advertisers will be able to serve DOOH adverts programmatically on newsstands, which are a group of synchronized screens of different sizes. The synchronized newsstand digital screens are able to play a creative, or a set of creatives, across all the screens at the same time. VIOOH's CEO, Jean-Christophe Conti said: “This new offering enables advertisers to have more flexibility with their pDOOH creatives. By combining VIOOH’s programmatic DOOH capabilities with JCDecaux’s premium and strategically placed newsstands, brands can take advantage of the precision targeting and measurability of programmatic with the effectiveness of high-impact and multi-screen OOH inventory.” Read the full release here: https://hubs.li/Q01mR4gN0 #DOOH #OOH #Programmatic #Media #Advertising #NewYork #US #NewsstandsVIOOH and JCDecaux North America Launch Programmatic DOOH Capability for New York Digital NewsstandsVIOOH and JCDecaux North America Launch Programmatic DOOH Capability for New York Digital Newsstands
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Mark Costa shared thisAn excellent white-paper put together by Jonas Kofahl, Dorota Karc and their teams. A must read to help you navigate the global #programmatic #DOOH opportunities across JCDecaux and APG|SGA AG via numerous DSP partners and our global SSP VIOOHMark Costa shared thisToday, I am delighted to share the JCDecaux and APG|SGA AG whitepaper and market survey which was carried out in 13 countries to empirically record the future prospects of Digital Out-of-Home that is linked with Programmatic OOH. The key findings are summarised in this global whitepaper and offer all advertising and media experts an orientation for the implementation of data-driven Out-of-Home advertising. From Otto using dynamic creatives based on their first-party data, to Renault using real-time air pollution data gathered via sensors close to digital screens, brands and agencies are pushing the boundaries of Programmatic OOH - and there are way more brilliant cases in the country figures of this whitepaper! Key numbers and findings in a nutshell: 👉 Impressions available per month: 18.4 billions 👉 Number of digital sites: +12,500 👉 Countries which are trading programmatically: 14 👉 Two market leaders: JCDecaux & APG|SGA AG 👉 One SSP: VIOOH Please get in touch with all of them: Michael Fritz, Marcin Brauer, Dorota Karc, Dom Kozak, Mark Costa, Michael Pevec, Clément Lion, Philippe Buyle, Brad Palmer, Marius Valle, Marc Bergers, Arnaud REDON, Cassandra Cameron, Xavier JOLAS, Lorena Núñez López, Janet Loh, Michele Casali, Pietro Ronzoni, Kenneth Wong, Lydia Lee & Josh Kaner #walldecaux #JCDecaux #programmatic 👇👇👇👇👇👇👇👇👇👇👇👇👇
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Mark Costa liked thisMark Costa liked thisLast week I finished my summer internship at JCDecaux North America. I turned up in July barely knowing New York, probably the youngest person in the Empire State Building, and not really sure what to expect. Ten weeks later I was genuinely sad to leave. I got to do proper work. I built a tool the sales team now uses in the production CRM to clean up client records and make sense of company hierarchies, and I spent time checking how accurate our street displays' bus predictions are against the MTA's live data. First code reviews, first standups, first merge requests. Learned fast that asking a question early beats sitting there stuck for three hours pretending you're fine. The best part was the people. Everyone was busy and still made time to explain things properly and trust me with work that mattered. A few colleagues even pulled me into a game they were building after hours, which might have been my favourite part of the whole summer. Thank you JCDecaux. Couldn't have asked for a better start. Off to Durham in October to study Computer Science.
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Mark Costa liked thisMark Costa liked thisAs I wrap up my Marketing & Digital Innovation internship at JCDecaux North America, I would like to recap on a few highlights from the summer. I had the chance to write articles and newsletter content on airport, street furniture advertising, and travel trends. I developed LinkedIn and social content across JCDecaux’s markets as well as supporting client presentations with audience research and data analysis using Placer.ai, TransUnion, and Excel. Thank you to Renaud Couillens and Mark Costa for their leadership and for trusting me with meaningful work from day one, and to Nicki Diacik, Katarina Gomez, and the wider team for the feedback that made every piece better. It was a privilege to be part of JCDecaux’s largest intern class to date. Excited to carry what I learned into what comes next.
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Mark Costa liked thisMark Costa liked thisIMHO the enterprise AI adoption cycle is just another example of tech adoption game theory. If you have a solid, defensible business, then often the smartest move is to watch, test a little and see what happens. If the tech takes off, there'll be vendors who can sell you solutions to accelerate your team. If you're big, you can acquire companies. The moat is key. (e.g. Apple) OTOH if you have a once-in-a-lifetime opportunity and it's low risk or you have nothing to lose, then carpe diem !!!! (e.g. Cursor) The telcos did this in the late 1990s and won the broadband wars, not the upstarts. Microsoft, Google, Oracle all did this in search many times... Posts co-authored with my LinkedIn secret weapon Dennis Buckley
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Mark Costa liked thisMark Costa liked thisThe next evolution of the network is not more automation. It is autonomy. I recently spoke with Verizon CTO Yago Tenorio about the company's work toward Level 4 network autonomy and what happens when AI agents become, as Yago put it, "digital colleagues." One example stood out. Yago described prototypes in which incidents that previously took five to eight hours to resolve can be resolved within 90 seconds. "This is not about just doing what humans do today," he noted. "It's about doing things that humans can't possibly attain." That distinction is important. The ambition is not simply to automate existing work faster. It is to operate at a speed and level of granularity that allows Verizon to identify and address customer experience gaps that would otherwise be difficult to see or solve at scale. We also discussed the governance required to make this possible. Yago highlighted four principles for autonomous networks: observability, traceability, reversibility, and accountability. Every agent needs an identity, a defined scope, and clear guardrails. And ultimately, Yago emphasized that achieving a particular level of autonomy is not the objective. Better customer outcomes are. Our conversation also covers Verizon's rollout of Claude Code to 33,000 technology employees, the shift from human-operated to human-supervised work, and why data and domain expertise may prove more consequential than simply using the largest AI model. Listen to our full Technovation conversation: https://lnkd.in/e_NUTPas #Technovation #AutonomousAI #AgenticAI #DigitalWorkforce #CTOVerizon CTO Yago Tenorio on Building the Autonomous Network - Metis StrategyVerizon CTO Yago Tenorio on Building the Autonomous Network - Metis Strategy
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Mark Costa liked thisMark Costa liked thisFrom Bienvenidos to Willkommen, Waymo is greeting FIFA fans at Miami International in the language that matters most: yours. Autonomous rides, truly made for global travelers. #waymo #travel #airportadvertising #jcdecaux
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Mark Costa liked thisMark Costa liked thisSome of the biggest untapped revenue opportunities exist at mid-sized airports. The advertising RFP often determines the success of the next concession. Three trends worth considering. #AirportAdvertising #AirportRevenue #Sponsorships #DigitalSignage #NonAeronauticalRevenue
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Mark Costa liked thisMark Costa liked thisLeaders from our team recently took part in the first session of a new development series at JCDecaux UK, exploring “Lessons in transformation from the world of high performance” with Sunday Times bestselling author and podcast host, Damian Hughes. Damian invited the team to set their own agenda, before drawing on neuroscience and real-world examples, as he explored how our environment shapes behaviour. At the heart of this discussion, the team discussed key parts of work culture, such as belonging and psychological safety. #teambehindthescreen
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Mark Costa liked thisMark Costa liked thisCongratulations to Cheryl Zimmermann, VP of Sales Operations at Lamar Advertising Company, winner of the Sales Enablement Award at the 2026 OAAA Honors Circle Awards Show. With more than 30 years of leadership across sales, marketing, research, training, and technology, Cheryl has helped shape the systems, tools, and operational standards that power OOH at scale. Congrats Cheryl!
Experience & Education
Honors & Awards
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Undertone - Team Spirit Award
Michael Cassidy - CEO
• A person demonstrating team spirit is one who inspires and supports other team members to work harder and contribute to the overall group goal.
• A person who enthusiastically participates in company activities and committees. -
Undertone - Bridge Builder Award
Michael Cassidy - CEO
* The Bridge Builder Award recognizes the outstanding service of an individual who has built bridges of dialog, cooperation and understanding between departments within the organization.
* A person who makes themselves accessible for advice and information while also actively collaborating with other departments and teams. -
Undertone - Bridge Builder Award
Michael Cassidy - CEO
* The Bridge Builder Award recognizes the outstanding service of an individual who has built bridges of dialog, cooperation and understanding between departments within the organization.
* A person who makes themselves accessible for advice and information while also actively collaborating with other departments and teams.
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English
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