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Adesh Sharma shared thishttps://lnkd.in/gNZ-7dZcAdesh Sharma shared thisMarketers and business owners are always looking for new ways to reach their target audience and stay ahead of their competitors. Digital word of mouth is a new twist on an old method. Learn more here. https://lnkd.in/g-m47jBs
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Adesh Sharma shared thishttps://lnkd.in/gSMWfGRQ why is google profile so important for your business' visibility on search engines. Read more.Adesh Sharma shared thisMaintaining a #GoogleBusinessProfile helps you increase your visibility on Google, gain credibility with reviews, and control your business information. This article from Semrush explains why you need your own Google Business Profile, how to set one up, and how to optimize it. https://lnkd.in/gfz-uddt
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Adesh Sharma shared thisRECAP: 5 Must-Haves for Measuring Digital Marketing Success for more info visit us at https://lnkd.in/eaqED4jhRECAP: 5 Must-Haves for Measuring Digital Marketing SuccessRECAP: 5 Must-Haves for Measuring Digital Marketing Success
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Adesh Sharma shared thisRECAP: 5 Must-Haves for Measuring Digital Marketing Success for more info visit us at https://lnkd.in/eaqED4jhRECAP: 5 Must-Haves for Measuring Digital Marketing SuccessRECAP: 5 Must-Haves for Measuring Digital Marketing Success
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Adesh Sharma shared thisRECAP: 5 Must-Haves for Measuring Digital Marketing Success for more info visit us at https://lnkd.in/eaqED4jhRECAP: 5 Must-Haves for Measuring Digital Marketing SuccessRECAP: 5 Must-Haves for Measuring Digital Marketing Success
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Adesh Sharma shared thisRECAP: 5 Must-Haves for Measuring Digital Marketing Success for more info visit us at https://lnkd.in/eaqED4jhRECAP: 5 Must-Haves for Measuring Digital Marketing SuccessRECAP: 5 Must-Haves for Measuring Digital Marketing Success
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Adesh Sharma shared thisAdesh Sharma shared thisReaching out to prospective clients can be really hard. #Videoprospecting is a great way to get your message in front of your potential customers without too much fuss. A prospecting video can help you break through all the marketing noise, get your product or service in front of the prospect and get that all-important meeting booked. Read more about the benefits of video prospecting here. https://lnkd.in/eKpvac4C
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Adesh Sharma shared thisRECAP: 5 Must-Haves for Measuring Digital Marketing Success for more info visit us at https://lnkd.in/eaqED4jhRECAP: 5 Must-Haves for Measuring Digital Marketing SuccessRECAP: 5 Must-Haves for Measuring Digital Marketing Success
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Adesh Sharma shared thisRECAP: 5 Must-Haves for Measuring Digital Marketing Success for more info visit us at https://lnkd.in/eaqED4jhRECAP: 5 Must-Haves for Measuring Digital Marketing SuccessRECAP: 5 Must-Haves for Measuring Digital Marketing Success
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Adesh Sharma liked thisAdesh Sharma liked thisThis picture means a lot to me. To my right is Tim MacNair, someone I've known since 2011, recently retired, and about to start his next chapter as an executive coach in Florida. To my left is Frans Vanoudenallen. I met Frans in 2010 when he was the executive coach for EMBAs and EMBA alumni at Olin Business School's Weston Career Center. He retired about five years ago, but "retired" is a loose term for Frans. He has never stopped showing up. Constant mentor. Always available. The kind of person you don't take for granted. And on the other side of Tim is Carlos Saenz. I've known Carlos for 20 years. A mentor and a dear friend. Frans and Carlos were the ones who sponsored me into Executive Connections - St. Louis back in 2011. The other two characters are sage counsel as well - Mark Witzling and Curt Kinney, former EC Board Members and consistent friends and supporters. Fifteen years later, we're still at the same table. I talked in a recent post about the ecosystem around a leader, the people carrying your bag while you play the course. This is mine. Or at least five of them. Find your people. Keep them close. And when you get the chance, tell them what they mean to you.
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Adesh Sharma liked thisAdesh Sharma liked thisCongratulations to assistant professor of UNT Department of Computer Science & Engineering Dr. Ajita Rattani on receiving a National Science Foundation (NSF) POSE award to advance open--source innovation in biometrics and cybersecurity. Funded through the NSF Pathways to Enable Open-Source Ecosystems (POSE) program, this project will establish the Open-Source Biometrics and Cybersecurity Ecosystem (OSBCE), a collaborative platform designed to improve how biometric systems are evaluated, strengthen resilience against cyberattacks and advance secure, trustworthy AI. By developing shared standards, reproducible evaluation tools and an open research ecosystem, this work will help drive innovation in digital identity security while supporting applications across healthcare, finance, border security and national defense. Congratulations to Dr. Rattani on this outstanding achievement. #UNT #UNTEngineering #Cybersecurity #Biometrics #ArtificialIntelligence #NSF #ResearchExcellence
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Adesh Sharma liked thisAdesh Sharma liked this🎯🚀Excited to share a series of recent paper acceptances from our VCBSL lab across fairness, multimedia forensics, generative AI, and adversarial machine learning. 🎉 ICPR 2026 • Unified Spatio-Temporal Model for Fair Facial Attribute Classification ((https://lnkd.in/gVEj9vaD)) Led by my PhD student, Madhurika Patil • DATS-AV: A Dissonance-Aware Two-Stage Framework for Audio–Visual Deepfake Detection (https://lnkd.in/gXYYCR8b) Led by my PhD student, Rubayet Kabir Tonmoy 🎉 Interspeech 2026 • Exploiting Neural Audio Codec Latents for Adversarial Audio Attacks (https://lnkd.in/g8dsKMk6) Led by my Master’s thesis student Sameek Bhattacharya and PhD student, Bharath K 🎉 FG 2026 • DF-OOD: Real-Only Deepfake Detection via Confidence Dynamics under Perturbations (https://lnkd.in/gYTBZkAX) Led by my Master’s thesis student, Mili Patel And just prior to this, we presented: 🎉 CVPR 2026 (Main Conference) • MMFace-DiT: A Dual-Stream Diffusion Transformer for High-Fidelity Multimodal Face Generation (https://lnkd.in/gSrFMf9U) Led by my PhD student, Bharath K Proud to see my students driving impactful research spanning AI fairness, multimodal generation, deepfake detection, and adversarial robustness! Congratulations to all of my amazing students for their hard work, leadership, and dedication in shaping our research trajectory! 🎉🎯🚀 #CVPR2026 #ICPR2026 #Interspeech2026 #FG2026 #ArtificialIntelligence #DeepLearning #FairAI #DeepfakeDetection #AudioAI #ComputerVision #MultimodalAI #AdversarialML #Research #UniversityofNorthTexas
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Adesh Sharma liked thisAdesh Sharma liked this100% of marketers in a recent workshop said they use AI daily. The same group had 87 workflows they still wanted to automate. That gap has a name. It's called Level 1. Angie Carel broke it down at the WSI World AI Builder's Lab last week. There are four levels of AI autonomy, and most businesses never climb past the first. Level 1: you ask, it answers, you do the rest. Level 4: you set the goal, AI plans, decides, and executes it. Everything in between is just varying degrees of you doing less typing. The uncomfortable truth: calling yourself an "AI-powered business" at Level 1 is like saying you're a driver because you use Google Maps. The good news is you don't need to jump to Level 4 overnight. Moving one rung up, from chatbot to automation, on even a single workflow starts compounding your time back immediately. The question worth sitting with this week is which rung you're actually on. If you're not sure how to find that answer for your business, that's exactly what we help clients figure out at WSI dba Kriti Web Solutions, LLC. Send me a message and let's talk through where your quick wins are.
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Adesh Sharma liked thisAdesh Sharma liked this🚨 What if everything we know about business growth, marketing, and customer acquisition is being rewritten right now? That was the recurring theme during the Global Conversation in Los Cabos, Mexico (June 2–6), where 150+ AI consultants, strategists, and business leaders from across Europe, North and South America came together to discuss the future. And one thing became abundantly clear: AI is no longer a tool. It is becoming a business partner. Over five days of intense discussions, we explored how AI is transforming industries at a speed never seen before. Traditional service models are being challenged, search behavior is changing, and even the century-old marketing funnel is losing relevance. The biggest insight? Technology alone is not the competitive advantage. Context is. As AI becomes smarter, businesses that understand their customers deeply will win. The future belongs to organizations that can combine AI capabilities with human expertise, industry knowledge, and meaningful customer relationships. Another fascinating discussion centered around customer journeys. For decades, businesses have relied on the marketing funnel. Awareness → Consideration → Purchase. But today’s customers don’t behave that way. They discover brands through AI recommendations, social conversations, peer networks, and moments of inspiration. They jump between channels, evaluate options instantly, and make decisions faster than ever before. The future isn’t a funnel. It’s a Loyalty Loop—where every interaction, every response, and every experience either strengthens trust or weakens it. We also discussed what comes next: ✅ AI-powered search replacing traditional discovery methods. ✅ Intelligent agencies becoming the new business model. ✅ Agentic Commerce, where AI agents research, compare, and buy on behalf of customers. ✅ Customer experience becoming the most powerful differentiator. My biggest takeaway from Los Cabos: The winners of the next decade won’t necessarily be the companies with the best AI. They will be the companies that use AI to create better human experiences. The AI revolution is here. The customer has changed. The rules are being rewritten. The only question is: Is your business adapting fast enough? I’d love to hear your perspective: What do you believe will be the biggest business disruption driven by AI over the next 3–5 years? #AI #ArtificialIntelligence #DigitalTransformation #Leadership #CustomerExperience #Innovation #FutureOfWork #BusinessTransformation #GlobalBusiness #AgenticAI #VidushiInfotech #LosCabos #wsiworld
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Adesh Sharma liked thisAdesh Sharma liked thisTHE AI JOB MARKET IN 2026 The "AI Engineer" job title doesn't tell you much anymore. It's like saying "Software Engineer" - too broad to be useful. Here's what AI roles actually look like now: The Infrastructure Layer: • AI Data Engineer: Building the pipelines that feed everything • MLOps Engineer: Making sure models actually run reliably in production • AI Cost Optimization Engineer: Keeping inference costs from bankrupting you The Building Layer: • AI/ML Engineer: The classic - training and deploying models • LLM Engineer: Specialized in fine-tuning and deploying large language models • Computer Vision Engineer: Making machines understand images and videos • Speech Recognition Engineer: Converting audio to actionable data The Intelligence Layer: • Prompt Engineer: Crafting inputs that get reliable outputs from AI systems • AI Agent Engineer: Building autonomous systems that use tools and make decisions • Reinforcement Learning Engineer: Teaching models through rewards and decision-making The Integration Layer: • AI Solutions Architect: Designing how AI fits into real-world systems • AI Integration Engineer: Connecting models with APIs, tools, and enterprise systems • AI Knowledge Engineer: Structuring knowledge bases for RAG and embeddings The Specialization Layer: • AI Trainer/Annotator: Preparing and labeling data for model training • Robotics AI Engineer: Applying AI to physical automation • Natural Language Processing Engineer: Building language understanding systems • AI Security Specialist: Protecting systems from attacks and vulnerabilities The Strategy Layer: • AI Product Manager: Defining what to build and why • AI Research Scientist: Advancing capabilities and techniques • AI Ethics Specialist: Ensuring systems are fair and compliant • Data Scientist (AI Focused): Extracting insights using AI/ML What this means for hiring: Stop posting for generic "AI Engineers." Be specific about what you need: • Are you building new models or deploying existing ones? • Do you need infrastructure or application work? • Is this research or production? The reality: Someone great at fine-tuning LLMs might struggle with MLOps. A brilliant computer vision engineer might not be the right fit for prompt engineering. These are different skills, different mindsets, different career paths. For candidates: "AI Engineer" on your resume means nothing without context. Be specific about what you actually do: • What models do you work with? • What problems do you solve? • What does production look like for you? The market is maturing. We're moving from "anyone who knows AI" to "the specific AI expertise we need." That's good for everyone - clearer roles, better fits, realistic expectations. Which AI role resonates most with your work? If you’re thinking about building an AI team and want to get it right, reach out to us here: GenAI.teams -> https://lnkd.in/d_q9DKFd #AI #AIJobs #TechCareers #TalentStrategy #AIStartup #StartupHiring
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Adesh Sharma liked thisAdesh Sharma liked thisToday was a moment I will never forget. I am incredibly grateful to share that I have officially completed my Doctorate in Business Administration at the University of Missouri-Saint Louis with a focus on Supply Chain Management, Risk, and Resilience. This journey challenged me, strengthened me, and reminded me of the power of perseverance, community, and purpose. None of this would have been possible without the unwavering support of my family, friends, mentors, colleagues, and everyone who encouraged me along the way. Thank you for believing in me, cheering me on, and helping make today a reality. It feels especially fitting that today’s ceremony was held in the Mark Twain Building at UMSL. One quote from Mark Twain that was shared this evening feels especially meaningful today: “The secret of getting ahead is getting started.” Here’s to continuing to grow, lead, and create impact. 🎓🔱
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Adesh Sharma liked thisAdesh Sharma liked this🚀Honored and deeply grateful to receive the CSE Tenure-Track Faculty Teaching Award at the University of North Texas. This recognition is dedicated to the incredible students I have the privilege of teaching and to those who contribute to and inspire my research journey!🎯 #UniversityOfNorthTexas #TeachingExcellence #FacultyAward #AcademicExcellence
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Mentor - Digital Marketing
ITEN STL
- Present 16 years 5 months
Science and Technology
Mentoring startup companies coming to the ITEN - an incubator group for Tech Startup.
Working with the Business Validation Model and helping start-up companies with Digital Marketing Strategy.
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PMP certification
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English
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DHC Group
"Designed to move beyond predictions"—PulsePoint and CMI Media Group's 2026 Healthcare Marketing Trends Report delivers actionable intelligence from in-depth industry leader interviews. For marketers navigating constant change, this report provides the strategic clarity needed to make confident decisions rather than educated guesses. Download now: https://lnkd.in/eePnhYgS
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ON24
Marketing budgets aren't coming back. Yet tech stacks keep growing. 62% of teams now use more tools than two years ago. The result? More complexity, less pipeline impact. Smart CMOs are rethinking their approach—prioritizing integration, automation, and measurable ROI over hype. See the principles separating high-performing teams from overwhelmed ones. https://bit.ly/49FPhUe
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Arati Mukerji
Is #AI the elephant in the room? With panelists Anup Sharma, Arpana Kumar Ahuja, Tehseen Zaidi, Nikhil Dey, Rafi Q Khan at #e4m30under30 we pointed:- · AI is accelerating information flow, but accountability for truth, tone and trust still sits with humans, not machines. Add to this, the zero-click era where perception is shaped by summaries, not sources. If communicators don’t influence the synopsis, they lose the narrative. · The #future of communications belongs to teams that combine AI fluency with human judgement, not those choosing one over the other. Treating PR as content creation is outdated. Context, interpretation and judgement are now the real value drivers. Interpreting #data and signals is the strategic edge. · In an AI-mediated world, trust isn’t communicated, it’s engineered. #Reputation is no longer managed only during a crisis. It’s continuously shaped by algorithms & signals, often before a human intervenes. Speed without discernment is dangerous. AI can scale messages instantly but it can also scale mistakes. What’s worrisome, very few organizations are asking the harder question: What happens when AI becomes the trigger, not the solution of the next crisis? In an always-on, hyper-connected world, reputation no longer erodes slowly. It fractures at machine speed. And, we have to manage it at record speed. A model hallucination. An automated response misfiring. A data interpretation taken out of context. Data is already changing how communications are managed, especially in crises. From predictive analytics to scenario-building, it’s shaping how organisations prepare, respond, and recover. In the AI era, that means: · Anticipating reputational threats before they surface · Running simulations, not just crisis playbooks · Aligning leadership, legal, tech, and communications before the moment hits · Designing trust, accountability, and governance into AI systems from day one Because the next crisis won’t announce itself politely. It will emerge from data, algorithms, and perception, simultaneously. AI is changing how trust is built and tested, in real-time. In this AI world, reputation protection will not be reactive. It will be: · Designed into systems, not patched after incidents · Governed across data, tech, legal, and communications · Tested through AI-driven simulations before a crisis hits And the organizations that will lead tomorrow are the ones brave enough to pre-empt, prepare and be prompt to: · Predict reputational risk before it trends · Stress-test scenarios in real time · Align leadership responses with data, not instinct The real question is whether leaders are willing to treat #trust, #governance, and #crisisreadiness as first-order AI decisions, and not afterthoughts. Thank you exchange4media and Parul Batra for raising a very pertinent topic and for inviting me. Caroline Sapriel I Lenaerts Dirk I CS&A International
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