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Articles by Michael
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Online Display Ads: Static vs. Flash (and other Rich Media)
Online Display Ads: Static vs. Flash (and other Rich Media)
Static vs. Flash - which should you use for online display ads? The answer is "it depends.
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Compartmentalization vs. Convergence
Compartmentalization vs. Convergence
From the point of view of advertisers and marketers, the industry seems to have become increasingly fragmented, with…
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2K followers
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Michael Pierce reposted thisMichael Pierce reposted thisCELEBRATING 40 YEARS WITH A $40,000 GIVEAWAY! Know a charity or non-profit making a real difference? Nominate them to win $40,000 in marketing services! Help us give back to the organizations that strengthen our communities. Must have 501c3 status Submit by September 8 Public voting starts September 15 https://lnkd.in/eh_DRqmd
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Michael Pierce shared this1st-party data is the key to more effective, privacy-compliant paid media. Companies need to make collecting this a priority.Michael Pierce shared thisThe days of relying solely on interest-based or behavioral targeting are behind us and leveraging first-party data in paid social media efforts is key in achieving client goals. For additional information and tips on gathering first-party data and making the most of it for your business, contact us today.Unlocking the Power of First-Party Data in Paid Social Media | OdneyUnlocking the Power of First-Party Data in Paid Social Media | Odney
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Michael Pierce reposted thisMichael Pierce reposted thisHere's why broadcast television deserves a prominent spot in your media strategy, especially when targeting rural markets. #RuralMarketing #RuralMedia #MarketingStrategy #AdvertisingTrends #TraditionalMediaWhy Broadcast TV Still Works in Rural America | OdneyWhy Broadcast TV Still Works in Rural America | Odney
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Michael Pierce shared thisThis is very important info for all businesses and marketers moving forward.Michael Pierce shared thisIn a cookieless future, first-party data collected directly from your customers becomes paramount.A World Without Cookies? Why First-Party Data is Now Essential for Digital Marketing | OdneyA World Without Cookies? Why First-Party Data is Now Essential for Digital Marketing | Odney
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Michael Pierce reposted thisMichael Pierce reposted thisGoogle delays the death of the cookie... but marketers shouldn't. It's already dead to 40% of your audience (and growing) and cookieless technology targeting tech like Nativo's SPARC outperforms third party cookies by 40% to 2X (without the data fees). https://lnkd.in/gYvikwRvGoogle delays post-cookie plan again amid pressure from ad tech industryGoogle delays post-cookie plan again amid pressure from ad tech industry
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Michael Pierce shared thisHad a great experience!Michael Pierce shared thisCheck out the magic of our 25th anniversary eTourism Summit! ✨ Peer-to-peer learning is at the heart of what makes eTourism so special. eTourism Summit 2024 featured panels, case studies, and masterclasses covering a diverse range of topics, from EDI to short-form video, marketing to Gen Z, sustainability, partnerships, storytelling, GA4, and so much more. And who could forget the epic evenings at Ole Red Las Vegas and TAO BEACH? Certainly not us! 😉 eTourism Summit is more than just an event. It is a vibrant community. Ready to experience eTS for yourself? More information regarding eTourism Summit 2025 is coming soon... In the meantime, learn more about our exclusive director-level and above appointment-based event, Connect eTourism, taking place from November 20th to 22nd. https://lnkd.in/gMNAk2y
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Michael Pierce reposted thisMichael Pierce reposted thisOdney's VP of Media Strategy, Mike Pierce, joined a panel discussion at the 2024 eTourism Summit in Las Vegas this week with North Dakota Department of Commerce Digital Systems Manager Tricia Miller and Nativo Inc's Tucker Oakley. The session, which also featured representatives from Visit Richmond and Discover Puerto Rico, tackled a crucial topic for Destination Marketing Organizations (DMOs): navigating the "cookieless future" of travel marketing. With the phase-out of third-party cookies impacting targeted advertising, the discussion focused on innovative strategies for DMOs to maintain strong connections with travelers.
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Michael Pierce reposted thisMichael Pierce reposted thisSo honored and oh what fun to meet some awesome peeps in this wonderful Tourism industry that I am so lucky to be part of! Special thank you to Nativo Inc - Tucker Oakley and Rachel-Jean Firchau for inviting North Dakota Tourism to be on this panel! We rocked the “cookies” 🍪
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Michael Pierce liked thisMichael Pierce liked thisCongratulations to Kim on ✨20 years✨ with the North Dakota Department of Commerce! 🎉 As our Communications Manager, Kim has spent two decades leading our communications efforts and helping share the stories, initiatives and partnerships that make North Dakota stronger. Thank you for your leadership, creativity and dedication over the past 20 years. Congratulations on this incredible milestone!
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Michael Pierce reacted on thisMichael Pierce reacted on thisTom Loftus on Tom Loftis As the number of colleagues who have asked me if I have seen Apple TV's Widow's Bay grows (including many at this week' Destinations International annual meeting), I just thought I would allow this Tom Loftus to acknowledge the loose similarities with Tom Loftis, the beleaguered mayor of Widow's Bay. First, obviously, is the name although different by one letter. If I walk out of the room when the show is on and hear, "Hey Loftus," I turn like I have so often to acknowledge a friend. Second, also obvious, is the tie to tourism and Mayor Loftis' desire to drive visitation to his town. Included is understanding the importance of acknowledging resident sentiment -- both the supporters and the skeptics. Third, is as destination marketers we have all had to overcome some challenges in our destinations -- although not as dramatic as a curse and the appearances of spirits. And finally one, not as obvious, is the fear of going into a crawl space at night. My experience was during Covid when the only bottles of Cabernet at my friend's house were in her house's crawl space with a door only large enough to fit a leprechaun (another fear for another day). But it was for Cab, so I crawled in partly and grabbed as many bottles as possible. Widow's Bay is a great watch and Emmy Winner Matthew Rhys skillfully plays Mayor Tom Loftis much better than I play Tom Loftus.
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Michael Pierce liked thisMichael Pierce liked thisCounting the days down to one of my favorite events of the year! I adore Destinations International 💙 Confession time: I'm embarrassed to admit this, but my headshot is "approximately" 10 years old... I know, shameful... Especially considering I've had multiple new headshots taken over the years at events. For some reason, I always look like a decade older in them 🤣 My clever "add 20 lbs & 10 years to my headshot to find me on-site" was only cute once. So... come get your Glamour Shots on (I literally cannot stop aging myself) with me at our BOOTH 502 at DIAC26 📷 See you soon friends!!! #DIAC26 #eTourism
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Michael Pierce liked thisMichael Pierce liked thisSpymob's second single 'It's Not The Only Way' is out now on all streaming platforms. 🌸 Featuring Sean Hurley on bass. Stream it here: https://lnkd.in/gPdD7SJY — Spymob #Spymob #ItsNotTheOnlyWay #NewMusic #IndieRock #OutNow
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Michael Pierce liked thisMichael Pierce liked thisI'm speaking at Digital Travel Summit 2026! Learn more about the program here https://lnkd.in/gXW8ysvS #DigitalTravelSummit
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Michael Pierce liked thisMichael Pierce liked thisToday is a VERY special day as I celebrate FOURTEEN years of recovery LOUDLY and PROUDLY ❤️ Most of you are aware that I don’t drink, as I am quite public (now) with my recovery journey. This was NOT always the case. I was only nine months clean when I joined the tourism & events industry, full of fear & doubt (but enough hope from others to try). Shame and guilt with the stigma of addiction no longer hold space within my heart. However, I am fully aware that I am a rarity and truly a miracle. In our professional world (often centered around alcohol consumption), it can be a very challenging environment for anyone struggling. Over the past years, I’ve watched several respected leaders within our industry share their truth on LinkedIn. I was inspired, connected, & I immediately felt less alone in my journey. And I thought, if I can help just one person with this post, it’s beyond worth it. This past year has not been easy for most of us in any way... but the grace, compassion, vulnerability & unity that I’ve seen among us has saved me many times over. So, thank each of YOU for helping me make it through another year of freedom without any mind-altering substances. If you or someone you love is suffering, do not give up hope. Reach out, ask for help. Asking for help not only SAVED my life but introduced me to a way to create the best possible version of true Ashleigh. I am beyond grateful to have been given this life, to have been lucky enough to be a part of something so much greater and more remarkable than anything I’ve ever known. I am honored today to carry the message of hope to others. My pain has become my purpose. How beautiful is that? ❤️ I’m ALWAYS here if you ever want to talk. I’m here- waiting, saving you a hug. You are NOT ALONE! I believe in you.
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Michael Pierce liked thisMichael Pierce liked thisHey friends — big news. Spymob has a new single coming June 2nd called "Another Night." After 20 years away we're back making music together and honestly couldn't be more proud of this one. Hope you'll give it a listen. 🎵 https://www.spymob.music
Experience & Education
Licenses & Certifications
Courses
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Google Adwords Advanced Display
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Google Adwords Advanced Search
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Google Adwords Advertising Fundamentals
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Projects
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Bringing North Dakota to the 2025 Waste Management Phoenix Open
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Odney is leading the creative strategy for North Dakota Tourism and Find the Good Life at golf's largest zero-waste event. With premium placement across four Members Club locations at holes 9, 12, 17, and 18, we're helping North Dakota connect with over 700,000 tournament attendees.
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Big gains for ND Tourism with Green Bay Packers
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Through the 2023-2024 NFL season, Odney helped North Dakota Tourism to partner with the Green Bay Packers. This was our second season of partnering with the Packers, targeting an enthusiastic audience within driving distance of North Dakota. The successful campaign used in-stadium digital signage, broadcast advertising, and digital placements on Packers.com and the popular team’s Facebook page.
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2020 North Dakota Tourism Marketing Campaign
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See projectBy focusing the native advertising effort on a more hyper-local audience, we has been able to drive average read times 3X higher and clicks to the North Dakota site more than 2X higher than tourism benchmarks, solidifying North Dakota attractions in the minds of travelers this summer.
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North Dakota Looks To Nimble Marketing
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See projectBy focusing on a more hyper-local audience, North Dakota Tourism has been able to drive average read times 3X higher and clicks to the North Dakota site more than 2X higher than tourism benchmarks.
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North Dakota Tourism 2018 Digital Marketing Campaign
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See projectFor many years, North Dakota Tourism has worked with agency partner Odney and Sizmek to drive tourism using digital marketing. From April to August 2018, North Dakota Tourism ran a combined display and video campaign highly targeted to the interests of its key travel audiences.
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2017 North Dakota Tourism Integrated Media Campaign
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See projectThe insights gained changed our digital media strategy going into 2017, leading to a 133% increase in digital ad performance. We also tracked 19% more verified arrivals year-to-date, and on the traditional inquiry side, Canadian inquiries are up 13%.
Honors & Awards
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Google AdWords Certified Partner
Google
Google Certified Partners are online marketing professionals, agencies and search engine marketers (SEMs) who have been certified by Google to manage or consult on AdWords accounts. To become certified, you must demonstrate an in-depth understanding of Google online advertising by passing exams and you must meet all qualification guidelines.
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Odney Named Top Advertising Agency in North Dakota by Adweek Magazine
Adweek
Odney has been named the top advertising agency in North Dakota by Adweek, a leading industry publication for marketing, media and advertising professionals. Adweek selected the top advertising agency for each state based on several factors, including notable clients, size, legacy and reputation. All contenders were founded in their respective states. The article was featured on Adweek’s homepage and can be found at http://www.adweek.com/news/advertising-branding/united-states-ad-agencies-152425
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Top 10% of LinkedIn's most viewed profiles of 2012
LinkedIn
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Named to Mass Communications Advisory Committee
Bismarck State College
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Named one of top 100 public relations and social media experts
Sparkah Business Consulting
Chosen as one of the “Top 100 Public Relations Firms and Publicists of 2012 Who Know Press and Social Media Too” by Sparkah Business Consulting. The list includes some of the best-known individuals and companies in the fields of public relations and social media from all across the country, including Fleishman-Hillard, Ogilvy PR, Nielsen, Business Wire and Media Bistro.
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Named one of Top 100 public relations experts to follow on Twitter
Evan Carmichael
Chosen by Evan Carmichael, a technology consultant and Internet entrepreneur, as one of the Top 100 public relations experts to follow on Twitter. The list includes top public relations organizations, firms and professionals like PR Daily News, PRSA Intelligence, Mark Ragan, Fleishman-Hillard, NatGeoPR, CNN PR and NBC News.
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31 Must-Follow People on Twitter
Cision/PR Web
This is a list of people on Twitter who tweet valuable information on public relations, social media, search engine optimization and marketing - all of which combined make up roles as PR pros and small business owners.
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Named Small Business Person of the Year
Bismarck-Mandan Chamber of Commerce
Chosen by Bismarck Mandan Chamber of Commerce as Small Business Person of the Year along with my partners in iNet Technologies.
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Named to Top 40 Under 40
Prairie Business Magazine
Chosen by Prairie Business Magazine as one of the original Top 40 Under 40 Business Persons in North Dakota.
Organizations
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Public Relations Summit
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- Present
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