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Sales and advertising executive with a proven track record of building high-performance…
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Alicia Richardson reposted thisKetanji Brown Jackson graduated magna cum laude from Harvard. She graduated cum laude from Harvard Law. She was an editor of the Harvard Law Review. She spent 20 years as a lawyer and 10 years as a federal judge before being nominated to the Supreme Court. They called her a DEI hire. They questioned her credentials for hours. They interrupted and belittled her. Still, she was "unqualified." Still, she was "only there because of her race." Now let's talk about who they call "prepared." 🙃 Markwayne Mullin has a two-year community college degree in construction management. No military service. No law enforcement experience. Former MMA fighter and cow-calf rancher. Just nominated to run Homeland Security. Trump called him "one of the most prepared people" he could have picked. Pete Hegseth was a Fox News host who never held a senior military or national security position and couldn't name a single country in ASEAN during his confirmation hearing. He now runs the Department of Defense with its $850 billion budget and 2.5 million service members. Linda McMahon has a French degree and spent her career running WWE. Her only education experience was one year on Connecticut's Board of Education, and she lied on her application claiming she had an education degree. Never taught a day in her life. Now Education Secretary. Robert F. Kennedy Jr. has no medical degree, no public health training, no science background. He spent decades spreading vaccine conspiracy theories. Over 75 Nobel Laureates urged the Senate to reject him. He now runs Health and Human Services while a measles outbreak spreads across Texas. You see the pattern yet? 👀 A Black woman with impeccable credentials gets interrogated like a suspect. Meanwhile, a parade of underqualified individuals waltz into the highest offices with nothing but proximity to power and the right skin color or cable news contract. Merit was never the standard. It was always the excuse. They don't hate DEI because it "lowers the bar." They hate it because it threatens a system that's been handing out participation trophies to mediocre white men for centuries. They're not protecting standards. They're protecting an inheritance they never had to compete for. When a Black woman is overqualified, she's a "diversity pick." When a white man is underqualified, he's "a fresh perspective." This is what they mean when they say they want to go back to "merit." They want to go back to a time when they didn't have to compete with us at all. 🎯 AA 🌼 We bloom together or we wilt alone™️🌱 ———————————————————— 🙏🏾 Read more: Substack link in the comments 📙 Pre-order Culture Blooming - link in comments
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Alicia Richardson shared thisWhat makes an event successful year after year; a question I get often. Most expect me to say content. Some say talent. The honest answer is there isn't one thing. Audiences are more loyal to a feeling than a format, and those that believe otherwise are the ones who get caught flat-footed. Familiarity isn't free. Every year you hold the same format, you spend equity you built when the activation was still surprising. That is not always the wrong move, but it has to be a deliberate one. Paramount+ brought The Lodge back to Clive Bar for the fourth consecutive year at SXSW. Same bones. Expanded content slate. From the outside, the thru-line felt thinner as the content slate grew. Standout moments on the ground were a personalized engraving station and an oil rig photo moment in the Landman zone that was the visual highlight of the space. Leaning on a proven format makes sense. But at some point, the format has to earn its return. Year four becomes a useful industry example. When the format carries more weight than the strategy behind it, an activation or event starts to coast on what it used to earn. Many players wait until attendance drops to change course. That is too late. The signal arrives earlier, in what people photograph, what they share, what they say when they walk out. The organic conversation tells you before the numbers do.
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Alicia Richardson shared thisMy co-founder Keri Denise Richardson just made BizBash’s 40 Under 40 Class of 2026. I am not surprised. Keri has spent her career doing the hard work that most people only see from the outside; Super Bowl activations, ESSENCE Festival, NBA All-Star. The kind of work you feel in the room. The kind you can’t manufacture, and her words about it say everything: “We turn ideas into living art, work that can’t be prompt-engineered.” That is exactly why we started CrowdAxis. Because this industry has operated on instinct and PDFs for too long. What Keri and every great experiential producer has always known to be true deserves to be proven. The handshake should have the same credibility as the click. Building with the best. Congratulations, co-founder. We’re just getting started. #ExperientialMarketing #CrowdAxis #ExperientialPowerIndex #BizBash4040 #FounderLife #WomenInBusinessAlicia Richardson shared thisClass of 2026. Grateful as always. I’m honored to be amongst a group of risk takers and forward thinkers, steering the ship for experiential. We turn ideas into living art - work that can’t be prompt-engineered. And now, CrowdAxis is measuring what the industry has felt but never quantified. We’re giving the handshake the same credibility as the click. Thank you always to my support system for pushing me forward. And to my younger self: Bet on yourself sooner. Raise your hand before you feel ready. The path doesn’t have to be linear to lead somewhere meaningful. Thank you, BizBash. We’re just getting started. Read all about it here - https://lnkd.in/eqKkEmAk
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Alicia Richardson shared thisMany brands evaluate events by one metric: audience reach. SXSW 2026 just proved why that's not enough, and why the brands that planned for it won. This year the Austin Convention Center went offline for demolition. The entire festival distributed across the city into neighborhood hubs. No central anchor. No predictable foot traffic corridors. Brands that selected their activation based on audience size alone had to rethink everything on the ground. Interestingly, SXSW London launched in 2025 with exactly this model, sessions and activations spread across Shoreditch and Hoxton. The brands that paid attention were ready for Austin. Audience reach is one signal. Infrastructure, logistics, and location strategy are equally critical. These aren't logistics checkboxes. They're competitive advantages. The EPI™ scores events across five pillars before a brand commits a single dollar. This year's SXSW is a case study in why all five matter. #ExperientialMarketing #SXSW #CrowdAxis #BrandStrategy #MeasurementMatters #ExperientialPowerIndex™
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Alicia Richardson shared thisIf you're a MarTech or AdTech founder and Marketecture Live isn't on your radar yet, it should be. Today I joined Ari Paparo and Eric Franchi on the Marketecture Media Podcast. We talked about the $128B measurement gap in experiential marketing, why the industry is at an inflection point, and what it actually takes to build a standard from scratch. There was one question we didn't get to on the episode. Should marketers own their own experiences? My answer is a resounding yes. That's what this video is about. 🎙️ Full episode — link in comments. #ExperientialMarketing #CrowdAxis #MarketectureLive #FounderLife #Marketecture #ExperientialPowerIndex
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Alicia Richardson shared thisCrowdAxis is building the measurement standard for the $128B experiential marketing industry. Last week we took the Marketecture Media stage to prove it. Being selected among this group of founders was an honor. Standing next to your peers in a room full of the sharpest minds in our industry and explaining something you built from the ground up; there’s nothing quite like it. We made history on stage, being the first to take home both the Judges’ Choice and the Audience Vote. Two awards, same day, first time ever. Get ready. CrowdAxis is coming. Have a look at some photos from the day. 📸Photo credit: Sean T. Smith #CrowdAxis #MarketectureLive #StartupLife #Entrepreneurship #ExperientialMarketing #ExperientialPowerIndex #AdTech #MeasurementMatters #MarTech
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Alicia Richardson shared thisAppreciate the kind words, Pamela. Building something rooted in human connection is exactly the point.Alicia Richardson shared thisThe biggest thing missing from Marketecture Live? Privacy. ;) Despite the interesting restroom stall decor, this year's event was a good one! Great to reconnect with so many friends and colleagues - that’s always the real reason you show up in person. The content was strong too - strong enough to pull us away from the snacks and sunshine on the patio. Sessions on exchange transparency, agentic ad buying, and CTV supply chains hit a level of technical depth I haven’t seen at ad tech conferences in a while - complex but actually approachable. The PubMatic demo was impressive (building a campaign in 10 minutes that normally takes two days), and Terence Kawaja’s prediction that agility is the only real strategy right now felt very validating for those of us at scrappier companies. Big shoutout to Alicia Richardson, who won both audience and judges’ choice at the startup showcase with CrowdAxis. She’s building a solution for a real, long-overlooked problem - one that’s rooted in human connection, not just workflow automation. In a showcase where some ideas felt like they might have been more compelling 18 months ago, hers stood out because it’s solving something machines alone can’t (ironic, I know). My one critique: for all the excitement about richer data like LLM chat signals, deterministic identity, AI-powered targeting, almost nobody talked about privacy. At one point a speaker described deeply personal intent data from AI chats purely as a targeting opportunity with no mention of consent or of the person on the other end. That gap matters, and the regulatory runway is much shorter this time around. At Boltive, we think that’s exactly the conversation we think needs to be happening now, alongside all of the brilliant technical solutions. Read more about my five takeaways below! https://hubs.la/Q046NMdf0 #adtech #privacy #AI #CTV #MarketectureLive
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Alicia Richardson shared thisThank you Nicole, this truly means a lot.Alicia Richardson shared thisThe Start-Up Showcase returned to #MarketectureLive with five emerging martech companies pitching live to the industry. Hosted by Eric Franchi of Aperiam and Sanja Partalo of S4S Ventures, the session featured Gareth Glaser of Gamera, Inc, Jason Higgins of OpenGlass TV, Joe Luchs of Datalinx AI, Alicia Richardson of CrowdAxis, and Bijan Vaez of Merchkit presenting their platforms. Alicia ultimately took home both the judges’ choice and the audience vote.
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Alicia Richardson shared thisLooking forward to seeing everyone at #MarketectureLive tomorrow. Pumped for my session, but equally excited about the conversations they have lined up. Hope to see you there! Marketecture Media CrowdAxisAlicia Richardson shared thisThere are way too many INSANELY good sessions at Marketecture Live and apparently I can't clone myself to watch them all. If I could, I would. So I did the next best thing. I downloaded the Marketecture Live mobile app from the App store (Yes, it is on the Google Play Store too) and planned out my day. Yes, this is a post for our event MOBILE APP! More amazing sessions available on our Marketecture Live website and mobile app for our attendees. See you all soon!
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Alicia Richardson liked thisAlicia Richardson liked thisCold outbound isn't dying. It's already dead. And it's been ruined by AI SDR's. Inbound leads close at 10x the rate of outbound. The barrier to "good enough" cold outbound has hit zero. Any LLM can write passable copy in seconds. Any intern can spin up a LinkedIn ad in an afternoon. Cold outreach used to require craft. Now it requires a subscription. Every inbox looks the same. Buyers can smell it immediately. Volume keeps going up. Response rates keep going down. We still do outbound. And the outbound that works is increasingly becoming more relevant, more personal, and more intent-driven. But we've also doubled down on community-driven channels: CMO dinners, LinkedIn content, conference presence. Our inbound has exploded because of it. When everyone is an automated sequence, the stuff that you can't automate is what's breaking through. The teams winning in enterprise right now show up before anyone is in a buying cycle. By the time a buyer is ready to evaluate, they've seen your brand 12 times. Cold outbound is 1 of those 12 touchpoints. Not all 12. Its efficacy compounds with other efforts.
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Alicia Richardson liked thisKetanji Brown Jackson graduated magna cum laude from Harvard. She graduated cum laude from Harvard Law. She was an editor of the Harvard Law Review. She spent 20 years as a lawyer and 10 years as a federal judge before being nominated to the Supreme Court. They called her a DEI hire. They questioned her credentials for hours. They interrupted and belittled her. Still, she was "unqualified." Still, she was "only there because of her race." Now let's talk about who they call "prepared." 🙃 Markwayne Mullin has a two-year community college degree in construction management. No military service. No law enforcement experience. Former MMA fighter and cow-calf rancher. Just nominated to run Homeland Security. Trump called him "one of the most prepared people" he could have picked. Pete Hegseth was a Fox News host who never held a senior military or national security position and couldn't name a single country in ASEAN during his confirmation hearing. He now runs the Department of Defense with its $850 billion budget and 2.5 million service members. Linda McMahon has a French degree and spent her career running WWE. Her only education experience was one year on Connecticut's Board of Education, and she lied on her application claiming she had an education degree. Never taught a day in her life. Now Education Secretary. Robert F. Kennedy Jr. has no medical degree, no public health training, no science background. He spent decades spreading vaccine conspiracy theories. Over 75 Nobel Laureates urged the Senate to reject him. He now runs Health and Human Services while a measles outbreak spreads across Texas. You see the pattern yet? 👀 A Black woman with impeccable credentials gets interrogated like a suspect. Meanwhile, a parade of underqualified individuals waltz into the highest offices with nothing but proximity to power and the right skin color or cable news contract. Merit was never the standard. It was always the excuse. They don't hate DEI because it "lowers the bar." They hate it because it threatens a system that's been handing out participation trophies to mediocre white men for centuries. They're not protecting standards. They're protecting an inheritance they never had to compete for. When a Black woman is overqualified, she's a "diversity pick." When a white man is underqualified, he's "a fresh perspective." This is what they mean when they say they want to go back to "merit." They want to go back to a time when they didn't have to compete with us at all. 🎯 AA 🌼 We bloom together or we wilt alone™️🌱 ———————————————————— 🙏🏾 Read more: Substack link in the comments 📙 Pre-order Culture Blooming - link in comments
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Alicia Richardson liked thisAlicia Richardson liked thisWhat an honor to host 100‑year‑old US Navy and World War II veteran Charles Cram at our Flag Retreat Ceremony as one of my first official moments as president of Disneyland Resort – an experience I will never forget. It was especially meaningful to me as the daughter of a mother who also served in the military as a proud member of the Women’s Army Corps. Moments like this remind me of how special the Disneyland Resort is, a place of joy and imagination where we honor those who have given so much – and where their stories continue to inspire us all. Thank you for your service, Charles!
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Alicia Richardson liked thisAlicia Richardson liked thisEarlier this month, I had the pleasure of joining fellow black business leaders for a Bloomberg Businessweek roundtable to discuss the state of DEI initiatives. The current narrative suggesting that DEI initiatives conflict with meritocracy misses a foundational truth: merit cannot be measured where access has been denied. As AI reshapes the workforce and markets grow more volatile, stepping back from diverse talent pipelines is a bet against resilience, and the path forward is clear: protect diverse talent pipelines and hold ourselves to the same rigor we apply to every other business imperative. Thank you to Brad Stone, Romaine Bostick, Shartia Brantley, and the Bloomberg team for continuing to amplify diverse voices.
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Alicia Richardson liked thisThe Oscars happened earlier this week, making it the perfect time to talk about what happens behind the scenes of awards season. Lash Fary, founder of Distinctive Assets, is the mastermind behind the celebrity gift lounges connecting brands with A-list talent at events like the Oscars and Grammys. 🎧 Hear how it all works in the latest episode of Creating the Perfect Experience. Watch on YouTube or listen on Spotify. https://lnkd.in/eVXRHkDv https://lnkd.in/eBhSW8U9Alicia Richardson liked thisThe Oscars happened earlier this week, which makes this the perfect time to talk about what happens behind the scenes of awards season. Lash Fary, founder of Distinctive Assets, is the mastermind behind the celebrity gift lounges that connect brands with A-list talent during events like the Oscars and Grammys. 🎧 Hear how it all works in the latest episode of Creating the Perfect Experience. Watch on YouTube or listen on Spotify. https://lnkd.in/e4YMjSb8 https://lnkd.in/eghkTYkn . . . . . . #Oscars #ExperientialMarketing #CelebrityGifting #Podcast #BrandExperience #EventMarketing
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Alicia Richardson liked thisAlicia Richardson liked thisEmma Grede, Chief Product Officer at Skims, talked to Forbes about breaking the stigma in conversations about compensation. Watch more: https://lnkd.in/guDcrfvs
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