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Articles by Joe
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Thanks Business Insider!
Thanks Business Insider!
Excited to be featured on BI's list of the hottest Ad Tech startups just one month after launch! Check it out -…
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Joe Luchs shared thisEver wonder why your marketing or AI tools are giving you bad answers? Or why you're waiting months (or years) for a pilot to go live? Or why your engineers are constantly frustrated? The answer is probably bad data. Last week I took the stage at Marketecture Live to talk about how Datalinx AI combines Marketing Context Graphs and AI Agents to deliver outcomes FAST. Whether you're seeking faster media measurement, more accurate analytics, or more performant audiences, strong data foundations are key. Sending a big thank you to Marketecture Media, Eric Franchi, and Sanja Partalo for hosting, and a big congrats to the incredible startup founders who presented alongside me Alicia Richardson Gareth Glaser Bijan Vaez Jason Higgins
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Joe Luchs shared thisPumped to enter the arena with such an incredible group of founders! I particularly love this format because the 4 minute limit forces you to simplify the story - very in-line with Marketecture's focus on cutting through the BS. Come check out our Datalinx AI presentation on March 10! And big thanks to Eric Franchi and Sanja Partalo for hosting! Marketecture Media Gareth Glaser Jason Higgins Alicia Richardson Bijan Vaez
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Joe Luchs shared thisAgency is what I value most in my career. Agency turns a job into a mission, an identity, and a deep source of fulfillment. Agency must be earned though. Through hard work, authenticity, communication, and demonstrations of good judgement, one can win the opportunity to be in the driver’s seat. Individuals who value agency gravitate to startups, because at a startup, agency is required. There’s no redundancy, rarely a playbook, and extreme ownership is the only answer. And the best companies will empower their people with agency from start to scale. I started Datalinx AI to solve the biggest challenge facing AI - data readiness. I also started Datalinx AI to build a company where each team member could exercise agency, see the outcomes from their work, learn what they want to learn, and be their authentic selves. Thank you to Jacob Zinkula and Business Insider for sharing a part of Nicole and I’s story, and if you’re interested in joining our team, apply on our website!
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Joe Luchs shared thisDatalinx AI is hiring! We're looking for exceptional full-stack engineers who are excited to build frontier AI solutions for marketing, advertising, and commerce. If you want to work on real customer problems at the intersection of data, AI agents, and the latest model and application layers, check out our open roles on our website. (No recruiters please).
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Joe Luchs shared thisI’m thrilled to announce that Datalinx AI has raised an oversubscribed $4.2M seed round, led by High Alpha, with co-investment from Databricks, Aperiam, and some of the brightest angels in the industry. “We’d love to do [insert awesome use case], but our data just isn’t ready...” During my time at Amazon, Beeswax (Acquired by Comcast), and Oracle, I heard some version of this statement 250+ times. I started to think I was going crazy. But then I realized that the craziest thing I could do would be to let this problem persist rather than tackle it head on. At Datalinx AI, our mission is to help enterprise marketing and data teams turn complex assets into predictive, trusted, AI-ready data products using a fraction of the time and resources they use today. I’m deeply grateful to the customers, partners, and investors that have helped us get off the ground. It truly means the world to us, and we’re just getting started. If you want to learn more about Datalinx, message me. If you’re excited about democratizing AI through better data foundations, check out our careers page! 🚀 🚀 Nicole Landis Ferragonio Jeff Collins Alek Liskov John Henry Rudden Edward Romano Umberto Torrielli
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Joe Luchs shared thisNo better way to kick off CES than catching up with the man, the legend, Rio Longacre from Credera. We talked about solving data readiness through ontologies and agentic automation, how CES is a wildly different experience as a startup founder vs Amazonian, and how to target conference learning in the AI era. Looking forward to a great week with my favorite nerds!Joe Luchs shared thisGreat #SignalAndNoise podcast session today with Joe Luchs from Datalinx AI. We talk about Joe's path from employee to founder, how AI depends on a solid data ontology, and what Joe expects to get out of CES as a start-up CEO. Joe is an OG on the #AdTech community, with stints at Beeswax, BlueKai, and AWS. Check it out! #CES2026 #AdTech Credera Omnicom
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Joe Luchs shared thisI’m excited to share that Datalinx AI has expanded our team with the addition of Edward Romano and John Henry Rudden as founding engineers 🚀 🚀 Developing modern, AI-native software is no small task. It requires vision, adaptive system design, AI-supported development practices, and an intense level of rigor. But most importantly, it requires a great team, because tech is only as good as the humans building it. The addition of stars like Ed and JH accelerates our mission to help enterprises get their data ready for innovation in marketing, advertising, and customer experience. We’re continuing to hire engineers - if you’re interested in joining our team, drop me a line! (No recruiters please)
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Joe Luchs shared thisAfter a brief conference hiatus, I'm excited to be back at CES to hang with all my favorite marketing, data, and AI nerds. The beauty of startup life is the inherent, accelerated learning path, and I've been diving deep into agentic automation, ontologies, and data workflows. If you want to share what you've been learning or hear more about what we've been up to at Datalinx AI, DM me!
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Joe Luchs shared thisThrilled to see Datalinx AI included in the new AI LUMAscape from Terence Kawaja, Michael DeMarseilles, and LUMA Partners. They even shared our Data Refinery terminology! As data emerges as the defining constraint for AI success, we’re proud to be building the infrastructure and ontologies that help brands, agencies, and data companies accelerate time-to-value from data. Big thanks to the Luma team for highlighting the companies pushing our industry forward.Joe Luchs shared thisIntroducing the AI LUMAscape. The back story: Initially, we said we would never make an AI LUMAscape for the same reason there is no ELECTRICITY LUMAscape or CLOUD LUMAscape – we assume that AI technology will be ubiquitous and therefore undifferentiating. However, while that is likely true in the medium term, there is a period of time over say the next 3 years as the technology is taking hold where companies can differentiate on AI tech whether they choose to do so via building, partnering or buying. Also, the amount of reverse inquiry was off the charts and sometimes you just have to give the people what they want. The challenge: Creating an AI LUMAscape has inherent challenges. How do we vet the tech capabilities? What should be the criteria for inclusion? Won’t every company in Ad Tech want to be on it and if we did include every logo that would defeat the purpose (and make for some really small logos!). We set out this summer doing primary and secondary research and asking a lot of people smarter than us about how to construct it. We have something that we think makes logical sense. The punk: Terry posted a teaser a month or so ago in which he punked the industry by suggesting there where 3 categories of companies: 1) AI First, 2) Fast Adapters who either built or bought AI tech, and 3) AI Poseurs. Obviously, the last category was intentionally derogatory to instigate a response. And what a response! – the post went viral on the socials and hundreds of companies reached out to prove their AI bona fides in hopes of placement on the scape. This was by design as we use this reverse inquiry to get us from 80% finished to 90% finished, which is good enough to launch. We expect to improve it the rest of the way in the coming weeks based on your feedback. The caveat: There’s only one thing that we can say with certainty about this launch version of the AI LUMAscape: it is wrong. We know that for certain. Now we need you all – the market – to tell us where. Maybe we left off your deserving company, maybe we mischaracterized your capabilities – sorry, and let’s get on the phone so you can explain how / why so we can see how best to resolve it. Or maybe you would just like to chat about it – we’d like to hear from you. BTW, no guarantees that such interaction will produce an edit but it's helpful. We truly appreciate all reverse inquiry to help us make the scape the best it can be. Please direct all feedback to info@lumapartners.com. We will read every email. The criteria: The parameters we used to construct the scape are as follows: 1. Selection based on strategic relevance to advertising 2. Selection based on core business model focus, not scale 3. Broad categories reflect converging capabilities 4. One logo per company (unless your market cap is denoted with a “T”) 5. Corporate logos only, no division or product logos 6. Agentic / AI co-pilots not broken out separately Let the mayhem commence!
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Joe Luchs liked thisJoe Luchs liked thisLast week, I had the opportunity to spend time with our Checkout.com team in Sao Paulo 🇧🇷 and meet with partners in the market. Brazil presents a fascinating landscape in payments—it's incredibly complex and evolving rapidly. I love spending time in person with our teams around the world and I'm excited for the work we are doing to progress our GTM in Brazil.
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Joe Luchs liked thisMy new bob is AT THE MOMENT. 💁♀️ In all seriousness, what I love about this industry is the ability to cross and re-cross paths with talented, lovely people, so I am thrilled to work with Robert Wheeler again. Very pleased and humbled to be a small part of what he is building. 📺 ⏰Joe Luchs liked thisIt's always so thrilling to see your friends grow and succeed in the industry. And to feature them on At The Moment Media (ATM), not because they are my friend, but because they are a consequential voice in the advertising, technology, and media industries. Sarah (Warner) Harms invited us over to their Times Square offices and gave the team a peek behind the curtain about what Roku Advertising is up to #ATM, and how becoming a mom of two taught her to be a better leader. Coming soon and only on atm.media. Thanks to: Roku, Sarah Saul; Claire Higgins, SHRM-CP
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Joe Luchs liked thisJoe Luchs liked thisHonored to be featured in Diversify: 200 Female Founders in Focus, a powerful evening May 6, 2026 at the SFMOMA San Francisco Museum of Modern Art, spotlighting women who are building and scaling companies across tech, AI, fintech, health, and beyond. Female-founded companies still represent less than 2% of venture-backed startups. Creating visibility at this scale isn’t just symbolic, it’s necessary. When capital flows to women founders, innovation expands, and inclusivity for everyone follows. Being included in this group is both humbling and deeply motivating. It reinforces my commitment to building technology that is grounded in science, privacy, and real-world impact, particularly in areas where women have historically been overlooked. At AskPetal we’re building agentic AI designed around female physiology, helping women understand their hormonal health and make better daily decisions around fitness, nutrition, and recovery with clarity and confidence. If you’re an investor, operator, or champion of building high-growth companies — join us and meet the women who are helping shape the future of tech & investing: https://lnkd.in/eWH69SBp Thank you to Erika Bahr and her company Daxe for creating this platform and driving the vision forward. We’re also grateful to the sponsors and ecosystem partners for backing women in innovation and helping make this event possible: J.P. Morgan, Flagstar Private Bank, Gunderson Dettmer,Girls Into VC at Berkeley, Women's Fund (An Alumni Ventures Fund), BDO Feel free to reach out to me for a booking referral code, we'd love to see you there! https://lnkd.in/gu3e9x6g
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Joe Luchs liked thisJoe Luchs liked thisIn today's content landscape, where it is hard to tell the difference between real content vs not, great stories always break through. We are thrilled to partner with 20th Century Studios on their highly anticipated sequel, 'The Devil Wears Prada 2'. This cultural conversation spotlights the modern moving experience using Zillow Rentals in a moment that feels both aspirational and real. To bring it to life, this story draws on one of the franchise’s most iconic dynamics: the impossible ask. The story captures the high stakes, sharp wit, and transformative moments that define The Devil Wears Prada and its sequel. Congrats to the incredible Zillow marketing team, which continues to raise the bar in how to be part of the cultural conversation and is among the very few invited by various film studios to shoot these spots on the actual film set! Jennifer Berger, Beverly Jackson, Enrique Mosqueda, Becky Brown, Rico Farmer, Ben Levine, Erik Donham, Ed Wild, Amber Bolton (Omar), and our partners, The Walt Disney Company
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Joe Luchs liked thisJoe Luchs liked thisThank you to our customers and Forrester for recognizing Amazon Ads as the omnichannel advertising platforms leader. Read the full report: https://ads.amazon/3NTAw9o #AmazonAds #AmazonMarketingCloud #AmazonPublisherCloud #AmazonDSP #CampaignManager #AdsAgent
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Joe Luchs liked thisJoe Luchs liked thisCongratulations to Vercel, ClickHouse, and Legora for making the ET30 — a list of the most promising private companies in enterprise technology, from Wing Venture Capital and Eric Newcomer / Newcomer. We're proud to have these incredible companies in the FirstMark family and couldn't be more excited about what's coming next!
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Joe Luchs liked thisDon't need to move your data to the cloud to use it in Databricks :) Thanks MinIO and many bricksters who helped drive!Joe Luchs liked thisExcited to share that Ryan Garrett and I have co-authored a blog post that explores how to connect your on-prem data estate to Databricks without replication. This approach allows you to keep your data in place, maintain compliance, and still enable lakehouse-scale analytics and AI. #deltasharing #Databricks #MinIOConnecting your on-prem Data Estate to Databricks Without ReplicationConnecting your on-prem Data Estate to Databricks Without Replication
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Joe Luchs liked thisJoe Luchs liked this🗽🚕 I am so excited the NYC team is growing...Welcome Karishma and Kevin!! Lucky to be building alongside such a great group. 💜 QuadSci.ai
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Eric Franchi
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Excited to share that Aperiam has invested in Bedrock Platform. Obvious statement of the century: programmatic advertising has a complexity problem. The infrastructure that was built to give media buyers control has, over time, done the opposite. Burying teams under layers of operational overhead, legacy tooling, and opaque supply chains. Bedrock is built on a simple but powerful thesis: what if you stripped away the bloat and rebuilt the stack around what actually matters... precision, transparency, and speed to execution. Their platform combines AI-driven campaign automation with curated, premium inventory across video, CTV, DOOH, and audio, and aims to be flexible and get smarter over time. Plus, the team (Shane, Austin, Ryan, James) has deep roots in the infrastructure layer of ad tech and understands the plumbing better than almost anyone. We believe the next generation of programmatic will be leaner, faster and AI-first. Bedrock is building that.
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Maor Sadra
INCRMNTAL • 11K followers
we've posted a couple of reports in the past - but I think that this one is the BEST and most interesting one we published (...so far...) this is a true comparison of "attribution" vs. incrementality - comparing the actual aggregated, weighted, and indexed results based for the clients who share attribution data with INCRMNTAL Super interesting - get it below!
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Mark Zagorski
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CTV is a driving force for digital ad spend growth, but those of us who have been around since the days of "Ad Network 1.0" know that non-transparent "ad bundles" and fuzzy PMPs with fancy logos and no accountability will burn out the minute that the supply - demand imbalance come into play. With the rise of Amazon Prime Video and the growth of FAST channels reaching saturation overload, we are just about there. Program level transparency and full impression-level accountability across all CTV sources is only a matter of time.
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Paolo Patatu
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Nice piece in AdExchanger about our acquisition of streamr.ai and how AI-powered technology will help empower small and medium-sized business (SMB) advertisers to invest more in streaming — unlocking the next major revenue opportunity for CTV publishers. https://magnite.smh.re/1Yw
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We're continuing to increase Ora's COGs in order to prioritize the most recent and relevant data to facilitate hyper-personalized emails. Ora combines data from numerous third party vendors, including the most recent news and events, with your first-party CRM data and Lavender 💜🔮 www.ora.im's email intelligence derived from analyzing billions of sales emails. The result? Dynamic emails and sequences that are specifically crafted for the individual, not just the company or the persona. No templates, no fluff, but all based on best practices from top performers. We closed self-service signups to focus on onboarding new users, but will reopen the waitlist soon. www.ora.im
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Jeremy Fain
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Excited to announce our partnership with Wunderkind Ads to bring ContextGPT to their media buyers! With AI-driven contextual intelligence, semantic understanding, and fully co-located integrations, WunderKIND Ads sellers can monetize within 15 minutes of content going live across premium inventory, while media buyers gain faster access to unique inventory that drives stronger relevance and performance. This is exactly how contextual should work. Learn more: https://lnkd.in/e46PGGqw #AI #DeepLearning #AdTechInnovation #TeamCognitiv
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Ben Williams
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Everyone's fixated on the wrong story about adtech. Market caps are falling, but while Wall Street debates valuations, publishers are bleeding revenue through a thousand data cuts. Here's programmatic's uncomfortable truth: every bid request broadcasts publisher data to hundreds of parties. Publishers get 60-70p in the Pound, while their audience intelligence trains everyone else's models. The current value chain: -Publisher exposes signals in bid requests -Multiple intermediaries each take their cut -Data gets repackaged and resold -Publisher margins compress -Direct deals become harder to justify As a technologist, I'm skeptical of solutions looking for problems (blockchain for programmatic, anyone?). But one vision makes sense: publishers maintaining control of their data while still enabling efficient transactions. Smart publishers are playing both ends: -Today: Fix the basics - broken header bidding, floor prices, redundant vendors -Tomorrow: Architect for direct agent-to-agent negotiation where data never leaves publisher control The 30-40% currently lost to complexity and intermediation could flow back to content creators and brands. Not through disruption for disruption's sake, but through removing genuinely unnecessary friction. The future belongs to publishers who optimize today's 70p while building toward tomorrow's 95p. At Kiln, we're helping with both - finding hidden revenue in current operations while architecting for a more direct future. #AdTech #Publishing #DigitalAdvertising #DataStrategy https://lnkd.in/emqVW6g5
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Matt Garratt
U.S. Venture Partners • 8K followers
It's been interesting to watch the journey of Dstillery. An AI native company (in the last wave of predictive AI) well positioned to capitalize and accelerate growth with the current wave of generative AI. It's clear that companies that have strong AI talent can adapt much much faster.
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Tim Castelli
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Super excited to announce this expanded partnership between Instacart and The Trade Desk! Instacart is the first U.S. retail media network to integrate its grocery selection with The Trade Desk platform for streamlined self-service use cases, enabling approved advertisers and agencies to build first-party custom audiences based on specific product criteria for programmatic campaigns. CPG brands can also access real-time sales measurement signals from Instacart directly in The Trade Desk platform. Here we go! https://lnkd.in/eygGcAJr
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Chris Rooke
Activate • 8K followers
🚨 (Adweek) LLM disruption also played a role in adtech's Q2 downward trend, "...the complexities of navigating the AI boom—which is causing upheaval in how people search and stifling publisher traffic—and adtech companies are finding themselves in a new kind of pressure cooker." 💡 I think a lot about the turbulence B2B tech marketing pros are navigating: ➡️ If traffic from Search to brand.com is collapsing, pipeline and revenue metrics are at risk due to far fewer high-quality lead volumes ➡️ If publisher traffic from Search is collapsing, content consumption signal is diminished making Intent data less reliable for TALs and ABM tactics. 🦺 Immediate solve: direct prospect engagement through high-quality demand gen - back to basics with tried and true, predictable pipeline will steady the ship during this uncertain time. #b2bmarketing #growthmarketing #revenuemarketing https://lnkd.in/dHQAA8bh
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Bob Regular
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Excited to announce our direct integration and partnership with Stack Adapt DSP to make Infolinks Curated Propriety Placement inventory accessible to StackAdapt advertisers. “Partnering with Infolinks gives our advertisers a unique edge,” said Gregory Joseph, VP of Inventory Development at StackAdapt. “We’re able to offer not only their premium proprietary placements but most importantly true curation at its core without any added fees being absorbed by our advertisers.” Read our press release: https://lnkd.in/euKEWUSC
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Lomit Patel
Try Your Best (TYB) • 41K followers
🚨 The landscape of CTV Advertising has undergone a significant transformation with the recent Roku-Amazon Alliance announcement at Cannes Lions. This strategic partnership marks a pivotal moment, granting access to approximately 80% of U.S. CTV households, equivalent to around 80 million homes, as highlighted by John Tomase of LinkedIn News. 👉 Initial outcomes are already demonstrating the impact of this collaboration: - 40% increase in unique viewers - 30% reduction in repeated ads - 3x surge in the value of ad spend Having been part of Roku during its early stages, witnessing this development is not merely exhilarating but also the realization of our long-standing vision to establish a dominant presence in the CTV advertising realm through strategic alliances and unparalleled scalability. This partnership signifies more than a mere business deal; it marks a seismic shift in the future landscape of television advertising. 💡 Why This Development Is Significant: 1. The Strategic Move: Scale, Data & Authenticated Reach By amalgamating Roku's CTV reach with Amazon's DSP, a colossal authenticated identity graph is being constructed—a dream come true for advertisers. This translates to reduced wastage of impressions and enhanced precision in targeted, measurable ad delivery. 2. Leveraging Artificial Intelligence Empowered by extensive first-party data and user log-ins, AI can now be leveraged comprehensively to drive hyper-personalized ad experiences. Imagine dynamic ad placements based on real-time behaviors and preferences, transcending traditional demographic targeting. 3. Addressing Key Concerns Will this consolidation potentially stifle market competition? The dynamics of pricing control might shift with increased influence in Amazon's domain. The neutrality of DSP is under scrutiny—what implications will this have for platforms like The Trade Desk? 🔮 Anticipated Developments: ✅ Enhanced focus on authenticated data and AI integration ✅ Emergence of "super-platforms" consolidating inventory and data control ✅ Encouraging brands to adapt: If you're not already optimizing for Amazon’s DSP, now’s the time. ✅ Potential for both innovation and consolidation risks This is a moment of truth for the CTV ecosystem. As we adopt smarter, AI-powered advertising, we must also ask tough questions about data control, interoperability, and competition. Do you think this will reshape the future of media buying for the better or limit it? #CTV #Advertising #Roku #AmazonAds #DigitalAdvertising #MediaBuying #Marketing #AdTech #ConnectedTV Read more: https://lnkd.in/gAzSAAeb
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Federico Gai
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Retail media's Wild West chapter is officially closing. The industry must align on incrementality and measurement. Now. That is David Cohen's message as IAB CEO. April 14. The IAB launches "Building a More Competitive Commerce Media Ecosystem." The shift: from growth mode to maturity mode. The agenda: in-store media, cross-channel activation, new org structures, and AI-driven commerce. The goal: alignment on measurement and impact. Is operational discipline the real driver of retail media's next phase, or just a polite way of saying growth is stalling? Full article in the first comment
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Krishna Boppana
Zeta Global • 2K followers
This is where AdTech gets Agentic Just a few weeks ago, I wrote about the idea of an Agentic DSP — systems that don’t just automate bids, but reason, collaborate, and evolve. Now the IAB Tech Lab is taking a big step in that direction with its new Agentic RTB Framework (ARTF) — introducing containerization and multi-agent workflows into the real-time bidding ecosystem. This changes everything: + DSPs and SSPs can now co-locate intelligence through containerized agents — no more pinging across data centers. + Lower latency and faster decision loops. + Secure collaboration — agents execute tasks without exposing proprietary code. + “Black boxes” become intelligent nodes that optimize, analyze, and learn in real time. It’s the most meaningful architectural shift since OpenRTB — moving us from platforms that automate to systems that think and act together. Exciting to see the industry catching up to the Agentic future that’s already unfolding. #AdTech #AI #Programmatic #AgenticDSP #IAB #RTB #MachineLearning
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Megan Conahan
8K followers
Excited to be quoted in Skai’s 2026 State of Retail Media Report on why #ROI is the wrong north star. Most Amazon strategies are optimized for the wrong goal, and Skai's report confirms something many of us see every day in the data: Amazon has become the benchmark for retail media infrastructure. Measurement, closed-loop attribution, audience signals—no other network comes close yet. Yet with all of this great technology and innovation, we are all still obsessed with ROI as the primary success metric. On the surface, that sounds responsible, but in reality, it’s often the fastest way to stall growth. When brands optimize purely for ROI on Amazon, they tend to concentrate spend in the lowest funnel placements, capturing existing demand. That makes the numbers look efficient…but it doesn’t create new demand, and frankly, you are likely paying for something that would have happened with a lot less spend. The result? - Flat sales growth - Rising CPCs just to maintain share - Less #incrementality over time The brands pulling ahead on #Amazon right now are doing something different. They’re shifting focus from “How do we make this more efficient?” to “How do we grow new-to-brand customers and lifetime value?” That means connecting: - Upper funnel media (video, streaming, DSP) - Retail readiness (PDP quality, content, reviews) - Lower funnel conversion campaigns And while you may be thinking, "Yes, but I don't have the resources to pay for some expensive incrementality tool," you don't need to. Well...maybe some of you need to. But stop letting perfect get in the way of progress. Start somewhere - like with an agency that gets it (hint...it's me and Direct Agents). So ask yourself whether you are still optimizing primarily for a metric that means almost nothing just to satisfy a CFO, or if you are actually interested in growing sales?
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Charlstie Veith
6K followers
Nice piece in AdExchanger about our acquisition of streamr.ai and how AI-powered technology will help empower small and medium-sized business (SMB) advertisers to invest more in streaming — unlocking the next major revenue opportunity for CTV publishers. https://magnite.smh.re/1Vw
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Liesbeth Mack-de Boer
Teads • 4K followers
Teads is elevating the role of Connected TV with the launch of CTV Performance, introducing a new way to optimize and measure real business outcomes. This innovation allows advertisers to connect premium streaming exposure to measurable results, bringing brand awareness and performance closer together than ever before. https://lnkd.in/eJqdjEZS
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