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AI, Data, Sales and Marketing expert with a passion for building great products and…
Articles by Joe
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Thanks Business Insider!
Thanks Business Insider!
Excited to be featured on BI's list of the hottest Ad Tech startups just one month after launch! Check it out -…
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Joe Luchs shared thisEver wonder why your marketing or AI tools are giving you bad answers? Or why you're waiting months (or years) for a pilot to go live? Or why your engineers are constantly frustrated? The answer is probably bad data. Last week I took the stage at Marketecture Live to talk about how Datalinx AI combines Marketing Context Graphs and AI Agents to deliver outcomes FAST. Whether you're seeking faster media measurement, more accurate analytics, or more performant audiences, strong data foundations are key. Sending a big thank you to Marketecture Media, Eric Franchi, and Sanja Partalo for hosting, and a big congrats to the incredible startup founders who presented alongside me Alicia Richardson Gareth Glaser Bijan Vaez Jason Higgins
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Joe Luchs shared thisPumped to enter the arena with such an incredible group of founders! I particularly love this format because the 4 minute limit forces you to simplify the story - very in-line with Marketecture's focus on cutting through the BS. Come check out our Datalinx AI presentation on March 10! And big thanks to Eric Franchi and Sanja Partalo for hosting! Marketecture Media Gareth Glaser Jason Higgins Alicia Richardson Bijan Vaez
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Joe Luchs shared thisAgency is what I value most in my career. Agency turns a job into a mission, an identity, and a deep source of fulfillment. Agency must be earned though. Through hard work, authenticity, communication, and demonstrations of good judgement, one can win the opportunity to be in the driver’s seat. Individuals who value agency gravitate to startups, because at a startup, agency is required. There’s no redundancy, rarely a playbook, and extreme ownership is the only answer. And the best companies will empower their people with agency from start to scale. I started Datalinx AI to solve the biggest challenge facing AI - data readiness. I also started Datalinx AI to build a company where each team member could exercise agency, see the outcomes from their work, learn what they want to learn, and be their authentic selves. Thank you to Jacob Zinkula and Business Insider for sharing a part of Nicole and I’s story, and if you’re interested in joining our team, apply on our website!
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Joe Luchs shared thisDatalinx AI is hiring! We're looking for exceptional full-stack engineers who are excited to build frontier AI solutions for marketing, advertising, and commerce. If you want to work on real customer problems at the intersection of data, AI agents, and the latest model and application layers, check out our open roles on our website. (No recruiters please).
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Joe Luchs shared thisI’m thrilled to announce that Datalinx AI has raised an oversubscribed $4.2M seed round, led by High Alpha, with co-investment from Databricks, Aperiam, and some of the brightest angels in the industry. “We’d love to do [insert awesome use case], but our data just isn’t ready...” During my time at Amazon, Beeswax (Acquired by Comcast), and Oracle, I heard some version of this statement 250+ times. I started to think I was going crazy. But then I realized that the craziest thing I could do would be to let this problem persist rather than tackle it head on. At Datalinx AI, our mission is to help enterprise marketing and data teams turn complex assets into predictive, trusted, AI-ready data products using a fraction of the time and resources they use today. I’m deeply grateful to the customers, partners, and investors that have helped us get off the ground. It truly means the world to us, and we’re just getting started. If you want to learn more about Datalinx, message me. If you’re excited about democratizing AI through better data foundations, check out our careers page! 🚀 🚀 Nicole Landis Ferragonio Jeff Collins Alek Liskov John Henry Rudden Edward Romano Umberto Torrielli
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Joe Luchs shared thisNo better way to kick off CES than catching up with the man, the legend, Rio Longacre from Credera. We talked about solving data readiness through ontologies and agentic automation, how CES is a wildly different experience as a startup founder vs Amazonian, and how to target conference learning in the AI era. Looking forward to a great week with my favorite nerds!Joe Luchs shared thisGreat #SignalAndNoise podcast session today with Joe Luchs from Datalinx AI. We talk about Joe's path from employee to founder, how AI depends on a solid data ontology, and what Joe expects to get out of CES as a start-up CEO. Joe is an OG on the #AdTech community, with stints at Beeswax, BlueKai, and AWS. Check it out! #CES2026 #AdTech Credera Omnicom
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Joe Luchs shared thisI’m excited to share that Datalinx AI has expanded our team with the addition of Edward Romano and John Henry Rudden as founding engineers 🚀 🚀 Developing modern, AI-native software is no small task. It requires vision, adaptive system design, AI-supported development practices, and an intense level of rigor. But most importantly, it requires a great team, because tech is only as good as the humans building it. The addition of stars like Ed and JH accelerates our mission to help enterprises get their data ready for innovation in marketing, advertising, and customer experience. We’re continuing to hire engineers - if you’re interested in joining our team, drop me a line! (No recruiters please)
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Joe Luchs shared thisAfter a brief conference hiatus, I'm excited to be back at CES to hang with all my favorite marketing, data, and AI nerds. The beauty of startup life is the inherent, accelerated learning path, and I've been diving deep into agentic automation, ontologies, and data workflows. If you want to share what you've been learning or hear more about what we've been up to at Datalinx AI, DM me!
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Joe Luchs shared thisThrilled to see Datalinx AI included in the new AI LUMAscape from Terence Kawaja, Michael DeMarseilles, and LUMA Partners. They even shared our Data Refinery terminology! As data emerges as the defining constraint for AI success, we’re proud to be building the infrastructure and ontologies that help brands, agencies, and data companies accelerate time-to-value from data. Big thanks to the Luma team for highlighting the companies pushing our industry forward.Joe Luchs shared thisIntroducing the AI LUMAscape. The back story: Initially, we said we would never make an AI LUMAscape for the same reason there is no ELECTRICITY LUMAscape or CLOUD LUMAscape – we assume that AI technology will be ubiquitous and therefore undifferentiating. However, while that is likely true in the medium term, there is a period of time over say the next 3 years as the technology is taking hold where companies can differentiate on AI tech whether they choose to do so via building, partnering or buying. Also, the amount of reverse inquiry was off the charts and sometimes you just have to give the people what they want. The challenge: Creating an AI LUMAscape has inherent challenges. How do we vet the tech capabilities? What should be the criteria for inclusion? Won’t every company in Ad Tech want to be on it and if we did include every logo that would defeat the purpose (and make for some really small logos!). We set out this summer doing primary and secondary research and asking a lot of people smarter than us about how to construct it. We have something that we think makes logical sense. The punk: Terry posted a teaser a month or so ago in which he punked the industry by suggesting there where 3 categories of companies: 1) AI First, 2) Fast Adapters who either built or bought AI tech, and 3) AI Poseurs. Obviously, the last category was intentionally derogatory to instigate a response. And what a response! – the post went viral on the socials and hundreds of companies reached out to prove their AI bona fides in hopes of placement on the scape. This was by design as we use this reverse inquiry to get us from 80% finished to 90% finished, which is good enough to launch. We expect to improve it the rest of the way in the coming weeks based on your feedback. The caveat: There’s only one thing that we can say with certainty about this launch version of the AI LUMAscape: it is wrong. We know that for certain. Now we need you all – the market – to tell us where. Maybe we left off your deserving company, maybe we mischaracterized your capabilities – sorry, and let’s get on the phone so you can explain how / why so we can see how best to resolve it. Or maybe you would just like to chat about it – we’d like to hear from you. BTW, no guarantees that such interaction will produce an edit but it's helpful. We truly appreciate all reverse inquiry to help us make the scape the best it can be. Please direct all feedback to info@lumapartners.com. We will read every email. The criteria: The parameters we used to construct the scape are as follows: 1. Selection based on strategic relevance to advertising 2. Selection based on core business model focus, not scale 3. Broad categories reflect converging capabilities 4. One logo per company (unless your market cap is denoted with a “T”) 5. Corporate logos only, no division or product logos 6. Agentic / AI co-pilots not broken out separately Let the mayhem commence!
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Joe Luchs liked thisJoe Luchs liked thisLast week, I had the opportunity to spend time with our Checkout.com team in Sao Paulo 🇧🇷 and meet with partners in the market. Brazil presents a fascinating landscape in payments—it's incredibly complex and evolving rapidly. I love spending time in person with our teams around the world and I'm excited for the work we are doing to progress our GTM in Brazil.
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Joe Luchs liked thisMy new bob is AT THE MOMENT. 💁♀️ In all seriousness, what I love about this industry is the ability to cross and re-cross paths with talented, lovely people, so I am thrilled to work with Robert Wheeler again. Very pleased and humbled to be a small part of what he is building. 📺 ⏰Joe Luchs liked thisIt's always so thrilling to see your friends grow and succeed in the industry. And to feature them on At The Moment Media (ATM), not because they are my friend, but because they are a consequential voice in the advertising, technology, and media industries. Sarah (Warner) Harms invited us over to their Times Square offices and gave the team a peek behind the curtain about what Roku Advertising is up to #ATM, and how becoming a mom of two taught her to be a better leader. Coming soon and only on atm.media. Thanks to: Roku, Sarah Saul; Claire Higgins, SHRM-CP
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Joe Luchs liked thisJoe Luchs liked thisHonored to be featured in Diversify: 200 Female Founders in Focus, a powerful evening May 6, 2026 at the SFMOMA San Francisco Museum of Modern Art, spotlighting women who are building and scaling companies across tech, AI, fintech, health, and beyond. Female-founded companies still represent less than 2% of venture-backed startups. Creating visibility at this scale isn’t just symbolic, it’s necessary. When capital flows to women founders, innovation expands, and inclusivity for everyone follows. Being included in this group is both humbling and deeply motivating. It reinforces my commitment to building technology that is grounded in science, privacy, and real-world impact, particularly in areas where women have historically been overlooked. At AskPetal we’re building agentic AI designed around female physiology, helping women understand their hormonal health and make better daily decisions around fitness, nutrition, and recovery with clarity and confidence. If you’re an investor, operator, or champion of building high-growth companies — join us and meet the women who are helping shape the future of tech & investing: https://lnkd.in/eWH69SBp Thank you to Erika Bahr and her company Daxe for creating this platform and driving the vision forward. We’re also grateful to the sponsors and ecosystem partners for backing women in innovation and helping make this event possible: J.P. Morgan, Flagstar Private Bank, Gunderson Dettmer,Girls Into VC at Berkeley, Women's Fund (An Alumni Ventures Fund), BDO Feel free to reach out to me for a booking referral code, we'd love to see you there! https://lnkd.in/gu3e9x6g
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Joe Luchs liked thisJoe Luchs liked thisIn today's content landscape, where it is hard to tell the difference between real content vs not, great stories always break through. We are thrilled to partner with 20th Century Studios on their highly anticipated sequel, 'The Devil Wears Prada 2'. This cultural conversation spotlights the modern moving experience using Zillow Rentals in a moment that feels both aspirational and real. To bring it to life, this story draws on one of the franchise’s most iconic dynamics: the impossible ask. The story captures the high stakes, sharp wit, and transformative moments that define The Devil Wears Prada and its sequel. Congrats to the incredible Zillow marketing team, which continues to raise the bar in how to be part of the cultural conversation and is among the very few invited by various film studios to shoot these spots on the actual film set! Jennifer Berger, Beverly Jackson, Enrique Mosqueda, Becky Brown, Rico Farmer, Ben Levine, Erik Donham, Ed Wild, Amber Bolton (Omar), and our partners, The Walt Disney Company
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Joe Luchs liked thisJoe Luchs liked thisThank you to our customers and Forrester for recognizing Amazon Ads as the omnichannel advertising platforms leader. Read the full report: https://ads.amazon/3NTAw9o #AmazonAds #AmazonMarketingCloud #AmazonPublisherCloud #AmazonDSP #CampaignManager #AdsAgent
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Joe Luchs liked thisJoe Luchs liked thisCongratulations to Vercel, ClickHouse, and Legora for making the ET30 — a list of the most promising private companies in enterprise technology, from Wing Venture Capital and Eric Newcomer / Newcomer. We're proud to have these incredible companies in the FirstMark family and couldn't be more excited about what's coming next!
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Joe Luchs liked thisDon't need to move your data to the cloud to use it in Databricks :) Thanks MinIO and many bricksters who helped drive!Joe Luchs liked thisExcited to share that Ryan Garrett and I have co-authored a blog post that explores how to connect your on-prem data estate to Databricks without replication. This approach allows you to keep your data in place, maintain compliance, and still enable lakehouse-scale analytics and AI. #deltasharing #Databricks #MinIOConnecting your on-prem Data Estate to Databricks Without ReplicationConnecting your on-prem Data Estate to Databricks Without Replication
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Joe Luchs liked thisJoe Luchs liked this🗽🚕 I am so excited the NYC team is growing...Welcome Karishma and Kevin!! Lucky to be building alongside such a great group. 💜 QuadSci.ai
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DatalinxAI
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