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Leading Calls By Brand with a sharp focus on AI-driven lead generation and strategic…
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Mike Todd shared this"no cares about you...everybody's insecure..cause you ain't humble" ..thanks for the Monday morning laugh Gary Vaynerchuk, #babyV wisdom and getting me straight once again..Mike Todd shared thisDon’t listen to me? Well then listen to Baby Vee … he will get you straight. Leave a comment on what you took away from this
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Mike Todd shared this"ai is giving the value to the person that deserves it".... My coffee never tasted better...thank you once again Gary VaynerchukMike Todd shared thisWatch this now - grab a drink ☕️🍵🥤and watch GaryVee.com/dv679Give Me 6 Minutes And 45 Seconds, I’ll Delete Your Fear Of AI | DailyVee ep 679Give Me 6 Minutes And 45 Seconds, I’ll Delete Your Fear Of AI | DailyVee ep 679
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Mike Todd shared thisGreat comparison on cost of living for Gen Z, Scott Simpson... I used to think my kids were exaggerating when they said everything was cheaper “back in my day”… but wow—these numbers speak for themselves.Mike Todd shared thisThey say Gen Z isn’t living a “normal” life. An older businessman I ran into last week went off about it. Said today’s young adults are finishing school late (or not at all), living with their parents into their 30s, and not nearly as self-sufficient as “we were.” That got me thinking. Is this really a generation problem? Or has the entire system changed? So I looked at the numbers from 1975 to 2025. Here’s what I found. College Tuition 1975: $542 per year (public) 2025: $11,610 per year That’s a 2,000 percent increase. Far more than inflation. Home Prices vs. Income 1975: Median home $39,500. Median income $13,720. Ratio 2.9 to 1 2025: Median home $407,200. Median income $80,610. Ratio 5.05 to 1 A starter home today was a luxury home back then. New Car Affordability 1975: New car $4,250. About 31 percent of annual income 2025: New car $47,000. Nearly 60 percent of income Cars used to be a ticket to freedom. Now they’re a finance trap. Age at Marriage 1975: Men 24. Women 21 2024: Men 30. Women 28.6 People aren’t avoiding marriage. They’re waiting until it’s affordable. Age at First Child 1975: Average age 21.4 2023: Average age 27.5 The cost of raising a child keeps pushing this milestone further out. So maybe Gen Z isn’t off track. Maybe the track itself is broken. The traditional milestones college, home, car, family haven’t just shifted. They’ve been priced out, delayed, and redefined. This generation isn’t lazy. They’re adapting to a different economy. The American Dream isn’t dead. But it’s on layaway.
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Mike Todd shared thisSocial media is really now interest media where content you are interested comes to you…a profound shift is on for sure. Thanks Gary Vaynerchuk for your wisdom and futurism. It is always a pleasure to watch with my morning coffee!Mike Todd shared thisThe transformation of social media is complete, please listen carefully here and please make sure you take advantage of the substantial opportunities created by this phenomenon! In these interviews I gave I talk about the insane levels of merit the new algorithms create and why creative is the ultimate variable of success!
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Mike Todd shared thisai and SEO are ushering in a new era....one that feels a lot like 1995 all over again when folks like me were asking.... “What the heck is a web page?” Appreciate the insights Ian Lurie and looking forward to learning more from your tips as this next chapter in the ai revolution unfolds.Mike Todd shared thisStop it. Stop treating marketing for AI as an evolution of SEO. It's not. AI isn't search without the clicks. It's a completely different category of earned media and information discovery. So stop: 1. Trying to squeeze clicks out of a mode of information discovery that discourages them. 2. Look for alternative SEO methods that somehow help with AI visibility. Lots of SEO techniques help with AI share of voice, but you need to take a huge step back. AI requires great SEO. It also requires smart earned media strategies unrelated to most of the SEO cheese we rely on. 3. Chasing onsite content quotas. Language models will never, ever reward quantity. It's not how they're built. 4. Thinking in terms of AI "rankings." Rankings imply consistency, where everyone enters a similar query. When every "query" is slightly different - AI is a plain-language interface - there are no "rankings." 5. Pretending "content" means "crap we crank out for rankings." I know you won't, but I had to try. And start: 1. Working to capture share of voice with great communications, information, and creativity. 2. Teaching the shit out of everything. See 1. 3. Providing a high return on time invested for folks who encounter you. See 1 and 2. 4. Monitoring how AI talks about you instead of where you "rank" in an AI "result." More thinking coming soon. But I've heard a few too many folks talking about AI "optimization" like it's an extension of the hacks we've all used in SEO. This little post should ease the pressure in my medulla.
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Mike Todd shared thisGreat quote Arcady Lapiro..."artificial intelligence can't fix artificial business models"....but when the fundamentals are right, it’s a game-changer for lead generation marketers like us. Smarter targeting, real-time call scoring, and faster optimization make it easier to scale what already works...Mike Todd shared thisRise of the AI Zombiecorns 🧟♂️🦄? According to CNBC, over 30 AI startups are now unicorns — but insiders warn many are drifting into "zombiecorn" territory: 💸 $1B+ valuations 📉 $0 revenue 😬 No clear path to market 💰 VCs dumped $24B+ into AI startups in Q1 alone. But behind the flashy demos and GenAI hype, many are facing: 🚪 Lack of enterprise adoption ❌ Weak product-market fit 🔥 Burn rates outpacing traction Turns out, artificial intelligence can’t fix artificial business models. 📖 Read more CNBC article here https://lnkd.in/eWpzC4Kn #AI #Zombiecorns #VentureCapital #Startups #Fintech #BubbleWatch #InnovationNew report shows the staggering AI cash surge — and the rise of the 'zombiecorn'New report shows the staggering AI cash surge — and the rise of the 'zombiecorn'
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Mike Todd shared thisThank you to Lori Brockett and the CSUSM Alumni Association for the opportunity to speak to the Class of 2025 and help usher in this exciting next chapter of their lives. As a proud member of the Class of 1995, it was especially meaningful to be back on campus and see how far we’ve come. The energy, ambition, and Cougar pride on display during the ceremonies were inspiring — the future is in great hands. Go Cougars! 💙🎓 #CSUSM #ClassOf2025 #Alumni #CougarPride #CSUSM1995 #GratefulMike Todd shared thisThat’s a wrap on Commencement 2025 🎓 Grateful to work alongside colleagues who truly care for each and every student. Special shout out to Alex Davison, Jasmin Casas, Justin Lewis, Ed.D., MBA and Mike Todd for representing the Alumni Association and always willing to give back to your Alma mater!
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Mike Todd shared thisHad a blast with the new grads of #CSUSMGrad . Cheers to the #Classof2025 ....Cougar for life!Mike Todd shared this🎓✨ Huge thanks to everyone who came out to celebrate our amazing new grads! Your energy, support, and smiles made the day unforgettable. 💙🐾 Here's to the Class of 2025 — your future is bright, and we can’t wait to see what you do next! #CSUSMGrad #ClassOf2025
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Mike Todd shared thissage advice from the master Gary VaynerchukMike Todd shared thisIf you wanna be happy.... and I mean really happy...quit expecting things from everybody else, and start expecting it from yourself! Wake up…you have one life ❤️ Happiness starts with YOU!
Mike Todd commented on a post
1w
Glad to help spread the word Chamonie. You’re fantastic at what you do and I’m sure the right opportunity will come quickly.
Mike Todd commented on a post
2mo
Fantastic points, thanks for sharing Bruce Mackie. Just pulled out my cards for the show!
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Mike Todd liked thisMike Todd liked thisOne year! 🎉 Ben Mancini and I just hit our one-year anniversary at Arroyo Media Group and honestly, what a ride. 12 years at eLocal, where I grew up in this industry. When Lawrence L. gave me a chance to take everything I learned and build something new, I was ready. We didn't waste it. ✅ Grew the home services division from the ground up ✅ Hit the goal we set back in March 2025 ✅ Navigated challenges, losses, and obstacles and kept swimming Every day, just a little bit better. Refining campaigns, dialing in filtering, partnering with the best. Radical transparency with every partner we work with. When someone has a pest problem, a broken appliance, a roof that lost a fight with the weather, or mold they just found behind the drywall, they need someone to call. We make sure that call goes to a professional who can help. Direct inbound phone calls. Real consumers, real urgency, real connection. People helping people. And through all the AI noise? Angel Cuevas and our team run some of the sharpest, most targeted AI-driven campaigns in the space. But we never lost sight of the truth. AI still can't fix your toilet. 🪠 No algorithm replaces a handshake. No chatbot can put on a new roof. Small team. Zero shortcuts. Decades of knowing that quality is the only thing that compounds. We don't chase volume. We earn it. The foundation is set. In 2026 we're building something special. This past weekend, my daughter turned TWO. Watching her grow has been the greatest joy of my life. I hope she'll learn a few things sooner than I did. You have to take a chance on people, and yourself. We get by with a little help from our friends. There are always things we are afraid of, but the future should not be one of them. Fear is false evidence appearing real. Always remember who and what matters most. Then fight for it. And last but not least, trust the process. If you're a service provider in home services, we should already be talking. Let's connect.
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Mike Todd liked thisMike Todd liked thisKindness is the most undervalued advantage in business. Not strategy. Not connections. Not even experience. Kindness. This weekend I was in San Antonio launching The Kacey Welch Method with Phenix Salon surrounded by driven, successful people from across the country. On my way home, I ran into Logan Paul. I’m not someone who asks for photos, but I thought about my kids and took the shot. “My kids will never believe I met you.” His response: “Absolutely. They will now.” That’s it. 10 seconds. But it created a moment my kids won’t forget, and honestly, neither will I. Here’s the thing: He didn’t owe me that. He was just another person in an airport trying to get home. But he chose kindness anyway. And that’s the reminder— No matter how busy you are, how successful you become, or how many people are pulling at your time… Kindness is the one currency that costs nothing and compounds forever.
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Mike Todd liked thisMike Todd liked thisCongratulations to Carlsbad Educational Foundation on a fantastic and successful event this weekend! It was inspiring to see the community come together to support well rounded educational opportunities. Bonus that we got to spend time with CSUSM friends and alumni as well!
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Mike Todd liked thisWe love partnering with Pantex and attending the Science Bowl each year. It’s inspiring to see the talent and dedication of these students, and we’re excited to see all they accomplish in the future.Mike Todd liked thisThis past Saturday, RUCKUS attended the High School Science Bowl, presented by PANTEX. Congratulations to the winning team who will be heading to Washington D.C. to compete in Nationals! Good luck students! 🍎🔬🧪
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Mike Todd liked thisMike Todd liked thisAlmost 2 years ago I left a corporate job and started working for myself. Honestly… it scared the hell out of me at the time. I had no idea if it was going to work. Since then I’ve had to figure out everything on my own. Sales, operations, quoting, problem solving… all of it. Running a business forces you to grow whether you want to or not. But the biggest changes weren’t just business. I also cleaned up my life. I used to rely on substances daily and decided I didn’t want to live like that anymore. That change alone completely shifted my mindset and my energy. Looking back, I never would’ve thought two years ago that I’d be here doing all of this myself. And interestingly enough… since making the jump I’ve closed some of the biggest deals of my career. Which made me realize something. The jump isn’t nearly as scary as it feels when you’re standing on the edge. Scariest decision I made. Also one of the best.
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Mike Todd liked thisMike Todd liked thisTen years ago, my world looked very different. In 2016, we packed up our life in New York and moved to Texas. I was CMO of GroundTruth (then xAd). My kids were 12 and 9. Life felt full, fast, and a little chaotic. The photos tell part of the story…their last sleigh ride in NY, and our first family jump into Barton Springs. Fast forward a decade. I’ve now been the CMO of SOCi for over 8 years. The company has scaled in ways I couldn’t have imagined back then. And my kids? One is out on her own. One is in college. The house is quieter. What’s surprised me most isn’t how much has changed…it’s how much intentional choices compound over time. Moves that felt risky. Decisions that felt uncomfortable. Chapters that had to close to make room for new ones. A decade ago, I was focused on building momentum. Today, I’m focused on building impact. If there’s one thing I’ve learned…it’s that growth doesn’t announce itself in the moment. You only see it clearly when you look back.
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Mike Todd reacted on thisForever grateful for the game. Grateful for the people I have met. And grateful to have found a career that is challenging yet so rewarding every single day!Mike Todd reacted on thisHappy National Girls and Women in Sports Day! ⚾️ We asked a few members from our front office their favorite memory of working in sports!
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Mike Todd liked thisMike Todd liked thisIf second question of new partner is about payment terms, it is a NO go.
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Board Member - Compliance
CSUSM Alumni Board
- Present 15 years 10 months
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Serve on the Alumni Board promoting and supporting University causes to students and the community.
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