JamLoop

CTV is no longer just an awareness play, it’s becoming a real performance driver. For years, TV advertising success looked like: reach, impressions, brand metrics. Now with #CTV, we can actually measure impact: >Did it drive customers? >Did it move the business? From couch to checkout. In episode one of From Screen to Store, Leif Welch breaks down what’s changing, why outcomes are replacing impressions, how full-funnel strategy is driving both online and offline impact, and what it takes to make it work. The standard is shifting. https://lnkd.in/ezc4W4Qe cc: AdTechGod ®️AdTechGod Pod Jeremy Bloom 🌞 Sam Khoury Hannah Kasoff Jane Panganiban #adtech #CTV #digitalmarketing #tvadvertising #performance

Retail marketers aren’t asking whether CTV matters anymore. They’re asking how to make it perform. Across conversations with performance teams, the same questions keep coming up: • How big does a CTV test need to be to show real lift? • What creative actually works on streaming TV? • Can CTV drive store visits and offline sales? • Which metrics should we trust? These aren’t top-of-funnel questions. They’re performance questions. In this post, we break down the most common CTV questions retailers are asking and how to approach testing, measurement, and scale. If you’re evaluating streaming TV as a performance channel, this is a good place to start. 👉 https://hubs.la/Q0490-DL0

CTV has evolved quickly. But for most teams, the way it’s run is still fragmented. Campaigns live in silos. Measurement is inconsistent. And connecting performance to real business outcomes is harder than it should be. Today, we’re introducing our latest platform update—a more connected, measurable, and streamlined way to run CTV. This release is focused on bringing everything together: • Integration Station to connect and activate your data across platforms • Native GA4 integration for clearer CTV performance attribution • A clean room environment for secure, privacy-safe data collaboration • A streamlined workflow from planning through reporting With the 2026.1 release, teams using JamLoop for performance CTV advertising can move faster, see what’s working sooner, and make more confident decisions. Read more about what’s new ➡️ https://hubs.la/Q048vbjP0

One takeaway from recent conversations with retail marketers? Performance expectations are changing. It’s not just about reach or online engagement anymore. It’s about growth you can actually feel in traffic, sales, and customers, both online and in-store. Read more on how marketers are rethinking what’s possible with TV: https://lnkd.in/eYns68KS #performancemarketing #CTV #adtech #retailmarketing

It’s only March, but 2026 is already shaping up to be a big year at JamLoop. This week, the team gathered in Las Vegas, bringing everyone into the same room to connect, exchange ideas, and align on what comes next. The conversations focused on where CTV is going next and how we continue helping marketers turn streaming TV advertising into a measurable, accountable growth channel. If you’re excited about the future of TV, media, and technology, we’re hiring. Come build it with us. Check out our open roles: https://lnkd.in/eVsM_XDz #RemoteFirst #AdTech #TechCareers #Hiring #LifeAtJamLoop #WorkCulture

The biggest source of waste for political CTV ads: voters who already voted. That all changed last week. The next evolution of political advertising is here, and the future of Connected TV will never be the same: https://lnkd.in/eZKHrZ47 #PoliticalAdvertising #StreamingTV #AdTech #CTV #Election2026 #ProductLaunch

Winning campaigns don’t just reach voters. They reach the people who can still vote. We’re excited to announce JamLoop ActiveVoter, powered by Aristotle. Use voter turnout data to target households that haven’t voted yet — and stop serving CTV ads to the ones that have. Learn more in the comments. #PoliticalAdvertising #StreamingTV #AdTech #CTV #Election2026 #ProductLaunch

JamLoop CEO Leif Welch shares takeaways from this week's conversations at eTail™ Palm Springs. #etailwest #etailpalmsprings #CTV #adtech #advertising

We’re spending the week at eTail™ in booth 311, showcasing the latest innovations in CTV performance. Swing by, say hi, and learn more about how JamLoop helps brands and agencies (of all sizes!) achieve advertising success on the biggest screen in the house. And if you come back to the booth tomorrow, from 11:30 am–2:00 pm, we’re capping off the event with Bloody Marys and mimosas.  More info here: https://lnkd.in/ecWmNz7G #adtech #eTailPalmSprings #performancemarketing #TVadvertising

We hope everyone had a fantastic day at eTail™ PalmSprings so far! If you’re here, we’re setting up in the Aquifier 65 lobby bar. Swing by for complimentary cocktails and appetizers from 7:00 pm-9:30 pm — we’ll see you there! #eTailWest #adtech #eTailPalmSprings