CTV Ads Target Non-Voters

Stable, long-term funding allows public media to plan beyond election cycles. Recent federal funding commitments have reopened the conversation about how the CBC should be structured for the future. Should public broadcasting funding be: • Multi-year and predictable? • Less dependent on advertising? • Structured differently altogether? Funding design shapes editorial independence. What funding model best protects public trust? #CanadianMedia #PublicBroadcasting #MediaFunding #DemocraticResilience #CDNPoli

The government has reiterated that the Advertising Code under the Cable Television Networks Act prohibits advertisements claiming miraculous or supernatural properties, while CCPA guidelines mandate due diligence for endorsements. Read more: https://lnkd.in/gd-qzmFs

Current and prospective voters are more likely to discover a political candidate and learn about their views on issues from ad-supported TV first, according to a new survey released by VAB. TV discovery often leads to engagement with politicians on social media, but social platforms are viewed as less-trustworthy compared to TV news. https://lnkd.in/gGa2CS3J

At long last there is an answer to the age-old question of “What’s the impact of my public radio advertising campaign?” WDAV Classical Public Radio now offers advertisers the ability to measure visits to their website by listeners, as well as deeper conversions. No more wondering whether advertising on WDAV works. The best part - there’s no charge to include it with your WDAV ad campaign. Here's a nifty video that explains how it works: https://lnkd.in/ea2drBJa

While audience attention is scattered across different streaming platforms and social feeds, live sports remain the ultimate (bipartisan) gathering place. Even with all the distractions, 88% of sports fans are still watching games live (not on replay). They are also actually paying attention. Ad recall is 47% higher during live games vs. on-demand content. That's a seriously engaged audience that campaigns shouldn't be leaving on the table. As we know, the primary season rewards name recognition. The truth is, one well-placed 30-second spot during March Madness can build more candidate awareness than weeks of digital campaigning. The chaotic media landscape isn't going anywhere. But live sports are a solid bet where voters still show up - together, engaged, and ready to listen. Read more on my latest post :)

Most state house races are won or lost in the "digital gap." For decades, down-ballot campaigns were priced out of the living room. Broadcast TV is too broad: you pay to reach millions just to talk to the 40,000 voters in your district. It’s a budget killer. The old playbook is broken. We just released "The State House Playbook" to show you how modern local campaigns are using precision-targeted CTV (streaming TV) to level the playing field. Why digital-first is the winning play for 2026: ✅ District-Level Precision: Only pay for the voters in your boundaries. ✅ Premium Access: Your ads on Hulu, Peacock, and CNN without the middleman. ✅ Low Barriers: Launch with just $500. No contracts. ✅ Frequency Wins: Reach key voters repeatedly to drive action. Turn It Blue candidates have an 85% win rate because we give local races the tools usually reserved for statewide budgets. Ready to outthink (not just outspend) your opponent? Read the playbook here: https://lnkd.in/d7jeWBZZ Let’s win some seats. 🗳️ #ProgressivePolitics #StateHouse #CampaignStrategy #TurnItBlue #DigitalAds #Election2026

Some media entities (Scripps) are embedding reporters into neighborhoods to provide information from local/state governments. NextDoor has certainly tapped into this environment with their app. "...the survey found that audiences turn to TV news sources to stay informed on political issues far more than any other platform. Further, voters are 60% more likely to use TV news to stay informed than they are social media, and twice as likely than non-voters to be pay-TV subscribers...TV news is also the primary starting point for understanding current events or issues for voters, while social media is viewed as more supplemental."

The Truth About TV Advertising: 5 Rules Every Business Owner Must Know. #Advertising #Marketing #PublicRelations #Media #AdvertisingAgency #MediaBuying #Television #Radio #Outdoor #DigitalMedia #SocialMedia #Branding #MediaConsulting #LasVegas #Nevada

Continuation of article: revoked licenses for content the administration doesn’t like would be an unprecedented expansion of the FCC’s powers and some attempts have been successfully challenged in court. Read More: How Trump’s FCC Is Policing Speech on TV Networks: QuickTake After Carr’s remarks on Kimmel, Nexstar Media Group Inc., the largest owner of local TV stations in the US, pulled the show from its 32 ABC stations. Sinclair Inc. also dropped the show from its ABC affiliates. Both companies restored the program to their stations in late September. The FCC launched an equal-time investigation into ABC’s daytime talk show The View after it had Democratic US Senate candidate James Talarico as a guest in

Federal Communications Commission Chair Brendan Carr threatened to revoke broadcasters' licenses over coverage of the Iran war, after President Trump accused news outlets of "intentionally misleading" the American public.