JamLoop CEO Leif Welch shares takeaways from this week's conversations at eTail™ Palm Springs. #etailwest #etailpalmsprings #CTV #adtech #advertising
Performance marketers are no longer treating CTV as a test budget. They’re expecting the same transparency and revenue accountability they get from search and social. Streaming has the reach. Now it has to prove the business impact. I share the key takeaways in the video below. #etailwest #etailPalmSprings #adtech #ConnectedTV #performancemarketing
