TV advertising doesn’t have a data problem. It has a verification problem. Ads run across broadcast, streaming, and devices — but delivery is still observed, counted, and reconciled differently across systems. CTV1 introduces a new foundation for TV ad delivery verification. Using an open, industry-standard watermark paired with a standardized ad identity (ACIF Universal Ad ID), CTV1 applies a verification framework that aligns observed delivery signals into one shared, verifiable count. One open watermark. One shared count. Two verified perspectives. Learn how CTV1 verifies what counts in TV advertising. CTV1.TV
CTV1 Media Services
Advertising Services
When you know what counted, everything else adds up.
About us
CTV1 uses a single, open-standard watermark and a standardized ad identity (ACIF Universal Ad ID) to create one shared TV ad count that is independently verifiable at both the campaign and device level — grounded in observed delivery rather than modeled estimates, and not dependent on closed or proprietary measurement systems.
- Website
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https://www.ctv1.tv
External link for CTV1 Media Services
- Industry
- Advertising Services
- Company size
- 2-10 employees
- Type
- Privately Held
- Founded
- 2024