Comscore, Inc.

Confidence comes from a stable currency. That was the message from Comscore’s Tara Gotch at this week’s CIMM East Summit in New York City. During the panel session ‘What’s next for TV Currency?’, Tara urged buyers to seek stability and interoperability in a currency provider to promote successful campaigns. Huge thanks to co-panelists Kym Frank, Nicolas Grand, Mariel Estrada and moderator Jon Watts for an engaging session. #Measurement #TVCurrency #Comscore #CIMMEast

Back-to-school planning starts long before the first day of class—but will your campaigns deliver when it matters most?    Brands using Proximic’s AI-driven audiences have seen up to 146% incremental reach by aligning to real-time consumer intent.    Explore the 2026 Back-to-School Audience Guide for ready-to-activate segments, including:  • Parents of young children  • Back-to-school shoppers  • Prospective college students  • Education seekers  • And more   👉 Download the guide: https://lnkd.in/d6UY63Kf Source: *Comscore campaign measurement data from individual case study  #Comscore #Programmatic #Proximic #Addressable #backtoschool   

The unique value of ‘super creators’ is that they come with high-intent ‘super fans’, making creator television a critical component of a modern media buy. Comscore was thrilled to be able to tell that story through our measurement data last week, as our CCO Steve Bagdasarian joined UPROXX on stage as part of the Newfronts. As Steve shared, UPROXX Studios ranks #7 in the United States in Comscore’s most recent Top Video Properties ranking. And while the scale of the network is undeniable, for marketers, the more important opportunity is the incremental audience that network adds. For example, when UPROXX and Netflix are combined, 64% of the audience is unique to UPROXX — adding 32 million incremental users. This is not random inventory, these are premium, official, high-attention environments. When buyers access this ecosystem, they are getting direct access, direct buys, and direct placement against official artist content from one of the most powerful music networks in the world. A huge thanks to the team at UPROXX and CEO Jarret Myer for inviting us to tell the story of the creator economy from a Comscore lens. For more details visit: https://lnkd.in/gYyGExtF #comscore #uproxx #measurement #creatoreconomy #newfronts

At CIMM East in NYC tomorrow, the panel discussion 'Where Next For TV Currency?’ will unpack what a stable and trusted currency ecosystem should look like in a converged video marketplace. Join us for this session at 9:40am ET with Comscore’s Tara Gotch, Fox Advertising’s Kym Frank, WPP Media’s Nicolas Grand and Omnicom’s Mariel Estrada to hear about next steps on modernizing the ecosystem. For more details or to connect with Comscore during CIMM East, visit: https://lnkd.in/g9hZ4b9n

Thank you to everyone who joined our session at ARF's AUDIENCExSCIENCE last week!    A special shoutout to our presenters – Caitlin A Leffers, Joseph Garland, Michael Vinson, and Tenetic’s Bill Engel – for leading a standout session that dug deep into how we understand reach and duplication in today’s complex and evolving media ecosystem.    We’re grateful to the Advertising Research Foundation (ARF) for bringing together such a dynamic group and for creating an environment where we tackle some of the most important questions facing cross-platform analytics.   #AudiencexScience #MediaResearch #AI #SyntheticData #Privacy #Measurement #Comscore #ARF

Heading into the Newfronts in New York next week, Comscore is excited to partner with UPROXX to bring a clear message to market: creator-led programming is premium inventory, and it belongs as part of the modern media mix. Ahead of joining CEO Jarret Myer on stage, Comscore CCO Steve Bagdasarian shared with Axios that the definition of the big screen continues to expand through super creator programming that goes beyond influence, it’s television, and it’s ready to be measured, planned, and transacted as such. Read the article https://lnkd.in/ewtENJwi

The NAB Show is just over a month away, and our calendar is filling up! If you will be in Vegas and want to connect on the latest in cross-platform measurement, audience insights, or the evolving CTV landscape, now’s the time to lock in time with our team. We’re excited to discuss how we can navigate today’s rapidly shifting TV ecosystem together and unlock the next era of multi‑platform innovation. Connect with us at NAB: https://lnkd.in/gmbuQcdY     #NABShow #NAB2026 #MediaMeasurement #CrossPlatform #Advertising #Streaming #Comscore 

Summer is approaching, and consumers are searching for destinations, deals, and ways to make the most of the season. Proximic by Comscore empowers brands to capture peak summer planning intent, from travel to seasonal shopping and holiday celebrations. Last year’s summer patterns revealed major surges in seasonal activity, making timely audience activation essential for capturing rising demand. The 2026 Summer Guide gives marketers the AI-driven audience segments and recommended solutions to reach:  • International travelers  • Summer holiday shoppers   • Seasonal celebrators  • Soccer fanatics  • And more    👉 Download the Guide Today to Shape Outcomes: https://lnkd.in/gk7WrHHU   #Comscore #Programmatic #Proximic #Addressable #SummerPlanning