Attain

The Final Four is set, but the real showdown is happening at the register. According to Attain data: — Arizona fans spend 77% more than average on alcohol — Connecticut fans are most likely to be flying to Indy for the game — All four states share the same #1 fast food restaurant: McDonald's So what does “showing up” really look like for each fanbase? Dive into the date here: https://hubs.ly/Q049vxnn0

What does the next era of measurement look like? It’s defined by greater accountability, increased transparency, and a focus on real outcomes, not proxies. At Attain, we’re already there, helping brands understand what’s truly driving growth through verified purchase data and we’re excited to continue that conversation at POSSIBLE! 🗓️ Book time with our team: https://lnkd.in/g9cGdq3F Brian Mandelbaum, Ben Kartzman, Dave Constantino, Vlad Strelsov, Kara Alvarez, Jackie Carroll, Marka Hinkamp, Jay Seaton, Allie Margolis, Jeff Zifrony, Matthew Gordon, Jake Engler, Alexis Gerleit, Steph Jones, Keely Lovette

According to Attain data cited in EMARKETER, Medicube buyers purchased the brand 2.1 times on average over the last year with a $45.95 average total spend. What does this reveal about consumer stickiness in K-beauty, and how might these patterns scale as the category reaches more mainstream retail channels? Explore the full story on K-beauty’s retail growth, value-led loyalty, and ingredient-savvy consumers here: https://hubs.ly/Q048xHc_0

March Madness is no longer just a viewership story, it's a behavioral one. With betting driving deeper engagement, Attain data reveals fans’ involvement is translating into real-world spend. At the same time, women’s games are rising in attention faster than pricing has adjusted, leaving a unique opportunity for advertisers. Insights from Kaitlyn Mcinnis (CROSSMEDIA), Carter Kusilek (True Media), Tom Ramsden (Sid Lee Sport), and Scott Felenstein (TVM) bring this evolving landscape into focus. 🏀 Dive into more insights here: https://hubs.ly/Q048hvRC0

Right now, every marketing technology company is under pressure to prove that its approach doesn’t just sound good in theory, but that it drives real business results. As highlighted by James Hercher at AdExchanger, Scott Sutton from CKE Restaurants, Inc. shared how Carl’s Jr. and Hardee’s are thinking about this shift—focusing not just on whether something works, but whether it’s worth the investment: “The question becomes, is it worth the incremental cost to do all this targeting that you can do? And the answer is: Sometimes—but you’ve got to find those opportunities.” https://hubs.ly/Q0484CBn0 To answer that question at scale, Attain used our live purchase data and measurement capabilities to analyze 17 QSR brands running 30+ campaigns within Amazon DSP across Amazon-owned and operated properties. 𝐓𝐡𝐞 𝐜𝐨𝐧𝐜𝐥𝐮𝐬𝐢𝐨𝐧: Amazon DSP delivered +25% higher incremental sales return for quick service restaurant brands. As Lily Tong, Director of Brand and Cross-Channel Measurement at Amazon, shared: "We’ve heard from advertisers that they have unique measurement and KPI needs to meet their performance and business goals. Our partnerships are especially valuable for brands leaning into streaming TV, helping them demonstrate real business outcomes, from in-store visits to purchases, whether they sell on Amazon or not." At Attain, it’s that last part that we’re especially passionate about. Specific to QSR, transactions occur primarily offline—in-store or through third-party delivery platforms. This creates a measurement gap, making it historically difficult to connect streaming TV exposure to verified sales outcomes. That QSR measurement gap is what we set out to answer in this study, which was uniquely powered by Attain's live and consumer-permissioned purchase data. What is exciting is that the same real purchase data used to measure sales outcomes can also be used to inform audience strategy, planning, and in-flight optimization. That’s the shift: not just validating outcomes, but building strategies and campaigns designed to deliver them. Read the full case study here: https://hubs.ly/Q0484wqf0 Lily Tong, Kristina Ciampi Weiner, Vratik Sharma, Rob Rizzo, George Schmitt, Sheri (Ladner) Repicci, Scott Sutton, James Hercher, Mitchell Ostrower, Dave Constantino, Olivia M.

What better way to kick off March Madness than with great people, great conversations, and a little friendly competition? 🏀🗑️ Last week, Attain, Kargo, and StackAdapt hosted an afternoon in Chicago bringing clients and partners together to connect, spark conversation, and enjoy the start of the tournament. It’s these in-person moments that make the biggest impact and we can’t wait for many more like this!

“Impressions were never the end goal—they were just the best proxy we had.” Today, that proxy is no longer enough. Advertising is moving toward outcomes: real sales, real consumer behavior, and measurable business impact. Even TV, long considered the hardest channel to measure, is now being held to this same standard. Dive into our latest article on The Outcome, where John McDermott breaks down what this means for the future of advertising measurement: https://hubs.ly/Q047Kt6G0

We’re proud to announce that Attain has achieved its second consecutive year of triple-digit enterprise growth, driven by brands embedding real-time, permissioned purchase data into core decision-making. This growth reflects a broader shift toward outcomes-driven marketing, where planning, activation, and measurement are grounded in what consumers actually buy, not what they say they might do or what models predict. As AI becomes a bigger part of how decisions get made, the quality of the underlying data matters more than ever. There’s a meaningful difference between modeling consumer behavior and observing it, and that distinction is starting to shape how leading teams operate. As we continue advancing the outcomes era, our goal remains clear: help brands connect data to real-world results and measure what truly matters. Learn more about our growth and approach here: https://hubs.ly/Q047yTdJ0 Brian Mandelbaum, Ben Kartzman, Dominic Bennett, Timothy Ghosh, Dan Kurtter, Vlad Strelsov, Dave Constantino, Kara Alvarez, Allie Margolis, 🎑Hongxuan (Will) Zhang, PhD, Glendon McCreary

Looking forward to connecting with peers at the Association of National Advertisers Media Conference in Nashville next week! If you want to talk outcome-driven measurement and linking media to real purchase behavior, schedule time Jake Ponce de Leon and Andy Hyde on-site. 🗓️ Book a meeting here: https://hubs.ly/Q047l-8W0

From signals to outcomes—that’s the conversation we’re bringing to POSSIBLE. At Attain, we help brands move beyond surface-level metrics with real purchase data and measurement that reflects what consumers actually do, not just what they click. If you’ll be there, let’s connect! 🗓️ Book time with our team: https://lnkd.in/g9cGdq3F Brian Mandelbaum, Ben Kartzman, Dave Constantino, Vlad Strelsov, Kara Alvarez, Jackie Carroll, Marka Hinkamp, Jay Seaton, Allie Margolis, Jeff Zifrony, Matthew Gordon, Jake Engler, Simone Goldslager, Steph Jones, Keely Lovette