AdExchanger

The Ten Plagues of Programmatic https://ow.ly/yBal50YCOUy

“I’ll have my agent talk to your agent.” 🤖 Agentic ad buying is getting real. Joanna Gerber, Associate Editor, AdExchanger, breaks down how Swivel + Olyzon are connecting buy- and sell-side AI agents — and what that could mean for programmatic (and DSPs). 🔗 Read: https://utm.guru/unlaV Are agents the future of media buying? #AdExchanger #AdTech #AI #Programmatic #CTV

Reality check: only 6% of marketers have fully embedded AI into their workflows. The other 94% don't have a knowledge problem. They have an execution problem. Programmatic AI is built to fix that. Not why AI matters. The how: ✔ Where to focus ✔ What to test ✔ How to measure success ✔ How to turn experimentation into real impact practical frameworks and workflows you can apply immediately. Make it worth it. ⬇️Register now at: https://lnkd.in/e2AGfXDp #AdTech #AI #Programmatic #MarTech #Measurement

What if your best-performing channel… isn’t actually working? 🤔 Allison Schiff, Managing Editor, AdExchanger, explores how brands like Jones Road Beauty are using “causal MMM” to ground media mix decisions in real experiments — not assumptions. Because sometimes the biggest win is finding out what doesn’t work. 🔗 Read: https://utm.guru/unjyl Are marketers ready for more reality checks in measurement? #AdExchanger #AdTech #Measurement #MMM #Marketing

The programmatic playbook is being rewritten in real time — and Programmatic I/O 2026 is where that conversation gets real. Registration is now open at the lowest rates we'll offer all year. This year's theme: Unleashing Growth Across the Open Web, how signals, systems, and scale actually drive results. Expect deep dives into AI & agentic workflows, CTV performance, commerce media, measurement, privacy, and more. Purchase behavior is shaping targetingRetail signals are influencing measurementCTV is becoming more transactionalAnd the lines between media and commerce are disappearing This isn’t a channel shift. It’s a system shift. If you're responsible for growth, you need to be in this room. 👉 Register now and lock in the best rate of the year: https://lnkd.in/guMbxPnk #ProgrammaticIO #Programmatic #AdTech #DigitalAdvertising

Programmatic was supposed to simplify media buying. Instead… fragmentation. 😵💫 Now AI may be the unlock. Stephen Magli, Founder & CEO, AI Digital, explores how an “Open Garden” approach uses AI to unify signals across platforms — putting strategy back in marketers’ hands. 🔗 Read: https://utm.guru/unhmB Is AI the key to fixing programmatic fragmentation? #AdExchanger #AdTech #Programmatic #AI #CTV

Consumers aren’t where ads expect them to be anymore—and that shift is happening faster than most marketers realize. Debra Aho Williamson explores how AI platforms like ChatGPT, Copilot and Google’s AI Overviews are already becoming a new kind of media layer—one that sits between brands and consumers, reshaping how discovery and decisions happen. Instead of clicking through ads or search results, consumers are increasingly: Asking AI to recommend products Comparing brands through conversational interfaces Forming purchase intent before ever seeing a traditional ad That has big implications for how intent signals flow, where influence lives—and who ultimately captures media value. It’s exactly what Debra will unpack on stage at Programmatic AI this May in her keynote: “Consumers Aren’t Where Ads Expect Them Anymore.” She’ll step back from ad tech mechanics to focus on the consumer perspective—and what it means for targeting, platform power and the future of programmatic. 📖Read her article: https://lnkd.in/gUGJEYPn 🎤Join us in May to hear the full story unfold. #ProgrammaticAI #AI #AdTech #DigitalMarketing #FutureOfAdvertising

20–30% of programmatic video spend is wasted. 😬 That gap comes down to one thing: the difference between labels and the actual viewing experience. Elliot MacNay, Co-Founder, Vidium argues it’s time to move beyond “instream” and “CTV” labels and optimize based on real, in-page behavior. 🔗 Read: https://utm.guru/unhln Are we finally ready to prioritize video quality over scale? #AdExchanger #AdTech #CTV #Programmatic #Video

Referral traffic is drying up 📉 AI answers + walled gardens are cutting local publishers off from clicks — with traffic down as much as 50%. Andrew Byrd, News Editor, Publisher Ad Ops, AdExchanger, explores how publishers are fighting back through collaboration, shared infrastructure and direct audience strategies. 🔗 Read: https://utm.guru/ung7U Is collaboration the key to survival in the AI search era? #AdExchanger #Publishing #AdTech #AI #LocalNews

AI bingo, anyone? 🤖 At IAPP’s Global Summit, nearly every booth claimed to be “AI-native” — but the real conversation was more grounded. Allison Schiff, Managing Editor, AdExchanger, explores how regulation is struggling to keep up with AI’s rapid growth — and why compliance is getting complicated fast. 🔗 Read: https://utm.guru/ung1d Is AI outpacing the law… and what does that mean for marketers? #AdExchanger #AI #Privacy #AdTech #Regulation