Get the inside story on Kargo’s adtech innovations directly from the engineer teams building them. The new Kargo Tech Blog will offer detailed engineering perspectives on initiatives spanning ML, data, tools, and more. Dig into our first post by Director of ML Paddy Raghav, where he shares how the team built a real-time ML platform to serve predictions at massive scale: https://lnkd.in/eD86GURQ #Adtech #MachineLearning #Engineering #MLOps #TechBlog
About us
Kargo creates memorable experiences for advertisers that go beyond the first impression to captivate consumer attention. With its suite of exclusive omnichannel advertising solutions, Kargo helps leading brands drive meaningful customer connections across mobile, social, CTV and the open web. With a focus on performance, Kargo helps the world’s largest advertisers achieve incremental brand lift and higher returns on ad spend. For publishers, Kargo’s proprietary platform maximizes revenue per impression through unique creative and targeting solutions. The key to our success is our people. We’ve built a community that values teamwork, is not afraid to take chances and relentlessly strives to disrupt the industry and stand out from the crowd. Diversity is fundamental to the Kargo culture as we celebrate and embrace our differences in our inclusive workplace. Founded in 2003, Kargo is headquartered in New York with offices across the globe.
- Website
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http://www.kargo.com
External link for Kargo
- Industry
- Advertising Services
- Company size
- 201-500 employees
- Headquarters
- New York, NY
- Type
- Privately Held
- Specialties
- Mobile Advertising, CTV, Contextual Targeting, and Online Video
Locations
Employees at Kargo
Updates
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Before it was a product, Project KERA was the vision of our Founder & CEO Harry Kargman. tipsheet.ai did a Q&A with Harry that gets into the thinking and technology behind our new agentic AI platform: https://lnkd.in/ePvH7cwm #AgenticAI #Adtech #MarTech #MediaInnovation #ProjectKera
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Programmatic media just got a creative upgrade. Introducing Project KERA: Kargo’s agentic AI engine designed to bring creative, media, and outcomes together as one system. Now brands and agencies can plan, create, and activate in one place, using intelligence that adapts in real time, maximizes attention, and drives outcomes. KERA is already in beta with The Hershey Company, Navigator, and Wpromote, helping teams move faster and drive real performance. You can be next—join the Beta test at https://lnkd.in/evHiqWjQ #Adtech #AgenticAI #MarketingTechnology #Automation
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The creator economy is booming, and it’s shifting the media landscape in favor of the streamers, podcasters, and platforms that connect with consumers directly. How’s that changing things for brands? Get the answers at this Digital Hollywood panel discussion featuring Kargo's Rosie D'Amato, Senior Director, Strategic Streaming Partnerships, along with other leaders at the forefront of this great media and marketing realignment. Don’t miss it—register free now: https://lnkd.in/ePZguDUN #CreatorEconomy #DigitalMedia #Streaming #Podcasting
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Identify emerging trends ahead of the pack. Stay true to organic brand fit in a moment. Follow socials 24/7. Move fast! Those were just a few of the insights from Culture Mining: Turning Everyday Consumer Behaviors Into Your Next Big Marketing Opportunity. Kargo, Diageo and Brand Innovators teamed up to host this session moderated by Kargo’s Britt Wallace. A big toast to Diageo’s Marissa Cassinelli, Kathryn Doré Denning and Hadley Schafer for sharing their success stories across their spirit brands. #CulturalInsights #BrandStrategy #ConsumerBehavior #MarketingStrategy
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Is AI killing the Open Web? Kargo VP of Product Marketing, Alena Morris, makes the case that the Open Web is still very much open for business and driving more value for your impressions than ever before, especially across premium sites. She’s got the proof points, so you should get the whole story: https://lnkd.in/ebk-Y5aK #AI #OpenWeb #Adtech #MediaStrategy #PremiumPublishers
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Celebrating Mom is big business. Get in on the gift giving and family fests with Kargo. Our Mother’s Day tentpole package combines the best in cross-screen creative formats, precision targeting and premium supply with big savings. Make your Mom proud, get started early: https://lnkd.in/eaTaErnF #MothersDay #Adtech #RetailMarketing #MediaBuying
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The crowds. The activations. The insights. SXSW delivered big in 2026, and our Kargo team was there leading great sessions with top industry leaders on the Brand Innovators stage. Big props to Lizzie Black, Michelle Wright and Hilary Shaw for starting the conversations on social partnerships, fandom marketing and disruptive storytelling that got people talking. Huge thanks to our conversation partners: Nichole Kirsch (Team One), Nanette Tran-Conerly (Team One), Michael Benson (Paramount), Dustin Callif (Tool of North America), Ryan Bares (IBM), Teresa Bossong (Georgia-Pacific LLC), Haley Neid (Nate's Honey) and Mikalah Ridling (H&R Block). #SXSW #IndustryLeaders #BrandStorytelling #SocialPartnerships #BrandMarketing
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Tune in to greater CTV creativity with Kargo’s new formats! CTV Bento, CTV Runway and CTV Wheel offer fresh ways to showcase your brand and products and even drive sales straight from the screen. Easily built with your current social or standard TV video assets. Explore the new formats now: https://www.kargo.com/ctv #CTV #Adtech #ShoppableTV #CreativePerformance #CTVAdvertising
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Kargo reposted this
I really enjoyed my conversation with Julie Rice from Weight Watchers on the Marketecture Media Main Stage last week. What stood out most is how intentionally she balances data with real human understanding and experience. There is a ton of AI and data behind the business, but her instinct is to start with the customer and build experiences that "feel" right. Her focus is on building products that she knows will be received with enthusiasm and she trusts her intuition alongside the numbers to bring these ideas to market. As she put it, she over-indexes on knowing and loving the customer. What was also fascinating was the number of conversations around shared experiences between multiple generations in the same family. Where parents and even grandparents are sharing the WW experience with their kids and talking about goals. This is an insight that would not necessarily present in the data. Yes, there is deep investment in AI across personalization, meal planning and habit nudging, but it is paired with real human connection at scale, including 30,000+ live meetings each month where members can show up and feel seen. The focus is not just serving people with performance marketing, but driving deep customer satisfaction and building advocates using word of mouth. Create something people love, then amplifying it. In a world that is increasingly automated, this was a good reminder that the human element is not going away. If anything, it matters more.
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