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Rick Holtman shared thisExcited to announce a new partnership between GameLift Media and Unity. Buyers can now easily access scalable Premium Programmatic Supply with Differentiated Audience Signals, enabling them to realize Incremental Reach. This collaboration leverages Gaming Audience Intelligence to power Programmatic Activation. #GameOn
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Rick Holtman reposted thisDo you know how to plug your programmatic media spend directly into the valuable Gaming Audience Ecosystem? GameLift's curation platform is purpose built to connect brands with high value, high attention audiences within the expanding gaming universe. • Scalable gaming audiences that drive incremental reach • Differentiated data signals that are not in current DSP gaming segments • Activation against trusted Premium Supply #PlugIn #GameOn GameLift Media Meet us @ POSSIBLE in Miami April 27-29
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Rick Holtman shared thisDo you know how to plug your programmatic media spend directly into the valuable Gaming Audience Ecosystem? GameLift's curation platform is purpose built to connect brands with high value, high attention audiences within the expanding gaming universe. • Scalable gaming audiences that drive incremental reach • Differentiated data signals that are not in current DSP gaming segments • Activation against trusted Premium Supply #PlugIn #GameOn GameLift Media Meet us @ POSSIBLE in Miami April 27-29
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Rick Holtman reposted thisThe GameLift Media team is heading to POSSIBLE April 27-29 Miami, FL Gaming Audience Intelligence: #Curation platform for #programmatic buyers targeting high #attention #gaming audiences, activated via premium supply. #GameOn
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Rick Holtman shared thisWant to increase programmatic CPMs without needing more impressions? Extend campaigns into high #attention environments and monetize #audiences you can’t reach efficiently. Leverage unique #data #signals and plug-in #monetization with GameLift Media #GameOn
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Rick Holtman shared thisDon't miss an opportunity to hear from the one and only Michael Murray as he discusses AI-Curated Marketplaces @ Programmatic Pioneers SummitRick Holtman shared thisJoin us at the Programmatic Pioneers Summit for the panel discussion, AI-Curated Marketplaces, exploring how advertisers can use quality scoring to identify value, reduce hidden costs and drive stronger ROI. https://lnkd.in/eJh3xV4c Industry experts will share insights into: 🔵 Adapting AI to Optimise Marketplace Design: Applying quality scoring, audience matching, and contextual relevance to improve efficiency. 🔵Delivering Greater Programmatic Value for the Open Web: Further unification of curated media and ad creative. Introducing dynamic optimisation loops, bringing demand-side business outcomes and sell-side inventory intelligence together. 🔵Tackling Bloated Supply Chains and Hidden Fees: Leveraging AI-driven curation to direct spend to publishers and placements that deliver real business results. Speaker line-up: Emma Lacey, SVP Sales Demand EMEA, Onetag David Costa, Global Head of Media Investment & Best Practices, HP Elsa Demain-Griffiths, Director, Digital Sales & Innovation, The Telegraph Michael Murray, Head of Programmatic, OMD EMEA
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Rick Holtman shared this"The quality of consumer attention that gaming captures is exceptional. Growth in the next era will depend on publishers, platforms, and partners rethinking how to maximize the value of that attention." McKinsey & Company Access the valuable #gaming #audience with GameLift Media. #GameOn AI-driven audience curation, delivering incremental growth. Meet with us @ POSSIBLE April 27-29 Miami, FLRick Holtman shared thisGaming commands unmatched attention—but is the industry translating engagement into value? 🎮 In our latest article, Gaming’s next growth era: Unlocking the value of attention, we spotlight 6 essential capabilities for publishers and platforms to bridge the gap: innovative ad models, live-service management, consumer-centric growth, strategic IP life cycle, AI-powered creation, and hyperefficient development. Ready to unlock gaming’s next frontier? Discover more here: https://mck.co/40NbOKH
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Rick Holtman shared thisUnlock the unlimited potential of #gaming #audiences and drive #measurable outcomes with GameLift Media. #GameOn AI-driven audience curation, delivering incremental growth. Meet with us @ POSSIBLE April 27-29 Miami, FL
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Rick Holtman reposted thisRick Holtman reposted thisCTV is no longer the future; it’s firmly here. But as CTV grows, so too does a critical question: What does ‘premium’ really mean in this space? By Natasha Whitfield-Niven, CEO and Founder of CertM8 https://lnkd.in/e8wUMiZP
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Rick Holtman liked thisCan't wait to soak up the Miami sun and vibes with all y'all, DM to schedule meetings!Rick Holtman liked thisMiami knows a thing or two about performance. The energy, the heat, the results that speak for themselves. The Playdigo team will be at POSSIBLE April 27-29, where the best in performance come together. Come find us and let's talk about what better actually looks like for your business. Better performance is possible. Let's prove it in Miami. #POSSIBLE2026 #PerformanceMarketing #Playdigo
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Rick Holtman liked thisThis is a key part of delivering on our vision for agentic scale in Commerce Media. Early last year, we added an AI agent that allows our customers to ask natural-language questions about performance and receive explanations rather than just raw metrics or pulling custom reports in platform. It runs queries across campaign data, analyzes advertiser trends and performance patterns, and identifies trends, anomalies, and opportunities. First thing in January of this year, we then added a natural language campaign setup, optimization, and so much more within the self-serve UI's we power at billion-dollar scale. Now, we've fully launched our MCP. Koddi is always years ahead on sophistication. Congrats to the team that spearheaded this important step forward for Koddi customers! What it is: MCP (Model Context Protocol) is a standard way for AI agents to connect to software systems through structured “tools.” Koddi Ads MCP is our MCP server for Koddi Ads. It allows an AI agent to query platform data (and, in phased scopes, support actions) using the same authentication and role permissions as the Koddi Ads UI. Why we built it: Commerce media teams are not short on dashboards. They are short on time to diagnose what changed and what to do next when delivery or pacing shifts. Today, for so many networks, that often means jumping across reports, reconciling configuration changes, and pulling in analytics. MCP is meant to reduce that friction by making platform capabilities accessible through structured tool calls. Why this is so important for the next era of Commerce Media: -Allows clients to build on top of our stack more efficiently -Customers can use it to easily extend core functionality and build their own tooling, scripts, and solutions -Even more in-depth API integrationsRick Holtman liked thisCommerce media performance does not wait for an analysis cycle. That’s why we are launching Koddi Ads MCP: it compresses the time it takes to surface new opportunities by letting teams query live performance and make changes within existing permissions in one flow, without exporting reports or coordinating across teams. This is an important step in the next phase of commerce media: intelligence that can be executed immediately. The gap between what commercial media teams can see and how fast they can act is where performance is won or lost. Read our blog to learn more ⬇️ link in comments ⬇️ #Forallcommercemedia
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Rick Holtman liked thisRick Holtman liked thisWe spend a lot of time talking about innovation in education right now. AI, analytics, personalization. All important. But I keep coming back to a simpler question. Do people actually trust the systems behind it? For me, that shows up in who controls the data, how it’s used, and whether that’s clear to the institutions we serve. If that foundation isn’t there, the rest doesn’t really hold up. That’s how we think about privacy at Instructure. Not as a reaction, but something built in from the start so schools, institutions and businesses can move forward with confidence. If you’re navigating that balance between innovation and accountability, this is worth a read. https://lnkd.in/e6zpeuxs
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Rick Holtman liked thisThanks Jon Watts for having me - loved the discussing why reach is only an input to the actual goal... business outcomes!Rick Holtman liked thisIt was a full house at Coalition for Innovative Media Measurement (CIMM) East yesterday, bringing together an outstanding group of thought leaders from networks, agencies, advertisers, measurement companies, and technology partners. The agenda was packed with great discussions, including a panel featuring TiVo’s own Fariba Zamaniyan alongside Daniel Aversano, Joanna Drews, Lauren Bernard, and Colleen Fahey Rush, who explored new approaches to managing and measuring reach and frequency. Members also dug into some of the industry’s biggest challenges — including the blind spots buyers face in the programmatic bidstream and the critical need for accurate, consistent data. If you’re interested in learning more about how TiVo is helping move the ad‑tech ecosystem forward — from our comprehensive national and local TV viewership data across all 210 DMAs to our industry‑leading TV schedules and video metadata — feel free to reach out. Many thanks to Paramount for hosting such a great event! #AdTech #Metadata #ViewershipData
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Rick Holtman liked thisRick Holtman liked thisAfter four years leading publisher partner development at SHE/Penske Media, I, like so many others, have recently been impacted by job loss. I'm proud of what we built with a small but scrappy team: a curated collective of strategic partners, premium publishers, and creators across health, parenting, women's lifestyle, and diverse-owned media. Bringing to market new monetization product offerings to publishers, while diversifying and building pub dev success year over year, was an accomplishment that I hope to achieve wherever I land next. When I joined SHE Media, I had just transitioned from a healthcare marketing platform into a unique role that sat at the intersection of ad tech and publishing. What drew me was the mission: helping independent publishers and content creators grow sustainable businesses, while providing access to the kinds of partnerships, events, brand, and monetization opportunities that usually only come with being part of a larger and more dynamic media organization. I leave with a great sense of accomplishment and gratitude for having the privilege of working alongside smart, thoughtful, and hard-working teams. I'm grateful to the leadership team I was a part of and learned so much from. Thanks to Ryan Nathanson and Samantha Skey for the trust, support, and mentorship. 2026 is fittingly the Year of the Horse, which calls for bold moves, optimism, perseverance, and hard work. For the perseverance and hard work part: I'm looking for my next opportunity in publisher development, ad tech, or healthcare marketing. For the bold moves: I'm particularly interested in companies that are innovating and building smart tools and solutions for publishers that help them win in the age of AI. I'm also open to fractional, contract, or freelance work in the interim. If you need a senior BD or partnerships leader to help build, scale, or close publisher partnerships, I'd love to connect. #OpenToWork #AdTech #PublisherDevelopment #PublisherPartnerships #HealthcareMarketing
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Rick Holtman liked thisRick Holtman liked this🦩 Heading to Miami next month? Let’s connect over fresh ideas (and maybe a tropical drink) to redefine what’s POSSIBLE in advertising. Book some time with us: https://hubs.la/Q047lhKt0 MEET THE TEAM Remco Westermann | CEO - Verve Group Mishel Alon | CBO, Verve Group; President - Verve For Advertisers David Simon | CRO - Verve Group Samantha Dascher | SVP, Publisher Strategy - Verve For Advertisers Chris Myers | Senior Business Development Director, Demand - Verve Marketplace Landan Rich | EVP, Sales - Verve For Advertisers Aviran Edery | SVP & GM - Verve Marketplace Jeffrey Johnson | VP, Demand Partnerships, Americas - Verve Marketplace James Scruby | VP, Agency Development - Verve For Advertisers Chase McArthur | VP, Sales - Verve For Advertisers Joe Lozic | VP, Sales - Verve For Advertisers Bradley Daws | Senior Director, Programmatic Partnerships - Verve For Advertisers
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Rick Holtman liked thisRick Holtman liked thisHeading to Possible in a few weeks. If you're there and want to talk shop - advertising, media, what's actually working in 2026 - let's do it. DM me or drop a comment and we'll find time. FreeWheel Comcast Advertising
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Grace Agostino
Nueva Network • 6K followers
THE NEW PLAYBOOK FOR LIVE SPORTS Streaming isn’t replacing traditional distribution — it’s expanding what’s possible. With the FCC now examining the migration of sports rights to streaming platforms, the conversation isn’t about winners and losers. It’s about how the entire ecosystem evolves to serve fans, leagues, and brands at the same time. Live sports remain the most powerful engine for real-time connection in media. What’s changing is how — and where — that connection happens. A few open questions shaping the next era: 👉 What does “mass reach” mean when audiences are spread across platforms? 👉 How will media plans adapt to simultaneous broadcast + streaming ecosystems? 👉 What balance best serves both revenue growth and fan accessibility? 👉 How will measurement evolve to reflect true cross-platform impact? 👉 What new opportunities emerge for innovation in fan experience? Streaming has unlocked global distribution, richer data, and new forms of engagement that didn’t exist a decade ago. At the same time, major live events still function as shared cultural moments — the kind that bring entire communities together. This isn’t a transition away from anything. It’s an expansion into something bigger. The future of live sports will likely be hybrid, multi-platform, and audience-centric -not defined by any single channel. For brands, leagues, and media companies, the real opportunity isn’t choosing sides. It’s designing strategies that meet fans wherever they are. Curious how others are thinking about this shift -especially those planning for major tentpole events over the next few years.
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David Dembowski
Operative • 5K followers
Attention sports fans! The future of sports entertainment is here. The shift to digital delivery of traditional media has led to the rise of linear streaming. However, this transition to new consumption methods presents its own challenges. The fragmented nature of current sports rights deals often makes it difficult for fans to find out where and how to watch their local teams. #nba #localtv
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Pierre Hunter
3K followers
A few takeaways from Connected TV World Summit: The industry is "consolidating while audiences fragment," and operators are doubling down on QoS, partnerships, and live sports to stay competitive. The "set-top box isn’t dead yet", even as younger viewers shift to apps and AI drives up chipset costs. Meanwhile, sports piracy (>$30B annually) is surging and increasingly linked to organised crime — making solutions like EZDRM’s Precision Envelope Management (PEM), with DRM-agnostic dynamic key rotation, more important than ever. DM me to schedule a conversation to learn more. #CTVWS26 #ConnectedTVWorldSummit #DRM #DRMaaS #Piracy
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Liz Clarke
The Kitchen, LLC • 3K followers
Broadcast Tech's #Archive and #Restoration Forum last week brought together some insightful and forward-thinking industry leaders to discuss the urgent challenges and opportunities facing content preservation. ⏰ The Clock is Ticking Perhaps the most sobering revelation: we have approximately 18 months left for video head availability. The message from the panel was clear – restore now, not later. UNESCO's 2025 targets may have passed, but the work is far from complete. 🟰 The Cultural Equity Challenge Heidi Shakespeare from MEMNON raised a critical concern that deserves more attention: cultural preservation is becoming a privilege of wealthy nations. As third-world countries struggle to afford digitisation, we risk what she called "cultural genocide" – the loss of entire cultural narratives simply because they lack the resources to preserve them. Tim Forrest from ITN emphasised that not everything could be restored. There are multiple libraries with content in very different states of repair, and it had to be done sooner rather than later. 💡 AI: Tool, Not Replacement The AI discussion was refreshingly pragmatic. Deep Fusion Films Benjamin Field pointed out AI can compress a 5-6 week production timeline to 5 days with the help of Weavr.ai Yes, it can help identify duplicate content and assess audience appropriateness. The consistent message: AI assists, it doesn't replace. Creative judgment and human oversight remain essential. Ad Signal Tom Dunning highlighted we have to be strategic about what we digitise and restore. Technologies like #match can help de-duplicate content and ensure only the best version is restored. 🧑🎓 The Skills Gap Crisis British Film Institute (BFI) Kieron Webb highlighted a concerning reality: there's no structured education pathway in the UK for the next generation of film archivists. As we race against technological obsolescence, we're also racing against a skills shortage. 👍 Looking Forward The BFI National Archive's new RICHes (Moving Image Conservation Research Lab) opening next year offers hope, but we need more investment in both technology and talent development. Iron Mountain's Andrea Kalas took us through early technologies, the fears and concerns about early colourisation of black and white classics - the key point being to LEARN from history and drive AI rather than be driven by AI. 🤔 What struck me most: this isn't just about preserving the past – it's about ensuring diverse stories remain accessible for future generations and cultures. AI enables more content to be created that otherwise would be cost-prohibitive and not available. But then the question of quality and regulation springs to mind. Discuss! 🌟 This was SUCH an insightful event and great to see familiar faces and old friends. Well done Charlotte Wheeler and team! There was much to take in and not enough time to write it all.
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Jeff Donnelley
CoolPrevails.com • 18K followers
As a marketing leader in iGaming, I have experienced the frustration of stagnant programmatic performance. You purchase a "High-Value Bettor" segment from a data provider, yet your CPAs remain high. Why is this happening? The answer lies in the fact that segment has been sold to every other sportsbook in the country. Targeting isn’t broken; it’s exhausted. At Cool Prevails, we believe the next era of growth is not about buying pre-built lists, but about owning the data layer. We are assisting Casino brands in building a proprietary moat by combining: - Real-time Intent: Identifying players as they engage with content across 750k+ publishers - Wealth & Behavioral Data: $300M+ 400 consumer attributes, including income, credit card ownership, and lifestyle - Website Deanonymization: Identifying the individuals behind your anonymous site traffic The result? Our partners have seen an average 25% drop in CPA by moving away from commodity programmatic segments and utilizing their own "God-tier" datasets. It's time to stop renting stale data and start owning the player profile. Read the full breakdown on the "Proprietary Player Moat" here: https://lnkd.in/g2z6cBc9 #iGaming #CasinoMarketing #ProgrammaticAdvertising #DataOwnership #PearlDiver
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William Jenkins
4K followers
Identity isn't 'coming back'. It never left. What's changed is the urgency. Signal loss, fragmented ID's and rising media costs are forcing brands to get serious about how they recognize customers across channels. This piece does a good job grounding where identity actually stands today...what's real, what's noise and why first-party data and interoperability matter more than ever. This is the conversation I'm having every day with brands trying to move from experimentation to execution. Worth the read. 👉🏼 https://lnkd.in/g46KJ-bg
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Brian Danzis
Seedtag • 8K followers
🤖 What makes advanced #ContextualAI stand out? Nowadays, everyone claims to offer AI-powered contextual advertising, but capabilities can vary greatly. Kartal Göksel, CTO at Seedtag, joins Advertising Week to break down AI efficacy and what sets advanced contextual AI apart from other solutions. Truly advanced AI-powered contextual advertising should: 🔗 Integrate data across channels 🌐 Understand context at scale 🎯 Be fine-tuned with industry-specific insights Learn more: https://lnkd.in/emr8tYz9 #CrossChannel #AdTech #LLMs
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Glenda Kirby
Poppulo • 5K followers
Brandon Szuminsky and the UPMC team are setting the bar for internal comms at scale.�� Reaching 100,000 employees with content that feels local, relevant, and genuinely useful — that’s not easy. But their approach shows what happens when personalization meets strategy. Worth a look if you care about comms that actually works: https://lnkd.in/eQ6_59kU
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Rami Goldberg
iKO Media Group • 3K followers
Mistakes CTOs make - 🚫 NO #4 – Assuming Monitoring Is Just a Checkbox I’ve seen too many teams feel comfortable just because “there’s a NOC.” Monitoring isn’t about having screens. It’s about catching problems before they reach your audience. There’s a big difference between: Reacting when the client calls VS Calling the client before they even notice In broadcast, small issues matter: Audio sync / SCTE accuracy / OTT stability / Signal quality degradation If your provider only confirms signal presence, you’re not being protected — you’re being observed. If I’m would need to ask a CTO, I ask one thing: Will they know before your operator does? If not, it’s not proactive monitoring. It’s reactive support.
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Peter Tawade
Bright Media Solution • 15K followers
Efficient scheduling is no longer just an operational need; it’s a competitive advantage. With increasing pressure on broadcasters to do more with less, intelligent traffic and scheduling tools like BOSS Studio help simplify complexity, improve accuracy, and unlock real business value. Agility, scalability, and profitability are exactly what today’s broadcast teams need.
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Aris Omog
ALOS Consulting Inc • 3K followers
Most people think strategy is about planning. It’s not. It’s about positioning. And most vendors never make that leap. A few years ago, I help launch Crave.com’s new video streaming service. High visibility. Tight timelines. Complex tech. We had to orchestrate UX, video pipelines, analytics, vendors, and business teams across web, mobile, and 10ft platforms. It wasn’t just about shipping features—it was about shaping how users engaged with content in a crowded market. That experience taught me something I carry into every engagement: Being strategic isn’t about having all the answers—it’s about asking better questions, aligning teams around a vision, and delivering clarity in complexity. And here’s what I’ve learned since—through experience, not theory: 👉 Being busy is the enemy of being strategic. I used to pride myself on responsiveness. Speed. Execution. But constant busyness kept me reactive. Strategic brands pause. They think. They curate. Silence, used intentionally, is a power move. 👉 You don’t need more credentials—you need a sharper point of view. Thought leadership isn’t earned through tenure. It’s earned through courage. Strategic brands say what others won’t. They challenge assumptions. They provoke. 👉 You’re already doing strategic work—you’re just not naming it. Most vendors solve complex problems. That’s strategy. The issue isn’t capability—it’s positioning. Strategic brands speak in outcomes, not deliverables. 👉 You don’t need permission to lead—you need conviction. Waiting for clients to “see you differently” is a trap. You have to show up differently first. Publish. Reframe. Lead. 👉 Execution is not your edge—your lens is. The way you interpret trends, connect dots, and challenge norms? That’s your strategic value. Not the speed of your deliverables. 👉 The less you do, the more strategic you become. Strategic brands don’t chase every opportunity. They say no often. They protect their brand equity by being selective. --- This isn’t a motivational post. It’s a wake-up call. You don’t need to be louder. You need to be clearer. You don’t need to do more. You need to think deeper. You don’t need to wait. You need to start. You are capable of becoming a strategic brand. Not someday. Not after another certification. Now.
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Patrik Wilkens Gamescom LATAM
TheSoul Publishing • 26K followers
Amazon just took a huge step toward owning your living room. And independent DSPs are cooked! Let me explain what happened ... The Fire TV maker is teaming up with Roku—the #1 CTV platform in the U.S.—to launch a massive joint ad network. Together, they now control access to 80% of connected TV households in the U.S. Amazon’s DSP will power ad placement across both Fire TV and Roku Channel. 💡Why does this matter? Because it’s not Netflix vs. Disney anymore. Arguably it never was. It’s Fire TV vs. Roku vs. Samsung vs. Google TV. Silicon Valley vs. Asian OEMs. This is a hardware + OS war for the TV home screen - and Amazon just moved into a commanding position. If Amazon ends up acquiring Roku (as many now predict for 2026), it won’t just be the biggest CTV deal of the decade. It would be the final blow to independent DSPs like The Trade Desk. I still don't get it!? Because whoever owns the OS, owns the pipes. No OS access = no data, no placement, no power. The Trade Desk has spent years building algorithms to optimize CTV buys. But if Roku and Fire TV stop giving them inventory or data, or price it up, it’s game over. And building a competing OS? Too late. Amazon just blocked the last open lane. CTV ad spend is expected to hit $30B in the U.S. Owning the operating system means owning: ✅ Ad inventory ✅ Audience data ✅ Content discovery ✅ The future of streaming itself. Shout-out to Anna K. for all the killer adtech insights on our flight form Cannes Lions to Vienna. (Anna, I ultimately missed my connection and had to overnight - Tafelspitz at Plachutta made it worth it 😅) 💬 What’s your take: Is Amazon about to buy Roku? And what does that mean for the rest of the CTV stack? #CTV #Amazon #Roku #AdTech
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Paul McLane
Radio World • 3K followers
Triton Digital is one of seven companies that launched the Ad Context Protocol, designed to unify advertising across platforms through AI-based agents. AdCP itself is intended to standardize how the agents communicate. The companies believe agentic advertising will improve campaign management. Triton's Jean-Luc Wasmer told me: "A buyer can simply focus on the target audience and ask, 'Where should I be advertising this product?'" Read my interview with him here: https://lnkd.in/e3qg52Ek
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Rick Ellis
AllYourScreens.com, formerly… • 420 followers
The conventional wisdom in the streaming TV industry - especially among the journalists covering it - is that it is nearly impossible to quantify who is watching shows and why. I recently spoke with Ron Cohen, SVP of Practice Leadership at Claritas LLC and Mike Bloxham, EVP of Global Media and Entertainment at Magid about their new SubScape Streaming Segments partnership and I learned that in this case, conventional wisdom is very, very wrong. https://lnkd.in/guARTrTD
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Keith Hotchkiss
iHeartMedia • 2K followers
Huge News For Radio. More people listen to radio now than 20 years ago, but it hasn't been measured with the same precision as digital - until now. The pixel based solution from MagellenAI will measure radio attribution the same as podcasts showing the true impact of a full audio stack. https://lnkd.in/geU3XuqH
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Michelle Harold
eMedia Monitor GmbH • 935 followers
Most companies think they know what their broadcast monitoring costs. They usually only see the invoice. 𝗘𝗣𝗜𝗦𝗢𝗗𝗘 𝟭 — 𝗧𝗵𝗲 𝗣𝗿𝗶𝗰𝗲 𝗧𝗮𝗴 𝗜𝗹𝗹𝘂𝘀𝗶𝗼𝗻 (Swipe through the slides →) 𝗟𝗶𝗻𝗸𝗲𝗱𝗜𝗻 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗦𝗲𝗿𝗶𝗲𝘀 𝙏𝙝𝙚 𝙃𝙞𝙙𝙙𝙚𝙣 𝙋𝙧𝙞𝙘𝙚 𝙤𝙛 𝘽𝙧𝙤𝙖𝙙𝙘𝙖𝙨𝙩 𝙈𝙤𝙣𝙞𝙩𝙤𝙧𝙞𝙣𝙜 A 7-Episode Thought-Leadership Series When broadcast monitoring subscriptions are up for renewal and companies review costs, do they look competitive in today’s market? Is the data feed reasonably priced? On paper, everything can look good, but what happens when we run a different kind of audit? Most companies evaluate monitoring platforms by comparing price tags. But the price tag only covers the front end and the data feed itself. What it rarely accounts for is the back-end cost: the employee hours required to turn raw data into something usable. It also doesn’t reflect the limitations in coverage and quality that only become visible when you actually need the data. Gaps in channel reach, inconsistent clip quality, or content that simply wasn’t captured. 𝗪𝗵𝗲𝗻 𝘁𝗵𝗼𝘀𝗲 𝗵𝗼𝘂𝗿𝘀 𝗮𝗿𝗲 𝘁𝗮𝗹𝗹𝗶𝗲𝗱 𝘂𝗽, 𝘁𝗵𝗲 “𝗰𝗵𝗲𝗮𝗽𝗲𝗿” 𝗽𝗹𝗮𝘁𝗳𝗼𝗿𝗺 𝗶𝘀 𝗼𝗳𝘁𝗲𝗻 𝘁𝗵𝗲 𝗺𝗼𝘀𝘁 𝗲𝘅𝗽𝗲𝗻𝘀𝗶𝘃𝗲 𝗼𝗽𝘁𝗶𝗼𝗻 𝗶𝗻 𝘁𝗵𝗲 𝗿𝗼𝗼𝗺.
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Ian Nock
IET Media Technical Network • 4K followers
Content Discovery and content promotion/recommendation needs more than patching. As content availability has significantly increased through Internet available content, network-less operators like Amazon, Netflix and YouTubeTV, the current user experiences of user interfaces in schedule time grids and poster arrays of assets fail to scale as they were developed to cope with relatively small numbers of linear services and on demand assets. We need new paradigms for user interfaces for finding content to watch, whilst serving the business needs of commercial and regulatory prominence and recommendations. This is an error where we are focusing on new concepts of content discovery as part of Kolab Group.
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Lisa Dillon
Radio Connect • 2K followers
https://lnkd.in/gn_WF5eb s marketers widely adopt large language model #AI tools like #ChatGPT, Gemini, and Grok to assist with mix #media models, built-in bias is leaving #radio in danger of being left out of ad budget recommendations, especially in political, awareness, and national campaigns, unless immediate action is taken to make AM/FM visible within AI ecosystems. Futuri Media analyzed more than 20,000 AI-generated #mediamixmodels and found radio receiving minimal – sometimes zero – share of projected campaign spend. According to Futuri’s findings, the most widely used large language models are prioritizing channels like YouTube, connected TV, and programmatic display advertising, while sidelining traditional media formats such as radio and broadcast TV. Among the eight LLMs tested, Anthropic’s Claude and Google’s Gemini excluded radio in 100% of their generated #mediaplans. Even more concerning, radio’s average share of AI-recommended political ad spend was just 3%, compared to 18% for CTV/OTT and double-digit percentages for programmatic display. The core issue, according to the report, is that AI systems only recommend channels they have been trained to recognize as effective, measurable, and relevant. While digital platforms supply massive quantities of structured data like engagement metrics, impressions, and click-through rates, radio’s performance #data is sparse, inconsistently formatted, or entirely absent from the sources AI tools use to learn. Compound bias is already reshaping how campaigns are planned. As AI platforms guide advertisers toward digital video and programmatic, those channels continue to generate more performance data, reinforcing the AI’s belief that they are superior. Meanwhile, radio loses relevance in the machine’s model of the media world. Futuri emphasizes that the window to reverse course is short and closing fast – around two years. To combat this, suggested solutions include publishing case studies and success metrics in AI-ingestible formats, pushing radio performance content into high-authority business publications, and feeding results into the databases used by major #MMM vendors.
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